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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Analysis on Profit Model of Suning Company, China / Han Dekun / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : Analysis on Profit Model of Suning Company, China Material Type: printed text Authors: Han Dekun, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 45 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-02
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Development economics
[LCSH]Industry -- Economic aspectsKeywords: Suning,
profit modelAbstract: Based on the rapid development of China's economy, China's home appliance retail industry has experienced a development stage from scratch. Today, the retail market of the home appliance industry has also transformed from the original fragmented and free layout to many large home appliance retailers such as Suning and Gome. It can be seen that the industry has entered a mature stage, but in the course of development of the industry, many problems remain unresolved. With the widespread application of information technology, the use of Internet technology in people's daily production and life is becoming more and more frequent, which has also brought new changes to the development of many enterprises. The most obvious change is the change in the way people consume and the way companies sell, that is, e-commerce has begun to flourish. By the end of 2015, the size of the global e-commerce market reached 1,465.2 billion U.S. dollars, an increase of 20% over 2014, and the development prospects are good. Driven by the development of the global e-commerce market, China's e-commerce market is also in a state of rapid development, and many companies have also begun to participate in the e-commerce wave. In recent years, the development of China's retail industry is basically based on online sales of e-commerce. Competition between industries has also shifted the focus of sales from physical store sales to Internet retailing, and the operation of physical stores has also been affected to some extent. Many companies fail to achieve sustained profitability. The development of e-commerce is just a flash, and many companies are even bankrupt. The reason is that it did not find a suitable profit model. The profit model is not a short-term responsive development method, but an overall strategy that helps the company continue to steadily obtain economic profits. The essence of competition between enterprises is the comparison of profit models. To maintain high-speed and stable development, the essential basic idea is to formulate a practical and effective profit model. Therefore, how to choose a profit model that suits the actual needs and actual conditions of enterprises has become the focus of management of many e-commerce companies. Suning and some of Gome's large companies, which focus on the retail business, have begun to try to change their strategies to ensure their sustainable development capabilities. Among them, Suning, as a leader in the development of the retail industry, obviously has an advantage over other e-commerce companies. At present, Suning has more than 6,000 physical stores, and its cloud business model also appropriately resolves the contradiction between physical stores and online sales. The model also provides new ideas for the development of the retail industry. Representative and researchable value.
This article introduces the research background, meaning and content of this article. The previous literature on the research of corporate profit models is reviewed, and the research ideas and methods are summarized. Find out the problems existing in Suning's current profit model, further optimize and improve the profit model to effectively solve the problems in Suning's existing profit model, and provide a reference model for optimizing the profits of other similar companies.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28029 SIU IS. Analysis on Profit Model of Suning Company, China [printed text] / Han Dekun, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 45 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-02
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Development economics
[LCSH]Industry -- Economic aspectsKeywords: Suning,
profit modelAbstract: Based on the rapid development of China's economy, China's home appliance retail industry has experienced a development stage from scratch. Today, the retail market of the home appliance industry has also transformed from the original fragmented and free layout to many large home appliance retailers such as Suning and Gome. It can be seen that the industry has entered a mature stage, but in the course of development of the industry, many problems remain unresolved. With the widespread application of information technology, the use of Internet technology in people's daily production and life is becoming more and more frequent, which has also brought new changes to the development of many enterprises. The most obvious change is the change in the way people consume and the way companies sell, that is, e-commerce has begun to flourish. By the end of 2015, the size of the global e-commerce market reached 1,465.2 billion U.S. dollars, an increase of 20% over 2014, and the development prospects are good. Driven by the development of the global e-commerce market, China's e-commerce market is also in a state of rapid development, and many companies have also begun to participate in the e-commerce wave. In recent years, the development of China's retail industry is basically based on online sales of e-commerce. Competition between industries has also shifted the focus of sales from physical store sales to Internet retailing, and the operation of physical stores has also been affected to some extent. Many companies fail to achieve sustained profitability. The development of e-commerce is just a flash, and many companies are even bankrupt. The reason is that it did not find a suitable profit model. The profit model is not a short-term responsive development method, but an overall strategy that helps the company continue to steadily obtain economic profits. The essence of competition between enterprises is the comparison of profit models. To maintain high-speed and stable development, the essential basic idea is to formulate a practical and effective profit model. Therefore, how to choose a profit model that suits the actual needs and actual conditions of enterprises has become the focus of management of many e-commerce companies. Suning and some of Gome's large companies, which focus on the retail business, have begun to try to change their strategies to ensure their sustainable development capabilities. Among them, Suning, as a leader in the development of the retail industry, obviously has an advantage over other e-commerce companies. At present, Suning has more than 6,000 physical stores, and its cloud business model also appropriately resolves the contradiction between physical stores and online sales. The model also provides new ideas for the development of the retail industry. Representative and researchable value.
This article introduces the research background, meaning and content of this article. The previous literature on the research of corporate profit models is reviewed, and the research ideas and methods are summarized. Find out the problems existing in Suning's current profit model, further optimize and improve the profit model to effectively solve the problems in Suning's existing profit model, and provide a reference model for optimizing the profits of other similar companies.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28029 Hold
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Barcode Call number Media type Location Section Status 32002000607428 SIU IS: SOM-MBA-A-2020-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607427 SIU IS: SOM-MBA-A-2020-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Analysis and Research on Merger and Acquisition Performance of Internet Enterprises - Take Alibaba’s Acquisition of Autonavi as an Example Material Type: printed text Authors: Wang Heng, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 56 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-10
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Internet industry -- Mergers Keywords: Alibaba,
Autonavi,
Merger stowaysAbstract: With the rapid development of China's technology and economy, the market situation is constantly changing, so many large-scale enterprises focus on mergers and acquisitions to help enterprises grow. The acquisition has become a great way for companies to improve resources and optimize organizational structures. As a key support industry, the number of enterprises in the Internet industry is growing rapidly, and mergers and acquisitions between enterprises have become an effective way for the development of the industry. Internet mergers and acquisitions in developed countries have a long history of research, forming a more mature theoretical basis and systematic research methods and means. However, the theoretical research on Internet merger and acquisition in China is not mature enough, and the academic circles are not sure whether the merger and acquisition can bring positive financial performance to the Internet enterprises. Therefore, to explore the motivation of Internet mergers and acquisitions, and correctly evaluate the impact of Internet mergers and acquisitions on financial performance, not only can enrich the theoretical research of Internet mergers and acquisitions in China, but also provide some principles, bases and strategies for the further development of Internet enterprises in China. It is also of practical significance to guide Chinese Internet enterprises to carry out mergers and acquisitions better. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28033 SIU IS. Analysis and Research on Merger and Acquisition Performance of Internet Enterprises - Take Alibaba’s Acquisition of Autonavi as an Example [printed text] / Wang Heng, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 56 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-10
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Internet industry -- Mergers Keywords: Alibaba,
Autonavi,
Merger stowaysAbstract: With the rapid development of China's technology and economy, the market situation is constantly changing, so many large-scale enterprises focus on mergers and acquisitions to help enterprises grow. The acquisition has become a great way for companies to improve resources and optimize organizational structures. As a key support industry, the number of enterprises in the Internet industry is growing rapidly, and mergers and acquisitions between enterprises have become an effective way for the development of the industry. Internet mergers and acquisitions in developed countries have a long history of research, forming a more mature theoretical basis and systematic research methods and means. However, the theoretical research on Internet merger and acquisition in China is not mature enough, and the academic circles are not sure whether the merger and acquisition can bring positive financial performance to the Internet enterprises. Therefore, to explore the motivation of Internet mergers and acquisitions, and correctly evaluate the impact of Internet mergers and acquisitions on financial performance, not only can enrich the theoretical research of Internet mergers and acquisitions in China, but also provide some principles, bases and strategies for the further development of Internet enterprises in China. It is also of practical significance to guide Chinese Internet enterprises to carry out mergers and acquisitions better. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28033 Hold
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Barcode Call number Media type Location Section Status 32002000607407 SIU IS: SOM-MBA-A-2020-10 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607410 SIU IS: SOM-MBA-A-2020-10 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Analysis of XinTai Financial Fraud Material Type: printed text Authors: Yang Fan, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 78 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-09
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Accounting
[LCSH]Financial statementKeywords: Financial Fraud,
Theory of Fraud Risk Factors,
Financial Statement Analysis,
Prevention and ControlAbstract: China's security market started late. The history is short. But such cases of financial fraud continue to occur. This phenomenon is not only in our country, but in the whole world. It has not found a way to truly eliminate it. These financial frauds will have an indelible impact on the security market, and it takes a long time to recover. Not only is it eroding the interests of investors. And it is not conducive to the use of social facilities. Therefore, we should strengthen the research on financial fraud, and take early prevention. We should strengthen the prevention and control of such financial fraud in our country. To promote the healthy and fair development of the security market.
