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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems / Krissada Maleewong / Bangkok: Shinawatra University - 2013
Collection Title: SIU Thesis Title : A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems Material Type: printed text Authors: Krissada Maleewong, Author ; Chutiporn Anutariya, Associated Name ; Vilas Wuwongse, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2013 Pagination: xi, 135 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOIT-PhD-IT-2013-01
Thesis. [Ph.D. [Information Technology]]. - Shinawatra University, 2013.Languages : English (eng) Descriptors: [LCSH]Semantic Web Keywords: Collaborative Knowledge Creation and Sharing Systems, Collective Intelligence, Argumentation, Semantic Web, Social Web Abstract: Collaborative knowledge creation and sharing systems have been continuing to grow with increasing number of contributors and covering a wide range of disciplines. Many of such systems are successful in encouraging people to participate actively in content creation and knowledge sharing, and leading to the unanticipated explosion of innovative ideas. However, they still lack an effective mechanism to enhance collective intelligence and enable human-machine synergy. To tackle such problem, this thesis performs a literature survey, identifies important problems, and gathers key requirements of collaborative knowledge creation and sharing systems, as well as compares the requirements with existing solutions. It was found that the available systems are inefficient and insufficient to foster and facilitate community deliberation, while intelligent services are demanded. This research, therefore, aims to fill this need by developing a collective intelligence framework, namely Semantic Argumentation-based Model (SAM), which enhances a collaborative knowledge creation and sharing process and can serve as a solid foundation for such a system.
SAM harnesses community deliberation by encouraging multiple users to cooperatively express ideas or positions on a complex issue, and to submit arguments which support or oppose other members’ ideas. In principle, an idea with high content quality and achieves a high degree of community agreement is considered as a potential solution to solve the issue. The community deliberation are structurally and semantically captured and encoded in RDF/OWL language conforming to the developed SAM Schema (SAMS) which enables automated analysis across the community knowledge base. In order to achieve quality-assured consensual knowledge, a number of useful measures are formally defined for assessing the quality of a user-generated content and determining a group preference on a certain position. A high-quality position supported by most members is considered as a potential position to solve the issue. Founded on SAM, a Web-based prototype system, namely ciSAM, has been developed in order to validate the practicality and usability of the proposed approach in real-world scenarios. The experimental results from various usage scenarios in this research verify that SAM can enhance collaborative knowledge creation and sharing more efficiently.Curricular : BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27647 SIU Thesis. A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems [printed text] / Krissada Maleewong, Author ; Chutiporn Anutariya, Associated Name ; Vilas Wuwongse, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2013 . - xi, 135 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOIT-PhD-IT-2013-01
Thesis. [Ph.D. [Information Technology]]. - Shinawatra University, 2013.
Languages : English (eng)
Descriptors: [LCSH]Semantic Web Keywords: Collaborative Knowledge Creation and Sharing Systems, Collective Intelligence, Argumentation, Semantic Web, Social Web Abstract: Collaborative knowledge creation and sharing systems have been continuing to grow with increasing number of contributors and covering a wide range of disciplines. Many of such systems are successful in encouraging people to participate actively in content creation and knowledge sharing, and leading to the unanticipated explosion of innovative ideas. However, they still lack an effective mechanism to enhance collective intelligence and enable human-machine synergy. To tackle such problem, this thesis performs a literature survey, identifies important problems, and gathers key requirements of collaborative knowledge creation and sharing systems, as well as compares the requirements with existing solutions. It was found that the available systems are inefficient and insufficient to foster and facilitate community deliberation, while intelligent services are demanded. This research, therefore, aims to fill this need by developing a collective intelligence framework, namely Semantic Argumentation-based Model (SAM), which enhances a collaborative knowledge creation and sharing process and can serve as a solid foundation for such a system.
