| Collection Title: | SIU IS | | Title : | Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer | | Material Type: | printed text | | Authors: | Wen Ou, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2020 | | Pagination: | viii, 66 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 baht | | General note: | SIU IS: SOM-MBA-A-2020-21
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020 | | Languages : | English (eng) | | Descriptors: | [LCSH]Business enterprises
[LCSH]Financial management
[LCSH]Tourism
| | Keywords: | Ctrip,
Qunaer,
Acquisition performance | | Abstract: | With the rapid development and popularization of information technology, the integration degree of traditional tourism and mobile Internet is gradually deepened. The support of national policy orientation has created a good environment for the vigorous development of internet tourism industry. Development has brought new opportunities and challenges, and competition has become a new topic for online tourism. In order to seize the market share, online tourism enterprises adopt the mode of burning money at the expense of profit. But this is no different from drinking poison to quench thirst, which is not conducive to the long-term development of the industry. People are more and more aware of the urgency of resource integration and merger. How to promote merger activities and obtain positive excess earnings is a new challenge for online tourism enterprises. In 2015, the capital market entered the wave of merger and industrial integration. Among the numerous merger cases in the internet tourism industry, the merger cases of Ctrip and qunar are particularly typical, which are widely concerned by the market and the public. Together to promote the online tourism market to restore rationality, crazy burning money mode has ended. Enterprises will strive to optimize customer service and improve innovation ability. This not only promotes the development of online tourism, but also provides reference for other enterprises in the same industry.
Based on the theoretical research of merger performance, this paper analyzes the financial performance before and after merger by using single financial indicators such as solvency, operating ability and profitability. Finally, from the perspective of non-financial, this paper studies the website traffic, brand effect and market share. On this basis, a conclusion is drawn and reasonable suggestions are put forward. Based on the case analysis of Ctrip merger, this paper discusses the motivation and performance of Ctrip merger. from the perspective of financial performance, in the year of acquisition of qunar.com, Ctrip's comprehensive financial ability decreased by a certain extent, and the company is facing the awkward situation of increasing revenue but not increasing profit. Through the follow-up continuous integration, Ctrip's operating revenue increased significantly, and the synergy effect and scale effect gradually appeared one year later. At present, the positive impact of this synergy and scale effect will continue to rise. Secondly, the merger and acquisition of Ctrip and qunar can significantly improve the competition mode and market pattern of China's online tourism industry, increase website traffic and enhance Ctrip's brand influence. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28109 |
SIU IS. Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer [printed text] / Wen Ou, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 66 p. : Tables, ill ; 30 cm. 500.00 baht SIU IS: SOM-MBA-A-2020-21
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English ( eng) | Descriptors: | [LCSH]Business enterprises
[LCSH]Financial management
[LCSH]Tourism
| | Keywords: | Ctrip,
Qunaer,
Acquisition performance | | Abstract: | With the rapid development and popularization of information technology, the integration degree of traditional tourism and mobile Internet is gradually deepened. The support of national policy orientation has created a good environment for the vigorous development of internet tourism industry. Development has brought new opportunities and challenges, and competition has become a new topic for online tourism. In order to seize the market share, online tourism enterprises adopt the mode of burning money at the expense of profit. But this is no different from drinking poison to quench thirst, which is not conducive to the long-term development of the industry. People are more and more aware of the urgency of resource integration and merger. How to promote merger activities and obtain positive excess earnings is a new challenge for online tourism enterprises. In 2015, the capital market entered the wave of merger and industrial integration. Among the numerous merger cases in the internet tourism industry, the merger cases of Ctrip and qunar are particularly typical, which are widely concerned by the market and the public. Together to promote the online tourism market to restore rationality, crazy burning money mode has ended. Enterprises will strive to optimize customer service and improve innovation ability. This not only promotes the development of online tourism, but also provides reference for other enterprises in the same industry.
Based on the theoretical research of merger performance, this paper analyzes the financial performance before and after merger by using single financial indicators such as solvency, operating ability and profitability. Finally, from the perspective of non-financial, this paper studies the website traffic, brand effect and market share. On this basis, a conclusion is drawn and reasonable suggestions are put forward. Based on the case analysis of Ctrip merger, this paper discusses the motivation and performance of Ctrip merger. from the perspective of financial performance, in the year of acquisition of qunar.com, Ctrip's comprehensive financial ability decreased by a certain extent, and the company is facing the awkward situation of increasing revenue but not increasing profit. Through the follow-up continuous integration, Ctrip's operating revenue increased significantly, and the synergy effect and scale effect gradually appeared one year later. At present, the positive impact of this synergy and scale effect will continue to rise. Secondly, the merger and acquisition of Ctrip and qunar can significantly improve the competition mode and market pattern of China's online tourism industry, increase website traffic and enhance Ctrip's brand influence. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28109 |
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