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SIU Thesis. Effects of Perceived Corporate Social Responsibility on the Job Intention of Potential Employees in Chongqing, China / Wei Yang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Effects of Perceived Corporate Social Responsibility on the Job Intention of Potential Employees in Chongqing, China Material Type: printed text Authors: Wei Yang, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xiii, 185 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-87
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Employees -- Behavior
[LCSH]Employees -- Social aspects
[LCSH]Social responsibility of business -- China -- ChongqingKeywords: Perceived CSR,
Potential Employees,
Job Intention,
Corporate ReputationAbstract: In recent years, the research on corporate social responsibility has attracted more and more attention from the academic community and has gradually been implemented in corporations. As to whether corporations should perform social responsibilities, relatively rich research conclusions and experience summaries have been formed. These studies and practices help us understand the relationship and influence between CSR behavior and stakeholders, but research on how CSR performance affects corporate reputation and how it affects the behavioral response process of potential employees is still very limited. The premise of potential employees' response to CSR performance is perceived CSR, and the process of perceived CSR affecting the job intention of potential employees is affected by many factors.
Based on this, this research takes the impact of perceived CSR on job intention of potential employees as the mainline of research, pays attention to the process and intermediate links of CSR value realization, and focuses on the important role of perceived CSR, using the stakeholder theory, organizational identification, signaling theory, and attribution theory. As a basis, a conceptual model of the relationship between potential employees, corporate reputation, job intention of potential employees, CSR awareness, CSR attention, and CSR credibility was constructed, and 10 research hypotheses were put forward.
Use research methods that combine qualitative analysis and quantitative analysis, and use literature research, in-depth interviews, and questionnaire surveys to obtain primary survey data. The data is processed and analyzed through statistical analysis software such as SPSS27, AMOS27, and descriptive statistical analysis, confirmatory factor analysis, regression analysis, mediating effect analysis, moderating effect analysis and other methods are used to finally draw the following research conclusions: 1) potential Employees have a direct and positive impact on job intention of potential employees. 2) Potential employees have a direct and positive impact on corporate reputation. 3) Corporate reputation has a direct and positive impact on the job intention of potential employees. 4) Corporate reputation has a mediating effect on the relationship between potential employees and job intention of potential employees. 5) CSR awareness and CSR credibility play a moderating effect in the relationship between perceived CSR and job intention of potential employees.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28477 SIU Thesis. Effects of Perceived Corporate Social Responsibility on the Job Intention of Potential Employees in Chongqing, China [printed text] / Wei Yang, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiii, 185 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-87
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Employees -- Behavior
[LCSH]Employees -- Social aspects
[LCSH]Social responsibility of business -- China -- ChongqingKeywords: Perceived CSR,
Potential Employees,
Job Intention,
Corporate ReputationAbstract: In recent years, the research on corporate social responsibility has attracted more and more attention from the academic community and has gradually been implemented in corporations. As to whether corporations should perform social responsibilities, relatively rich research conclusions and experience summaries have been formed. These studies and practices help us understand the relationship and influence between CSR behavior and stakeholders, but research on how CSR performance affects corporate reputation and how it affects the behavioral response process of potential employees is still very limited. The premise of potential employees' response to CSR performance is perceived CSR, and the process of perceived CSR affecting the job intention of potential employees is affected by many factors.
Based on this, this research takes the impact of perceived CSR on job intention of potential employees as the mainline of research, pays attention to the process and intermediate links of CSR value realization, and focuses on the important role of perceived CSR, using the stakeholder theory, organizational identification, signaling theory, and attribution theory. As a basis, a conceptual model of the relationship between potential employees, corporate reputation, job intention of potential employees, CSR awareness, CSR attention, and CSR credibility was constructed, and 10 research hypotheses were put forward.
Use research methods that combine qualitative analysis and quantitative analysis, and use literature research, in-depth interviews, and questionnaire surveys to obtain primary survey data. The data is processed and analyzed through statistical analysis software such as SPSS27, AMOS27, and descriptive statistical analysis, confirmatory factor analysis, regression analysis, mediating effect analysis, moderating effect analysis and other methods are used to finally draw the following research conclusions: 1) potential Employees have a direct and positive impact on job intention of potential employees. 2) Potential employees have a direct and positive impact on corporate reputation. 3) Corporate reputation has a direct and positive impact on the job intention of potential employees. 4) Corporate reputation has a mediating effect on the relationship between potential employees and job intention of potential employees. 5) CSR awareness and CSR credibility play a moderating effect in the relationship between perceived CSR and job intention of potential employees.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28477 Hold
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Barcode Call number Media type Location Section Status 32002000607753 SIU THE: SOM-PhD-M-2022-87 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607653 SIU THE: SOM-PhD-M-2022-87 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video Material Type: printed text Authors: Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xv, 233 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 SIU Thesis. Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video [printed text] / Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xv, 233 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 Hold
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Barcode Call number Media type Location Section Status 32002000607527 SIU THE: SOM-PhD-M-2022-90 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607525 SIU THE: SOM-PhD-M-2022-90 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Research on the Performance Management of High-Level Sports Teams in Chinese Colleges and Universities: Taking Martial Arts as an Example Material Type: printed text Authors: Wenyao Zeng, Author ; Wasin Phromphitakkul, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 152 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-88
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Martial arts
[LCSH]Performance -- Management
[LCSH]Teamsport
[LCSH][LCSH] Teamsport -- China -- Universities and CollegesKeywords: Evaluation Index System,
Entropy Weight Method,
High-level sports teams,
Martial Arts,
PerformanceAbstract: Nowadays, sports are flourishing and active all over the world. Since the Chinese government decided to set up high-level sports teams in colleges and universities in 1987, Chinese university students have been active in the international sports arena, but their achievements have not reached the expectations of the initial stage of the team. Therefore, this research to Chinese martial arts in colleges and universities high level sports team the performance of the research as the breakthrough point, in 235 the construction of high-level sports teams of Chinese colleges and universities as the investigation scope, based on the theory of the balanced scorecard, at the same time, using literature method, the entropy weight method, structural equation model, such as research methods, under the comprehensive analysis of qualitative research and quantitative research, Explore the key factors that affect the performance of high-level sports teams, and build a complete and practical performance evaluation system of high-level martial arts sports teams in Chinese universities.