SAM harnesses community deliberation by encouraging multiple users to cooperatively express ideas or positions on a complex issue, and to submit arguments which support or oppose other members’ ideas. In principle, an idea with high content quality and achieves a high degree of community agreement is considered as a potential solution to solve the issue. The community deliberation are structurally and semantically captured and encoded in RDF/OWL language conforming to the developed SAM Schema (SAMS) which enables automated analysis across the community knowledge base. In order to achieve quality-assured consensual knowledge, a number of useful measures are formally defined for assessing the quality of a user-generated content and determining a group preference on a certain position. A high-quality position supported by most members is considered as a potential position to solve the issue. Founded on SAM, a Web-based prototype system, namely ciSAM, has been developed in order to validate the practicality and usability of the proposed approach in real-world scenarios. The experimental results from various usage scenarios in this research verify that SAM can enhance collaborative knowledge creation and sharing more efficiently.Curricular : BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27647 Hold
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Barcode Call number Media type Location Section Status 32002000597037 SIU THE: SOIT-PhD-IT-2013-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597060 SIU THE: SOIT-PhD-IT-2013-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families / Rungluck Naksung / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Nurturing and Transferring Entrepreneurship in Thai Business Families Material Type: printed text Authors: Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 75 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families [printed text] / Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 75 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 Hold
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Barcode Call number Media type Location Section Status 32002000597052 SIU THE: SOM-MBA-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597086 SIU THE: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU SS. Factors Determining Customer Attendance at Manning Farmers’ Market, Perth, Western Australia / Mark Azavedo / Bangkok: Shinawatra University - 2018
Collection Title: SIU SS Title : Factors Determining Customer Attendance at Manning Farmers’ Market, Perth, Western Australia Material Type: printed text Authors: Mark Azavedo, Author ; Walsh, John, Associated Name ; Hatairat Lertjanyakit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 83 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2018-01
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Markets Keywords: Farmers’ Markets, fresh produce, attendance motivations, attendee attitudes Abstract: This study assesses consumer motivations for attending Manning Farmers’ Market, Perth, Western Australia. Results indicated that consumers attended primarily to purchase fresh produce, followed by ready to eat foods.
Turning to personal attitudes as influencing attendance, and actions whilst attending Manning Farmers’ Market, some strong correlations were noted, particularly between concern about diet and health, concern for food safety, concern to support local small businesses and attending to purchase fresh produce.
This research was action-orientated, seeking to influence policy and process development at Manning Farmers’ Market. The market manager would, henceforward, have a solid basis of empirical data to inform his development of the market.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27649 SIU SS. Factors Determining Customer Attendance at Manning Farmers’ Market, Perth, Western Australia [printed text] / Mark Azavedo, Author ; Walsh, John, Associated Name ; Hatairat Lertjanyakit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 83 p. : ill, Tables. ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2018-01
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Markets Keywords: Farmers’ Markets, fresh produce, attendance motivations, attendee attitudes Abstract: This study assesses consumer motivations for attending Manning Farmers’ Market, Perth, Western Australia. Results indicated that consumers attended primarily to purchase fresh produce, followed by ready to eat foods.
Turning to personal attitudes as influencing attendance, and actions whilst attending Manning Farmers’ Market, some strong correlations were noted, particularly between concern about diet and health, concern for food safety, concern to support local small businesses and attending to purchase fresh produce.
This research was action-orientated, seeking to influence policy and process development at Manning Farmers’ Market. The market manager would, henceforward, have a solid basis of empirical data to inform his development of the market.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27649 Hold
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Barcode Call number Media type Location Section Status 32002000597102 SIU SS: SOM-PhD-M-2018-01 SIU Special Study Graduate Library Thesis Corner Available SIU Thesis. Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province / Xiaodong Liu / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province Material Type: printed text Authors: Xiaodong Liu, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 154 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-M-2018-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business -- Model
[LCSH]e-CommerceKeywords: E-commerce, Fresh agricultural product, Business model, Yunnan Province Abstract: At present, the development of e-commerce in China is entering a new phase of intensive innovation and rapid expansion. It has become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern agriculture. Fresh agricultural products e-commerce started late in China. It has been developing rapidly in recent years. In 2012, several large corporations entered the fresh agricultural e-commerce industry. The development of e-commerce of fresh agricultural products has reached a new height, which has attracted more and more attention from social circles and has become a hot research area.
In this context, through reading a lot of relevant literature, On the basis of the basic theory of e-commerce of fresh agricultural products, this article makes a comprehensive analysis on application of fresh agricultural products e-commerce model from three perspectives of e-commerce with corporations, consumers and producers. And describes the current situation of the development of e-commerce of fresh agricultural products in china. Based on the existing e-commerce corporation for fresh agricultural products, it summarizes the business models, compares and analyzes the advantages and disadvantages of each model, and studies the typical cases of each model. And then, refines the main factors of business models.
