Clipping Collection. More Europeans go online for vacation / OBrien, Kevin J.

Public ISBD No review available on this record. Collection Title: Clipping Collection Title : More Europeans go online for vacation : as travel sites proliferate, buyers benefit Material Type: printed text Authors: OBrien, Kevin J., Author Languages : English (eng) Descriptors: [LCSH]Internet [LCSH]Tourism [LCSH]Travel agents Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12145 Clipping Collection. More Europeans go online for vacation : as travel sites proliferate, buyers benefit [printed text] / OBrien, Kevin J., Author . - [s.d.]. Languages : English (eng) Descriptors: [LCSH]Internet [LCSH]Tourism [LCSH]Travel agents Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12145

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32002000201622	T05002B	Clipping	Graduate Library	Clipping Shelf	Available

Reprinted Collection. Effect of tourism on labor market in Luang Prabang, Lao PDR / Nittana Southiseng / Bangkok : HKIBS - 2006

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Effect of tourism on labor market in Luang Prabang, Lao PDR Material Type: printed text Authors: Nittana Southiseng, Author ; Academy of International Business. Southeast Asia Chapter. Conference (2006 : Bangkok), Associated Name ; Bangkok University, Associated Name Publisher: Bangkok : HKIBS Publication Date: 2006 Pagination: 24 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Labor market [LCSH]Labor market -- Laos [LCSH]Tourism [LCSH]Tourism -- Laos [LCSH]Tourism -- Laos -- Luang Prabang Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12125 Reprinted Collection. Effect of tourism on labor market in Luang Prabang, Lao PDR [printed text] / Nittana Southiseng, Author ; Academy of International Business. Southeast Asia Chapter. Conference (2006 : Bangkok), Associated Name ; Bangkok University, Associated Name . - Bangkok : HKIBS, 2006 . - 24 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Labor market [LCSH]Labor market -- Laos [LCSH]Tourism [LCSH]Tourism -- Laos [LCSH]Tourism -- Laos -- Luang Prabang Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12125

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32002000201390	REP246 2006 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000201408	REP246 2006 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Street Vendors and the Dynamics of the Informal Economy: Evidence from Vung Tau, Vietnam / Walsh, John / Asian Social Science - 2010

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Street Vendors and the Dynamics of the Informal Economy: Evidence from Vung Tau, Vietnam Material Type: printed text Authors: Walsh, John, Author Publisher: Asian Social Science Publication Date: 2010 Pagination: 7 p. Size: 30 cm. Price: 500.00 General note: REP627 Languages : English (eng) Descriptors: [LCSH]Economic development [LCSH]Tourism Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27556 Reprinted Collection. Street Vendors and the Dynamics of the Informal Economy: Evidence from Vung Tau, Vietnam [printed text] / Walsh, John, Author . - [S.l.] : Asian Social Science, 2010 . - 7 p. ; 30 cm. 500.00 REP627 Languages : English (eng) Descriptors: [LCSH]Economic development [LCSH]Tourism Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27556

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Reprinted Collection. Tourist attitudes towards travelling decision to Andaman coast destinations after the Tsunami disaster in Thailand / Chanchai Bunchapattanasakda / Universiti Brunei Darussalam - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Tourist attitudes towards travelling decision to Andaman coast destinations after the Tsunami disaster in Thailand : a comparative study of Thai and British tourists Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Sumana Neamket, Associated Name ; International Conference on Business and Management (2008 : Brunei), Publisher: Universiti Brunei Darussalam Publication Date: 2008 Pagination: 13 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tsunamis Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13600 Reprinted Collection. Tourist attitudes towards travelling decision to Andaman coast destinations after the Tsunami disaster in Thailand : a comparative study of Thai and British tourists [printed text] / Chanchai Bunchapattanasakda, Author ; Sumana Neamket, Associated Name ; International Conference on Business and Management (2008 : Brunei),  . - Brunei : Universiti Brunei Darussalam, 2008 . - 13 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tsunamis Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13600