This paper takes Xintai electric financial fraud as an example. First of all, it introduces its fraud cases, and then analyzes the means of its fraud, including four aspects: the reduction of accounts receivable, the preparation of less bad debts, the use of tax incentives and less material cost. After that, the two aspects of financial statements and financial indicators are also analyzed, including the changes in the assets and liabilities items, the composition, the profit table, the internal logical connection between the cash flow statement, the analysis and comparison of the operation ability and profitability of the same industry. Secondly, using the theory of fraudulent risk factors to analyze the motivation of the financial fraud of Xintai electric, we find the lack of legal awareness of the integrity of the company's internal managers. Secondly, in order to go on the market and to keep the market after the market, it is due to the performance of the company in order to protect the city. Counterfeiting is not easy to find, and the punishment is very low after being discovered. All factors combined together make Xintai electric successfully cheat. Finally, aiming at the emergence of fraud, according to the motivation of fraud, we put forward some measures, such as strengthening moral quality construction, introducing external supervisors, high reputation independent directors, implementing audit rotation system and improving illegal costs.
The Xintai electric event has an important significance in the history of the development of China's security market. The in-depth study of the Xintai electric event can play a vigilant role in other companies that have not been fraudulent. In addition, through the study of financial fraud and other behaviors, it is beneficial to the scientific development of the capital market. It is beneficial to establish effective protection mechanism for investors. It is beneficial to improve the supervision and to build a harmonious and developing economic environment.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28031 SIU IS. Analysis of XinTai Financial Fraud [printed text] / Yang Fan, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 78 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-09
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Accounting
[LCSH]Financial statementKeywords: Financial Fraud,
Theory of Fraud Risk Factors,
Financial Statement Analysis,
Prevention and ControlAbstract: China's security market started late. The history is short. But such cases of financial fraud continue to occur. This phenomenon is not only in our country, but in the whole world. It has not found a way to truly eliminate it. These financial frauds will have an indelible impact on the security market, and it takes a long time to recover. Not only is it eroding the interests of investors. And it is not conducive to the use of social facilities. Therefore, we should strengthen the research on financial fraud, and take early prevention. We should strengthen the prevention and control of such financial fraud in our country. To promote the healthy and fair development of the security market.
This paper takes Xintai electric financial fraud as an example. First of all, it introduces its fraud cases, and then analyzes the means of its fraud, including four aspects: the reduction of accounts receivable, the preparation of less bad debts, the use of tax incentives and less material cost. After that, the two aspects of financial statements and financial indicators are also analyzed, including the changes in the assets and liabilities items, the composition, the profit table, the internal logical connection between the cash flow statement, the analysis and comparison of the operation ability and profitability of the same industry. Secondly, using the theory of fraudulent risk factors to analyze the motivation of the financial fraud of Xintai electric, we find the lack of legal awareness of the integrity of the company's internal managers. Secondly, in order to go on the market and to keep the market after the market, it is due to the performance of the company in order to protect the city. Counterfeiting is not easy to find, and the punishment is very low after being discovered. All factors combined together make Xintai electric successfully cheat. Finally, aiming at the emergence of fraud, according to the motivation of fraud, we put forward some measures, such as strengthening moral quality construction, introducing external supervisors, high reputation independent directors, implementing audit rotation system and improving illegal costs.
The Xintai electric event has an important significance in the history of the development of China's security market. The in-depth study of the Xintai electric event can play a vigilant role in other companies that have not been fraudulent. In addition, through the study of financial fraud and other behaviors, it is beneficial to the scientific development of the capital market. It is beneficial to establish effective protection mechanism for investors. It is beneficial to improve the supervision and to build a harmonious and developing economic environment.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28031 Hold
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Barcode Call number Media type Location Section Status 32002000607413 SIU IS: SOM-MBA-A-2020-09 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607411 SIU IS: SOM-MBA-A-2020-09 c.1 SIU Independent Study Main Library General Shelf Available
Collection Title: SIU IS Title : Cross-border E-commerce Overseas Warehouse Model Selection Material Type: printed text Authors: Liu Ziqing, Author ; Eksiri Niyomsilp, Associate ; Fuangfa Amponstira, Associate Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, p. 73 Layout: Tables, ill. Size: 30 Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-03
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Cross-Border
[LCSH]e-CommerceKeywords: cross-border e-commerce,
oversea location,
Comparative analysis methodAbstract: Under the macro background of post-financial crisis, China's cross-border e-commerce has achieved rapid and strong development. However, the stagnation of cross-border logistics limits the further development of cross-border e-commerce. At this time, the emergence of a new logistics model, overseas warehouse, effectively solves the problems existing in the traditional cross-border logistics model, such as long distribution cycle, high cost of return and exchange, and so on.