Meanwhile, the article selected Yunnan Province as the research area. Through the questionnaire survey, it analyzes the consumer behavior and producer status. In research methods, the basic idea of SWOT quantitative analysis method is based on the analysis of enterprise internal and external environment, using the AHP method give the weight to the strengths factors, weaknesses factors, opportunities factors and threats factors of industry. the combination of the qualitative and quantitative methods explores the factors affecting on agricultural producers’ e-commerce application in Yunnan.
Finally, it concludes the development trend and strategy of fresh agricultural products e-commerce business model in ChinaCurricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27650 SIU Thesis. Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province [printed text] / Xiaodong Liu, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 154 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-M-2018-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business -- Model
[LCSH]e-CommerceKeywords: E-commerce, Fresh agricultural product, Business model, Yunnan Province Abstract: At present, the development of e-commerce in China is entering a new phase of intensive innovation and rapid expansion. It has become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern agriculture. Fresh agricultural products e-commerce started late in China. It has been developing rapidly in recent years. In 2012, several large corporations entered the fresh agricultural e-commerce industry. The development of e-commerce of fresh agricultural products has reached a new height, which has attracted more and more attention from social circles and has become a hot research area.
In this context, through reading a lot of relevant literature, On the basis of the basic theory of e-commerce of fresh agricultural products, this article makes a comprehensive analysis on application of fresh agricultural products e-commerce model from three perspectives of e-commerce with corporations, consumers and producers. And describes the current situation of the development of e-commerce of fresh agricultural products in china. Based on the existing e-commerce corporation for fresh agricultural products, it summarizes the business models, compares and analyzes the advantages and disadvantages of each model, and studies the typical cases of each model. And then, refines the main factors of business models.
Meanwhile, the article selected Yunnan Province as the research area. Through the questionnaire survey, it analyzes the consumer behavior and producer status. In research methods, the basic idea of SWOT quantitative analysis method is based on the analysis of enterprise internal and external environment, using the AHP method give the weight to the strengths factors, weaknesses factors, opportunities factors and threats factors of industry. the combination of the qualitative and quantitative methods explores the factors affecting on agricultural producers’ e-commerce application in Yunnan.
Finally, it concludes the development trend and strategy of fresh agricultural products e-commerce business model in ChinaCurricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27650 Hold
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Barcode Call number Media type Location Section Status 32002000597714 SIU THE: SOM-PhD-M-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597094 SIU THE: SOM-PhD-M-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Promoting Cultural Discussion in ESL Classroom through Film and Awareness-Raising / Akkades Karnassadej / Bangkok: Shinawatra University - 2017
Collection Title: SIU Thesis Title : Promoting Cultural Discussion in ESL Classroom through Film and Awareness-Raising Material Type: printed text Authors: Akkades Karnassadej, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 118 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOLA-MTEIL-2017-02
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2017.Languages : English (eng) Descriptors: [LCSH]Cultural
[LCSH]FilmKeywords: Film, ELT, Cultural discussion, Awareness-raising Abstract: Films and Awareness-raising are useful resources for promoting cultural discussions in ESL classroom. They draw the learners’ attention to the clues of the target language. This study would examine whether awareness-raising is effective for promoting discussions of cultural issues in the texts of a film and explore the students’ attitudes towards awareness-raising. The film selected for this study was Love Actually. The participants of this study included 37 students. The instruments included the four steps of awareness-raising instructions and a questionnaire. The conclusion drew from qualitative and quantitative analyses. Descriptive analysis and descriptive statistics used for data analysis. The result of the study showed that films instructions and awareness-raising could be affected and be enhanced students on the target of language and cultural discussion. Students become more aware of their language learning on listening and speaking. In addition, the students’ attitude towards films and awareness-raising were positive. To succeed the next study on ESL classroom, researchers should select the film that is most appropriate for the purpose of cultural promotion and the student English proficiency and turn it into well-planned teaching materials to specifically draw the learners’ attention to learning. Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27653 SIU Thesis. Promoting Cultural Discussion in ESL Classroom through Film and Awareness-Raising [printed text] / Akkades Karnassadej, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 118 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOLA-MTEIL-2017-02
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2017.