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32002000204808	REP304 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000204816	REP304 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Transportation network development in the Greater Mekong Sub-Region / Walsh, John Christopher / Chiang Mai : ICTL - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Transportation network development in the Greater Mekong Sub-Region : assessment of its impact on tourism and economic developmenth(reprinted) Material Type: printed text Authors: Walsh, John Christopher, Author ; International Colloquium on Tourism and Leisure (2nd : 2008 : Chiang Mai), Publisher: Chiang Mai : ICTL Publication Date: 2008 Pagination: 14 p. Size: 30 cm. Price: 50 Baht General note: Proceedings of the 2nd international colloquium on tourism and leisure : 5-8th May 2008, Chiang Mai, Thailand Languages : English (eng) Descriptors: [LCSH]Economic development [LCSH]Tourism [LCSH]Transportation Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14168 Reprinted Collection. Transportation network development in the Greater Mekong Sub-Region : assessment of its impact on tourism and economic developmenth(reprinted) [printed text] / Walsh, John Christopher, Author ; International Colloquium on Tourism and Leisure (2nd : 2008 : Chiang Mai),  . - Chiang Mai : ICTL, 2008 . - 14 p. ; 30 cm. 50 Baht Proceedings of the 2nd international colloquium on tourism and leisure : 5-8th May 2008, Chiang Mai, Thailand Languages : English (eng) Descriptors: [LCSH]Economic development [LCSH]Tourism [LCSH]Transportation Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14168

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32002000205367	REP332 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000205342	REP332 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

SIU IS. The Factors of Impact on Chinese Tourists to Visited Thailand and Consumer Tendency / Ye ZiFeng / Bangkok: Shinawatra University - 2019

Public ISBD No review available on this record. Collection Title: SIU IS Title : The Factors of Impact on Chinese Tourists to Visited Thailand and Consumer Tendency Material Type: printed text Authors: Ye ZiFeng, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 40 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-04 IS [MS. [MBA]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Consumers [LCSH]Tourism Keywords: Tourism, Chinese Tourist, Consumer Tendency Abstract: This paper are an research for find out what factors are impact Chinese tourists visited Thailand and their consumer tendency to help us know which part of Thailand tourism are most attractive for Chinese tourists. Curricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28114 SIU IS. The Factors of Impact on Chinese Tourists to Visited Thailand and Consumer Tendency [printed text] / Ye ZiFeng, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 40 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-04 IS [MS. [MBA]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Consumers [LCSH]Tourism Keywords: Tourism, Chinese Tourist, Consumer Tendency Abstract: This paper are an research for find out what factors are impact Chinese tourists visited Thailand and their consumer tendency to help us know which part of Thailand tourism are most attractive for Chinese tourists. Curricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28114

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32002000598605	SIU IS: SOM-MBA-2019-04 c.1	SIU Independent Study	Main Library	Thesis Corner	Available
32002000598639	SIU IS: SOM-MBA-2019-04 c.2	SIU Independent Study	Main Library	Thesis Corner	Available

SIU IS. Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer / Wen Ou / Bangkok: Shinawatra University - 2020