In order to ensure the feasibility and effectiveness of the system, taking Chinese J university Martial Arts high-level sports team as the object, fuzzy comprehensive evaluation method is used to verify and analyze. It provides a set of scientific and effective performance evaluation index system for the development and management of high-level sports teams in Chinese universities, and promotes the long-term development of Chinese sports undertakings.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28475 SIU Thesis. Research on the Performance Management of High-Level Sports Teams in Chinese Colleges and Universities: Taking Martial Arts as an Example [printed text] / Wenyao Zeng, Author ; Wasin Phromphitakkul, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 152 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-88
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Martial arts
[LCSH]Performance -- Management
[LCSH]Teamsport
[LCSH][LCSH] Teamsport -- China -- Universities and CollegesKeywords: Evaluation Index System,
Entropy Weight Method,
High-level sports teams,
Martial Arts,
PerformanceAbstract: Nowadays, sports are flourishing and active all over the world. Since the Chinese government decided to set up high-level sports teams in colleges and universities in 1987, Chinese university students have been active in the international sports arena, but their achievements have not reached the expectations of the initial stage of the team. Therefore, this research to Chinese martial arts in colleges and universities high level sports team the performance of the research as the breakthrough point, in 235 the construction of high-level sports teams of Chinese colleges and universities as the investigation scope, based on the theory of the balanced scorecard, at the same time, using literature method, the entropy weight method, structural equation model, such as research methods, under the comprehensive analysis of qualitative research and quantitative research, Explore the key factors that affect the performance of high-level sports teams, and build a complete and practical performance evaluation system of high-level martial arts sports teams in Chinese universities.
In order to ensure the feasibility and effectiveness of the system, taking Chinese J university Martial Arts high-level sports team as the object, fuzzy comprehensive evaluation method is used to verify and analyze. It provides a set of scientific and effective performance evaluation index system for the development and management of high-level sports teams in Chinese universities, and promotes the long-term development of Chinese sports undertakings.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28475 Hold
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Barcode Call number Media type Location Section Status 32002000607680 SIU THE: SOM-PhD-M-2022-88 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607725 SIU THE: SOM-PhD-M-2022-88 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Top Management Team Characteristics and Corporate Performance: Based on Top Management Team Behavioral Integration as a Mediating Variable Material Type: printed text Authors: Gang Zhao, Author ; Manoch Prompanyo, Associated Name ; Sarana Photchanachan, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: x, 176 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-73
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Behavior
[LCSH]Management
[LCSH]Teams in the workplace
[LCSH]Top managementKeywords: Top Management Team,
Top Management Team Behavioral Integration,
Top Management Team Characteristics,
Corporate PerformanceAbstract: Corporate Performance is the common focus of theoretical and practical circles. How to improve Corporate Performance is also a core issue in the field of corporate management. The research on the relationship between TMT Characteristics and Corporate Performance has long been a research hotspot in management and economic circles, but there are still differences in the existing literature on the mechanism of TMT Characteristics affecting Corporate Performance. Therefore, there is still a lot of room for research on the impact of TMT Characteristics on Corporate Performance. The personal characteristics of TMT have an important impact on the process of organizational behavior. It is necessary to give full play to the collective cognition and ability of TMT members to overcome the constraints of individual members' bounded rationality. The importance of behavior and Corporate Performance improvement process. The impact of TMT on organizational performance has been empirically tested by most scholars, but the empirical research on the mechanism of TMT's behavioral process on Corporate Performance is still in the exploratory stage.
Based on this, this paper takes Principal-agent Theory, Upper Echelon Theory, and Dynamic Capability Theory as the theoretical basis. Through the design, distribution and recovery of questionnaires, a total of 437 survey data of senior managers are collected, and a structural equation model is established to explore the influence of the mechanism of 'TMT Characteristics — TMT Behavioral Integration — Corporate Performance'.
The initial model is fitted, evaluated, and after correction, the optimal model is obtained, and the research results are analyzed in detail to draw conclusions. The main conclusions of this study are:
1) TMT Characteristics have a significant positive impact on Corporate Performance, Age, Overseas study background, Educational background, Gender all have a significant impact on Corporate Performance. The order from largest to smallest is: Age has a greater impact, Overseas study background has a moderate impact, Educational background has a moderate impact, and Gender has a moderate impact on Corporate Performance compared to the impact of Age, Overseas study background, and Educational background on Corporate Performance. minimum.
2) TMT Behavioral Integration has a significant positive effect on Corporate Performance, and Cooperative Behavior, Exchange of Information, and Joint Decision-Making all have a significant positive effect on Corporate Performance. The order from largest to smallest is: Joint Decision-Making, Exchange of Information, Cooperative Behavior.
