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SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal / Shrijan Gyanwali / Bangkok: Shinawatra University - 2019

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Effect of Entrepreneurial Marketing on MSME Performance in Nepal Material Type: printed text Authors: Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: xi, 235 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-02 Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Entrepreneur [LCSH]Marketing Keywords: Entrepreneurial marketing, Organizational performance, Customer orientation, Market orientation, Entrepreneurial orientation and innovation orientation Abstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data. According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal [printed text] / Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - xi, 235 p. : Tables, ill ; 30 cm. 500.00 Baht. SIU THE: SOM-PhD-MS-2019-02 Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Entrepreneur [LCSH]Marketing Keywords: Entrepreneurial marketing, Organizational performance, Customer orientation, Market orientation, Entrepreneurial orientation and innovation orientation Abstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data. According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913

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Barcode	Call number	Media type	Location	Section	Status
32002000599587	SIU THE: SOM-PhD-MS-2019-02 c.1	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available
32002000599082	SIU THE: SOM-PhD-MS-2019-02 c.2	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available