From this page you can:
Home |
Descriptors
Add the result to your basket Make a suggestion Refine your search Apply to external sources
Marketing management / Peter, J. Pauk / New York : McGraw-Hill - 2009
Title : Marketing management : knowledge and skills Material Type: printed text Authors: Peter, J. Pauk, Author ; Donnelly, James H., Jr, Author ; ฺBurton, SuZan Edition statement: 10th ed. Publisher: New York : McGraw-Hill Publication Date: 2009 Pagination: xviii, 830 p. Layout: ill., (chiefly col.) Size: 29 cm. Price: Donate Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing managementClass number: HF5415.312 .P478M 2009 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27910 Marketing management : knowledge and skills [printed text] / Peter, J. Pauk, Author ; Donnelly, James H., Jr, Author ; ฺBurton, SuZan . - 10th ed. . - [S.l.] : New York : McGraw-Hill, 2009 . - xviii, 830 p. : ill., (chiefly col.) ; 29 cm.
Donate
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing managementClass number: HF5415.312 .P478M 2009 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27910 Copies
Barcode Call number Media type Location Section Status 32002000454197 HF5415.312 .P478M 2009 Book Main Library General Shelf Not for loan Marketing management / Boyd, Harper W. / Boston : McGraw-Hill/Irwin - 2002
Title : Marketing management : a strategic decision - making approach Material Type: printed text Authors: Boyd, Harper W., Author ; Larreche, Jean-Claude, Associated Name ; Mullins, John, Associated Name Edition statement: 4th ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: The McGraw-Hill/Irwin series in marketing Pagination: xxi, 594 p.b Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 0072315237 Price: 586 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1858 Marketing management : a strategic decision - making approach [printed text] / Boyd, Harper W., Author ; Larreche, Jean-Claude, Associated Name ; Mullins, John, Associated Name . - 4th ed. . - , 2002 . - xxi, 594 p.b : ill., pbk. ; 26 cm. + 1 CD-ROM (4 3/4 in.).. - (The McGraw-Hill/Irwin series in marketing) .
ISBN : 0072315237 : 586 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1858 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000002319 HF5415.13 B669 2002 c.1 Book Graduate Library General Shelf Available 32002000270510 HF5415.13 B669 2002 c.3 Book Graduate Library General Shelf Available 32002000110864 HF5415.13 B669 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000002327 HF5415.13 B669 2002 c.2 Book Main Library General Shelf Available 32002000133817 HF5415.13 B669 2002 c.2 CD Accompany Main Library Library Counter Available Marketing management / Guiltinan, Joseph P. / New York : McGraw-Hill - 1997
Title : Marketing management : strategies and programs Material Type: printed text Authors: Guiltinan, Joseph P., Author ; Madden, Thomas J., Associated Name ; Paul, Gordon W., Associated Name Edition statement: 6th ed. Publisher: New York : McGraw-Hill Publication Date: 1997 Pagination: xvi, 463 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 007049097X Price: 880 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=803 Marketing management : strategies and programs [printed text] / Guiltinan, Joseph P., Author ; Madden, Thomas J., Associated Name ; Paul, Gordon W., Associated Name . - 6th ed. . - New York : McGraw-Hill, 1997 . - xvi, 463 p. : ill., hbk. ; 24 cm.
ISBN : 007049097X : 880 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=803 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000023638 HF5415.13 G8 1997 c.1 Book Graduate Library General Shelf Available 32002000023646 HF5415.13 G8 1997 c.2 Book Main Library Library Counter Available Marketing management / Dolan, Robert J. / Boston : MaGraw-Hill/Irwin - 2002
Title : Marketing management : text and cases Material Type: printed text Authors: Dolan, Robert J., Author Publisher: Boston : MaGraw-Hill/Irwin Publication Date: 2002 Series: The Irwin series in marketing Pagination: ix, 498 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071123280 Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1852 Marketing management : text and cases [printed text] / Dolan, Robert J., Author . - , 2002 . - ix, 498 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) .
ISBN : 9780071123280
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1852 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000002392 HF5415.13 D65 2002 c.1 Book Graduate Library General Shelf Available 32002000002400 HF5415.13 D65 2002 c.2 Book Graduate Library General Shelf Available 32002000050730 HF5415.13 D65 2002 c.3 Book Main Library General Shelf Available Marketing management / Lal, Rajiv / Irwin - 2005
Title : Marketing management : text and cases Material Type: printed text Authors: Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name Edition statement: Intn. ed. Publisher: Irwin Publication Date: 2005 Series: The Irwin series in marketing Pagination: xiii, 812 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007124218X Price: 927 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560 Marketing management : text and cases [printed text] / Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name . - Intn. ed. . - , 2005 . - xiii, 812 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) .