Public ISBD No review available on this record. Collection Title: SIU IS Title : Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer Material Type: printed text Authors: Wen Ou, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 66 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2020-21 Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English (eng) Descriptors: [LCSH]Business enterprises [LCSH]Financial management [LCSH]Tourism Keywords: Ctrip, Qunaer, Acquisition performance Abstract: With the rapid development and popularization of information technology, the integration degree of traditional tourism and mobile Internet is gradually deepened. The support of national policy orientation has created a good environment for the vigorous development of internet tourism industry. Development has brought new opportunities and challenges, and competition has become a new topic for online tourism. In order to seize the market share, online tourism enterprises adopt the mode of burning money at the expense of profit. But this is no different from drinking poison to quench thirst, which is not conducive to the long-term development of the industry. People are more and more aware of the urgency of resource integration and merger. How to promote merger activities and obtain positive excess earnings is a new challenge for online tourism enterprises. In 2015, the capital market entered the wave of merger and industrial integration. Among the numerous merger cases in the internet tourism industry, the merger cases of Ctrip and qunar are particularly typical, which are widely concerned by the market and the public. Together to promote the online tourism market to restore rationality, crazy burning money mode has ended. Enterprises will strive to optimize customer service and improve innovation ability. This not only promotes the development of online tourism, but also provides reference for other enterprises in the same industry. Based on the theoretical research of merger performance, this paper analyzes the financial performance before and after merger by using single financial indicators such as solvency, operating ability and profitability. Finally, from the perspective of non-financial, this paper studies the website traffic, brand effect and market share. On this basis, a conclusion is drawn and reasonable suggestions are put forward. Based on the case analysis of Ctrip merger, this paper discusses the motivation and performance of Ctrip merger. from the perspective of financial performance, in the year of acquisition of qunar.com, Ctrip's comprehensive financial ability decreased by a certain extent, and the company is facing the awkward situation of increasing revenue but not increasing profit. Through the follow-up continuous integration, Ctrip's operating revenue increased significantly, and the synergy effect and scale effect gradually appeared one year later. At present, the positive impact of this synergy and scale effect will continue to rise. Secondly, the merger and acquisition of Ctrip and qunar can significantly improve the competition mode and market pattern of China's online tourism industry, increase website traffic and enhance Ctrip's brand influence. Curricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28109 SIU IS. Financial Perfromance of Tourism Enterprises Take Ctrip Merger Qunaer [printed text] / Wen Ou, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 66 p. : Tables, ill ; 30 cm. 500.00 baht SIU IS: SOM-MBA-A-2020-21 Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English (eng) Descriptors: [LCSH]Business enterprises [LCSH]Financial management [LCSH]Tourism Keywords: Ctrip, Qunaer, Acquisition performance Abstract: With the rapid development and popularization of information technology, the integration degree of traditional tourism and mobile Internet is gradually deepened. The support of national policy orientation has created a good environment for the vigorous development of internet tourism industry. Development has brought new opportunities and challenges, and competition has become a new topic for online tourism. In order to seize the market share, online tourism enterprises adopt the mode of burning money at the expense of profit. But this is no different from drinking poison to quench thirst, which is not conducive to the long-term development of the industry. People are more and more aware of the urgency of resource integration and merger. How to promote merger activities and obtain positive excess earnings is a new challenge for online tourism enterprises. In 2015, the capital market entered the wave of merger and industrial integration. Among the numerous merger cases in the internet tourism industry, the merger cases of Ctrip and qunar are particularly typical, which are widely concerned by the market and the public. Together to promote the online tourism market to restore rationality, crazy burning money mode has ended. Enterprises will strive to optimize customer service and improve innovation ability. This not only promotes the development of online tourism, but also provides reference for other enterprises in the same industry. Based on the theoretical research of merger performance, this paper analyzes the financial performance before and after merger by using single financial indicators such as solvency, operating ability and profitability. Finally, from the perspective of non-financial, this paper studies the website traffic, brand effect and market share. On this basis, a conclusion is drawn and reasonable suggestions are put forward. Based on the case analysis of Ctrip merger, this paper discusses the motivation and performance of Ctrip merger. from the perspective of financial performance, in the year of acquisition of qunar.com, Ctrip's comprehensive financial ability decreased by a certain extent, and the company is facing the awkward situation of increasing revenue but not increasing profit. Through the follow-up continuous integration, Ctrip's operating revenue increased significantly, and the synergy effect and scale effect gradually appeared one year later. At present, the positive impact of this synergy and scale effect will continue to rise. Secondly, the merger and acquisition of Ctrip and qunar can significantly improve the competition mode and market pattern of China's online tourism industry, increase website traffic and enhance Ctrip's brand influence. Curricular : BBA/MBA Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28109

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32002000607323	SIU IS: SOM-MBA-A-2020-21 c.1	SIU Independent Study	Main Library	Thesis Corner	Available

SIU SS. Analysis on Present Situation in Tuanjie Town Kunming for being a Prototype of Agritainment Mode / Yang Fang / Bangkok: Shinawatra University - 2016