This paper takes the overseas warehouse as the research object, and tries to explore how to choose the overseas warehouse mode of cross-border e-commerce enterprises. Based on the analysis of the background of the rise of overseas positions, with the help of charts and charts, this paper analyzes the current development situation of the main overseas warehouse models in China (self-built overseas warehouse, FBA overseas warehouse, third party overseas warehouse), compares and analyzes their respective characteristics, and summarizes their respective advantages and disadvantages. Then from the macro and micro levels to study the main factors that affect the choice of overseas warehouse model. It is concluded that the macro influencing factors are the environment of the target market area, the national support policy to the overseas warehouse, and the micro influencing factors are the logistics cost and the strategy of the logistics system. Status, etc. It is concluded that the main factors that affect the choice of overseas warehouse mode are distribution cost, warehousing cost, safety and convenience, and summarize the experience and lessons in the process of overseas warehouse selection. Finally, on the basis of the above research, three types of enterprises suitable for overseas warehouse model and integrated overseas warehouse model are summarized respectively. Cross-border e-commerce enterprises suitable for Amazon FBA model include enterprises that have just begun to dabble in overseas warehouse business, small and medium-sized enterprises that lack popularity and overseas warehouse operators, and enterprises operating consumer durables. Cross-border e-commerce enterprises suitable for building their own overseas warehouse model include large brand-aware consumables. Enterprises, the enterprises that formulate the localization management strategy and the large enterprises with the particularity of the management products; the medium-sized enterprises which are suitable for the third-party overseas warehouse model, which have the middle brand awareness, the large product sales volume and the low added value of the products; the cross-border e-commerce enterprises suitable for the comprehensive overseas warehouse model are enterprises with large scale, strong logistics management ability and diversified product types.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28101 SIU IS. Cross-border E-commerce Overseas Warehouse Model Selection [printed text] / Liu Ziqing, Author ; Eksiri Niyomsilp, Associate ; Fuangfa Amponstira, Associate . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, p. 73 : Tables, ill. ; 30.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-03
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Cross-Border
[LCSH]e-CommerceKeywords: cross-border e-commerce,
oversea location,
Comparative analysis methodAbstract: Under the macro background of post-financial crisis, China's cross-border e-commerce has achieved rapid and strong development. However, the stagnation of cross-border logistics limits the further development of cross-border e-commerce. At this time, the emergence of a new logistics model, overseas warehouse, effectively solves the problems existing in the traditional cross-border logistics model, such as long distribution cycle, high cost of return and exchange, and so on.
This paper takes the overseas warehouse as the research object, and tries to explore how to choose the overseas warehouse mode of cross-border e-commerce enterprises. Based on the analysis of the background of the rise of overseas positions, with the help of charts and charts, this paper analyzes the current development situation of the main overseas warehouse models in China (self-built overseas warehouse, FBA overseas warehouse, third party overseas warehouse), compares and analyzes their respective characteristics, and summarizes their respective advantages and disadvantages. Then from the macro and micro levels to study the main factors that affect the choice of overseas warehouse model. It is concluded that the macro influencing factors are the environment of the target market area, the national support policy to the overseas warehouse, and the micro influencing factors are the logistics cost and the strategy of the logistics system. Status, etc. It is concluded that the main factors that affect the choice of overseas warehouse mode are distribution cost, warehousing cost, safety and convenience, and summarize the experience and lessons in the process of overseas warehouse selection. Finally, on the basis of the above research, three types of enterprises suitable for overseas warehouse model and integrated overseas warehouse model are summarized respectively. Cross-border e-commerce enterprises suitable for Amazon FBA model include enterprises that have just begun to dabble in overseas warehouse business, small and medium-sized enterprises that lack popularity and overseas warehouse operators, and enterprises operating consumer durables. Cross-border e-commerce enterprises suitable for building their own overseas warehouse model include large brand-aware consumables. Enterprises, the enterprises that formulate the localization management strategy and the large enterprises with the particularity of the management products; the medium-sized enterprises which are suitable for the third-party overseas warehouse model, which have the middle brand awareness, the large product sales volume and the low added value of the products; the cross-border e-commerce enterprises suitable for the comprehensive overseas warehouse model are enterprises with large scale, strong logistics management ability and diversified product types.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28101 Hold
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Barcode Call number Media type Location Section Status 32002000607339 SIU IS: SOM-MBA-A-2020-03 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607341 SIU IS: SOM-MBA-A-2020-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China Material Type: printed text Authors: Cheng Tang, Author ; Eksiri Niyomsilp, Associate ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 84 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-07
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Sports administration -- China Keywords: Internet+,
Chinese Sports Industry,
Ali Sports,
Strategic AnalysisAbstract: As one of the most promising industries in China, the sports industry has broad development prospects and development potential. In recent years, the state has paid more and more attention to the development of China's sports industry, and has introduced a number of policies and measures that are conducive to the development of the domestic sports industry, making all companies in the industry face optimistic development opportunities. “Internet+” is a hot topic in China and has recently been widely used in the sports industry. As the “five giants” of China's sports industry, Ali Sports has always been concerned by various companies in the industry. The development model of “IP as the core + platform construction” of Ali Sports also provides an example for the development and construction of other sports brands in China. This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Ali Sports. Firstly, it analyzes the human, financial and material resources inside Ali Sports Enterprise, and then analyzes the external environment of Ali Sports by using PEST analysis method and Porter's five-force analysis method, and integrates the internal and external environment of Ali Sports. Through SWOT analysis, the advantages and disadvantages of Ali Sports and the opportunities and threats facing the outside are obtained. Finally, through SWOT matrix analysis, four future development strategies are proposed for Ali Sports. This study believes that Ali Sports should choose SO strategy and give corresponding suggestions from three aspects: big data, platform construction and product strategy. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28102 SIU IS. The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China [printed text] / Cheng Tang, Author ; Eksiri Niyomsilp, Associate ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 84 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-07
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Sports administration -- China Keywords: Internet+,
Chinese Sports Industry,
Ali Sports,
Strategic AnalysisAbstract: As one of the most promising industries in China, the sports industry has broad development prospects and development potential. In recent years, the state has paid more and more attention to the development of China's sports industry, and has introduced a number of policies and measures that are conducive to the development of the domestic sports industry, making all companies in the industry face optimistic development opportunities. “Internet+” is a hot topic in China and has recently been widely used in the sports industry. As the “five giants” of China's sports industry, Ali Sports has always been concerned by various companies in the industry. The development model of “IP as the core + platform construction” of Ali Sports also provides an example for the development and construction of other sports brands in China. This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Ali Sports. Firstly, it analyzes the human, financial and material resources inside Ali Sports Enterprise, and then analyzes the external environment of Ali Sports by using PEST analysis method and Porter's five-force analysis method, and integrates the internal and external environment of Ali Sports. Through SWOT analysis, the advantages and disadvantages of Ali Sports and the opportunities and threats facing the outside are obtained. Finally, through SWOT matrix analysis, four future development strategies are proposed for Ali Sports. This study believes that Ali Sports should choose SO strategy and give corresponding suggestions from three aspects: big data, platform construction and product strategy. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28102 Hold
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Barcode Call number Media type Location Section Status 32002000607340 SIU IS: SOM-MBA-A-2020-07 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607338 SIU IS: SOM-MBA-A-2020-07 c.1 SIU Independent Study Main Library Library Counter Available
Collection Title: SIU IS Title : Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer Material Type: printed text Authors: Wen Ou, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 66 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2020-21
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Business enterprises
[LCSH]Financial management
[LCSH]TourismKeywords: Ctrip,
Qunaer,
Acquisition performanceAbstract: With the rapid development and popularization of information technology, the integration degree of traditional tourism and mobile Internet is gradually deepened. The support of national policy orientation has created a good environment for the vigorous development of internet tourism industry. Development has brought new opportunities and challenges, and competition has become a new topic for online tourism. In order to seize the market share, online tourism enterprises adopt the mode of burning money at the expense of profit. But this is no different from drinking poison to quench thirst, which is not conducive to the long-term development of the industry. People are more and more aware of the urgency of resource integration and merger. How to promote merger activities and obtain positive excess earnings is a new challenge for online tourism enterprises. In 2015, the capital market entered the wave of merger and industrial integration. Among the numerous merger cases in the internet tourism industry, the merger cases of Ctrip and qunar are particularly typical, which are widely concerned by the market and the public. Together to promote the online tourism market to restore rationality, crazy burning money mode has ended. Enterprises will strive to optimize customer service and improve innovation ability. This not only promotes the development of online tourism, but also provides reference for other enterprises in the same industry.