Languages : English (eng)
Descriptors: [LCSH]Cultural
[LCSH]FilmKeywords: Film, ELT, Cultural discussion, Awareness-raising Abstract: Films and Awareness-raising are useful resources for promoting cultural discussions in ESL classroom. They draw the learners’ attention to the clues of the target language. This study would examine whether awareness-raising is effective for promoting discussions of cultural issues in the texts of a film and explore the students’ attitudes towards awareness-raising. The film selected for this study was Love Actually. The participants of this study included 37 students. The instruments included the four steps of awareness-raising instructions and a questionnaire. The conclusion drew from qualitative and quantitative analyses. Descriptive analysis and descriptive statistics used for data analysis. The result of the study showed that films instructions and awareness-raising could be affected and be enhanced students on the target of language and cultural discussion. Students become more aware of their language learning on listening and speaking. In addition, the students’ attitude towards films and awareness-raising were positive. To succeed the next study on ESL classroom, researchers should select the film that is most appropriate for the purpose of cultural promotion and the student English proficiency and turn it into well-planned teaching materials to specifically draw the learners’ attention to learning. Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27653 Hold
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Barcode Call number Media type Location Section Status 32002000597847 SIU THE: SOLA-MTEIL-2017-02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597136 SIU THE: SOLA-MTEIL-2017-02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA / Zay Ya Aung / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
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Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. A Study of Consumers Perception on Telemarketing in Nepal / Susmita Baidhya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Consumers Perception on Telemarketing in Nepal Material Type: printed text Authors: Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 53 p. Layout: Tables. Size: 30 cm. Price: 500.00 General note: Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 SIU IS. A Study of Consumers Perception on Telemarketing in Nepal [printed text] / Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 53 p. : Tables. ; 30 cm.
500.00
Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 Hold
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Barcode Call number Media type Location Section Status 32002000597425 SIU IS: SOM-MBA-2017-N61 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597391 SIU IS: SOM-MBA-2017-N61 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. The Influence Factors and Trend Analysis of the International Gold Price / Ma Zhicheng / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : The Influence Factors and Trend Analysis of the International Gold Price Material Type: printed text Authors: Ma Zhicheng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 61 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-02
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Regression analysis Keywords: International Gold Price, International Crude Oil Price, US dollar index, EUR, GBP, Renminbi, Regression analysis Abstract: Since the collapse of the Bretton Woods System, gold gradually stepped into the stage of market-oriented pricing. Due to the price of gold no longer pegged to the dollar, the price began to change radically. Because the gold has both the goods attribute and the monetary attribute, its pricing mechanism is also different from ordinary commodities. Therefore, the price of gold has also become the focus of attention and research of scholars in the world. Since the plunge of the international gold price 2013, the gold price still does not back to the high position. With the changes of the international situation in recent years: Britain quit EU, Syria War, Trade war of USA and China. There has been one rising trend of the international gold price in the international gold market. Thus, it is meaningful to analyze the influence factors of the international gold price and predict the price trend in the future.
This paper firstly analyzes the various factors of the international gold price from the view of theory. Then the study mainly chooses five variables which are most related to the current situation to do empirical study. They are international crude oil price, US dollar index, EUR exchange rate, GBP exchange rate and Renminbi exchange rate. This paper selects the monthly data of them from 1998.01-2017.12 to do multiple linear regression analysis and set up regression model. According to the empirical study, the study finds some influence factors of the international gold price. In the end of paper, the study simply predicts the trend of the international gold price and provide some recommendations for investors, gold producers, gold merchants by combining the current actual situation with the results of empirical study.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27772 SIU IS. The Influence Factors and Trend Analysis of the International Gold Price [printed text] / Ma Zhicheng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 61 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-02
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Regression analysis Keywords: International Gold Price, International Crude Oil Price, US dollar index, EUR, GBP, Renminbi, Regression analysis Abstract: Since the collapse of the Bretton Woods System, gold gradually stepped into the stage of market-oriented pricing. Due to the price of gold no longer pegged to the dollar, the price began to change radically. Because the gold has both the goods attribute and the monetary attribute, its pricing mechanism is also different from ordinary commodities. Therefore, the price of gold has also become the focus of attention and research of scholars in the world. Since the plunge of the international gold price 2013, the gold price still does not back to the high position. With the changes of the international situation in recent years: Britain quit EU, Syria War, Trade war of USA and China. There has been one rising trend of the international gold price in the international gold market. Thus, it is meaningful to analyze the influence factors of the international gold price and predict the price trend in the future.
