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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesBasic marketing / Perreault, William D. / Boston : McGraw-Hill - 2002
Title : Basic marketing : a global-managerial approach Material Type: printed text Authors: Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name Edition statement: 14th ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxxii, 815 [28] p. col. Layout: ill., maps, hbk. Size: 28 cm. Accompanying material: 1 computer laser optical disk (4 3/4 in.) ISBN (or other code): 9780072409475 Price: 892 Baht General note: A variety of multi-media instructional aids, including a Web site, are available to support the text. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4 Basic marketing : a global-managerial approach [printed text] / Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name . - 14th ed. . - , 2002 . - xxxii, 815 [28] p. col. : ill., maps, hbk. ; 28 cm. + 1 computer laser optical disk (4 3/4 in.). - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780072409475 : 892 Baht
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4 Hold
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Barcode Call number Media type Location Section Status 32002000002376 HF5415.13 M369 2002 c.1 Book Graduate Library General Shelf Available 32002000111086 HF5415.13 M369 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000002384 HF5415.13 M369 2002 c.2 Book Main Library General Shelf Available 32002000133494 HF5415.13 M369 2002 c.2 CD Accompany Main Library Library Counter Available
Title : Basic marketing : a marketing strategy planning approach Material Type: printed text Authors: Perreault, William D., Author ; Cannon, Joseph P., Author ; McCarthy, E. Jerome (Edmund Jerome) Edition statement: 19th ed. Publisher: McGraw-Hill Publication Date: c2011 Pagination: xl, 726 p. Layout: ill. Size: 28 cm. ISBN (or other code): 978-1-259-06076-2 Price: 1030.00 Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementClass number: HF5415.13 P455B 2011 Contents note: Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Demographic dimensions of global consumer markets -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information --Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Career planning in marketing -- Video cases -- Cases -- Computer-aided problems -- Glossary Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24479 Basic marketing : a marketing strategy planning approach [printed text] / Perreault, William D., Author ; Cannon, Joseph P., Author ; McCarthy, E. Jerome (Edmund Jerome) . - 19th ed. . - Beijing, Republic of China : McGraw-Hill, c2011 . - xl, 726 p. : ill. ; 28 cm.
ISBN : 978-1-259-06076-2 : 1030.00
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementClass number: HF5415.13 P455B 2011 Contents note: Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Demographic dimensions of global consumer markets -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information --Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Career planning in marketing -- Video cases -- Cases -- Computer-aided problems -- Glossary Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24479 Hold
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Barcode Call number Media type Location Section Status 32002000479475 HF5415.13 P455B 2011 Book Main Library General Shelf Available
Title : Building brands & belivers : how to connect with consumers using archetypes Material Type: printed text Authors: Wertime, Kent, Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xvi, 267 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820674 Price: 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm.
ISSN : 0470820674 : 896 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Hold
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Barcode Call number Media type Location Section Status 32002000061935 HD69.B7 W47 2002 Book Main Library General Shelf Available
Title : The business marketing course : managing in complex networks Material Type: printed text Authors: Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name Publisher: J. Wiley Publication Date: 2002 Pagination: xv, 238 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471877220 Price: 1935 Baht General note: "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. Languages : English (eng) Descriptors: [LCSH]Business networks -- Management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 The business marketing course : managing in complex networks [printed text] / Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name . - Chichester, West Sussex, England, New York : J. Wiley, 2002 . - xv, 238 p. : ill., pbk. ; 24 cm.
ISBN : 0471877220 : 1935 Baht
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Languages : English (eng)
Descriptors: [LCSH]Business networks -- Management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 Hold
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Barcode Call number Media type Location Section Status 32002000027837 HF5415 F566 2002 c.1 Book Graduate Library General Shelf Available 32002000001154 HF5415 F566 2002 c.2 Book Main Library General Shelf Available
Title : Developing business strategies Material Type: printed text Authors: Aaker, D. A., Author Edition statement: 6th ed. Publisher: New York : J. Wiley Publication Date: 2001 Pagination: xiv, 338 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471064114 Price: 1760 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=753 Developing business strategies [printed text] / Aaker, D. A., Author . - 6th ed. . - New York : J. Wiley, 2001 . - xiv, 338 p. : ill., cloth ; 24 cm.