Based on the theoretical research of merger performance, this paper analyzes the financial performance before and after merger by using single financial indicators such as solvency, operating ability and profitability. Finally, from the perspective of non-financial, this paper studies the website traffic, brand effect and market share. On this basis, a conclusion is drawn and reasonable suggestions are put forward. Based on the case analysis of Ctrip merger, this paper discusses the motivation and performance of Ctrip merger. from the perspective of financial performance, in the year of acquisition of qunar.com, Ctrip's comprehensive financial ability decreased by a certain extent, and the company is facing the awkward situation of increasing revenue but not increasing profit. Through the follow-up continuous integration, Ctrip's operating revenue increased significantly, and the synergy effect and scale effect gradually appeared one year later. At present, the positive impact of this synergy and scale effect will continue to rise. Secondly, the merger and acquisition of Ctrip and qunar can significantly improve the competition mode and market pattern of China's online tourism industry, increase website traffic and enhance Ctrip's brand influence.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28109 SIU IS. Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer [printed text] / Wen Ou, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 66 p. : Tables, ill ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-A-2020-21
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Business enterprises
[LCSH]Financial management
[LCSH]TourismKeywords: Ctrip,
Qunaer,
Acquisition performanceAbstract: With the rapid development and popularization of information technology, the integration degree of traditional tourism and mobile Internet is gradually deepened. The support of national policy orientation has created a good environment for the vigorous development of internet tourism industry. Development has brought new opportunities and challenges, and competition has become a new topic for online tourism. In order to seize the market share, online tourism enterprises adopt the mode of burning money at the expense of profit. But this is no different from drinking poison to quench thirst, which is not conducive to the long-term development of the industry. People are more and more aware of the urgency of resource integration and merger. How to promote merger activities and obtain positive excess earnings is a new challenge for online tourism enterprises. In 2015, the capital market entered the wave of merger and industrial integration. Among the numerous merger cases in the internet tourism industry, the merger cases of Ctrip and qunar are particularly typical, which are widely concerned by the market and the public. Together to promote the online tourism market to restore rationality, crazy burning money mode has ended. Enterprises will strive to optimize customer service and improve innovation ability. This not only promotes the development of online tourism, but also provides reference for other enterprises in the same industry.
Based on the theoretical research of merger performance, this paper analyzes the financial performance before and after merger by using single financial indicators such as solvency, operating ability and profitability. Finally, from the perspective of non-financial, this paper studies the website traffic, brand effect and market share. On this basis, a conclusion is drawn and reasonable suggestions are put forward. Based on the case analysis of Ctrip merger, this paper discusses the motivation and performance of Ctrip merger. from the perspective of financial performance, in the year of acquisition of qunar.com, Ctrip's comprehensive financial ability decreased by a certain extent, and the company is facing the awkward situation of increasing revenue but not increasing profit. Through the follow-up continuous integration, Ctrip's operating revenue increased significantly, and the synergy effect and scale effect gradually appeared one year later. At present, the positive impact of this synergy and scale effect will continue to rise. Secondly, the merger and acquisition of Ctrip and qunar can significantly improve the competition mode and market pattern of China's online tourism industry, increase website traffic and enhance Ctrip's brand influence.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28109 Hold
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Barcode Call number Media type Location Section Status 32002000607323 SIU IS: SOM-MBA-A-2020-21 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607325 SIU IS: SOM-MBA-A-2020-21 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Internet Finance on Financing Efficiency of Small-And-Micro-Sized Enterprises: A Case of Ceramic Industry in Jingdezhen, China Material Type: printed text Authors: Ling Cao, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: ix, 67 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-A-2020-14
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Financial statements
[LCSH]Small Business EnterprisesKeywords: Financing Efficiency,
Financing Constraint,
Internet Finance,
Small-and-micro-sized enterpriseAbstract: The objectives of this research were to 1) study the relationship between Internet finance development and the efficiency of financing for small-and-micro enterprises, 2) study the relationship between the level of financing constraints and financing efficiency of small-and-micro enterprises. The samples were ceramic industry small-and-micro-enterprises in Jingdezhen, China. The data were collected from 190 ceramic industry small-and-micro-enterprises from Wind financial database and Guotai an database. The researcher using inferential statistics including correlation analysis and regression to test the hypothesis.
The findings revealed that 1) Internet finance has a negative impact on the financing efficiency of ceramic industry small-and-micro-enterprises, 2) Financing constraints has a negative impact on the financing efficiency, and 3) Internet finance development expanded the negative impact of financing constraints on financing efficiency.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28111 SIU IS. Impact of Internet Finance on Financing Efficiency of Small-And-Micro-Sized Enterprises: A Case of Ceramic Industry in Jingdezhen, China [printed text] / Ling Cao, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - ix, 67 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-A-2020-14
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Financial statements
[LCSH]Small Business EnterprisesKeywords: Financing Efficiency,
Financing Constraint,
Internet Finance,
Small-and-micro-sized enterpriseAbstract: The objectives of this research were to 1) study the relationship between Internet finance development and the efficiency of financing for small-and-micro enterprises, 2) study the relationship between the level of financing constraints and financing efficiency of small-and-micro enterprises. The samples were ceramic industry small-and-micro-enterprises in Jingdezhen, China. The data were collected from 190 ceramic industry small-and-micro-enterprises from Wind financial database and Guotai an database. The researcher using inferential statistics including correlation analysis and regression to test the hypothesis.
The findings revealed that 1) Internet finance has a negative impact on the financing efficiency of ceramic industry small-and-micro-enterprises, 2) Financing constraints has a negative impact on the financing efficiency, and 3) Internet finance development expanded the negative impact of financing constraints on financing efficiency.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28111 Hold
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Barcode Call number Media type Location Section Status 32002000607322 SIU IS: SOM-MBA-A-2020-14 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607319 SIU IS: SOM-MBA-A-2020-14 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Research On Development Strategy Based On Corporate Financial Statements - A Case Of Youngor Group Material Type: printed text Authors: Liu Xiaoran, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 80 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-16
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Financial statements
[LCSH]Strategic planningKeywords: Youngor,
Financial Statement Analysis,
Strategic AnalysisAbstract: To analyze the enterprise development strategy from a financial perspective, the research on enterprise development strategy based on financial statement analysis is to convert the publicly disclosed financial statement data of listed companies into more useful information, and to deepen the financial statement data from the perspective of enterprise strategic management. Interpretation, through the analysis of financial statements, analyze and predict the future development strategy of the company, so as to better meet the needs of external interest groups of listed companies and the needs of internal management.