ISBN : 007124218X : 927 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000173359 HF5415.13 L193 2005 c.1 Book Main Library General Shelf Available 32002000173367 HF5415.13 L193 2005 c.2 Book Main Library Library Counter Available Marketing / Cunningham, William Hughes / South-Western Pub. Co. - 1987
Title : Marketing : a managerial approach Material Type: printed text Authors: Cunningham, William Hughes, Author ; Cunningham, Isabella C. M., Associated Name ; Swift, Christopher M., Associated Name Edition statement: 2nd ed. Publisher: South-Western Pub. Co. Publication Date: 1987 Pagination: ix, 811, [19] p. Layout: ill. (some col.), hbk. Size: 24 cm. ISBN (or other code): 9780538191104 Price: 811 Baht General note: With compliments of Dr. Nantana Kapilakarn Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10511 Marketing : a managerial approach [printed text] / Cunningham, William Hughes, Author ; Cunningham, Isabella C. M., Associated Name ; Swift, Christopher M., Associated Name . - 2nd ed. . - Cincinnati : South-Western Pub. Co., 1987 . - ix, 811, [19] p. : ill. (some col.), hbk. ; 24 cm.
ISBN : 9780538191104 : 811 Baht
With compliments of Dr. Nantana Kapilakarn
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10511 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000172278 HF5415 C9738 1987 Book Main Library General Shelf Available Marketing models / Lilien, Gary L. / Prentice-Hall - 1992
Title : Marketing models Material Type: printed text Authors: Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name ; Moorthy, K. Sridhar, Associated Name Publisher: Prentice-Hall Publication Date: 1992 Pagination: xv, 803 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0135619297 Price: 500 Baht General note: With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Modeles econometriquesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7900 Marketing models [printed text] / Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name ; Moorthy, K. Sridhar, Associated Name . - Englewood Cliffs, NJ : Prentice-Hall, 1992 . - xv, 803 p. : ill., pbk. ; 25 cm.
ISBN : 0135619297 : 500 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Modeles econometriquesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7900 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000274579 HF5415.13 L728 1992 Book Main Library Library Counter Available Marketing moves / Kotler, Philip / Harvard Business School Press - 2002
Title : Marketing moves : a new approach to profits, growth, and renewal Material Type: printed text Authors: Kotler, Philip, Author ; Jain, D. (Dipak), Associated Name ; Suvit Maesincee (1961-), Associated Name Publisher: Harvard Business School Press Publication Date: 2002 Pagination: xii, 193 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 1578516005 Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]TelemarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3974 Marketing moves : a new approach to profits, growth, and renewal [printed text] / Kotler, Philip, Author ; Jain, D. (Dipak), Associated Name ; Suvit Maesincee (1961-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2002 . - xii, 193 p. : ill., cloth ; 25 cm.
ISBN : 1578516005
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]TelemarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3974 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000058113 HF5415 K6313 2002 c.1 Book Graduate Library General Shelf Available 32002000057875 HF5415 K6313 2002 c.2 Book Graduate Library General Shelf Available 32002000068187 HF5415 K6313 2002 c.3 Book Main Library General Shelf Available Multicultural marketing management / Kritika Kongsompong / Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University - 2010
Title : Multicultural marketing management Material Type: printed text Authors: Kritika Kongsompong, Author Publisher: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University Publication Date: 2010 Pagination: 238 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 9786165511148 Price: 495 Baht Languages : English (eng) Descriptors: [LCSH]Market segmentation
[LCSH]Marketing -- Management
[LCSH]Minority consumersCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966 Multicultural marketing management [printed text] / Kritika Kongsompong, Author . - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010 . - 238 p. : ill., hbk. ; 25 cm.
ISBN : 9786165511148 : 495 Baht
Languages : English (eng)
Descriptors: [LCSH]Market segmentation
[LCSH]Marketing -- Management
[LCSH]Minority consumersCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000302487 HF5415.127 K929 2010 c.1 Book Main Library General Shelf Available 32002000327815 HF5415.127 K929 2010 c.2 Book Main Library General Shelf Available 32002000400489 HF5415.127 K929 2010 c.3 Book Main Library General Shelf Available How to prepare a promotional plan / Waller, David / McGraw-Hill companies, Inc. - 1999
Title : How to prepare a promotional plan Material Type: printed text Authors: Waller, David, Author Publisher: McGraw-Hill companies, Inc. Publication Date: 1999 Pagination: xi, 100 p. Layout: ill., pbk. Size: 24 cm. Accompanying material: 1 computer laser disc. ISBN (or other code): 9780074706534 Languages : English (eng) Descriptors: [LCSH]Communication in marketing
[LCSH]Marketing -- Management
[LCSH]Sales promotion -- PlanningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1135 How to prepare a promotional plan [printed text] / Waller, David, Author . - Sydney/ New York : McGraw-Hill companies, Inc., 1999 . - xi, 100 p. : ill., pbk. ; 24 cm. + 1 computer laser disc.