3) TMT Characteristics have a significant impact on TMT behavioral integration, Age, Overseas study background, Educational background, Gender all have a significant impact on TMT behavioral integration. Compared with the influence of Age, Overseas study background and Educational background on TMT behavioral integration, Gender has the least influence.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28474 SIU Thesis. Top Management Team Characteristics and Corporate Performance: Based on Top Management Team Behavioral Integration as a Mediating Variable [printed text] / Gang Zhao, Author ; Manoch Prompanyo, Associated Name ; Sarana Photchanachan, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - x, 176 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-73
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Behavior
[LCSH]Management
[LCSH]Teams in the workplace
[LCSH]Top managementKeywords: Top Management Team,
Top Management Team Behavioral Integration,
Top Management Team Characteristics,
Corporate PerformanceAbstract: Corporate Performance is the common focus of theoretical and practical circles. How to improve Corporate Performance is also a core issue in the field of corporate management. The research on the relationship between TMT Characteristics and Corporate Performance has long been a research hotspot in management and economic circles, but there are still differences in the existing literature on the mechanism of TMT Characteristics affecting Corporate Performance. Therefore, there is still a lot of room for research on the impact of TMT Characteristics on Corporate Performance. The personal characteristics of TMT have an important impact on the process of organizational behavior. It is necessary to give full play to the collective cognition and ability of TMT members to overcome the constraints of individual members' bounded rationality. The importance of behavior and Corporate Performance improvement process. The impact of TMT on organizational performance has been empirically tested by most scholars, but the empirical research on the mechanism of TMT's behavioral process on Corporate Performance is still in the exploratory stage.
Based on this, this paper takes Principal-agent Theory, Upper Echelon Theory, and Dynamic Capability Theory as the theoretical basis. Through the design, distribution and recovery of questionnaires, a total of 437 survey data of senior managers are collected, and a structural equation model is established to explore the influence of the mechanism of 'TMT Characteristics — TMT Behavioral Integration — Corporate Performance'.
The initial model is fitted, evaluated, and after correction, the optimal model is obtained, and the research results are analyzed in detail to draw conclusions. The main conclusions of this study are:
1) TMT Characteristics have a significant positive impact on Corporate Performance, Age, Overseas study background, Educational background, Gender all have a significant impact on Corporate Performance. The order from largest to smallest is: Age has a greater impact, Overseas study background has a moderate impact, Educational background has a moderate impact, and Gender has a moderate impact on Corporate Performance compared to the impact of Age, Overseas study background, and Educational background on Corporate Performance. minimum.
2) TMT Behavioral Integration has a significant positive effect on Corporate Performance, and Cooperative Behavior, Exchange of Information, and Joint Decision-Making all have a significant positive effect on Corporate Performance. The order from largest to smallest is: Joint Decision-Making, Exchange of Information, Cooperative Behavior.
3) TMT Characteristics have a significant impact on TMT behavioral integration, Age, Overseas study background, Educational background, Gender all have a significant impact on TMT behavioral integration. Compared with the influence of Age, Overseas study background and Educational background on TMT behavioral integration, Gender has the least influence.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28474 Hold
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Barcode Call number Media type Location Section Status 32002000607722 SIU THE: SOM-PhD-M-2022-73 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607727 SIU THE: SOM-PhD-M-2022-73 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : A model of Entrepreneurial Orientation, Competitive Advantage and Performance of Women-Owned Enterprises Material Type: printed text Authors: Pratikshya Bhandari, Author ; Fuangfa Amponstira, Associated Name ; Wasin Phromphitakkul, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 184 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-02
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Competitive advantage
[LCSH]Entrepreneurial Model
[LCSH]Women-owned EnterprisesKeywords: Entrepreneurial Orientation,
Competitive Advantage,
Women-owned Enterprises,
Performance of FirmAbstract: This research aims to create the model of entrepreneurial orientation, competitive advantage, and performance of women-owned enterprises. This research employs a quantitative and qualitative research design to meet the objectives. The study was conducted in the six districts of Gandaki Province, Nepal (Kaski, Nawalparasi East, Tanahun, Gorkha, Lamjung and, Myagdi). A stratified sample was done using 415 women-owned enterprises and in-depth interviews with 13 entrepreneurs and government officers. Data were collected via telephone interaction and e-mail.
The finding shows a positive significant effect of proactiveness, innovativeness, competitive aggressiveness on the performance of women-owned enterprises. Similarly, proactiveness, innovativeness, competitive aggressiveness, autonomy have positive significant effect on competitive advantage. Finally, competitive advantage has a significant positive effect on the performance of women-owned enterprises. This study concludes that competitive advantage mediates the relationship between proactiveness, innovativeness, competitive aggressiveness, autonomy, and performance of women-owned enterprises. The techniques to improve the performance of women-owned enterprises are awareness programs from the root level, accessing finance, avoid the fear of failure, and balancing responsibilities. The model shows that proactiveness, innovativeness, and competitive aggressiveness have the relationship with the performance of women-owned enterprises. Similarly, proactiveness, innovativeness, competitive aggressiveness, and autonomy have the relationship with a competitive advantage. Finally, the competitive advantage also has the relationship with the performance of women-owned enterprises. Thus, the model of entrepreneurial orientation, competitive advantage, and performance of women-owned enterprises is created.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28473 SIU Thesis. A model of Entrepreneurial Orientation, Competitive Advantage and Performance of Women-Owned Enterprises [printed text] / Pratikshya Bhandari, Author ; Fuangfa Amponstira, Associated Name ; Wasin Phromphitakkul, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 184 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-02
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Competitive advantage
[LCSH]Entrepreneurial Model
[LCSH]Women-owned EnterprisesKeywords: Entrepreneurial Orientation,
Competitive Advantage,
Women-owned Enterprises,
Performance of FirmAbstract: This research aims to create the model of entrepreneurial orientation, competitive advantage, and performance of women-owned enterprises. This research employs a quantitative and qualitative research design to meet the objectives. The study was conducted in the six districts of Gandaki Province, Nepal (Kaski, Nawalparasi East, Tanahun, Gorkha, Lamjung and, Myagdi). A stratified sample was done using 415 women-owned enterprises and in-depth interviews with 13 entrepreneurs and government officers. Data were collected via telephone interaction and e-mail.