This paper first introduces some common methods for financial statement analysis, and applies the financial statement analysis theory and method to apply them. These methods are used to analyze the Youngor financial statements in 2016-2018. At the same time, Erdos is selected as the comparison object to find out the company is in the company. Long-term and short-term solvency, asset management, profitability, cost control, etc.; then PEST analysis, five-force model analysis analysis of Youngor's external environment and industry environment, and integrated with Youngor Financial statement analysis and strategic management analysis, get the logical relationship between the two, establish a corporate strategy analysis system based on financial statement analysis.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28028 SIU IS. Research On Development Strategy Based On Corporate Financial Statements - A Case Of Youngor Group [printed text] / Liu Xiaoran, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 80 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-16
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Financial statements
[LCSH]Strategic planningKeywords: Youngor,
Financial Statement Analysis,
Strategic AnalysisAbstract: To analyze the enterprise development strategy from a financial perspective, the research on enterprise development strategy based on financial statement analysis is to convert the publicly disclosed financial statement data of listed companies into more useful information, and to deepen the financial statement data from the perspective of enterprise strategic management. Interpretation, through the analysis of financial statements, analyze and predict the future development strategy of the company, so as to better meet the needs of external interest groups of listed companies and the needs of internal management.
This paper first introduces some common methods for financial statement analysis, and applies the financial statement analysis theory and method to apply them. These methods are used to analyze the Youngor financial statements in 2016-2018. At the same time, Erdos is selected as the comparison object to find out the company is in the company. Long-term and short-term solvency, asset management, profitability, cost control, etc.; then PEST analysis, five-force model analysis analysis of Youngor's external environment and industry environment, and integrated with Youngor Financial statement analysis and strategic management analysis, get the logical relationship between the two, establish a corporate strategy analysis system based on financial statement analysis.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28028 Hold
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Barcode Call number Media type Location Section Status 32002000607429 SIU IS: SOM-MBA-A-2020-16 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607431 SIU IS: SOM-MBA-A-2020-16 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Supplier Performance Evaluation of Home Textile Company: The Case of Southern Bedroom in China Material Type: printed text Authors: Deyuan Ding, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 52 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-01
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Bedrooms
[LCSH]Performance -- EvaluationKeywords: Bedroom company, Performance evaluation, Supplier Abstract: The first chapter of this article mainly introduces the research questions, research goals, research scope and significance of our research, and introduces the relevant professional terms in the article. The second chapter introduces the theory of supplier performance evaluation and optimization, as well as the theory of supplier grading. It provides a theoretical basis for us to establish a new supplier evaluation system. The third chapter introduces the principle and analysis process of data envelopment analysis, which is the main research method used in this paper. A mathematical model of CCR is also established to analyze the effectiveness of supplier supply. Use this to select better suppliers.
The fourth chapter introduces the selection system of supplier analysis indicators, and analyzes the data collected by the company. The data of Southern Bedroom Company was used to separate out the effectiveness of each supplier's supply through the CCR model, and select high-quality suppliers from it. The main conclusion of Chapter 5: This article has established a set of quantitative and qualitative index dimensions in the supplier evaluation system, and has good applicability and adjustability of actual evaluation attributes according to different types of materials.
This article uses the DEA method to obtain an index result for performance evaluation. Southern Bedroom Company can perform corresponding hierarchical management on suppliers based on the result, which is convenient for subsequent optimization management.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28025 SIU IS. Supplier Performance Evaluation of Home Textile Company: The Case of Southern Bedroom in China [printed text] / Deyuan Ding, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 52 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-01
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Bedrooms
[LCSH]Performance -- EvaluationKeywords: Bedroom company, Performance evaluation, Supplier Abstract: The first chapter of this article mainly introduces the research questions, research goals, research scope and significance of our research, and introduces the relevant professional terms in the article. The second chapter introduces the theory of supplier performance evaluation and optimization, as well as the theory of supplier grading. It provides a theoretical basis for us to establish a new supplier evaluation system. The third chapter introduces the principle and analysis process of data envelopment analysis, which is the main research method used in this paper. A mathematical model of CCR is also established to analyze the effectiveness of supplier supply. Use this to select better suppliers.
The fourth chapter introduces the selection system of supplier analysis indicators, and analyzes the data collected by the company. The data of Southern Bedroom Company was used to separate out the effectiveness of each supplier's supply through the CCR model, and select high-quality suppliers from it. The main conclusion of Chapter 5: This article has established a set of quantitative and qualitative index dimensions in the supplier evaluation system, and has good applicability and adjustability of actual evaluation attributes according to different types of materials.
This article uses the DEA method to obtain an index result for performance evaluation. Southern Bedroom Company can perform corresponding hierarchical management on suppliers based on the result, which is convenient for subsequent optimization management.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28025 Hold
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Barcode Call number Media type Location Section Status 32002000607433 SIU IS: SOM-MBA-A-2020-01 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607434 SIU IS: SOM-MBA-A-2020-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : The treatment of goodwill in mergers and acquisitions: A Study of Hua Yi Brothers, China Material Type: printed text Authors: Jin Lu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 59 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-15
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Consolidation and merger of corporations Keywords: Merger and acquisition,
The Hua Yi Brothers Media Corporation,
Performance commitment,
Impairment of GoodwillAbstract: With the sustained and steady growth of China's economy, residents' disposable income has been steadily increasing, and their consumption capacity and desire for cultural products have been continuously enhanced. In recent years, more and more film and television enterprises expand the industrial chain through mergers and acquisitions, layout of new media, and achieve diversified development. Although mergers and acquisitions can expand the scale of the company, optimize the allocation of resources, and accelerate the growth of the enterprise, the merger and acquisition process is full of risks, information asymmetry, unreasonable valuation, etc., and the difficulty of merger and integration will make the enterprise struggling, or even lead to the failure of the merger and acquisition. In mergers and acquisitions, cultural media enterprises mainly buy liquid assets (intangible assets), such as copyright, trademark right, brand, franchise, etc., all of which are difficult to be valued reasonably. Therefore, it is very difficult to reflect it in the book. Therefore, enterprises adopt performance commitment in M &A to protect the interests of investors and owners and reduce M &A risks. However, most of the performance promises are made in the context of predicting the future profits of the acquired enterprises. Due to the uncertainties in the future, there are many problems in the process of fulfilling the performance promises.
Based on a comprehensive search and review of relevant theories on M&A performance commitment of listed companies in the media industry and relevant research literature on Hua Yi Brothers' M&A of Dong yang Mei La, this paper combines theory with practice by comprehensively applying literature research method and case analysis method. First of all, the relevant important theories are briefly summarized. Then, simply introduces the general process of Hua Yi Brothers M&A, and from the M&A motives, the processing of merger goodwill and goodwill impairment to the performance, the influence of root impairment, etc., to study the Hua Yi Brothers M&A Dong yang Mei la, explore the problems of merger and acquisition and reorganization of listed companies goodwill processing, in view of the problem put forward the corresponding countermeasures and Suggestions. Finally, the case of Hua Yi brothers acquiring Dong yang Mei la is summarized.
