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SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming / Lei He / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming Material Type: printed text Authors: Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 72 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 Hold
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Barcode Call number Media type Location Section Status 32002000607316 SIU IS: SOM-MBA-2019-22 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607312 SIU IS: SOM-MBA-2019-22 c.1 SIU Independent Study Main Library Thesis Corner Available