ISBN : 0471064114 : 1760 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=753 Hold
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Barcode Call number Media type Location Section Status 32002000019883 HD30.28 A23 2001 c.1 Book Graduate Library General Shelf Available 32002000019875 HD30.28 A23 2001 c.2 Book Main Library General Shelf Available
Title : A Framework for marketing management Material Type: printed text Authors: Kotler, Philip, Author Publisher: Prentice Hall Publication Date: 2001 Pagination: xv,352 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0130185256 Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4481 A Framework for marketing management [printed text] / Kotler, Philip, Author . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xv,352 p. : pbk. ; 24 cm.
ISBN : 0130185256
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4481 Hold
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Barcode Call number Media type Location Section Status 32002000068476 HF5415.13 K636 2001 c.1 Main Textbook Graduate Library General Shelf Available 32002000081115 HF5415.13 K636 2001 c.2 Book Main Library General Shelf Available
Title : A genie's wisdom : a fable of how a CEO leaned to be a marketing genius Material Type: printed text Authors: Trout, Jack, Author Publisher: J. Wiley Publication Date: 2003 Pagination: viii, 120 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 047123608X Price: 626 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 A genie's wisdom : a fable of how a CEO leaned to be a marketing genius [printed text] / Trout, Jack, Author . - Hoboken, NJ : J. Wiley, 2003 . - viii, 120 p. : ill., hbk. ; 23 cm.
ISBN : 047123608X : 626 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 Hold
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Barcode Call number Media type Location Section Status 32002000065142 HF5415.13 T735 2003 Book Graduate Library General Shelf Available
Title : Improving marketing effectiveness : the methods and tools that work best Material Type: printed text Authors: Shaw, Robert, Author Publisher: London : Profile Books Publication Date: 1998 Pagination: vii, 244 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 1861970544 Price: 1359 Baht General note: With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Organizational effectiveness -- Measurement
[LCSH]Performance -- MeasurementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837 Improving marketing effectiveness : the methods and tools that work best [printed text] / Shaw, Robert, Author . - London : Profile Books, 1998 . - vii, 244 p. : ill., hbk. ; 25 cm.
ISBN : 1861970544 : 1359 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Organizational effectiveness -- Measurement
[LCSH]Performance -- MeasurementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837 Hold
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Barcode Call number Media type Location Section Status 32002000270643 HD58.9 S535 1998 Book Graduate Library General Shelf Available
Title : Kotler on marketing : how to create, win, and dominate markets Material Type: printed text Authors: Kotler, Philip, Author Publisher: New York : Free Press Publication Date: 1999 Pagination: xiv, 257 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0684860473 Price: 495 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3882 Kotler on marketing : how to create, win, and dominate markets [printed text] / Kotler, Philip, Author . - New York : Free Press, 1999 . - xiv, 257 p. : ill., pbk. ; 25 cm.
ISBN : 0684860473 : 495 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3882 Hold
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Barcode Call number Media type Location Section Status 32002000057396 HF5415.13 K638 1999 c.1 Book Main Library General Shelf Available 32002000095206 HF5415.13 K638 1999 c.2 Book Main Library General Shelf Available
Title : Lateral marketing : new techniques for finding breakthrough ideas Material Type: printed text Authors: Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name Publisher: Wiley Publication Date: 2003 Pagination: xvi, 206 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780471455165 Price: 895 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599 Lateral marketing : new techniques for finding breakthrough ideas [printed text] / Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name . - Hoboken, NJ : Wiley, 2003 . - xvi, 206 p. : ill., hbk. ; 24 cm.