Through this research, this paper holds that the main reasons for the difficulties of performance commitment fulfillment in M&A and restructuring of listed companies in the media industry are three aspects: high premium and high valuation bring high performance commitment, risk of goodwill impairment and the own attributes of cultural media products. Enterprises should pay attention to the maintenance of core advantages in the process of industrial chain layout, raise and use funds reasonably, and do a good job in the integration after merger and acquisition.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28035 SIU IS. The treatment of goodwill in mergers and acquisitions: A Study of Hua Yi Brothers, China [printed text] / Jin Lu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 59 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-15
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Consolidation and merger of corporations Keywords: Merger and acquisition,
The Hua Yi Brothers Media Corporation,
Performance commitment,
Impairment of GoodwillAbstract: With the sustained and steady growth of China's economy, residents' disposable income has been steadily increasing, and their consumption capacity and desire for cultural products have been continuously enhanced. In recent years, more and more film and television enterprises expand the industrial chain through mergers and acquisitions, layout of new media, and achieve diversified development. Although mergers and acquisitions can expand the scale of the company, optimize the allocation of resources, and accelerate the growth of the enterprise, the merger and acquisition process is full of risks, information asymmetry, unreasonable valuation, etc., and the difficulty of merger and integration will make the enterprise struggling, or even lead to the failure of the merger and acquisition. In mergers and acquisitions, cultural media enterprises mainly buy liquid assets (intangible assets), such as copyright, trademark right, brand, franchise, etc., all of which are difficult to be valued reasonably. Therefore, it is very difficult to reflect it in the book. Therefore, enterprises adopt performance commitment in M &A to protect the interests of investors and owners and reduce M &A risks. However, most of the performance promises are made in the context of predicting the future profits of the acquired enterprises. Due to the uncertainties in the future, there are many problems in the process of fulfilling the performance promises.
Based on a comprehensive search and review of relevant theories on M&A performance commitment of listed companies in the media industry and relevant research literature on Hua Yi Brothers' M&A of Dong yang Mei La, this paper combines theory with practice by comprehensively applying literature research method and case analysis method. First of all, the relevant important theories are briefly summarized. Then, simply introduces the general process of Hua Yi Brothers M&A, and from the M&A motives, the processing of merger goodwill and goodwill impairment to the performance, the influence of root impairment, etc., to study the Hua Yi Brothers M&A Dong yang Mei la, explore the problems of merger and acquisition and reorganization of listed companies goodwill processing, in view of the problem put forward the corresponding countermeasures and Suggestions. Finally, the case of Hua Yi brothers acquiring Dong yang Mei la is summarized.
Through this research, this paper holds that the main reasons for the difficulties of performance commitment fulfillment in M&A and restructuring of listed companies in the media industry are three aspects: high premium and high valuation bring high performance commitment, risk of goodwill impairment and the own attributes of cultural media products. Enterprises should pay attention to the maintenance of core advantages in the process of industrial chain layout, raise and use funds reasonably, and do a good job in the integration after merger and acquisition.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28035 Hold
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Barcode Call number Media type Location Section Status 32002000607406 SIU IS: SOM-MBA-A-2020-15 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607403 SIU IS: SOM-MBA-A-2020-15 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Correlation of Researchers' Improvisational Behavior and Innovative Performance: A Case of Researchers' Heterogeneity in Henan Province, China Material Type: printed text Authors: Ming Li, Author ; Fuangfa Amponstira, Associated Name ; Eksiri Niyomsilp, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: xi, 160 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-M-2020-15
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Behavior (Psychology)
[LCSH]Human resources development -- China
[LCSH]ResearcherKeywords: Improvisational behavior,
Innovative performance,
Heterogeneity of researchers,
Improvisational behavior training,
Moderator effectAbstract: Improvisational behavior as an emerging research topic in the field of management is gaining attention in China; In Henan Province situations, Research has found that improvisational behavior has a positive effect on innovative performance, so can positively affect innovative performance by improving the ability of researchers' improvisational behavior, that is this kind of improvisational behavior ability can be acquired through learning, such as training, shaping cultural atmosphere, building a learning organization and other measures to improve improvisational behavior; The moderator effect of the heterogeneity is relatively significant, and it is necessary for the human resources department of the enterprise to set a reasonable team tenure, so companies should also adopt soft power construction such as " family culture. " and then to purpose the model to improve scientific researcher's improvisational behavior and the effect on their innovative performance. The respondents of this study may have a regional bias, and the four variables of researchers' heterogeneity (age, gender, industry experience, and team tenure) are relatively few, which may lead to incomplete findings. Therefore, future research will further clarify the dimensional structure of improvisational behavior, and other factors in order to better guide management practices. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28041 SIU Thesis. Correlation of Researchers' Improvisational Behavior and Innovative Performance: A Case of Researchers' Heterogeneity in Henan Province, China [printed text] / Ming Li, Author ; Fuangfa Amponstira, Associated Name ; Eksiri Niyomsilp, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - xi, 160 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-M-2020-15
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Behavior (Psychology)
[LCSH]Human resources development -- China
[LCSH]ResearcherKeywords: Improvisational behavior,
Innovative performance,
Heterogeneity of researchers,
Improvisational behavior training,
Moderator effectAbstract: Improvisational behavior as an emerging research topic in the field of management is gaining attention in China; In Henan Province situations, Research has found that improvisational behavior has a positive effect on innovative performance, so can positively affect innovative performance by improving the ability of researchers' improvisational behavior, that is this kind of improvisational behavior ability can be acquired through learning, such as training, shaping cultural atmosphere, building a learning organization and other measures to improve improvisational behavior; The moderator effect of the heterogeneity is relatively significant, and it is necessary for the human resources department of the enterprise to set a reasonable team tenure, so companies should also adopt soft power construction such as " family culture. " and then to purpose the model to improve scientific researcher's improvisational behavior and the effect on their innovative performance. The respondents of this study may have a regional bias, and the four variables of researchers' heterogeneity (age, gender, industry experience, and team tenure) are relatively few, which may lead to incomplete findings. Therefore, future research will further clarify the dimensional structure of improvisational behavior, and other factors in order to better guide management practices. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28041 Hold
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Barcode Call number Media type Location Section Status 32002000607392 SIU THE: SOM-PhD-M-2020-15 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607394 SIU THE: SOM-PhD-M-2020-15 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : A Decision Making Model for Outsourcing Flexible Automation System in Automotive Industry to SMES Entrepreneurs and Executive in Thailand Material Type: printed text Authors: Somrerk Kanwivat, Author ; Fuangfa Amponstira, Associated Name ; Eksiri Niyomsilp, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: ix, 124 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-M-2020-06
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Automotive industry and trade -- Thailand
[LCSH]Decision-making
[LCSH]Small and medium enterprises -- ThailandKeywords: Flexible Automation System,
Process Improvement,
Competitive Priority,
Government Support and S Curve,
Long-Term CapacityAbstract: At present, the competition in automotive industry is highly competitive, plus, most of SMEs cannot survive by merely relying on their source of production. Hence, using contractor is considered an effective strategy for handling the competition. Therefore, we created a questionnaire researching on our target group, which included individuals involving in automotive parts industry. This is to study 1) factors that influence decision-making of SME entrepreneurs and executives to change their current manufacturing system to Flexible Automation System (FAS) by using outsourcing, as well as, 2) logics and aspects of entrepreneurs and executives who propose the idea of changing the current system to FAS to procure and create a model of FAS Maturity. We found that executives whom proceeded the process all by themselves required higher capital and they also had confidence that they could handle the changing of products easily and rapidly. Moreover, the integration in cost unit was also low. On the other hand, if they used outsourcing, no capital was needed. However, it was in exchange for a long period of planning and if there were any changes, they had to not affect overall supply chain of the contractor. Plus, the cost unit of this way was higher than the other mentioned. At the same time, we discovered that investment factors of entrepreneurs in the target group were in high level. When considering topic by topic, it showed that the main point was to recognize manufacturing policy that the government would support SMEs in any kinds of investment. For example, the industry policy of Thailand 4.0 and the S Curve direction have both direct and indirect effects on executives’ decision-making in seeking manufacturing involving FAS and it is found that government support have a direct effect in positive to long-term capacity and the statistical significance is at the level of 0.01 and path coefficient has the highest value at 0.785. For problems in this research, we surveyed the target group in the supply chain of automotive parts industry. The significant finding illustrated that factors that mostly affect entrepreneurs’ decision-making are competitive factors in quality, price, durability and quantity or flexibility of flexible automation system. However, an external factor that matters is Thailand’s 20-year strategy, which mentioned that the government will support automotive industry
As a result, this research found that executives should have standards to manage internal issues, such as improvement processes, before relying on any external factors. Thus, they can succeed in making a decision whether they need Flexible Automation System procurement outsourcing.
