From this page you can:
| Home |
Search results
22 result(s) search for keyword(s) 'Marketing' 
Add the result to your basket Refine your search Apply to external sources Make a suggestionInternational marketing / Jain, Subhash C. / South-Western Thomson Learning - 2001
Title : International marketing Material Type: printed text Authors: Jain, Subhash C., Author Edition statement: 6th ed. Publisher: South-Western Thomson Learning Publication Date: 2001 Pagination: xv, 520 p. Size: 26 cm. ISBN (or other code): 978-0-324-10086-0 Price: Gift (840.00) General note: Have a Case page 192 pages and Name of company 16 pages. Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studiesKeywords: Marketing.
Management.
Export.Class number: HF 1416 J35 Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22944 International marketing [printed text] / Jain, Subhash C., Author . - 6th ed. . - Australia, Mason, Ohio : South-Western Thomson Learning, 2001 . - xv, 520 p. ; 26 cm.
ISBN : 978-0-324-10086-0 : Gift (840.00)
Have a Case page 192 pages and Name of company 16 pages.
Languages : English (eng)
Descriptors: [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studiesKeywords: Marketing.
Management.
Export.Class number: HF 1416 J35 Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22944 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000352748 HF1416 J35 2001 Book Main Library General Shelf Available
Title : Principles of contemporary marketing Material Type: printed text Authors: Kurtz David L. Edition statement: 15th ed. Publisher: Australia : South-Western/Cengage Learning Publication Date: 2012 Pagination: xxxvii, 662 p. Layout: ill ISBN (or other code): 978-0-538-48177-9 Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Marketing Abstract: Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21672 Principles of contemporary marketing [printed text] / Kurtz David L. . - 15th ed. . - Australia : South-Western/Cengage Learning, 2012 . - xxxvii, 662 p. : ill.
ISBN : 978-0-538-48177-9
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Marketing Abstract: Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21672 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000310100 HF5415 K87 2012 c.2 Book Graduate Library General Shelf Available 32002000310092 HF5415 K87 2012 c.1 Book Main Library General Shelf Available
Title : Principles of marketing Material Type: printed text Authors: Kotler Philip ; Armstrong Gary Edition statement: 10th ed. Publisher: Upper Saddle River, NJ : Prentice Hall Publication Date: 2004 Pagination: xxix, 661 p. Layout: ill. Size: 29 cm ISBN (or other code): 978-0-13-101861-7 Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Marketing Class number: HF5415 Abstract: Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22902 Principles of marketing [printed text] / Kotler Philip ; Armstrong Gary . - 10th ed. . - Upper Saddle River, NJ : Prentice Hall, 2004 . - xxix, 661 p. : ill. ; 29 cm.
ISBN : 978-0-13-101861-7
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Marketing Class number: HF5415 Abstract: Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22902 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000351690 HF5415 K636 2004 Book Main Library General Shelf Available
Collection Title: SIU IS Title : Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming Material Type: printed text Authors: Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 72 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607316 SIU IS: SOM-MBA-2019-22 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607312 SIU IS: SOM-MBA-2019-22 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector Material Type: printed text Authors: Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 50 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 SIU IS. Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector [printed text] / Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 50 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607484 SIU IS: SOM-MBA-2018-N24 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607483 SIU IS: SOM-MBA-2018-N24 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Influence of Social Media on Consumer's Purchasing Intention: A Study of Wrist Watches Material Type: printed text Authors: Yogesh Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 54 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N21
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Social media -- Marketing
[LCSH]Wrist watchesKeywords: Social media marketing, Wrist Watches Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27994 SIU IS. Influence of Social Media on Consumer's Purchasing Intention: A Study of Wrist Watches [printed text] / Yogesh Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 54 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N21
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Social media -- Marketing
