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Kotler on marketing / Kotler, Philip / New York : Free Press - 1999
Title : Kotler on marketing : how to create, win, and dominate markets Material Type: printed text Authors: Kotler, Philip, Author Publisher: New York : Free Press Publication Date: 1999 Pagination: xiv, 257 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0684860473 Price: 495 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3882 Kotler on marketing : how to create, win, and dominate markets [printed text] / Kotler, Philip, Author . - New York : Free Press, 1999 . - xiv, 257 p. : ill., pbk. ; 25 cm.
ISBN : 0684860473 : 495 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3882 Hold
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Barcode Call number Media type Location Section Status 32002000057396 HF5415.13 K638 1999 c.1 Book Main Library General Shelf Available 32002000095206 HF5415.13 K638 1999 c.2 Book Main Library General Shelf Available Lateral marketing / Kotler, Philip / Wiley - 2003
Title : Lateral marketing : new techniques for finding breakthrough ideas Material Type: printed text Authors: Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name Publisher: Wiley Publication Date: 2003 Pagination: xvi, 206 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780471455165 Price: 895 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599 Lateral marketing : new techniques for finding breakthrough ideas [printed text] / Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name . - Hoboken, NJ : Wiley, 2003 . - xvi, 206 p. : ill., hbk. ; 24 cm.
ISBN : 9780471455165 : 895 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599 Hold
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Barcode Call number Media type Location Section Status 32002000117448 HF5415.13 K639 2003 c.1 Book Main Library General Shelf Available 32002000137727 HF5415.13 K639 2003 c.2 Book Main Library Thaksin Corner Available Lessons from a chief marketing officer / Kirk, Bradford C. / New York : McGraw-Hill - 2003
Title : Lessons from a chief marketing officer : what it takes to win in consumer marketing Material Type: printed text Authors: Kirk, Bradford C., Author Publisher: New York : McGraw-Hill Publication Date: 2003 Pagination: xii, 243 p. Layout: cloth Size: 22 cm. ISBN (or other code): 0071403175 Price: 1195 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising -- Management
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]Marketing researchCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Lessons from a chief marketing officer : what it takes to win in consumer marketing [printed text] / Kirk, Bradford C., Author . - New York : McGraw-Hill, 2003 . - xii, 243 p. : cloth ; 22 cm.
ISBN : 0071403175 : 1195 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising -- Management
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]Marketing researchCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Hold
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Barcode Call number Media type Location Section Status 32002000094555 HF5415 K524 2003 Book Main Library General Shelf Available Market-led strategic change / Piercy, Nigel / Butterworth-Heinemann - 2002
Title : Market-led strategic change : a guide to transforming the process of going to market Material Type: printed text Authors: Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name Edition statement: 3rd ed. Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: xvi, 762 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 075065225X Price: 1440 Baht General note: Previous ed. : 1997.,Published in association with the Chartered Institute of Marketing.,Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Market-led strategic change : a guide to transforming the process of going to market [printed text] / Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name . - 3rd ed. . - Oxford : Butterworth-Heinemann, 2002 . - xvi, 762 p. : ill., pbk. ; 24 cm.
ISBN : 075065225X : 1440 Baht
Previous ed. : 1997.,Published in association with the Chartered Institute of Marketing.,Includes index.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Hold
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Barcode Call number Media type Location Section Status 32002000054534 HF5415.13 P542 2002 Book Graduate Library General Shelf Available Marketing / Lamb, Charles W. / Thomson/South-Western - 2004
Title : Marketing Material Type: printed text Authors: Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name Edition statement: 7th ed. Publisher: Thomson/South-Western Publication Date: 2004 Pagination: xxxviii, 774 p. (col.) Layout: ill., hbk. Size: 29 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 0324147988 Price: 909 Baht Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Marketing [printed text] / Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name . - 7th ed. . - Mason, Ohio : Thomson/South-Western, 2004 . - xxxviii, 774 p. (col.) : ill., hbk. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0324147988 : 909 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Hold
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Barcode Call number Media type Location Section Status 32002000116549 HF5415 L26 2004 Book Main Library General Shelf Available 32002000132439 HF5415 L26 2004 c.1 CD Accompany Main Library Library Counter Available Marketing communication management / Ottesen, Otto / Copenhagen Business School Press - 2001
Title : Marketing communication management : a holistic approach for increased profitability Material Type: printed text Authors: Ottesen, Otto (1936-), Author Publisher: Copenhagen Business School Press Publication Date: 2001 Pagination: 358 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 8716133358 Price: 2623 Baht General note: "A holistic approach for increased profitability"--Cover. Languages : English (eng) Descriptors: [LCSH]Communication in marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186 Marketing communication management : a holistic approach for increased profitability [printed text] / Ottesen, Otto (1936-), Author . - Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001 . - 358 p. : ill., hbk. ; 23 cm.
ISBN : 8716133358 : 2623 Baht
"A holistic approach for increased profitability"--Cover.