Public ISBD No review available on this record. Collection Title: SIU SS Title : Analysis on Present Situation in Tuanjie Town Kunming for being a Prototype of Agritainment Mode Material Type: printed text Authors: Yang Fang, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 26 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-08 Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Tourism Keywords: New Development Model, Agritainment, Tuanjie Town Abstract: The development of agritainment tourism is one of the effective ways to increase the income of Chinese farmers.Up to now, under the support and guidance of the government, the development of agritainment mode of rural tourism has been widely developed in china. Then with the improvement of people's living standards, the development of China's rural tourism has gradually revealed some problems。This paper selects agritainment of Tuanjie town in Kunming City Yunnan as the research object, using the method of questionnaire survey, conducted a survey on the status of agritainments and operators found therural tourism of Tuanjie town development pattern of the existing problems, and the new mode suitable for the development of rural tourism business in the region is put forward (farmer +government +company), and carried on the this. Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27321 SIU SS. Analysis on Present Situation in Tuanjie Town Kunming for being a Prototype of Agritainment Mode [printed text] / Yang Fang, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 26 p. : ill, tables ; 30 cm. 500.00 SIU SS: SOM-PhD-2016-08 Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Tourism Keywords: New Development Model, Agritainment, Tuanjie Town Abstract: The development of agritainment tourism is one of the effective ways to increase the income of Chinese farmers.Up to now, under the support and guidance of the government, the development of agritainment mode of rural tourism has been widely developed in china. Then with the improvement of people's living standards, the development of China's rural tourism has gradually revealed some problems。This paper selects agritainment of Tuanjie town in Kunming City Yunnan as the research object, using the method of questionnaire survey, conducted a survey on the status of agritainments and operators found therural tourism of Tuanjie town development pattern of the existing problems, and the new mode suitable for the development of rural tourism business in the region is put forward (farmer +government +company), and carried on the this. Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27321

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SIU SS. A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand / Zeng Yan / Bangkok: Shinawatra University - 2016

Public ISBD No review available on this record. Collection Title: SIU SS Title : A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand Material Type: printed text Authors: Zeng Yan, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 43 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-12 Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Thailand [LCSH]Tourism Keywords: Visit Export, Travel & Tourism Contribution, Textile and Clothing Industry Abstract: Travel & Tourism is a major economic factor in Thailand. International tourist numbers have grown to over 29 million in 2015. The total contribution of Travel &Tourism to GDP was THB2,795.1bn(20.8% GDP) in 2015, visitor exports generated THB1,678.9(17.5 of total exports) in 2015. The total contribution of Travel & Tourism effects the development of supply chain including T&C (textile and clothing) sectors. Owing to the reduction of order from major export markets in recent years, Thailand’s T&C industry has faced many challenges from both the export and domestic demanding decreasing gradually. Tai T&C industry should, therefore, catch this opportunities to develop more market share and foster its competitive advantage.In order to attracting more visitor exports to contribute to T&C sectors, understanding the influence visitor ‘s buying behavior factors is key points. How to increase the international tourist textile & clothing expenditure, the motivation of purchasing is key point. This paper explored the principle factor that effect the tourist’s buying behaviour, assuming we can stimulate those factors and increasing the T&C commodities expenditure. Reports on quantitative research aimed at analysis the factors of buying behaviour with foreign tourist on T&C expenditure in Thailand. The tourist T&C expenditure is based on the Social Factor; Personal Factors; Psychological Factors. Improving those factors, it will benefit for the development of T&C industry. Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27322 SIU SS. A Study of Tourism Contribution to Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand [printed text] / Zeng Yan, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 43 p. : ill, tables ; 30 cm. 500.00 SIU SS: SOM-PhD-2016-12 Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Thailand [LCSH]Tourism Keywords: Visit Export, Travel & Tourism Contribution, Textile and Clothing Industry Abstract: Travel & Tourism is a major economic factor in Thailand. International tourist numbers have grown to over 29 million in 2015. The total contribution of Travel &Tourism to GDP was THB2,795.1bn(20.8% GDP) in 2015, visitor exports generated THB1,678.9(17.5 of total exports) in 2015. The total contribution of Travel & Tourism effects the development of supply chain including T&C (textile and clothing) sectors. Owing to the reduction of order from major export markets in recent years, Thailand’s T&C industry has faced many challenges from both the export and domestic demanding decreasing gradually. Tai T&C industry should, therefore, catch this opportunities to develop more market share and foster its competitive advantage.In order to attracting more visitor exports to contribute to T&C sectors, understanding the influence visitor ‘s buying behavior factors is key points. How to increase the international tourist textile & clothing expenditure, the motivation of purchasing is key point. This paper explored the principle factor that effect the tourist’s buying behaviour, assuming we can stimulate those factors and increasing the T&C commodities expenditure. Reports on quantitative research aimed at analysis the factors of buying behaviour with foreign tourist on T&C expenditure in Thailand. The tourist T&C expenditure is based on the Social Factor; Personal Factors; Psychological Factors. Improving those factors, it will benefit for the development of T&C industry. Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27322