Structural equation model have Influencing to A Decision Making Model for outsourcing Flexible Automation System(FAS)in automotive Industry to SMEs Entrepreneurs and Executives in Thailand , found that the components of all 5 factors of latent variable the Process Improvement, Government Support, Long-Term Capacity ,Competitive Priority ,Adopting Flexible Automation and Confirmatory model of the variable question is consistent with the empirical data which can be considered from 2 = 275.34, df = 251, p-value = 0.13952, RMSEA = 0.018, GFI =0.936 และ AGFI = 0.911
In conclusion, every question has passed the criteria and can be used to analyze the SEM of the research. Influencing to A Decision Making Model for outsourcing Flexible Automation System (FAS)in automotive Industry to SMEs Entrepreneurs and Executives in Thailand. The results form research to consistent with the findings with statistically significant relationships between all paths.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28040 SIU Thesis. A Decision Making Model for Outsourcing Flexible Automation System in Automotive Industry to SMES Entrepreneurs and Executive in Thailand [printed text] / Somrerk Kanwivat, Author ; Fuangfa Amponstira, Associated Name ; Eksiri Niyomsilp, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - ix, 124 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-M-2020-06
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Automotive industry and trade -- Thailand
[LCSH]Decision-making
[LCSH]Small and medium enterprises -- ThailandKeywords: Flexible Automation System,
Process Improvement,
Competitive Priority,
Government Support and S Curve,
Long-Term CapacityAbstract: At present, the competition in automotive industry is highly competitive, plus, most of SMEs cannot survive by merely relying on their source of production. Hence, using contractor is considered an effective strategy for handling the competition. Therefore, we created a questionnaire researching on our target group, which included individuals involving in automotive parts industry. This is to study 1) factors that influence decision-making of SME entrepreneurs and executives to change their current manufacturing system to Flexible Automation System (FAS) by using outsourcing, as well as, 2) logics and aspects of entrepreneurs and executives who propose the idea of changing the current system to FAS to procure and create a model of FAS Maturity. We found that executives whom proceeded the process all by themselves required higher capital and they also had confidence that they could handle the changing of products easily and rapidly. Moreover, the integration in cost unit was also low. On the other hand, if they used outsourcing, no capital was needed. However, it was in exchange for a long period of planning and if there were any changes, they had to not affect overall supply chain of the contractor. Plus, the cost unit of this way was higher than the other mentioned. At the same time, we discovered that investment factors of entrepreneurs in the target group were in high level. When considering topic by topic, it showed that the main point was to recognize manufacturing policy that the government would support SMEs in any kinds of investment. For example, the industry policy of Thailand 4.0 and the S Curve direction have both direct and indirect effects on executives’ decision-making in seeking manufacturing involving FAS and it is found that government support have a direct effect in positive to long-term capacity and the statistical significance is at the level of 0.01 and path coefficient has the highest value at 0.785. For problems in this research, we surveyed the target group in the supply chain of automotive parts industry. The significant finding illustrated that factors that mostly affect entrepreneurs’ decision-making are competitive factors in quality, price, durability and quantity or flexibility of flexible automation system. However, an external factor that matters is Thailand’s 20-year strategy, which mentioned that the government will support automotive industry
As a result, this research found that executives should have standards to manage internal issues, such as improvement processes, before relying on any external factors. Thus, they can succeed in making a decision whether they need Flexible Automation System procurement outsourcing.
Structural equation model have Influencing to A Decision Making Model for outsourcing Flexible Automation System(FAS)in automotive Industry to SMEs Entrepreneurs and Executives in Thailand , found that the components of all 5 factors of latent variable the Process Improvement, Government Support, Long-Term Capacity ,Competitive Priority ,Adopting Flexible Automation and Confirmatory model of the variable question is consistent with the empirical data which can be considered from 2 = 275.34, df = 251, p-value = 0.13952, RMSEA = 0.018, GFI =0.936 และ AGFI = 0.911
In conclusion, every question has passed the criteria and can be used to analyze the SEM of the research. Influencing to A Decision Making Model for outsourcing Flexible Automation System (FAS)in automotive Industry to SMEs Entrepreneurs and Executives in Thailand. The results form research to consistent with the findings with statistically significant relationships between all paths.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28040 Hold
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Barcode Call number Media type Location Section Status 32002000607395 SIU THE: SOM-PhD-M-2020-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607393 SIU THE: SOM-PhD-M-2020-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Effect of Research and Development Staff Improvisation on Innovation Performance: The Moderating Role of Shared Mental Models Material Type: printed text Authors: Huamin Mo, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2020 Pagination: viii, 147 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2020-12
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Improvisation
[LCSH]Innovation
[LCSH]Research and developmentKeywords: Improvisation, Shared Mental Model, Innovation Performance, Research and Development staff Abstract: The effect of staff improvisation on their innovation performance wasn't clarified. This thesis draws on the emerging related literature and mixed research method to study R&D staff improvisation. The result of qualitative analysis identify the connotation of R&D staff improvisation. Responses from 348 staff in the high-tech enterprises were used to analyze the relationship between staff improvisation and firm innovation performance, as well as the moderating effect of shared mental models. Results of quantitative analysis indicate that R&D staff improvisation has a positive influence on innovation performance by allowing staff to respond to unexpected challenges through spontaneously behavior, creativity intention and utilizing available resource. Further, increasing degrees of team shared mental models (both assignment-based sharing and cooperation-based sharing) basically enhance this relationship by sharing other team member knowledge, confidence and by real-time interactions etc. The results offer guidance to managers to improve the innovation performance of enterprise. Moreover, the present paper provides directions for future research on improvisation. Future research is encouraged to investigate factors that may help organization to stimulate R&D staff improvisation for innovative. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28537 SIU Thesis. The Effect of Research and Development Staff Improvisation on Innovation Performance: The Moderating Role of Shared Mental Models [printed text] / Huamin Mo, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2020 . - viii, 147 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2020-12
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Improvisation
[LCSH]Innovation
[LCSH]Research and developmentKeywords: Improvisation, Shared Mental Model, Innovation Performance, Research and Development staff Abstract: The effect of staff improvisation on their innovation performance wasn't clarified. This thesis draws on the emerging related literature and mixed research method to study R&D staff improvisation. The result of qualitative analysis identify the connotation of R&D staff improvisation. Responses from 348 staff in the high-tech enterprises were used to analyze the relationship between staff improvisation and firm innovation performance, as well as the moderating effect of shared mental models. Results of quantitative analysis indicate that R&D staff improvisation has a positive influence on innovation performance by allowing staff to respond to unexpected challenges through spontaneously behavior, creativity intention and utilizing available resource. Further, increasing degrees of team shared mental models (both assignment-based sharing and cooperation-based sharing) basically enhance this relationship by sharing other team member knowledge, confidence and by real-time interactions etc. The results offer guidance to managers to improve the innovation performance of enterprise. Moreover, the present paper provides directions for future research on improvisation. Future research is encouraged to investigate factors that may help organization to stimulate R&D staff improvisation for innovative. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28537 Hold
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Barcode Call number Media type Location Section Status 32002000607677 SIU THE: SOM-PhD-M-2020-12 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607742 SIU THE: SOM-PhD-M-2020-12 c.2 Thesis Main Library Thesis Corner Due for return by 09/27/2023
Collection Title: SIU Thesis Title : Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China Material Type: printed text Authors: Doudou Yang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xiv, 250 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-62
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Postgraduates
[LCSH]self-efficacy
[LCSH]SportsKeywords: Entrepreneurship Environment, Entrepreneurship Self-efficacy, Entrepreneurship Intention, Sports Postgraduates Abstract: To study the influence of entrepreneurship environment on entrepreneurship intention of sports postgraduates; to study the influence of entrepreneurship environment on entrepreneurship self-efficacy;to study the influence of entrepreneurship self-efficacy on entrepreneurship intention of sports postgraduates;to study the mediating effect of entrepreneurship self-efficacy between entrepreneurship environment and entrepreneurship intention of sports postgraduates.