This paper firstly analyzes the various factors of the international gold price from the view of theory. Then the study mainly chooses five variables which are most related to the current situation to do empirical study. They are international crude oil price, US dollar index, EUR exchange rate, GBP exchange rate and Renminbi exchange rate. This paper selects the monthly data of them from 1998.01-2017.12 to do multiple linear regression analysis and set up regression model. According to the empirical study, the study finds some influence factors of the international gold price. In the end of paper, the study simply predicts the trend of the international gold price and provide some recommendations for investors, gold producers, gold merchants by combining the current actual situation with the results of empirical study.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27772 Hold
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Barcode Call number Media type Location Section Status 32002000597730 SIU IS: SOM-MBA-2018-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597748 SIU IS: SOM-MBA-2018-02 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay / Yuzana Htun / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay Material Type: printed text Authors: Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 37 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 Hold
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Barcode Call number Media type Location Section Status 32002000597755 SIU IS: SOM-MBA-2018-M03 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU Thesis. Quasi Experiment Teaching English Through Songs / Nattawan Rangkaew / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Quasi Experiment Teaching English Through Songs Material Type: printed text Authors: Nattawan Rangkaew, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 55 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU THE: SOLA-MTEIL-2018-01
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2018.Languages : English (eng) Descriptors: [LCSH]English language -- Study and teaching
[LCSH]SongKeywords: Student Satisfaction, Quasi Experiment, Bloom’s Taxonomy, Learning English Through Songs Abstract: This thesis assessed the instructional practice of teaching English through songs for the purpose of improving ESL students’ vocabulary, grammar, and phrases. The hypothesis of this research was that a song lesson can help students to feel better regarding their English skills and the improvement of these skills. A quasi experimental assessment was used with a convenience sample of 30 randomly selected nursing students attending Shinawatra University. The data of this research is from the responses given to a questionnaire by students. The nursing students rated their satisfaction score for the various lessons. The researcher used this satisfaction ranking level to calculate and to determine if there was a difference satisfaction level between each group by using ANOVA analysis. The research findings were then analysed and explained using the Bloom’s Taxonomy model.
A ‘Song lesson’ can be considered as an option to supplement traditional instructional planning. Students can remember words or phrases if there is frequent listening to a song. The students can improve their understanding skills which is the second level of Bloom’s Taxonomy. But in the end, a song lesson is very difficult to go beyond the second level of Bloom’s taxonomy because songs are not always grammatically correct. The results of this research indicates that a song lesson can help students to develop a greater interest in studying English and it can help their oral communication skills.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27780 SIU Thesis. Quasi Experiment Teaching English Through Songs [printed text] / Nattawan Rangkaew, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 55 p. : Tables, ill ; 30 cm.
500.00
SIU THE: SOLA-MTEIL-2018-01
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2018.
Languages : English (eng)
Descriptors: [LCSH]English language -- Study and teaching
[LCSH]SongKeywords: Student Satisfaction, Quasi Experiment, Bloom’s Taxonomy, Learning English Through Songs Abstract: This thesis assessed the instructional practice of teaching English through songs for the purpose of improving ESL students’ vocabulary, grammar, and phrases. The hypothesis of this research was that a song lesson can help students to feel better regarding their English skills and the improvement of these skills. A quasi experimental assessment was used with a convenience sample of 30 randomly selected nursing students attending Shinawatra University. The data of this research is from the responses given to a questionnaire by students. The nursing students rated their satisfaction score for the various lessons. The researcher used this satisfaction ranking level to calculate and to determine if there was a difference satisfaction level between each group by using ANOVA analysis. The research findings were then analysed and explained using the Bloom’s Taxonomy model.