Languages : English (eng)
Descriptors: [LCSH]Communication in marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186 Hold
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Barcode Call number Media type Location Section Status 32002000026060 HF5415.123 O88 2001 c.1 Book Graduate Library General Shelf Available Marketing knowledge management / Troilo, Gabriele / Edward Elgar - 2006
Title : Marketing knowledge management : managing knowledge in market oriented companies Material Type: printed text Authors: Troilo, Gabriele, Author Publisher: Edward Elgar Publication Date: 2006 Pagination: xvii, 193 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 9781845429072 Price: 2830 Baht Languages : English (eng) Descriptors: [LCSH]Knowledge management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12793 Marketing knowledge management : managing knowledge in market oriented companies [printed text] / Troilo, Gabriele, Author . - Cheltenham, UK, Northampton, MA : Edward Elgar, 2006 . - xvii, 193 p. : ill., cloth ; 25 cm.
ISBN : 9781845429072 : 2830 Baht
Languages : English (eng)
Descriptors: [LCSH]Knowledge management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12793 Hold
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Barcode Call number Media type Location Section Status 32002000221455 HF5415.13 T845 2006 Book Main Library General Shelf Available Marketing management / Kotler, Philip / Prentice Hall - 2003
Title : Marketing management Material Type: printed text Authors: Kotler, Philip, Author Edition statement: 11th ed. Publisher: Prentice Hall Publication Date: 2003 Pagination: xxix,[30], 706 p. Layout: ill. (some col.), pbk. Size: 26 cm. ISBN (or other code): 0130497150 General note: Various multi-media instructional aids, including a web site, are available to supplement the text.
With compliments of Ms.Anothai Aueworakhunanan (Copy 4)Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4213 Marketing management [printed text] / Kotler, Philip, Author . - 11th ed. . - Upper Saddle River, NJ : Prentice Hall, 2003 . - xxix,[30], 706 p. : ill. (some col.), pbk. ; 26 cm.
ISBN : 0130497150
Various multi-media instructional aids, including a web site, are available to supplement the text.
With compliments of Ms.Anothai Aueworakhunanan (Copy 4)
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4213 Hold
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Barcode Call number Media type Location Section Status 32002000058196 HF5415.13 K64 2003 c.1 Book Graduate Library General Shelf Available 32002000058204 HF5415.13 K64 2003 c.2 Book Graduate Library General Shelf Available 32002000117489 HF5415.13 K64 2003 c.3 Book Main Library General Shelf Available 32002000251148 HF5415.13 K64 2003 c.4 Book Main Library General Shelf Available Marketing management / Kotler, Philip / Pearson Prentice Hall - 2006
Title : Marketing management Material Type: printed text Authors: Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Associated Name Edition statement: 12th ed., Pearson Intn. ed. Publisher: Pearson Prentice Hall Publication Date: 2006 Pagination: xxxix, 729, [45] p. Layout: ill., (chiefly col.), pbk. Size: 29 cm. ISBN (or other code): 9780131968530 Price: 490 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10571 Marketing management [printed text] / Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Associated Name . - 12th ed., Pearson Intn. ed. . - Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . - xxxix, 729, [45] p. : ill., (chiefly col.), pbk. ; 29 cm.
ISBN : 9780131968530 : 490 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10571 Hold
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Barcode Call number Media type Location Section Status 32002000174753 HF5415.13 K64 2006 c.1 Book Main Library General Shelf Available 32002000174761 HF5415.13 K64 2006 c.2 Book Main Library General Shelf Available Marketing management / Kotler, Philip / Upper Saddle River, N.J. : Pearson Prentice Hall - 2009
Title : Marketing management Material Type: printed text Authors: Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author Edition statement: 13th ed. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall Publication Date: 2009 Pagination: 816 p. Layout: ill., (chiefly col.) Size: 29 cm. ISBN (or other code): 978-0-13-135797-6 Price: 680.00 Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18099 Marketing management [printed text] / Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author . - 13th ed. . - Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 . - 816 p. : ill., (chiefly col.) ; 29 cm.
ISBN : 978-0-13-135797-6 : 680.00
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18099 Hold
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Barcode Call number Media type Location Section Status 32002000303071 HF5415.13 K64 2009 c.1 Book Main Library General Shelf Available 32002000303089 HF5415.13 K64 2009 c.2 Book Main Library General Shelf Available 32002000348134 HF5415.13 K64 2009 c.3 Book Main Library General Shelf Available 32002000348100 HF5415.13 K64 2009 c.4 Book Main Library General Shelf Available 32002000355311 HF5415.13 K64 2009 c.5 Book Main Library General Shelf Available 32002000383818 HF5415.13 K64 2009 c.6 Book Main Library General Shelf Available Marketing management / Kotler, Philip / Boston : Pearson - 2016
Title : Marketing management Material Type: printed text Authors: Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author Edition statement: 15th ed. Publisher: Boston : Pearson Publication Date: 2016 Pagination: 714 p. (A-I) Layout: ill., (chiefly col.) Size: 29 cm. ISBN (or other code): 978-1-292-09262-1 Price: 1200.00 Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing managementClass number: HF5415312 .P389M 2016 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27908 Marketing management [printed text] / Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author . - 15th ed. . - [S.l.] : Boston : Pearson, 2016 . - 714 p. (A-I) : ill., (chiefly col.) ; 29 cm.
