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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Factors Affecting Employee Job Satisfaction: A Case of Global IME Bank Limited / Neeraj Bhandari / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Factors Affecting Employee Job Satisfaction: A Case of Global IME Bank Limited Material Type: printed text Authors: Neeraj Bhandari, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 77 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N15
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Bank and Banking
[LCSH]Employee motivationKeywords: Career Growth,
Employee Job Satisfaction,
Job Security,
Leadership,
Training and Development,
Workplace EnvironmentAbstract: The present study was conducted to meet the requirement of Master in Business Administration (MBA) program of Shinawatra University. The main intention of conducting the present research was to know the factors affecting employee job satisfaction. Along with that the present research was also conducted to gain the knowledge regarding the perception of employees regarding different human resource practices prevalent in banking industry.
The present research was conducted by using quantitative method followed by exploratory and descriptive research designs. A sample size of 185 employees’ out of undefined population inside the Kathmandu Valley was taken to conduct the present research survey. Samples were chosen by using convenience sampling method as the employees were large in number. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee’s motivation. After the analysis of the data, the key findings of the present study revealed that all the human resource management practices namely job security, leadership style, career growth opportunities, training and development and workplace environment affect the job satisfaction of employees.
The result shows that job security, leadership style, career growth opportunities, training and development, and workplace environment have positive relationship with employee job satisfaction indicating better the job security, leadership style, career growth opportunities, training and development programs, and workplace environment, better would be the employee job satisfaction. Moreover, leadership style is found to be the most significant aspect affecting employee job satisfaction.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27831 SIU Thesis. Factors Affecting Employee Job Satisfaction: A Case of Global IME Bank Limited [printed text] / Neeraj Bhandari, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 77 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N15
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Bank and Banking
[LCSH]Employee motivationKeywords: Career Growth,
Employee Job Satisfaction,
Job Security,
Leadership,
Training and Development,
Workplace EnvironmentAbstract: The present study was conducted to meet the requirement of Master in Business Administration (MBA) program of Shinawatra University. The main intention of conducting the present research was to know the factors affecting employee job satisfaction. Along with that the present research was also conducted to gain the knowledge regarding the perception of employees regarding different human resource practices prevalent in banking industry.
The present research was conducted by using quantitative method followed by exploratory and descriptive research designs. A sample size of 185 employees’ out of undefined population inside the Kathmandu Valley was taken to conduct the present research survey. Samples were chosen by using convenience sampling method as the employees were large in number. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee’s motivation. After the analysis of the data, the key findings of the present study revealed that all the human resource management practices namely job security, leadership style, career growth opportunities, training and development and workplace environment affect the job satisfaction of employees.
The result shows that job security, leadership style, career growth opportunities, training and development, and workplace environment have positive relationship with employee job satisfaction indicating better the job security, leadership style, career growth opportunities, training and development programs, and workplace environment, better would be the employee job satisfaction. Moreover, leadership style is found to be the most significant aspect affecting employee job satisfaction.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27831 Hold
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Barcode Call number Media type Location Section Status 32002000598050 SIU THE: SOM-MBA-2018-N15 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598084 SIU THE: SOM-MBA-2018-N15 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Evaluating Motivational Factors and their Impacts on Employees’ Performance / Pragati Adhikari Bindukar / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Evaluating Motivational Factors and their Impacts on Employees’ Performance Material Type: printed text Authors: Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 SIU Thesis. Evaluating Motivational Factors and their Impacts on Employees’ Performance [printed text] / Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 76 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 Hold
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Barcode Call number Media type Location Section Status 32002000598076 SIU THE: SOM-MBA-2018-N16 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598100 SIU THE: SOM-MBA-2018-N16 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia / Phramaha Min Putthithanasombat / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia Material Type: printed text Authors: Phramaha Min Putthithanasombat, Author ; John Walsh, Associated Name ; Wilaiporn Laohakosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 114 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht General note: SIU THE: SOM-PhD-MS-2018-01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Buddhist and Buddhism
[LCSH]Conflict management -- Case studies
[LCSH]Social institutionsKeywords: Social Institutions,
Management,
Peacebuilding,
Theravada Buddhism,
Cambodia,
Lao PDR,
Myanmar,
Communication,
Phenomenological,
Five Universal GoodnessAbstract: ASEAN Political-Security Community (APSC) has goals to share responsibility for comprehensive security in cohesive, peaceful, stable, and resilient region, especially to strengthen research activities on peacebuilding; HR management, Facilities management, Cross Cultural management, Conflict management and Social Institutions. This study investigates strategies and model how to enhance peacebuilding and good relationships among Theravada Buddhist ASEAN countries between Thailand and three neighbor countries: Myanmar, Lao PDR and Cambodia.
