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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Condo market stable as oversupply shrinks / Nina Suebsukcharoen
Collection Title: Clipping Collection Title : Condo market stable as oversupply shrinks : Amateur developers give way to the pros Material Type: printed text Authors: Nina Suebsukcharoen, Author Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Thailand
[LCSH]Real estate investment
[LCSH]Real property
[LCSH]Real property -- Marketing
[LCSH]Real property -- Thailand -- MarketingRecord link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11964 Clipping Collection. Condo market stable as oversupply shrinks : Amateur developers give way to the pros [printed text] / Nina Suebsukcharoen, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Thailand
[LCSH]Real estate investment
[LCSH]Real property
[LCSH]Real property -- Marketing
[LCSH]Real property -- Thailand -- MarketingRecord link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11964 Hold
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Barcode Call number Media type Location Section Status 32002000200368 HD05011B Clipping Graduate Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Customer focus, IT crucial : Philip Kotler reveals secrets of success Material Type: printed text Authors: Parista Yuthamanop, Author Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7009 Clipping Collection. Customer focus, IT crucial : Philip Kotler reveals secrets of success [printed text] / Parista Yuthamanop, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7009 Hold
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Barcode Call number Media type Location Section Status 32002000121671 HF03076B Clipping Graduate Library Clipping Shelf Available
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Barcode Call number Media type Location Section Status 32002000204717 REP300 2007 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000204725 REP300 2007 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: SIU IS Title : The Strategy for Increasing Competitive Advantage of Wood Craft Centre Limited Material Type: printed text Authors: Ugyen Wangchuk, Author Publisher: Bangkok: Shinawatra University Publication Date: 2012 Pagination: viii, 56 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2012-02
IS (MS. (MBA))--Shinawatra University, 2012Languages : English (eng) Descriptors: [LCSH]Competitive strategy
[LCSH]Marketing -- Management
[LCSH]Strategic planningKeywords: Competition
SWOT
Fleishman-Hillard SustainabilityAbstract: Wood Craft Centre Limited (hereinafter WCCL) a government undertaking organization and one of the leading furniture manufacturers in Bhutan, has been the choice of many customers, mainly government agencies and corporate bodies in purchasing and procurement of furniture products. With the change in the living standard of the Bhutanese people, the preference for the modern furniture is increasing yearly. With the increase in the preference and demand for the furniture, and also the private sector development being much emphasized by the government .Although it is seen as a noble pursuit in the economic development many new furniture houses are coming up, so WCCL fears competition from competitors and withdrawal of support rendered by the government. Hence, the WCCL’s sustainability in a competitive environment is under enormous threat.
Mindful of this problem and to help address the same, this report has been prepared by conducting research in the sponsor company (WCCL). The research was undertaken with clear objectives, purpose and methodology as outlined in the study. This report presents an analysis of the data collected from the WCCL in addition to semi-structured questionnaires that were circulated to its past, present and potential customers.
The SWOT analysis of WCCL shows the internal and the external factors determining the situation of the company. The usage of Porter’s five forces indicates what forces are operating in the market and Fleishman-Hillard Sustainability talks about the long run sustainability. The other issue existed which existed for a long time is pricing. Price has always been a concern to its customers. In order to compete in the market, the WCCL either has to adopt product differentiation or start high volume production. The WCCL has the competitive advantage in the area of barrier to entry, access to working capital and ownership of the equipment. These will help the WCCL to grow in terms of sustainability in the long run.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26606 SIU IS. The Strategy for Increasing Competitive Advantage of Wood Craft Centre Limited [printed text] / Ugyen Wangchuk, Author . - [S.l.] : Bangkok: Shinawatra University, 2012 . - viii, 56 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2012-02
IS (MS. (MBA))--Shinawatra University, 2012
Languages : English (eng)
Descriptors: [LCSH]Competitive strategy
[LCSH]Marketing -- Management
[LCSH]Strategic planningKeywords: Competition
SWOT
Fleishman-Hillard SustainabilityAbstract: Wood Craft Centre Limited (hereinafter WCCL) a government undertaking organization and one of the leading furniture manufacturers in Bhutan, has been the choice of many customers, mainly government agencies and corporate bodies in purchasing and procurement of furniture products. With the change in the living standard of the Bhutanese people, the preference for the modern furniture is increasing yearly. With the increase in the preference and demand for the furniture, and also the private sector development being much emphasized by the government .Although it is seen as a noble pursuit in the economic development many new furniture houses are coming up, so WCCL fears competition from competitors and withdrawal of support rendered by the government. Hence, the WCCL’s sustainability in a competitive environment is under enormous threat.
Mindful of this problem and to help address the same, this report has been prepared by conducting research in the sponsor company (WCCL). The research was undertaken with clear objectives, purpose and methodology as outlined in the study. This report presents an analysis of the data collected from the WCCL in addition to semi-structured questionnaires that were circulated to its past, present and potential customers.