A ‘Song lesson’ can be considered as an option to supplement traditional instructional planning. Students can remember words or phrases if there is frequent listening to a song. The students can improve their understanding skills which is the second level of Bloom’s Taxonomy. But in the end, a song lesson is very difficult to go beyond the second level of Bloom’s taxonomy because songs are not always grammatically correct. The results of this research indicates that a song lesson can help students to develop a greater interest in studying English and it can help their oral communication skills.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27780 Hold
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Barcode Call number Media type Location Section Status 32002000597813 SIU THE: SOLA-MTEIL-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Macroeconomic Factors and Their Influences on Initial Public Offering (IPO) in Nepal / Ayush Sharma / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Macroeconomic Factors and Their Influences on Initial Public Offering (IPO) in Nepal Material Type: printed text Authors: Ayush Sharma, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 82 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU THE: SOM-MBA-2018-N01
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Inflation
[LCSH]Interest ratesKeywords: Initial Public Offering (IPO), Real Gross Domestic Product, Inflation, Interest rate, Stock Market Index, Remittance, Correlation and Multiple Regressions Abstract: The study examines the impact of macroeconomic variables on the Initial Public Offering (IPO) in Nepal during the period from 1993/94 to 2015/16. Applying the correlation and the multiple regressions, the study finds that among the multiple independent macroeconomic variables taken for analysis: real gross domestic product, inflation, interest rate, stock market index and remittance, only interest rate, stock market index and remittance affected the dependent variable IPO, which was proxy by Number of IPOs, Total IPO Proceeds raised, Average IPO Proceeds raised. Stock market index and remittance have a statistically significant positive relationship with the dependent variables IPO and all of its proxies. The Interest rate, on the other hand, has a negative statistically significant relationship with the dependent variables IPO and all of its proxies. The results show that the interest rate has a negative impact on the frequency of the IPO floatation and the IPO proceeds floated by firms, in the primary market. A growing secondary stock market activity, higher inflow of remittance in the economy and a falling interest rate in the market, influences more number of firms to go public with high issue amount. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27825 SIU Thesis. Macroeconomic Factors and Their Influences on Initial Public Offering (IPO) in Nepal [printed text] / Ayush Sharma, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 82 p. : Tables, ill ; 30 ซม.
500.00
SIU THE: SOM-MBA-2018-N01
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Inflation
[LCSH]Interest ratesKeywords: Initial Public Offering (IPO), Real Gross Domestic Product, Inflation, Interest rate, Stock Market Index, Remittance, Correlation and Multiple Regressions Abstract: The study examines the impact of macroeconomic variables on the Initial Public Offering (IPO) in Nepal during the period from 1993/94 to 2015/16. Applying the correlation and the multiple regressions, the study finds that among the multiple independent macroeconomic variables taken for analysis: real gross domestic product, inflation, interest rate, stock market index and remittance, only interest rate, stock market index and remittance affected the dependent variable IPO, which was proxy by Number of IPOs, Total IPO Proceeds raised, Average IPO Proceeds raised. Stock market index and remittance have a statistically significant positive relationship with the dependent variables IPO and all of its proxies. The Interest rate, on the other hand, has a negative statistically significant relationship with the dependent variables IPO and all of its proxies. The results show that the interest rate has a negative impact on the frequency of the IPO floatation and the IPO proceeds floated by firms, in the primary market. A growing secondary stock market activity, higher inflow of remittance in the economy and a falling interest rate in the market, influences more number of firms to go public with high issue amount. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27825 Hold
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Barcode Call number Media type Location Section Status 32002000597979 SIU THE: SOM-MBA-2018-N01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597987 SIU THE: SOM-MBA-2018-N01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China / Bu Xiaoying / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China Material Type: printed text Authors: Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 59 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China [printed text] / Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill ; 30 ซม.
500.00
SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 Hold
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Barcode Call number Media type Location Section Status 32002000597904 SIU IS: SOM-MBA-2018-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597896 SIU IS: SOM-MBA-2018-03 c.1 SIU Independent Study Main Library Thesis Corner Available SIU Thesis. The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International / Mya Kay Khaing Win / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International Material Type: printed text Authors: Mya Kay Khaing Win, Author ; John Walsh, Associated Name ; Hatairat Lertjanyakit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 126 p. Layout: Tables, ill Size: 30 cm. Price: 500 Baht General note: SIU THE: SOM-PhD-MS-2018-M01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Farmers -- Myanmar.