This qualitative research uses phenomenological approach methodology which was observed with Myanmar, Lao and Cambodian Theravada Buddhists real-life environment over period of four years (2014-2018). The findings result from qualitative analysis addresses various issues in activity projects among Buddhist people by using various Science of Management such as HR management, Facilities management, Cross Cultural management and Conflict management integrate with Social Institutions perspective. In the cases, Wat Bo school in Cambodia; Buddhist Laities from Pakse in Lao PDR and ethnic groups of Buddhist volunteers in Kengtung, Myanmar are pilot projects which reflect the harmony of Buddhist in ASEAN originate from the Buddhist ritual activity cooperation with four approaches operation as follows: Communication, Ethical Norms, Management and Social Institutions. Communication approach consists Regional Language Equality Balance, Communication Tool Technology, Creative Innovation and Using English as a Common Language. Ethical Norms is investigated in two perspectives as Universal Goodness Behaviors and Volunteer Mindedness. The Management focus on Cross Cultural, HR management emphasis in Theory Y, conflict Management, Facilities Management base on Food, Healthcare and Environment which are practicable for employees in nonprofit Buddhist Organization. The major importance Social Institutions, especially, Family, Religion; Buddhism and Education; School are the three most influenced factors to be aware for peacebuilding among Theravada Buddhist ASEAN countries.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27833 SIU Thesis. The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia [printed text] / Phramaha Min Putthithanasombat, Author ; John Walsh, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 114 p. : Tables, ill. ; 30 cm.
500 Baht
SIU THE: SOM-PhD-MS-2018-01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Buddhist and Buddhism
[LCSH]Conflict management -- Case studies
[LCSH]Social institutionsKeywords: Social Institutions,
Management,
Peacebuilding,
Theravada Buddhism,
Cambodia,
Lao PDR,
Myanmar,
Communication,
Phenomenological,
Five Universal GoodnessAbstract: ASEAN Political-Security Community (APSC) has goals to share responsibility for comprehensive security in cohesive, peaceful, stable, and resilient region, especially to strengthen research activities on peacebuilding; HR management, Facilities management, Cross Cultural management, Conflict management and Social Institutions. This study investigates strategies and model how to enhance peacebuilding and good relationships among Theravada Buddhist ASEAN countries between Thailand and three neighbor countries: Myanmar, Lao PDR and Cambodia.
This qualitative research uses phenomenological approach methodology which was observed with Myanmar, Lao and Cambodian Theravada Buddhists real-life environment over period of four years (2014-2018). The findings result from qualitative analysis addresses various issues in activity projects among Buddhist people by using various Science of Management such as HR management, Facilities management, Cross Cultural management and Conflict management integrate with Social Institutions perspective. In the cases, Wat Bo school in Cambodia; Buddhist Laities from Pakse in Lao PDR and ethnic groups of Buddhist volunteers in Kengtung, Myanmar are pilot projects which reflect the harmony of Buddhist in ASEAN originate from the Buddhist ritual activity cooperation with four approaches operation as follows: Communication, Ethical Norms, Management and Social Institutions. Communication approach consists Regional Language Equality Balance, Communication Tool Technology, Creative Innovation and Using English as a Common Language. Ethical Norms is investigated in two perspectives as Universal Goodness Behaviors and Volunteer Mindedness. The Management focus on Cross Cultural, HR management emphasis in Theory Y, conflict Management, Facilities Management base on Food, Healthcare and Environment which are practicable for employees in nonprofit Buddhist Organization. The major importance Social Institutions, especially, Family, Religion; Buddhism and Education; School are the three most influenced factors to be aware for peacebuilding among Theravada Buddhist ASEAN countries.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27833 Hold
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Barcode Call number Media type Location Section Status 32002000607933 SIU THE: SOM-PhD-MS-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598092 SIU THE: SOM-PhD-MS-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598118 SIU THE: SOM-PhD-MS-2018-01 c.1 SIU Thesis and Dissertation Main Library Library Counter Not for loan SIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated / Yazhu Wang / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated Material Type: printed text Authors: Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: xiv, 99 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 SIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated [printed text] / Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - xiv, 99 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 Hold
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Barcode Call number Media type Location Section Status 32002000598126 SIU IS: SOM-MBA-2018-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598142 SIU IS: SOM-MBA-2018-04 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. The Renovation of Sugar Market to Development SMEs in Mandalay / Moe Moe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : The Renovation of Sugar Market to Development SMEs in Mandalay Material Type: printed text Authors: Moe Moe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 74 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Strategic planning -- Mandalay
[LCSH]Sugar tradeKeywords: Renovation,
Market position,
Operation cost,
Finance and strategic planningAbstract: The renovation of the sugar industry of Myanmar requires new forms of production between cultivators and millers to enhance the efficiency and profitability of the market position. Various co-ordination processes are used by processing firms to control the quantity and quality of their raw material. In the sugar industry, there is a gradual fall down in the manufacturing process due to the lack of labor skills and high operation cost in the sugar market. In recent years, large modern sugar factories operated by private and military companies have gradually shut down due to the current shortage of quality cultivation, technological advancement and competition for raw materials which have become driving forces that shift sugar trading from market-oriented to raw material-oriented locations. Internal competition among sugar traders made sugar price highly volatile, too. Being placed on a level playing field, the whole industry should be upgraded in terms of price and quality to become export-oriented.