ISBN : 9780074706534
Languages : English (eng)
Descriptors: [LCSH]Communication in marketing
[LCSH]Marketing -- Management
[LCSH]Sales promotion -- PlanningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1135 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000025732 HF5415.13 W198 1999 c.1 Book Graduate Library General Shelf Available 32002000193878 HF5415.13 W198 1999 c.1 CD Accompany Graduate Library Library Counter Available 32002000025740 HF5415.13 W198 1999 c.2 Book Main Library Library Counter Available 32002000133833 HF5415.13 W198 1999 c.2 CD Accompany Main Library Library Counter Available Principles of services marketing / Palmer, Adrian / McGraw-Hill - 1994
Title : Principles of services marketing Material Type: printed text Authors: Palmer, Adrian (1955-), Author Publisher: McGraw-Hill Publication Date: 1994 Pagination: xvi, 516 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0077097483 Price: 1100 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1080 Principles of services marketing [printed text] / Palmer, Adrian (1955-), Author . - London, New York : McGraw-Hill, 1994 . - xvi, 516 p. : ill., pbk. ; 24 cm.
ISBN : 0077097483 : 1100 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1080 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000017150 HF5415.13 P3242 2001 c.1 Book Graduate Library General Shelf Available 32002000017168 HF5415.13 P3242 2001 c.2 Book Main Library General Shelf Available Seize the future for your business / Rogers, Beth / International Thomson Business Press - 1998
Title : Seize the future for your business : using imagination to power growth Material Type: printed text Authors: Rogers, Beth (1957-), Author Edition statement: 1st ed. Publisher: International Thomson Business Press Publication Date: 1998 Series: Smart strategies series Pagination: ix, 190 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 1861522037 Price: 2200 Baht General note: At head of title: Smart strategies series. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]New products
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=962 Seize the future for your business : using imagination to power growth [printed text] / Rogers, Beth (1957-), Author . - 1st ed. . - , 1998 . - ix, 190 p. : ill., pbk. ; 24 cm.. - (Smart strategies series) .
ISBN : 1861522037 : 2200 Baht
At head of title: Smart strategies series.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]New products
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=962 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000018620 HF5415.13 R64 1998 c.1 Book Graduate Library General Shelf Available 32002000018638 HF5415.13 R64 1998 c.2 Book Main Library Library Counter Available Services marketing / Lovelock, Christopher H. / Pearson/Prentice Hall - 2007
Title : Services marketing : people, technology, strategy Material Type: printed text Authors: Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name Edition statement: 6th ed. Publisher: Pearson/Prentice Hall Publication Date: 2007 Pagination: xx, 648 p. Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 0132056763 Price: 200 Baht Languages : English (eng) Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name . - 6th ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007 . - xx, 648 p. : ill., pbk. ; 29 cm.
ISBN : 0132056763 : 200 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer services -- Marketing
[LCSH]Marketing -- Management
[LCSH]Professions -- Marketing
[LCSH]Service industries -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000272177 HF5415.13 L65 2007 c.1 Book Main Library General Shelf Available 32002000273589 HF5415.13 L65 2007 c.2 Book Main Library General Shelf Available 32002000343283 HF5415.13 L65 2007c.3 Book Main Library General Shelf Available Small business marketing management / Chaston, Ian / Palgrave - 2002
Title : Small business marketing management Material Type: printed text Authors: Chaston, Ian, Author ; Mangles, Terry (1950-), Associated Name Publisher: Palgrave Publication Date: 2002 Pagination: ix, 275 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0333980751 Price: 1875 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Small business -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3522 Small business marketing management [printed text] / Chaston, Ian, Author ; Mangles, Terry (1950-), Associated Name . - Basingstoke, Hampshire, New York : Palgrave, 2002 . - ix, 275 p. : ill., pbk. ; 24 cm.
ISBN : 0333980751 : 1875 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Small business -- MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3522 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000054278 HF5415.13 C513 2002 Book Main Library General Shelf Available Strategic market management / Aaker, D. A. / New York : J. Wiley & Sons - 2001
Title : Strategic market management Material Type: printed text Authors: Aaker, D. A., Author Edition statement: 6th ed. Publisher: New York : J. Wiley & Sons Publication Date: 2001 Pagination: xiv, 330 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 0471177431 Price: 770 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=748 Strategic market management [printed text] / Aaker, D. A., Author . - 6th ed. . - New York : J. Wiley & Sons, 2001 . - xiv, 330 p. : ill., pbk. ; 23 cm.
ISBN : 0471177431 : 770 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=748 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000020154 HF5415.13 A23 2001 c.1 Book Graduate Library General Shelf Available 32002000020162 HF5415.13 A23 2001 c.2 Book Main Library General Shelf Available