[LCSH]Information and Communication TechnologyKeywords: Information and Communication Technologies.
Market Access.
Farmers, Myanmar.
Technology Acceptance Model (TAM).Abstract: This study assessed the role of information and communication technologies (ICTs) in contributing Myanmar subsistence farmers to enter regional and international market by looking into the access and use of ICT tools such as of mobile phones by analyzing data from 411 farmers from two divisions of Myanmar selected by using the random sampling method. Specifically the study determined the relationship between farmers’ demographic and farm related attributes and access to ICTs and access to agricultural information via internet. Lastly, the research established the farmers’ perception on the effectiveness of ICTs in dissemination of agricultural and livestock information. Structured questionnaire was used to get the required data. It was found that there is a significant relationship between demographic attributes such as age and education and access to internet and agricultural information. It appears that there is reverse relationship between the age and the access to internet. Moreover, farmers in Myanmar are constrained by language barrier and lack of basic ICT knowledge. It is found that most of the farmers use ICTs as social and entertainment purpose. The results further revealed that education and size of land holding had highly significant positive relationship with access to agricultural information. The results of the study therefore reveal that there is a dire need for the effective implementation of policies on adequate and easy accessibility of agricultural information to the farmers to enhance the agricultural production and market access. Based on the findings, it is recommended that the demographic characteristics (age, gender and education level) of the farmers and use of native language should be considered when planning for different programs that involve ICTs in provision of agricultural information in order to get market access. Furthermore, ICTs should be used in complementarity to ensure equitable access of quality information by the majority of farmers. Curricular : BBA/BSCS/GE/MBA/MSIT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27828 SIU Thesis. The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International [printed text] / Mya Kay Khaing Win, Author ; John Walsh, Associated Name ; Hatairat Lertjanyakit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 126 p. : Tables, ill ; 30 cm.
500 Baht
SIU THE: SOM-PhD-MS-2018-M01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Farmers -- Myanmar.
[LCSH]Information and Communication TechnologyKeywords: Information and Communication Technologies.
Market Access.
Farmers, Myanmar.
Technology Acceptance Model (TAM).Abstract: This study assessed the role of information and communication technologies (ICTs) in contributing Myanmar subsistence farmers to enter regional and international market by looking into the access and use of ICT tools such as of mobile phones by analyzing data from 411 farmers from two divisions of Myanmar selected by using the random sampling method. Specifically the study determined the relationship between farmers’ demographic and farm related attributes and access to ICTs and access to agricultural information via internet. Lastly, the research established the farmers’ perception on the effectiveness of ICTs in dissemination of agricultural and livestock information. Structured questionnaire was used to get the required data. It was found that there is a significant relationship between demographic attributes such as age and education and access to internet and agricultural information. It appears that there is reverse relationship between the age and the access to internet. Moreover, farmers in Myanmar are constrained by language barrier and lack of basic ICT knowledge. It is found that most of the farmers use ICTs as social and entertainment purpose. The results further revealed that education and size of land holding had highly significant positive relationship with access to agricultural information. The results of the study therefore reveal that there is a dire need for the effective implementation of policies on adequate and easy accessibility of agricultural information to the farmers to enhance the agricultural production and market access. Based on the findings, it is recommended that the demographic characteristics (age, gender and education level) of the farmers and use of native language should be considered when planning for different programs that involve ICTs in provision of agricultural information in order to get market access. Furthermore, ICTs should be used in complementarity to ensure equitable access of quality information by the majority of farmers. Curricular : BBA/BSCS/GE/MBA/MSIT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27828 Hold
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Barcode Call number Media type Location Section Status 32002000598001 SIU THE: SOM-PhD-MS-2018-M01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598027 SIU THE: SOM-PhD-MS-2018-M01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Performance Appraisal Practices and Their Impacts on Employee Performance: A Study of Banking And Financial Institutions in Nepal / Suraj Sundar Shrestha / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Performance Appraisal Practices and Their Impacts on Employee Performance: A Study of Banking And Financial Institutions in Nepal Material Type: printed text Authors: Suraj Sundar Shrestha, Author ; Fuangfa Amponstira, Author ; Ousanee Sawagvudcharee, Author Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 59 p. Layout: Tables, ill Size: 30 c,m Price: 500 Baht General note: SIU THE: SOM-MBA-2018-N12
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Performance -- Management
[LCSH]Performance -- MeasurementKeywords: Performance Appraisal practices,
Performance Identification,
Performance Measurement,
Performance Management,
Employee PerformanceAbstract: The study examines the impact of Performance appraisal practices on Employee Performance. The Performance appraisal practices is taken as independent variable along with Performance Identification, Performance Measurement and Performance Management and we have taken employee performance as dependent variable. The data were collected based on convenience sampling from three different banks situated in Kathmandu Valley. The Multiple regression model, correlation, descriptive statistics were used for data analysis purpose of this study. The regression model was run to test the impact of Indirect variable on direct variable.