ISBN : 978-1-292-09262-1 : 1200.00
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing managementClass number: HF5415312 .P389M 2016 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27908 Copies
Barcode Call number Media type Location Section Status 9781292092621 HF5415312 .P389M 2016 Book Main Library General Shelf Not for loan Marketing management / Kotler, Philip / Boston : Pearson - 2009
Title : Marketing management Material Type: printed text Authors: Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author ; ฺBurton, SuZan, Author Publisher: Boston : Pearson Publication Date: 2009 Pagination: 719 p. Layout: ill., (chiefly col.) Size: 29 cm. Price: Donate Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing managementClass number: HF5415.312 .P389M 2009 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27909 Marketing management [printed text] / Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author ; ฺBurton, SuZan, Author . - [S.l.] : Boston : Pearson, 2009 . - 719 p. : ill., (chiefly col.) ; 29 cm.
Donate
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing managementClass number: HF5415.312 .P389M 2009 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27909 Copies
Barcode Call number Media type Location Section Status 32002000454205 HF5415.312 .P389M 2009 Book Main Library General Shelf Not for loan Marketing management / Lilien, Gary L. / Boyd & Fraser Pub. - 1993
Title : Marketing management : analytic exercises for spreadsheets Material Type: printed text Authors: Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name Edition statement: 2nd ed. Publisher: Boyd & Fraser Pub. Publication Date: 1993 Series: Scientific Press series Pagination: xviii, 238 p. Layout: ill., pbk. : with 3 1/2" disk Size: 24 cm. Accompanying material: 1 computer disk (3 1/2 in.) ISBN (or other code): 0894262394 Price: 500 Baht General note: "Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso.,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii.
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavejLanguages : English (eng) Descriptors: [LCSH]Electronic spreadsheets
[LCSH]Marketing -- Decision making -- Data processing
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17213 Marketing management : analytic exercises for spreadsheets [printed text] / Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name . - 2nd ed. . - , 1993 . - xviii, 238 p. : ill., pbk. : with 3 1/2" disk ; 24 cm. + 1 computer disk (3 1/2 in.). - (Scientific Press series) .
ISBN : 0894262394 : 500 Baht
"Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso.,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii.
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)
Descriptors: [LCSH]Electronic spreadsheets
[LCSH]Marketing -- Decision making -- Data processing
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17213 Hold
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Barcode Call number Media type Location Section Status 32002000276442 HF5415.13 L728 1993 Book Graduate Library General Shelf Available Marketing management / Ang, Swee Hoon / Prentice Hall - 1999
Title : Marketing management : an Asian perspective Material Type: printed text Authors: Ang, Swee Hoon, Author ; Kotler, Philip, Associated Name ; Leong, Siew Meng, Associated Name Edition statement: 2nd ed. Publisher: Prentice Hall Publication Date: 1999 Pagination: xvi, 904 p. Layout: ill. (some col.), ports., pbk. Size: 24 cm. ISBN (or other code): 0130109800 Price: 908 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Asia -- Management
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4215 Marketing management : an Asian perspective [printed text] / Ang, Swee Hoon, Author ; Kotler, Philip, Associated Name ; Leong, Siew Meng, Associated Name . - 2nd ed. . - Singapore, New York : Prentice Hall, 1999 . - xvi, 904 p. : ill. (some col.), ports., pbk. ; 24 cm.
ISBN : 0130109800 : 908 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Asia -- Management
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4215 Hold
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Barcode Call number Media type Location Section Status 32002000058170 HF5415.13 M352 1999 c.1 Book Graduate Library General Shelf Available 32002000058188 HF5415.13 M352 1999 c.2 Book Main Library Library Counter Available Marketing management / Peter, J. Paul / Irwin/McGraw-Hill - 2001
Title : Marketing management : knowledge and skills Material Type: printed text Authors: Peter, J. Paul, Author ; Donnelly, James H., Associated Name Edition statement: 6th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2001 Pagination: xx, 876 p. Layout: ill. (some col.), maps, hbk. Size: 26 cm. ISBN (or other code): 0072315571 Price: 1320 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706 Marketing management : knowledge and skills [printed text] / Peter, J. Paul, Author ; Donnelly, James H., Associated Name . - 6th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 876 p. : ill. (some col.), maps, hbk. ; 26 cm.
ISBN : 0072315571 : 1320 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706 Hold
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Barcode Call number Media type Location Section Status 32002000022754 HF5415.13 P387 2001 c.1 Book Graduate Library General Shelf Available 32002000022762 HF5415.13 P387 2001 c.2 Book Main Library General Shelf Available