The SWOT analysis of WCCL shows the internal and the external factors determining the situation of the company. The usage of Porter’s five forces indicates what forces are operating in the market and Fleishman-Hillard Sustainability talks about the long run sustainability. The other issue existed which existed for a long time is pricing. Price has always been a concern to its customers. In order to compete in the market, the WCCL either has to adopt product differentiation or start high volume production. The WCCL has the competitive advantage in the area of barrier to entry, access to working capital and ownership of the equipment. These will help the WCCL to grow in terms of sustainability in the long run.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26606 Hold
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Barcode Call number Media type Location Section Status 32002000592517 SIU IS: SOM-MBA-2012-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market Material Type: printed text Authors: Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 Hold
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Barcode Call number Media type Location Section Status 32002000597839 SIU SS: SOM-PhD-M-2018-03 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Identification for new MP3 player's accessory and market demand Material Type: printed text Authors: Piya Kumsatit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: vii, 67 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member). Languages : English (eng) Descriptors: [LCSH]Computer storage devices
[LCSH]Consumer behavior
[LCSH]Consumption (Economics)
[LCSH]Demand (Economic theory)
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]MP3
[LCSH]MP3 players
[LCSH]Music -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11741 SIU Thesis. Identification for new MP3 player's accessory and market demand [printed text] / Piya Kumsatit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - vii, 67 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member).
Languages : English (eng)
Descriptors: [LCSH]Computer storage devices
[LCSH]Consumer behavior
[LCSH]Consumption (Economics)
[LCSH]Demand (Economic theory)
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]MP3
[LCSH]MP3 players
[LCSH]Music -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11741 Hold
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Barcode Call number Media type Location Section Status 32002000197713 SIU PS SOM-MBA 2005-11 c.1 SIU Project Study Graduate Library Thesis Corner Available 32002000197721 SIU PS SOM-MBA 2005-11 c.2 SIU Project Study Graduate Library Thesis Corner Available
Collection Title: Thaksin's Collection Title : Ten deadly marketing sins : signs and solutions Material Type: printed text Authors: Kotler, Philip, Author Publisher: Wiley Publication Date: 2004 Pagination: viii, 152 p. Layout: hbk. Size: 23 cm. ISBN (or other code): 9780471650225 Price: 716 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7973 Thaksin's Collection. Ten deadly marketing sins : signs and solutions [printed text] / Kotler, Philip, Author . - Hoboken, NJ : Wiley, 2004 . - viii, 152 p. : hbk. ; 23 cm.
ISBN : 9780471650225 : 716 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7973 Hold
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Barcode Call number Media type Location Section Status 32002000137719 HF5415.13 K654 2004 c.1 Book Main Library Thaksin Corner Available 32002000141851 HF5415.13 K654 2004 c.2 Book Main Library Thaksin Corner Available
Title : Basic marketing : a global-managerial approach Material Type: printed text Authors: Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name Edition statement: 14th ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxxii, 815 [28] p. col. Layout: ill., maps, hbk. Size: 28 cm. Accompanying material: 1 computer laser optical disk (4 3/4 in.) ISBN (or other code): 9780072409475 Price: 892 Baht General note: A variety of multi-media instructional aids, including a Web site, are available to support the text. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4 Basic marketing : a global-managerial approach [printed text] / Perreault, William D., Author ; McCarthy, E. Jerome (Edmund Jerome), Associated Name . - 14th ed. . - , 2002 . - xxxii, 815 [28] p. col. : ill., maps, hbk. ; 28 cm. + 1 computer laser optical disk (4 3/4 in.). - (McGraw-Hill/Irwin series in marketing) .
ISBN : 9780072409475 : 892 Baht
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4 Hold
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Barcode Call number Media type Location Section Status 32002000002376 HF5415.13 M369 2002 c.1 Book Graduate Library General Shelf Available 32002000111086 HF5415.13 M369 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000002384 HF5415.13 M369 2002 c.2 Book Main Library General Shelf Available 32002000133494 HF5415.13 M369 2002 c.2 CD Accompany Main Library Library Counter Available
Title : Basic marketing : a marketing strategy planning approach Material Type: printed text Authors: Perreault, William D., Author ; Cannon, Joseph P., Author ; McCarthy, E. Jerome (Edmund Jerome) Edition statement: 19th ed. Publisher: McGraw-Hill Publication Date: c2011 Pagination: xl, 726 p. Layout: ill. Size: 28 cm. ISBN (or other code): 978-1-259-06076-2 Price: 1030.00 Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementClass number: HF5415.13 P455B 2011 Contents note: Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Demographic dimensions of global consumer markets -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information --Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Career planning in marketing -- Video cases -- Cases -- Computer-aided problems -- Glossary Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24479 Basic marketing : a marketing strategy planning approach [printed text] / Perreault, William D., Author ; Cannon, Joseph P., Author ; McCarthy, E. Jerome (Edmund Jerome) . - 19th ed. . - Beijing, Republic of China : McGraw-Hill, c2011 . - xl, 726 p. : ill. ; 28 cm.