The study consists of 3 commercial banks of Kathmandu Valley where questionnaire were distributed and filled up. The research of the study shows that there exists significant relationship between performance appraisal practices and employee performance in Banking and Financial sector of Nepal. There exists positive and significant relationship between performance measurement and employee performance. there also exists positive and significant relationship between Performance management and employee performance. But there is no significant relationship between performance identification and employee PerformanceCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27829 SIU Thesis. Performance Appraisal Practices and Their Impacts on Employee Performance: A Study of Banking And Financial Institutions in Nepal [printed text] / Suraj Sundar Shrestha, Author ; Fuangfa Amponstira, Author ; Ousanee Sawagvudcharee, Author . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 59 p. : Tables, ill ; 30 c,m.
500 Baht
SIU THE: SOM-MBA-2018-N12
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Performance -- Management
[LCSH]Performance -- MeasurementKeywords: Performance Appraisal practices,
Performance Identification,
Performance Measurement,
Performance Management,
Employee PerformanceAbstract: The study examines the impact of Performance appraisal practices on Employee Performance. The Performance appraisal practices is taken as independent variable along with Performance Identification, Performance Measurement and Performance Management and we have taken employee performance as dependent variable. The data were collected based on convenience sampling from three different banks situated in Kathmandu Valley. The Multiple regression model, correlation, descriptive statistics were used for data analysis purpose of this study. The regression model was run to test the impact of Indirect variable on direct variable.
The study consists of 3 commercial banks of Kathmandu Valley where questionnaire were distributed and filled up. The research of the study shows that there exists significant relationship between performance appraisal practices and employee performance in Banking and Financial sector of Nepal. There exists positive and significant relationship between performance measurement and employee performance. there also exists positive and significant relationship between Performance management and employee performance. But there is no significant relationship between performance identification and employee PerformanceCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27829 Hold
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Barcode Call number Media type Location Section Status 32002000598019 SIU THE: SOM-MBA-2018-N12 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598043 SIU THE: SOM-MBA-2018-N12 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Determinants of Ownership Structure and Firm Specific on Nepalese Insurance Companies / Priti K.C. / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Determinants of Ownership Structure and Firm Specific on Nepalese Insurance Companies Material Type: printed text Authors: Priti K.C., Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 57 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N14
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Insurance Companies -- Nepal
[LCSH]Ownership StructureKeywords: Ownership Structure,
Firm Specific,
Napslese Insurance CompaniesAbstract: The study examines the challenges and the outcome of an Effects of ownership structure in Insurance Companies Nepal. Nepalese Insurance companies is dominated by the private sector and Nepalese insurance companies is untouched with the sole proprietorship companies. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27830 SIU Thesis. Determinants of Ownership Structure and Firm Specific on Nepalese Insurance Companies [printed text] / Priti K.C., Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 57 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N14
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Insurance Companies -- Nepal
[LCSH]Ownership StructureKeywords: Ownership Structure,
Firm Specific,
Napslese Insurance CompaniesAbstract: The study examines the challenges and the outcome of an Effects of ownership structure in Insurance Companies Nepal. Nepalese Insurance companies is dominated by the private sector and Nepalese insurance companies is untouched with the sole proprietorship companies. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27830 Hold
Place a hold on this item
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Barcode Call number Media type Location Section Status 32002000598035 SIU THE: SOM-MBA-2018-N14 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598068 SIU THE: SOM-MBA-2018-N14 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available