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32002000595353	SIU SS: SOM-PhD-2016-12 c.1	SIU Special Study	Graduate Library	Thesis Corner	Available

SIU Thesis. Effect of tourism on labours market in Luang Prabang, Lao PDR / Nittana Southiseng / Bangkok : Shinawatra University - 2006

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Effect of tourism on labours market in Luang Prabang, Lao PDR Material Type: printed text Authors: Nittana Southiseng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: viii, 48 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Labor market [LCSH]Labor market -- Laos [LCSH]Tourism [LCSH]Tourism -- Laos [LCSH]Tourism -- Laos -- Luang Prabang Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14312 SIU Thesis. Effect of tourism on labours market in Luang Prabang, Lao PDR [printed text] / Nittana Southiseng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - viii, 48 p. charts, tables ; 30 cm. 500 Baht photocopies. Languages : English (eng) Descriptors: [LCSH]Labor market [LCSH]Labor market -- Laos [LCSH]Tourism [LCSH]Tourism -- Laos [LCSH]Tourism -- Laos -- Luang Prabang Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14312

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32002000246973	SIU SS SOM-PhD 2006-01 c.1	SIU CD Master	Main Library	Library Counter	Available
32002000246981	SIU SS SOM-PhD 2006-01 c.1	SIU CD Master	Main Library	Library Counter	Available

SIU Thesis. Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory / Linwen Xiao / Pathumthani: Shinawatra University - 2022

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory Material Type: printed text Authors: Linwen Xiao, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: vii, 174 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-01 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Travel Keywords: Tourism decision, Influencing factor, University student tourism Abstract: As the product of the gradual improvement of people's living standards in the new era, tourism consumption has also become an important part of people's living consumption. The factors affecting tourism consumption of different groups are also different. This paper studies the factors affecting college students' tourism consumption through questionnaire and interview. This paper uses SEM to verify the relationship between Chinese university students' tourism decision-making and self-efficacy, savings values and family function. At the same time, interview is used to understand college students' Tourism habits and consumption values. The results show that there is a significant relationship between university students' tourism decision-making and self-efficacy, saving values and family function. According to the research results, combined with the characteristics of Chinese college students, recommend tourism enterprises: 1. Grasp the key consumers in college students. 2. Provide more liberalization options for college students. 3. Launch a variety of tourism products to meet the needs of college students. 4. The price of tourism products is reasonable. 5. Adopt a variety of tourism promotion methods. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28417 SIU Thesis. Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory [printed text] / Linwen Xiao, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - vii, 174 p. : Tables, ill. ; 30 cm. 500.00 Baht SIU THE: SOM-PhD-M-2022-01 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Travel Keywords: Tourism decision, Influencing factor, University student tourism Abstract: As the product of the gradual improvement of people's living standards in the new era, tourism consumption has also become an important part of people's living consumption. The factors affecting tourism consumption of different groups are also different. This paper studies the factors affecting college students' tourism consumption through questionnaire and interview. This paper uses SEM to verify the relationship between Chinese university students' tourism decision-making and self-efficacy, savings values and family function. At the same time, interview is used to understand college students' Tourism habits and consumption values. The results show that there is a significant relationship between university students' tourism decision-making and self-efficacy, saving values and family function. According to the research results, combined with the characteristics of Chinese college students, recommend tourism enterprises: 1. Grasp the key consumers in college students. 2. Provide more liberalization options for college students. 3. Launch a variety of tourism products to meet the needs of college students. 4. The price of tourism products is reasonable. 5. Adopt a variety of tourism promotion methods. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28417