The finding shows a positive significant effect of proactiveness, innovativeness, competitive aggressiveness on the performance of women-owned enterprises. Similarly, proactiveness, innovativeness, competitive aggressiveness, autonomy have positive significant effect on competitive advantage. Finally, competitive advantage has a significant positive effect on the performance of women-owned enterprises. This study concludes that competitive advantage mediates the relationship between proactiveness, innovativeness, competitive aggressiveness, autonomy, and performance of women-owned enterprises. The techniques to improve the performance of women-owned enterprises are awareness programs from the root level, accessing finance, avoid the fear of failure, and balancing responsibilities. The model shows that proactiveness, innovativeness, and competitive aggressiveness have the relationship with the performance of women-owned enterprises. Similarly, proactiveness, innovativeness, competitive aggressiveness, and autonomy have the relationship with a competitive advantage. Finally, the competitive advantage also has the relationship with the performance of women-owned enterprises. Thus, the model of entrepreneurial orientation, competitive advantage, and performance of women-owned enterprises is created.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28473 Hold
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Barcode Call number Media type Location Section Status 32002000607728 SIU THE: SOM-PhD-M-2022-02 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607721 SIU THE: SOM-PhD-M-2022-02 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Due for return by 06/08/2023
Collection Title: SIU Thesis Title : Synergy Educational Model for University Students’ Innovation and Entrepreneurship Effectiveness Material Type: printed text Authors: Jing Sun, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xxii, 347 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-86
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Educational Model
[LCSH]Entrepreneurship
[LCSH]Innovation
[LCSH]University studentsKeywords: Synergy,
Ideological and Political Education,
Innovation and Entrepreneurship Education,
Innovation and Entrepreneurship Ability,
Effectiveness,
Knowledge TransferAbstract: Based on the people-oriented philosophy of Marxism, this dissertation discusses the cultivation of outstanding national innovative talents under the background of the B&R and the guidance of the Development program of China's Education Modernization 2035 from the perspective of virtue, and talent cultivation in universities. It focuses on cultivating innovative talents with good ideological and political accomplishment as a concrete aspect of the task of moral education in universities. This research reflected the effectiveness of the synergy educational model of ideological and political education with innovation and entrepreneurship education on students' innovation and entrepreneurship ability in universities and colleges. This paper mainly analyzes the synergy education model of the two kinds of education by relying on the “one body two wings interaction” teaching model, and thinks and explores the overall system construction of the mediating effect of knowledge transfer between the synergy education model and innovation and entrepreneurship ability.
In order to ensure the rigor and scientific of the research, this paper uses a mixture of qualitative and quantitative research methods. The qualitative research in this study mainly adopts literature research method, semi-structured in-depth interview method, multidisciplinary research method, core concept structure method and comparative analysis method. Among them, the semi-structured in-depth interview method not only selects 20 experts, scholars and personnel of enterprises and institutions in related fields, but also selects 17 students as interview objects. In addition, the quantitative study adopted the method of online questionnaire survey, with a total population of 850,000 and a sample size of 400. Questionnaires (1531) were actually collected and 1493 were effective. The effective rate of the questionnaire was 97.5%.
Based on the combination of quantitative analysis and qualitative research, on the one hand, it proved that demographic variables (except the only child) have partial or all significant influence on innovation and entrepreneurship ability (students). On the other hand, the empirical study shows that each dimension of synergy education and knowledge transfer has a significant positive impact on the three sub-dimensions of students' innovation and entrepreneurship ability. First of all, it is concluded that the synergy education model has a positive promotion effect on students' innovation and entrepreneurship, and summarizes the resource coordination and characteristic complementarity of the two wings. Secondly, the effective mediating role of knowledge transfer in synergy education is analyzed. Finally, based on the “one body, two wings interaction” teaching model, the researchers creatively developed a scale for measuring synergy education. That is to say, “one body” is moral cultivation (two criteria: feedback evaluation, value guidance), the two wings are education resources (two kinds of resources: platform utilization, dominant utility), characteristics of synergy (three characteristics: conditional, feasibility, motivative).
Four types of inadequacy in the process of synergy education are summarized, that is, attaching more importance to theoretical teaching than practical teaching; Emphasizing the universality of education and neglecting its particularity; Pay more attention to imparting knowledge than improving literacy; Focus on goal setting over factor integration. In addition, the corresponding solutions are also proposed. The feasible suggestions are put forward for the participants in the education of colleges, teachers and students respectively. Aiming at solving the problems in the above research and analysis from the dialectical logic aspects of "virtual and real", "thinking and practice", "internal and external" and "measurement and evaluation". Finally, it helps colleges and universities in Shanxi Province to play the role of advantages.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28472 SIU Thesis. Synergy Educational Model for University Students’ Innovation and Entrepreneurship Effectiveness [printed text] / Jing Sun, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xxii, 347 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-86
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Educational Model
[LCSH]Entrepreneurship
[LCSH]Innovation
[LCSH]University studentsKeywords: Synergy,
Ideological and Political Education,
Innovation and Entrepreneurship Education,
Innovation and Entrepreneurship Ability,
Effectiveness,
Knowledge TransferAbstract: Based on the people-oriented philosophy of Marxism, this dissertation discusses the cultivation of outstanding national innovative talents under the background of the B&R and the guidance of the Development program of China's Education Modernization 2035 from the perspective of virtue, and talent cultivation in universities. It focuses on cultivating innovative talents with good ideological and political accomplishment as a concrete aspect of the task of moral education in universities. This research reflected the effectiveness of the synergy educational model of ideological and political education with innovation and entrepreneurship education on students' innovation and entrepreneurship ability in universities and colleges. This paper mainly analyzes the synergy education model of the two kinds of education by relying on the “one body two wings interaction” teaching model, and thinks and explores the overall system construction of the mediating effect of knowledge transfer between the synergy education model and innovation and entrepreneurship ability.