[LCSH]Wrist watchesKeywords: Social media marketing, Wrist Watches Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27994 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607445 SIU IS: SOM-MBA-2019-N21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607459 SIU IS: SOM-MBA-2019-N21 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Paw Saw Rice Marketing in Shwe Bo Material Type: printed text Authors: Khin Kyi Zin, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 37 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Rice -- Marketing Keywords: Paw San Rice Farming, Efficient Marketing Abstract: Paw San was awarded World’s best rice at the World Rice Conference 2011 held in Ho Chi Minh, Vietnam. Paw San rice is very special, excellent in eating quality, soft texture and with very delightful fragrance. The Paw San rice plantations are located in Shwe Bo Township, Sagaing Region. This research is focus on quality control, life style development, innovation and investment which is essential for the entire rice farming industry. If farmers have access to capital, better seeds, and better technology, the agricultural sector in Myanmar has the potential to see rapid growth.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. This study is focused on well-functioning marketing systems necessitate a strong private sector backed up by appropriate policy and legislative frameworks and effective government support services. In this study, the research seeks to understand the constraints that poor farmers face and to guide research priorities accordingly. To rely on good quality and timely information on farmers’ technology needs, rice ecosystems, yields, input use, rice markets, and prices. To analyze data on household and farm characteristics, household resources, labor, income, perceptions on technology needs, technology adoption patterns and constraints, and farm-level effects of technologies. To study the needs of Paw San rice farmers and others involved in rice production from different socioeconomic groups and the effects of labor-saving technologies on their employment and income.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27610 SIU IS. Paw Saw Rice Marketing in Shwe Bo [printed text] / Khin Kyi Zin, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 37 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Rice -- Marketing Keywords: Paw San Rice Farming, Efficient Marketing Abstract: Paw San was awarded World’s best rice at the World Rice Conference 2011 held in Ho Chi Minh, Vietnam. Paw San rice is very special, excellent in eating quality, soft texture and with very delightful fragrance. The Paw San rice plantations are located in Shwe Bo Township, Sagaing Region. This research is focus on quality control, life style development, innovation and investment which is essential for the entire rice farming industry. If farmers have access to capital, better seeds, and better technology, the agricultural sector in Myanmar has the potential to see rapid growth.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. This study is focused on well-functioning marketing systems necessitate a strong private sector backed up by appropriate policy and legislative frameworks and effective government support services. In this study, the research seeks to understand the constraints that poor farmers face and to guide research priorities accordingly. To rely on good quality and timely information on farmers’ technology needs, rice ecosystems, yields, input use, rice markets, and prices. To analyze data on household and farm characteristics, household resources, labor, income, perceptions on technology needs, technology adoption patterns and constraints, and farm-level effects of technologies. To study the needs of Paw San rice farmers and others involved in rice production from different socioeconomic groups and the effects of labor-saving technologies on their employment and income.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27610 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596963 SIU IS: SOM-MBA-2017-M04 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : The significance of relationship marketing among : pharmaceutical industry in Mandalay Material Type: printed text Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 23 cm. Languages : English (eng) Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205 SIU IS. The significance of relationship marketing among : pharmaceutical industry in Mandalay [printed text] . - Bangkok : Shinawatra University, 2014 . - iii, 43 p. ; 23 cm.
Languages : English (eng)
Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205
Collection Title: SIU IS Title : The significance of relationship marketing among pharmaceutical industry in Mandalay Material Type: printed text Authors: Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 SIU IS. The significance of relationship marketing among pharmaceutical industry in Mandalay [printed text] / Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - iii, 43 p. ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580355 SIU IS: SOM-MBA-2014-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Consumers Perception on Telemarketing in Nepal Material Type: printed text Authors: Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 53 p. Layout: Tables. Size: 30 cm. Price: 500.00 General note: Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 SIU IS. A Study of Consumers Perception on Telemarketing in Nepal [printed text] / Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 53 p. : Tables. ; 30 cm.