The doctoral dissertation used the combined methods of quantitative research and qualitative research to do the research. In quantitative research, based on the GEM, self-efficacy theory and entrepreneurship event model, the author built the research model and used hierarchical regression analysis to verify all of the hypothesis.In the qualitative research, surrounded the research questions, the author used the semi-structured interview to interview the management experts of universities in Guangdong Province.
The research conclusions including: (1) Entrepreneurship environment had positively significant impact on entrepreneurship intention of sports postgraduates. (2) Entrepreneurship environment had positively significant impact on entrepreneurship self-efficacy (3)Entrepreneurship self-efficacy had positively impact on entrepreneurship intention of sports postgraduates. (4) Entrepreneurship self-efficacy had mediating effect between entrepreneurship environment and entrepreneurship intention of sports postgraduates.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28436 SIU Thesis. Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China [printed text] / Doudou Yang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiv, 250 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-62
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Postgraduates
[LCSH]self-efficacy
[LCSH]SportsKeywords: Entrepreneurship Environment, Entrepreneurship Self-efficacy, Entrepreneurship Intention, Sports Postgraduates Abstract: To study the influence of entrepreneurship environment on entrepreneurship intention of sports postgraduates; to study the influence of entrepreneurship environment on entrepreneurship self-efficacy;to study the influence of entrepreneurship self-efficacy on entrepreneurship intention of sports postgraduates;to study the mediating effect of entrepreneurship self-efficacy between entrepreneurship environment and entrepreneurship intention of sports postgraduates.
The doctoral dissertation used the combined methods of quantitative research and qualitative research to do the research. In quantitative research, based on the GEM, self-efficacy theory and entrepreneurship event model, the author built the research model and used hierarchical regression analysis to verify all of the hypothesis.In the qualitative research, surrounded the research questions, the author used the semi-structured interview to interview the management experts of universities in Guangdong Province.
The research conclusions including: (1) Entrepreneurship environment had positively significant impact on entrepreneurship intention of sports postgraduates. (2) Entrepreneurship environment had positively significant impact on entrepreneurship self-efficacy (3)Entrepreneurship self-efficacy had positively impact on entrepreneurship intention of sports postgraduates. (4) Entrepreneurship self-efficacy had mediating effect between entrepreneurship environment and entrepreneurship intention of sports postgraduates.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28436 Hold
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Barcode Call number Media type Location Section Status 32002000607800 SIU THE: SOM-PhD-M-2022-62 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607779 SIU THE: SOM-PhD-M-2022-62 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Effects of Industry-University Collaboration on Enterprises’ Intellectual Capital: A Study of Industries in Zhejiang, China Material Type: printed text Authors: Ran Li, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 171 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-M-2010-03
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Academic-industrial collaboration -- China -- Zhejiang
[LCSH]Intellectual capitalKeywords: Industry-university collaboration,
Industry-university collaboration relationship,
Related relationship,
Transactional relationship,
Intellectual capitalAbstract: The objectives of this study were to investigate the effects of industry-university collaboration on enterprises’ intellectual capital, and studied the factors of industry-university collaboration on enterprises’ intellectual capital from the perspective of cross-organizational relationship management.
Survey questionnaire was used to collect the data from 406 high-tech enterprises in Zhejiang province using purposive sampling. Used exploratory factor analysis, identify and analyze the key factors that effects the enterprises’ intellectual capital by industry-university collaboration. Linear multiple regression is used to analyze the variables and to test the hypothesis. Exploratory factor analysis reveals that the impact factors of the industry-university relationship.
The study found that the related industry-university collaboration relationship had a positive effect on enterprises’ intellectual capital, while the transactional relationship had a positive effect on human capital and structure capital, but had no significant positive effect on relationship capital. Therefore, enterprises should attach importance to the establishment of related relationship with universities and further enhance enterprises’ intellectual capital through effective cross-organizational management. Finally, the logical path of policy design is proposed to strengthen the cross-organizational relationship management of industry-university collaboration and improve the enterprises’ intellectual capital.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28038 SIU Thesis. Effects of Industry-University Collaboration on Enterprises’ Intellectual Capital: A Study of Industries in Zhejiang, China [printed text] / Ran Li, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 171 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-M-2010-03
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Academic-industrial collaboration -- China -- Zhejiang
[LCSH]Intellectual capitalKeywords: Industry-university collaboration,
Industry-university collaboration relationship,
Related relationship,
Transactional relationship,
Intellectual capitalAbstract: The objectives of this study were to investigate the effects of industry-university collaboration on enterprises’ intellectual capital, and studied the factors of industry-university collaboration on enterprises’ intellectual capital from the perspective of cross-organizational relationship management.
Survey questionnaire was used to collect the data from 406 high-tech enterprises in Zhejiang province using purposive sampling. Used exploratory factor analysis, identify and analyze the key factors that effects the enterprises’ intellectual capital by industry-university collaboration. Linear multiple regression is used to analyze the variables and to test the hypothesis. Exploratory factor analysis reveals that the impact factors of the industry-university relationship.
The study found that the related industry-university collaboration relationship had a positive effect on enterprises’ intellectual capital, while the transactional relationship had a positive effect on human capital and structure capital, but had no significant positive effect on relationship capital. Therefore, enterprises should attach importance to the establishment of related relationship with universities and further enhance enterprises’ intellectual capital through effective cross-organizational management. Finally, the logical path of policy design is proposed to strengthen the cross-organizational relationship management of industry-university collaboration and improve the enterprises’ intellectual capital.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28038 Hold
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Barcode Call number Media type Location Section Status 32002000607400 SIU THE: SOM-PhD-M-2010-03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607397 SIU THE: SOM-PhD-M-2020-03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