In order to ensure the rigor and scientific of the research, this paper uses a mixture of qualitative and quantitative research methods. The qualitative research in this study mainly adopts literature research method, semi-structured in-depth interview method, multidisciplinary research method, core concept structure method and comparative analysis method. Among them, the semi-structured in-depth interview method not only selects 20 experts, scholars and personnel of enterprises and institutions in related fields, but also selects 17 students as interview objects. In addition, the quantitative study adopted the method of online questionnaire survey, with a total population of 850,000 and a sample size of 400. Questionnaires (1531) were actually collected and 1493 were effective. The effective rate of the questionnaire was 97.5%.
Based on the combination of quantitative analysis and qualitative research, on the one hand, it proved that demographic variables (except the only child) have partial or all significant influence on innovation and entrepreneurship ability (students). On the other hand, the empirical study shows that each dimension of synergy education and knowledge transfer has a significant positive impact on the three sub-dimensions of students' innovation and entrepreneurship ability. First of all, it is concluded that the synergy education model has a positive promotion effect on students' innovation and entrepreneurship, and summarizes the resource coordination and characteristic complementarity of the two wings. Secondly, the effective mediating role of knowledge transfer in synergy education is analyzed. Finally, based on the “one body, two wings interaction” teaching model, the researchers creatively developed a scale for measuring synergy education. That is to say, “one body” is moral cultivation (two criteria: feedback evaluation, value guidance), the two wings are education resources (two kinds of resources: platform utilization, dominant utility), characteristics of synergy (three characteristics: conditional, feasibility, motivative).
Four types of inadequacy in the process of synergy education are summarized, that is, attaching more importance to theoretical teaching than practical teaching; Emphasizing the universality of education and neglecting its particularity; Pay more attention to imparting knowledge than improving literacy; Focus on goal setting over factor integration. In addition, the corresponding solutions are also proposed. The feasible suggestions are put forward for the participants in the education of colleges, teachers and students respectively. Aiming at solving the problems in the above research and analysis from the dialectical logic aspects of "virtual and real", "thinking and practice", "internal and external" and "measurement and evaluation". Finally, it helps colleges and universities in Shanxi Province to play the role of advantages.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28472 Hold
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Barcode Call number Media type Location Section Status 32002000607723 SIU THE: SOM-PhD-M-2022-86 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607741 SIU THE: SOM-PhD-M-2022-86 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty Material Type: printed text Authors: Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: viii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty [printed text] / Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - viii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 Hold
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Barcode Call number Media type Location Section Status 32002000607691 SIU THE: SOM-PhD-M-2022-84 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607735 SIU THE: SOM-PhD-M-2022-84 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Influence of Entrepreneurial Passion on Chinese College Students' Entrepreneurial Decision Material Type: printed text Authors: Dongmei Chen, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 220 Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-83
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]chinese college student
[LCSH]Decision making
[LCSH]EntrepreneurshipKeywords: College Students' Entrepreneurship,
Entrepreneurial Passion,
Entrepreneurial Commitment,
Entrepreneurial Willingness,
Entrepreneurial Identity,
Entrepreneurial DecisionAbstract: Innovation is the soul of a nation and an inexhaustible driving force for the economic development of a country or region. Entrepreneurship is an effective means to realize innovation. The young generation, especially college students, is the most innovative and dynamic group. Stimulating the innovative spirit of college students and cultivating entrepreneurial consciousness have become the theme of promoting the research in the field of college students' independent entrepreneurship. With the outbreak of COVID-19 in 2020, the employment environment is sluggish, and the overall employment situation in China is grim.The government has formulated a series of policies to encourage college students to start their own businesses and achieved certain results. Advocating college students to start their own businesses plays an important role in relieving employment pressure and promoting local economic development.
Individual entrepreneurial passion plays an important role in the decision-making process of potential entrepreneurs, which can effectively promote the investment of individual energy, emotion, time and other factors, and at the same time can guide the generation and enhancement of entrepreneurial behavior intention, in order to enhance the identity of individuals to entrepreneurs and actively participate in entrepreneurial activities. In order to effectively analyze the entrepreneurial decision problems of individuals under the influence of entrepreneurial passion, this study takes the individual entrepreneurial passion which is easily influenced by the external entrepreneurial atmosphere as the entry point, this paper introduces entrepreneurial commitment and entrepreneurial willingness as intermediary variables and entrepreneurial identity as adjustment variables to analyze the internal mechanism of individual entrepreneurial passion on entrepreneurial decision. Taking college students from nine provinces in China as research objects, this paper makes a preliminary analysis on the rationality of the questionnaire through in-depth interviews and pre-investigation by combining qualitative research and quantitative research, on the basis of interview suggestions and scale factor analysis, the questionnaire was revised and improved. Using statistical analysis software such as SPSS(IBM SPSS Statistics Base Authorized User V.27)26.0 and AMOS(IBM SPSS AMOS Authorized User V.27)23.0 to analyze the reliability and validity of the research hypothesis, regression analysis, bootstrap analysis and other empirical research methods, 23 research hypotheses proposed in this study were tested empirically.