ISBN : 9780471455165 : 895 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599 Hold
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Barcode Call number Media type Location Section Status 32002000137727 HF5415.13 K639 2003 c.2 Book Graduate Library Thaksin Corner Available 32002000117448 HF5415.13 K639 2003 c.1 Book Main Library General Shelf Available
Title : Lessons from a chief marketing officer : what it takes to win in consumer marketing Material Type: printed text Authors: Kirk, Bradford C., Author Publisher: New York : McGraw-Hill Publication Date: 2003 Pagination: xii, 243 p. Layout: cloth Size: 22 cm. ISBN (or other code): 0071403175 Price: 1195 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising -- Management
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]Marketing researchCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Lessons from a chief marketing officer : what it takes to win in consumer marketing [printed text] / Kirk, Bradford C., Author . - New York : McGraw-Hill, 2003 . - xii, 243 p. : cloth ; 22 cm.
ISBN : 0071403175 : 1195 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising -- Management
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]Marketing researchCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Hold
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Barcode Call number Media type Location Section Status 32002000094555 HF5415 K524 2003 Book Main Library General Shelf Available
Title : Market-led strategic change : a guide to transforming the process of going to market Material Type: printed text Authors: Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name Edition statement: 3rd ed. Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: xvi, 762 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 075065225X Price: 1440 Baht General note: Previous ed. : 1997. ,Published in association with the Chartered Institute of Marketing. ,Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Market-led strategic change : a guide to transforming the process of going to market [printed text] / Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name . - 3rd ed. . - Oxford : Butterworth-Heinemann, 2002 . - xvi, 762 p. : ill., pbk. ; 24 cm.
ISBN : 075065225X : 1440 Baht
Previous ed. : 1997. ,Published in association with the Chartered Institute of Marketing. ,Includes index.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Hold
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Barcode Call number Media type Location Section Status 32002000054534 HF5415.13 P542 2002 Book Graduate Library General Shelf Available
Title : Marketing Material Type: printed text Authors: Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name Edition statement: 7th ed. Publisher: Thomson/South-Western Publication Date: 2004 Pagination: xxxviii, 774 p. (col.) Layout: ill., hbk. Size: 29 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 0324147988 Price: 909 Baht Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Marketing [printed text] / Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name . - 7th ed. . - Mason, Ohio : Thomson/South-Western, 2004 . - xxxviii, 774 p. (col.) : ill., hbk. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0324147988 : 909 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Hold
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Barcode Call number Media type Location Section Status 32002000116549 HF5415 L26 2004 Book Main Library General Shelf Available 32002000132439 HF5415 L26 2004 c.1 CD Accompany Main Library Library Counter Available
Title : Marketing communication management : a holistic approach for increased profitability Material Type: printed text Authors: Ottesen, Otto (1936-), Author Publisher: Copenhagen Business School Press Publication Date: 2001 Pagination: 358 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 8716133358 Price: 2623 Baht General note: "A holistic approach for increased profitability"--Cover. Languages : English (eng) Descriptors: [LCSH]Communication in marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186 Marketing communication management : a holistic approach for increased profitability [printed text] / Ottesen, Otto (1936-), Author . - Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001 . - 358 p. : ill., hbk. ; 23 cm.
ISBN : 8716133358 : 2623 Baht
"A holistic approach for increased profitability"--Cover.
Languages : English (eng)
Descriptors: [LCSH]Communication in marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186 Hold
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Barcode Call number Media type Location Section Status 32002000026060 HF5415.123 O88 2001 c.1 Book Graduate Library General Shelf Available
Title : Marketing knowledge management : managing knowledge in market oriented companies Material Type: printed text Authors: Troilo, Gabriele, Author Publisher: Edward Elgar Publication Date: 2006 Pagination: xvii, 193 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 9781845429072 Price: 2830 Baht Languages : English (eng) Descriptors: [LCSH]Knowledge management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12793 Marketing knowledge management : managing knowledge in market oriented companies [printed text] / Troilo, Gabriele, Author . - Cheltenham, UK, Northampton, MA : Edward Elgar, 2006 . - xvii, 193 p. : ill., cloth ; 25 cm.
ISBN : 9781845429072 : 2830 Baht
Languages : English (eng)
Descriptors: [LCSH]Knowledge management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12793 Hold
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Barcode Call number Media type Location Section Status 32002000221455 HF5415.13 T845 2006 Book Graduate Library General Shelf Available