500.00
Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000597425 SIU IS: SOM-MBA-2017-N61 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597391 SIU IS: SOM-MBA-2017-N61 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU SS Title : Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation Material Type: printed text Authors: Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 76 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 SIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation [printed text] / Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000591444 SIU SS: SOM-PhD-M-2016-03 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market Material Type: printed text Authors: Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000597839 SIU SS: SOM-PhD-M-2018-03 c.1 SIU Special Study Graduate Library Thesis Corner Available Readers who borrowed this document also borrowed:
Archaeology of knowledge Foucault,, Michel Strategies of qualitative inquiry Denzin,, Norman K. Qualitative research practice Lewis,, Jane (1962-)
Collection Title: SIU Thesis Title : Effect of Entrepreneurial Marketing on MSME Performance in Nepal Material Type: printed text Authors: Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: xi, 235 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal [printed text] / Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - xi, 235 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000599587 SIU THE: SOM-PhD-MS-2019-02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000599082 SIU THE: SOM-PhD-MS-2019-02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Factors Affect the Evaluation of Effectiveness of Facebook as a Promotional Tool; A Case Study of NIVEA Thailand Facebook Fan Page Material Type: printed text Authors: Kharittha Khumpong, Author Publisher: Bangkok: Shinawatra University Publication Date: 2012 Pagination: vii, 77 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2012-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2012Languages : English (eng) Descriptors: [LCSH]Marketing -- Evaluation
[LCSH]Promotion
[LCSH]Social media -- MarketingKeywords: Viral Marketing and Word-of-Mouth
Social Media and Facebook
Measurement of Facebook Effectiveness (BETTER Model)Abstract: The objectives of implementing the examining of the factors that affect the evaluation of Facebook’s effectiveness as a promotional tool; a case study of NIVEA Thailand Facebook Fan Page are to understand the nature of online communications through the social media on the basis of NIVEA Facebook Fan Page members’ experiences and opinions as well as to study whether Facebook Fan Page is an effective media to interconnect with current customers in order to draw an emotional connection as well target right audiences and offering an experience of two-way communication and establishing a mechanism of exponential element to reach out more potential customers.
The purpose of this study was to investigate several factors that contributed to the evaluating effectiveness of Facebook as a promotional tool. This research applied 4 hypotheses. Each hypothesis contains different factor to examine a relationship between factors that affect the evaluating effectivness of Facebook Fan Page. This study was quantitative research using a questionnaire to collect data from 400 NIVEA Thailand Facebook fan page members. Multiple regression with Pearson’s Correlation Coefficient (r) was used to test the hypotheses.
The findings of this study showed the researcher’s hypotheses to be accurate as correlation with statistical significance of 0.05 were found between the fan page’s effectiveness and various factors, including level of education, monthly income, frequency and duration of Internet access, purpose of Internet access, frequency of Facebook access, information updates and responses to messages of a commercial nature. The outcomes of this study should shed the light for the business regarding its investment on social media website development and provide comprehensive information of members of fan page responding products and commercial entities.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26563 SIU Thesis. Factors Affect the Evaluation of Effectiveness of Facebook as a Promotional Tool; A Case Study of NIVEA Thailand Facebook Fan Page [printed text] / Kharittha Khumpong, Author . - [S.l.] : Bangkok: Shinawatra University, 2012 . - vii, 77 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2012-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2012
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Evaluation
[LCSH]Promotion
[LCSH]Social media -- MarketingKeywords: Viral Marketing and Word-of-Mouth
Social Media and Facebook
Measurement of Facebook Effectiveness (BETTER Model)Abstract: The objectives of implementing the examining of the factors that affect the evaluation of Facebook’s effectiveness as a promotional tool; a case study of NIVEA Thailand Facebook Fan Page are to understand the nature of online communications through the social media on the basis of NIVEA Facebook Fan Page members’ experiences and opinions as well as to study whether Facebook Fan Page is an effective media to interconnect with current customers in order to draw an emotional connection as well target right audiences and offering an experience of two-way communication and establishing a mechanism of exponential element to reach out more potential customers.
The purpose of this study was to investigate several factors that contributed to the evaluating effectiveness of Facebook as a promotional tool. This research applied 4 hypotheses. Each hypothesis contains different factor to examine a relationship between factors that affect the evaluating effectivness of Facebook Fan Page. This study was quantitative research using a questionnaire to collect data from 400 NIVEA Thailand Facebook fan page members. Multiple regression with Pearson’s Correlation Coefficient (r) was used to test the hypotheses.
The findings of this study showed the researcher’s hypotheses to be accurate as correlation with statistical significance of 0.05 were found between the fan page’s effectiveness and various factors, including level of education, monthly income, frequency and duration of Internet access, purpose of Internet access, frequency of Facebook access, information updates and responses to messages of a commercial nature. The outcomes of this study should shed the light for the business regarding its investment on social media website development and provide comprehensive information of members of fan page responding products and commercial entities.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26563 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000592137 SIU THE: SOM-MBA-2012-04 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