The empirical analysis of this study draws the following conclusions: first, it tests that entrepreneurial passion has a significant positive impact on entrepreneurial decision, and the results show that innovative passion, creating passion and developing passion both have significant positive effects on entrepreneurial decision; Secondly, entrepreneurial commitment is an important driving factor affecting individual decision-making and has significant positive effects on entrepreneurial decision, the dimensions of emotional commitment, behavioral commitment and continuous commitment all have significant positive effects on entrepreneurial decision. In addition, it also verifies that entrepreneurial commitment plays a part of intermediary role between entrepreneurial passion and entrepreneurial decision; Third, entrepreneurial willingness has a significant positive impact on entrepreneurial decision, it partially mediates the relationship between entrepreneurial passion and entrepreneurial decision; Fourthly, it tests the moderating effect of entrepreneurial identity, and the results show that, entrepreneurial identity has a significant positive regulating effect on the relationship between entrepreneurial passion and entrepreneurial willingness, while the regulating effect between entrepreneurial passion and entrepreneurial commitment is not significant; Fifth, this paper further examines the mediation effect model of entrepreneurial identity on entrepreneurial willingness-entrepreneurial decision, and proves that entrepreneurial identity regulates the effect of entrepreneurial passion on entrepreneurial decision through entrepreneurial willingness. This research expands the thinking of entrepreneurial decision research and provides theoretical support for subsequent research from the perspective of emotion and willingness. This study analyzes the individual internal driving factors that affect individual entrepreneurial decision, providing theoretical basis and practical support for exploring and stimulating entrepreneurial behavior and practice.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28470 SIU Thesis. Influence of Entrepreneurial Passion on Chinese College Students' Entrepreneurial Decision [printed text] / Dongmei Chen, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 220 : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-83
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]chinese college student
[LCSH]Decision making
[LCSH]EntrepreneurshipKeywords: College Students' Entrepreneurship,
Entrepreneurial Passion,
Entrepreneurial Commitment,
Entrepreneurial Willingness,
Entrepreneurial Identity,
Entrepreneurial DecisionAbstract: Innovation is the soul of a nation and an inexhaustible driving force for the economic development of a country or region. Entrepreneurship is an effective means to realize innovation. The young generation, especially college students, is the most innovative and dynamic group. Stimulating the innovative spirit of college students and cultivating entrepreneurial consciousness have become the theme of promoting the research in the field of college students' independent entrepreneurship. With the outbreak of COVID-19 in 2020, the employment environment is sluggish, and the overall employment situation in China is grim.The government has formulated a series of policies to encourage college students to start their own businesses and achieved certain results. Advocating college students to start their own businesses plays an important role in relieving employment pressure and promoting local economic development.
Individual entrepreneurial passion plays an important role in the decision-making process of potential entrepreneurs, which can effectively promote the investment of individual energy, emotion, time and other factors, and at the same time can guide the generation and enhancement of entrepreneurial behavior intention, in order to enhance the identity of individuals to entrepreneurs and actively participate in entrepreneurial activities. In order to effectively analyze the entrepreneurial decision problems of individuals under the influence of entrepreneurial passion, this study takes the individual entrepreneurial passion which is easily influenced by the external entrepreneurial atmosphere as the entry point, this paper introduces entrepreneurial commitment and entrepreneurial willingness as intermediary variables and entrepreneurial identity as adjustment variables to analyze the internal mechanism of individual entrepreneurial passion on entrepreneurial decision. Taking college students from nine provinces in China as research objects, this paper makes a preliminary analysis on the rationality of the questionnaire through in-depth interviews and pre-investigation by combining qualitative research and quantitative research, on the basis of interview suggestions and scale factor analysis, the questionnaire was revised and improved. Using statistical analysis software such as SPSS(IBM SPSS Statistics Base Authorized User V.27)26.0 and AMOS(IBM SPSS AMOS Authorized User V.27)23.0 to analyze the reliability and validity of the research hypothesis, regression analysis, bootstrap analysis and other empirical research methods, 23 research hypotheses proposed in this study were tested empirically.