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SIU Thesis. State as Co-Producer in Tourism Space Management and Strategy: Theoretical Framework of “TIME-SPACE & SELF”, Study Research based on Institution’s Policy Approach in Thailand / Thanan Apivantanaporn / Bangkok: Shinawatra University - 2017

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : State as Co-Producer in Tourism Space Management and Strategy: Theoretical Framework of “TIME-SPACE & SELF”, Study Research based on Institution’s Policy Approach in Thailand Material Type: printed text Authors: Thanan Apivantanaporn, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: x, 137 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2017-01 Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Tourism Keywords: Creative tourism, Experience design, Self in tourism space, Service Innovation, State in tourism space development, Time and Space commodification, Tourism commodification, Tourism space Abstract: This paper proposes a management model call ‘State as Co-Producer in the realm of tourism space: theoretical framework of TIME-SPACE & SELF’. This approach will contribute to the state’s policy and planning for tourism development. While traditional state’s role acts as a typical regulator or basic state developer e.g., building fundamental infrastructure and promoting the destination brand image, this paper proposes state in a new set of paradigm shift in more practical policy and planning, proactive-state as a co-stage producer. While the destination should not be viewed as blank space and the government-state’s job is to fill up this empty space by merely building basic infrastructures, instead we argue and suggest state’s role as proactive ‘co-stage producer’ to script, to theme, to nationalize, and to standardize the spaces as experiential stage or dramatized theater. The research methodology is constructed from a set of serial researches of data collections as a larger doctoral research project. As tourism industry involves different and fragmented stakeholders, the researches are conducted with different interest groups from various tourism bodies: government, academic institutions, service providers (small-boutique hotel, spa service, tour operator, restaurant), and also tourists with different research questions for different sample. In the finding drawn from the empirical cases in Thailand where state’s role has been co-producing the new tourism space through the time - space commodification and performing the frontstage and backstage management under the state’s policies and planning and create the new flow of consumption and production for new spaces. Simultaneously the tourist consumes space and time through their own five sensory touches. In this research the postmodern tourist becomes central study which plays role as new middle income consumer and quest for new tourism space of authenticity and modernity. This paper put together these variable and construct the interrelationship pattern where ‘Time to be commodified’, ‘Space to be consumed’, and ‘Self to be experienced’ create the new flow of production and consumption within the new tourism space. Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26633 SIU Thesis. State as Co-Producer in Tourism Space Management and Strategy: Theoretical Framework of “TIME-SPACE & SELF”, Study Research based on Institution’s Policy Approach in Thailand [printed text] / Thanan Apivantanaporn, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - x, 137 p. : ill, Tables ; 30 cm. 500.00 SIU THE: SOM-PhD-MS-2017-01 Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Tourism Keywords: Creative tourism, Experience design, Self in tourism space, Service Innovation, State in tourism space development, Time and Space commodification, Tourism commodification, Tourism space Abstract: This paper proposes a management model call ‘State as Co-Producer in the realm of tourism space: theoretical framework of TIME-SPACE & SELF’. This approach will contribute to the state’s policy and planning for tourism development. While traditional state’s role acts as a typical regulator or basic state developer e.g., building fundamental infrastructure and promoting the destination brand image, this paper proposes state in a new set of paradigm shift in more practical policy and planning, proactive-state as a co-stage producer. While the destination should not be viewed as blank space and the government-state’s job is to fill up this empty space by merely building basic infrastructures, instead we argue and suggest state’s role as proactive ‘co-stage producer’ to script, to theme, to nationalize, and to standardize the spaces as experiential stage or dramatized theater. The research methodology is constructed from a set of serial researches of data collections as a larger doctoral research project. As tourism industry involves different and fragmented stakeholders, the researches are conducted with different interest groups from various tourism bodies: government, academic institutions, service providers (small-boutique hotel, spa service, tour operator, restaurant), and also tourists with different research questions for different sample. In the finding drawn from the empirical cases in Thailand where state’s role has been co-producing the new tourism space through the time - space commodification and performing the frontstage and backstage management under the state’s policies and planning and create the new flow of consumption and production for new spaces. Simultaneously the tourist consumes space and time through their own five sensory touches. In this research the postmodern tourist becomes central study which plays role as new middle income consumer and quest for new tourism space of authenticity and modernity. This paper put together these variable and construct the interrelationship pattern where ‘Time to be commodified’, ‘Space to be consumed’, and ‘Self to be experienced’ create the new flow of production and consumption within the new tourism space. Curricular : BBA/MBA/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26633