ISBN : 978-1-259-06076-2 : 1030.00
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementClass number: HF5415.13 P455B 2011 Contents note: Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Demographic dimensions of global consumer markets -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information --Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Career planning in marketing -- Video cases -- Cases -- Computer-aided problems -- Glossary Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24479 Hold
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Barcode Call number Media type Location Section Status 32002000479475 HF5415.13 P455B 2011 Book Main Library General Shelf Available
Title : Building brands & belivers : how to connect with consumers using archetypes Material Type: printed text Authors: Wertime, Kent, Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xvi, 267 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820674 Price: 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm.
ISSN : 0470820674 : 896 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Hold
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Barcode Call number Media type Location Section Status 32002000061935 HD69.B7 W47 2002 Book Main Library General Shelf Available
Title : The business marketing course : managing in complex networks Material Type: printed text Authors: Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name Publisher: J. Wiley Publication Date: 2002 Pagination: xv, 238 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471877220 Price: 1935 Baht General note: "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. Languages : English (eng) Descriptors: [LCSH]Business networks -- Management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 The business marketing course : managing in complex networks [printed text] / Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name . - Chichester, West Sussex, England, New York : J. Wiley, 2002 . - xv, 238 p. : ill., pbk. ; 24 cm.
ISBN : 0471877220 : 1935 Baht
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Languages : English (eng)
Descriptors: [LCSH]Business networks -- Management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=179 Hold
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Barcode Call number Media type Location Section Status 32002000027837 HF5415 F566 2002 c.1 Book Graduate Library General Shelf Available 32002000001154 HF5415 F566 2002 c.2 Book Main Library General Shelf Available
Title : Developing business strategies Material Type: printed text Authors: Aaker, D. A., Author Edition statement: 6th ed. Publisher: New York : J. Wiley Publication Date: 2001 Pagination: xiv, 338 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471064114 Price: 1760 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=753 Developing business strategies [printed text] / Aaker, D. A., Author . - 6th ed. . - New York : J. Wiley, 2001 . - xiv, 338 p. : ill., cloth ; 24 cm.
ISBN : 0471064114 : 1760 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=753 Hold
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Barcode Call number Media type Location Section Status 32002000019875 HD30.28 A23 2001 c.2 Book Main Library General Shelf Available 32002000019883 HD30.28 A23 2001 c.1 Book Main Library Library Counter Available
Title : A Framework for marketing management Material Type: printed text Authors: Kotler, Philip, Author Publisher: Prentice Hall Publication Date: 2001 Pagination: xv,352 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0130185256 Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4481 A Framework for marketing management [printed text] / Kotler, Philip, Author . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xv,352 p. : pbk. ; 24 cm.
ISBN : 0130185256
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4481 Hold
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Barcode Call number Media type Location Section Status 32002000068476 HF5415.13 K636 2001 c.1 Main Textbook Graduate Library General Shelf Available 32002000081115 HF5415.13 K636 2001 c.2 Book Main Library General Shelf Available
Title : A genie's wisdom : a fable of how a CEO leaned to be a marketing genius Material Type: printed text Authors: Trout, Jack, Author Publisher: J. Wiley Publication Date: 2003 Pagination: viii, 120 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 047123608X Price: 626 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 A genie's wisdom : a fable of how a CEO leaned to be a marketing genius [printed text] / Trout, Jack, Author . - Hoboken, NJ : J. Wiley, 2003 . - viii, 120 p. : ill., hbk. ; 23 cm.
ISBN : 047123608X : 626 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 Hold
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Barcode Call number Media type Location Section Status 32002000065142 HF5415.13 T735 2003 Book Graduate Library General Shelf Available
Title : Improving marketing effectiveness : the methods and tools that work best Material Type: printed text Authors: Shaw, Robert, Author Publisher: London : Profile Books Publication Date: 1998 Pagination: vii, 244 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 1861970544 Price: 1359 Baht General note: With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Organizational effectiveness -- Measurement
[LCSH]Performance -- MeasurementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837 Improving marketing effectiveness : the methods and tools that work best [printed text] / Shaw, Robert, Author . - London : Profile Books, 1998 . - vii, 244 p. : ill., hbk. ; 25 cm.
ISBN : 1861970544 : 1359 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Organizational effectiveness -- Measurement
[LCSH]Performance -- MeasurementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837 Hold
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Barcode Call number Media type Location Section Status 32002000270643 HD58.9 S535 1998 Book Graduate Library General Shelf Available