The empirical analysis of this study draws the following conclusions: first, it tests that entrepreneurial passion has a significant positive impact on entrepreneurial decision, and the results show that innovative passion, creating passion and developing passion both have significant positive effects on entrepreneurial decision; Secondly, entrepreneurial commitment is an important driving factor affecting individual decision-making and has significant positive effects on entrepreneurial decision, the dimensions of emotional commitment, behavioral commitment and continuous commitment all have significant positive effects on entrepreneurial decision. In addition, it also verifies that entrepreneurial commitment plays a part of intermediary role between entrepreneurial passion and entrepreneurial decision; Third, entrepreneurial willingness has a significant positive impact on entrepreneurial decision, it partially mediates the relationship between entrepreneurial passion and entrepreneurial decision; Fourthly, it tests the moderating effect of entrepreneurial identity, and the results show that, entrepreneurial identity has a significant positive regulating effect on the relationship between entrepreneurial passion and entrepreneurial willingness, while the regulating effect between entrepreneurial passion and entrepreneurial commitment is not significant; Fifth, this paper further examines the mediation effect model of entrepreneurial identity on entrepreneurial willingness-entrepreneurial decision, and proves that entrepreneurial identity regulates the effect of entrepreneurial passion on entrepreneurial decision through entrepreneurial willingness. This research expands the thinking of entrepreneurial decision research and provides theoretical support for subsequent research from the perspective of emotion and willingness. This study analyzes the individual internal driving factors that affect individual entrepreneurial decision, providing theoretical basis and practical support for exploring and stimulating entrepreneurial behavior and practice.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28470 Hold
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Barcode Call number Media type Location Section Status 32002000607730 SIU THE: SOM-PhD-M-2022-83 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available 32002000607738 SIU THE: SOM-PhD-M-2022-83 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available
Title : การประยุกต์ทฤษฎีการสื่อสารในพื้นที่สามจังหวัดชายแดนภาคใต้ Material Type: printed text Authors: ชินีเพ็ญ มะลิสุวรรณ, Author Publisher: ยะลา: เอสพริ้นท์ (2004) Publication Date: 2561 Pagination: ง, 110 น. Layout: ภาพประกอบ Size: 25.4 ซ.ม. Price: - General note: การสื่อสารเพื่อสร้างความสมานฉันท์ในพื้นที่สามจังหวัดชายแดนภาคใต้ สิ่งสำคัญจะต้องใช้การสื่อสารแบบบูรราการระหว่างเจ้าหน้าที่รัฐ ผู้ทำงานด้านสื่อ และผู้นำ ในบทบาทผู้ส่งสารด้วยการปฏิบัติหน้าที่อย่างจริงใจและโปร่งใสเพื่อสร้างความน่าเชื่อถือ ในการสื่อสารจะต้องให้ความรู้เกี่ยวกับวิถีชีวิตของประชาชนในพื้นที่สามจังหวัดชายแดนภาคใต้ โดยเฉพาะวิถีชีวิตของชาวมุสลิม ในเรื่องการศึกษา ศาสนา ประเพณี วัฒนธรรมและข้อมูลเกี่ยวกับความไม่สงบในพื้นที่ มีการใช้วื่อและวิธีการที่หลากหลายซึ่งประชาชนในพื้นที่สามจังหวัดชายแดนภาคใต้ในฐานะผู้รับสารจะต้องมีความรู้ในการวิเคราะห์ข้อมูลข่าวสารจากผู้ส่งสาร เพื่อให้เกิดความไว้วางใจนำไปสู่ความสมานฉันท์ในพื้นที่สามจังหวัดชายแดนภาคใต้ Languages : Thai (tha) Descriptors: [LCSH]การพัฒนาชุมชน -- ไทย (ภาคใต้)
[LCSH]การสื่อสาร
[LCSH]การสื่อสาร -- แง่สังคม
[LCSH]การสื่อสารทางการพัฒนาเศรษฐกิจ
[LCSH]การสื่อสารในการพัฒนาชุมชนKeywords: การพัฒนาชุมชน, การสื่อสาร, พื้นที่สามจังหวัดชายแดนภาคใต้ Class number: P92.T5 ช573 2561 Contents note: บทที่ 1 บทนำ -- มิติการพัฒนาพื้นที่สามจังหวัดชายแดนภาคใต้ -- บริบทของการสื่อสารในพื้นที่สามจังหวัดชายแดนภาคใต้ -- สรุปท้ายบท -- บทที่ 2 การประยุกต์ทฤษฎีการสื่อสารเพื่อสร้างความมั่นคง -- ความไว้วางใจ -- การมีส่วนร่วม -- การเปิดพื้นที่สร้างความเข้าใจประวัติศาสตร์ -- สันติวิธี -- การแลกเปลี่ยนข้อมูลข่าวสารระหว่างกัน -- การให้อภัยต่อกัน -- ความโปร่งใส -- ความยุติธรรม -- การเปิดเผยความจริง -- สรุปท้ายบท -- บทที่ 3 การประยุกต์ทฤษฎีการสื่อสารเพื่อการพัฒนาคุณภาพชีวิต -- ความก้าวหน้าการพัฒนาคนในพื้นที่สามจังหวัดชายแดนภาคใต้ -- การประยุกต์ทฤษฎีการสื่อสารเพื่อการพัฒนาคุณภาพชีวิต -- สรุปท้ายบท Curricular : GE Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28469 การประยุกต์ทฤษฎีการสื่อสารในพื้นที่สามจังหวัดชายแดนภาคใต้ [printed text] / ชินีเพ็ญ มะลิสุวรรณ, Author . - [S.l.] : ยะลา: เอสพริ้นท์ (2004), 2561 . - ง, 110 น. : ภาพประกอบ ; 25.4 ซ.ม.