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SIU Thesis. A study of marketing mix factors influencing tourist's tourism decision to travel to Sukhothai / Sudara Rattanakitrungrueang / Bangkok : Shinawatra University - 2006

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : A study of marketing mix factors influencing tourist's tourism decision to travel to Sukhothai Material Type: printed text Authors: Sudara Rattanakitrungrueang, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: ix, 98 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Chanchai Bunchapattanasakda (Advisor), Asst. Prof. Dr.John Walsh (Committee), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Wanchai Panmunin (External Examiner). Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tourism -- Thailand [LCSH]Tourism -- Thailand -- Marketing [LCSH]Tourism -- Thailand -- Sukhothai Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12847 SIU Thesis. A study of marketing mix factors influencing tourist's tourism decision to travel to Sukhothai [printed text] / Sudara Rattanakitrungrueang, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - ix, 98 p. charts, tables ; 30 cm. 500 Baht photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Chanchai Bunchapattanasakda (Advisor), Asst. Prof. Dr.John Walsh (Committee), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Wanchai Panmunin (External Examiner). Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tourism -- Thailand [LCSH]Tourism -- Thailand -- Marketing [LCSH]Tourism -- Thailand -- Sukhothai Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12847

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SIU Thesis. Tourists' attitudes toward andaman coast travel destinations after the tsunami disaster in Thailand / Sumana Neamket / Bangkok : Shinawatra University - 2006

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Tourists' attitudes toward andaman coast travel destinations after the tsunami disaster in Thailand : a comparative study of Thai and British tourists Material Type: printed text Authors: Sumana Neamket, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: viii, 96 p. charts, tables Layout: hbk. Size: 30 cm. ISBN (or other code): 9749439716 Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tourism -- Thailand [LCSH]Tourism -- Thailand -- Andaman Sea Region [LCSH]Tsunamis -- Thailand Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11674 SIU Thesis. Tourists' attitudes toward andaman coast travel destinations after the tsunami disaster in Thailand : a comparative study of Thai and British tourists [printed text] / Sumana Neamket, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - viii, 96 p. charts, tables : hbk. ; 30 cm. ISBN : 9749439716 : 500 Baht photocopies. Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tourism -- Thailand [LCSH]Tourism -- Thailand -- Andaman Sea Region [LCSH]Tsunamis -- Thailand Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11674

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Adventure tourism management / Buckley, Ralf / Butterworth-Heinemann/Elsevier - 2010

Public ISBD No review available on this record. Title : Adventure tourism management Material Type: printed text Authors: Buckley, Ralf, Author Publisher: Butterworth-Heinemann/Elsevier Publication Date: 2010 Pagination: xvii, 268 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 9781856178341 Price: 1599 Baht Languages : English (eng) Descriptors: [LCSH]Adventure travel [LCSH]Tourism [LCSH]Tourism -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17348 Adventure tourism management [printed text] / Buckley, Ralf, Author . - Amsterdam, Boston : Butterworth-Heinemann/Elsevier, 2010 . - xvii, 268 p. : ill., pbk. ; 25 cm. ISBN : 9781856178341 : 1599 Baht Languages : English (eng) Descriptors: [LCSH]Adventure travel [LCSH]Tourism [LCSH]Tourism -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.mru.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17348

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