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การสื่อสารเพื่อสร้างความสมานฉันท์ในพื้นที่สามจังหวัดชายแดนภาคใต้ สิ่งสำคัญจะต้องใช้การสื่อสารแบบบูรราการระหว่างเจ้าหน้าที่รัฐ ผู้ทำงานด้านสื่อ และผู้นำ ในบทบาทผู้ส่งสารด้วยการปฏิบัติหน้าที่อย่างจริงใจและโปร่งใสเพื่อสร้างความน่าเชื่อถือ ในการสื่อสารจะต้องให้ความรู้เกี่ยวกับวิถีชีวิตของประชาชนในพื้นที่สามจังหวัดชายแดนภาคใต้ โดยเฉพาะวิถีชีวิตของชาวมุสลิม ในเรื่องการศึกษา ศาสนา ประเพณี วัฒนธรรมและข้อมูลเกี่ยวกับความไม่สงบในพื้นที่ มีการใช้วื่อและวิธีการที่หลากหลายซึ่งประชาชนในพื้นที่สามจังหวัดชายแดนภาคใต้ในฐานะผู้รับสารจะต้องมีความรู้ในการวิเคราะห์ข้อมูลข่าวสารจากผู้ส่งสาร เพื่อให้เกิดความไว้วางใจนำไปสู่ความสมานฉันท์ในพื้นที่สามจังหวัดชายแดนภาคใต้
Languages : Thai (tha)
Descriptors: [LCSH]การพัฒนาชุมชน -- ไทย (ภาคใต้)
[LCSH]การสื่อสาร
[LCSH]การสื่อสาร -- แง่สังคม
[LCSH]การสื่อสารทางการพัฒนาเศรษฐกิจ
[LCSH]การสื่อสารในการพัฒนาชุมชนKeywords: การพัฒนาชุมชน, การสื่อสาร, พื้นที่สามจังหวัดชายแดนภาคใต้ Class number: P92.T5 ช573 2561 Contents note: บทที่ 1 บทนำ -- มิติการพัฒนาพื้นที่สามจังหวัดชายแดนภาคใต้ -- บริบทของการสื่อสารในพื้นที่สามจังหวัดชายแดนภาคใต้ -- สรุปท้ายบท -- บทที่ 2 การประยุกต์ทฤษฎีการสื่อสารเพื่อสร้างความมั่นคง -- ความไว้วางใจ -- การมีส่วนร่วม -- การเปิดพื้นที่สร้างความเข้าใจประวัติศาสตร์ -- สันติวิธี -- การแลกเปลี่ยนข้อมูลข่าวสารระหว่างกัน -- การให้อภัยต่อกัน -- ความโปร่งใส -- ความยุติธรรม -- การเปิดเผยความจริง -- สรุปท้ายบท -- บทที่ 3 การประยุกต์ทฤษฎีการสื่อสารเพื่อการพัฒนาคุณภาพชีวิต -- ความก้าวหน้าการพัฒนาคนในพื้นที่สามจังหวัดชายแดนภาคใต้ -- การประยุกต์ทฤษฎีการสื่อสารเพื่อการพัฒนาคุณภาพชีวิต -- สรุปท้ายบท Curricular : GE Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28469 Hold
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Barcode Call number Media type Location Section Status 32002000607734 P92.T5 ช573 2561 Book Main Library General Shelf Available
Title : รอยเวลา : เส้นทางประวัติศาสตร์สุขภาพ Material Type: printed text Authors: นภนาท อนุพงศ์พัฒน์, Author ; วิชัย โชควิวัฒน, Editor ; โกมาตร จึงเสถียรทรัพย์, Editor Publisher: กรุงเทพฯ: สุขศาลา Publication Date: 2556 Pagination: 346 น. Layout: ภาพประกอบ Size: 23.6 ซ.ม. ISBN (or other code): 978-6-16-905554-9 Price: 1200 บาท General note: เรื่องราวประวัติศาสตร์ สุขภาพ เป็นเรื่องราวความเป็นมาของการสาธารณสุขในประเทศไทย โดยเขียนในลักษณะของประวัติศาสตร์ สืบย้อนขึ้นไปเท่าที่มีหลักฐานปรากฏ คือตั้งแต่ยุคหินเก่า และบ้านเชียงจนถึงปัจจุบัน Languages : Thai (tha) Descriptors: [NLM]Medical care
[NLM]Public health
[NLM]การแพทย์ -- ไทย -- ประวัติ
[NLM]สาธารณสุข -- ไทย -- ประวัติ
[NLM]สุขภาพKeywords: การแพทย์, สาธารณสุข, สุขภาพ, Medical care, Public health Class number: R611.T5 น191ร 2556 Contents note: ภาค 1 3,000 ปีก่อนหน้ายุคปัจจุบัน–พ.ศ. 2367 (ยุคก่อนประวัติศาสตร์–รัชกาลที่ 2) -- ภาค 2 พ.ศ. 2368–2452 (รัชกาลที่ 3-รัชกาลที่ 5) -- ภาค 3 พ.ศ. 2453–ปัจจุบัน (รัชกาลที่ 6-รัชกาลที่ 9) Curricular : BNS/GE Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28468 รอยเวลา : เส้นทางประวัติศาสตร์สุขภาพ [printed text] / นภนาท อนุพงศ์พัฒน์, Author ; วิชัย โชควิวัฒน, Editor ; โกมาตร จึงเสถียรทรัพย์, Editor . - [S.l.] : กรุงเทพฯ: สุขศาลา, 2556 . - 346 น. : ภาพประกอบ ; 23.6 ซ.ม.
ISBN : 978-6-16-905554-9 : 1200 บาท
เรื่องราวประวัติศาสตร์ สุขภาพ เป็นเรื่องราวความเป็นมาของการสาธารณสุขในประเทศไทย โดยเขียนในลักษณะของประวัติศาสตร์ สืบย้อนขึ้นไปเท่าที่มีหลักฐานปรากฏ คือตั้งแต่ยุคหินเก่า และบ้านเชียงจนถึงปัจจุบัน
Languages : Thai (tha)
Descriptors: [NLM]Medical care
[NLM]Public health
[NLM]การแพทย์ -- ไทย -- ประวัติ
[NLM]สาธารณสุข -- ไทย -- ประวัติ
[NLM]สุขภาพKeywords: การแพทย์, สาธารณสุข, สุขภาพ, Medical care, Public health Class number: R611.T5 น191ร 2556 Contents note: ภาค 1 3,000 ปีก่อนหน้ายุคปัจจุบัน–พ.ศ. 2367 (ยุคก่อนประวัติศาสตร์–รัชกาลที่ 2) -- ภาค 2 พ.ศ. 2368–2452 (รัชกาลที่ 3-รัชกาลที่ 5) -- ภาค 3 พ.ศ. 2453–ปัจจุบัน (รัชกาลที่ 6-รัชกาลที่ 9) Curricular : BNS/GE Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28468 Hold
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Barcode Call number Media type Location Section Status 32002000607732 R611.T5 น191ร 2556 Book Main Library General Shelf Available