Besides, there is a great demand for new technologies to replace the current machines in order to produce quality sugar in the both local and export market. Therefore, the government needs to subsidize financially to local own sugar mills in order to operate it more efficiently in market competitive position with neighboring export countries. In addition, the government sector and sugar millers should work hands in handsto expand cane plantation and produce more fields that supply sugar mills through systematic plantation methods.
Thus, the certain amount of sugar production must meet the local consumption in near future, or else the import sugar will play a big role in the sugar economy sector in Myanmar. As a result, the local sugar exporters and companies need to seek better ways and find solution to sustain sugar business through the renovation of sugar market to develop SMEs in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27844 SIU IS. The Renovation of Sugar Market to Development SMEs in Mandalay [printed text] / Moe Moe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 74 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Strategic planning -- Mandalay
[LCSH]Sugar tradeKeywords: Renovation,
Market position,
Operation cost,
Finance and strategic planningAbstract: The renovation of the sugar industry of Myanmar requires new forms of production between cultivators and millers to enhance the efficiency and profitability of the market position. Various co-ordination processes are used by processing firms to control the quantity and quality of their raw material. In the sugar industry, there is a gradual fall down in the manufacturing process due to the lack of labor skills and high operation cost in the sugar market. In recent years, large modern sugar factories operated by private and military companies have gradually shut down due to the current shortage of quality cultivation, technological advancement and competition for raw materials which have become driving forces that shift sugar trading from market-oriented to raw material-oriented locations. Internal competition among sugar traders made sugar price highly volatile, too. Being placed on a level playing field, the whole industry should be upgraded in terms of price and quality to become export-oriented.
Besides, there is a great demand for new technologies to replace the current machines in order to produce quality sugar in the both local and export market. Therefore, the government needs to subsidize financially to local own sugar mills in order to operate it more efficiently in market competitive position with neighboring export countries. In addition, the government sector and sugar millers should work hands in handsto expand cane plantation and produce more fields that supply sugar mills through systematic plantation methods.
Thus, the certain amount of sugar production must meet the local consumption in near future, or else the import sugar will play a big role in the sugar economy sector in Myanmar. As a result, the local sugar exporters and companies need to seek better ways and find solution to sustain sugar business through the renovation of sugar market to develop SMEs in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27844 Hold
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Barcode Call number Media type Location Section Status 32002000597938 SIU IS: SOM-MBA-2018-M04 c.1 SIU Independent Study Graduate Library General Shelf Available 32002000597946 SIU IS: SOM-MBA-2018-M04 c.2 SIU Independent Study Graduate Library General Shelf Available SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar / Zin Naing Nay Lin / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar Material Type: printed text Authors: Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 82 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar [printed text] / Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 82 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 Hold
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Barcode Call number Media type Location Section Status 32002000597961 SIU IS: SOM-MBA-2018-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597953 SIU IS: SOM-MBA-2018-M06 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU SS. A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand / Lina She / Bangkok: Shinawatra University - 2018
Collection Title: SIU SS Title : A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand Material Type: printed text Authors: Lina She, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: v, 83 p. Layout: Tables. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Education, Higher
[LCSH]Teacher -- training ofKeywords: Thailand,
Higher Education,
Special Education,
Comparative StudyAbstract: Modern special education of China and Thailand both originated in the late 20th century. After half a century of development, both countries have made remarkable progress in special education. In this article, author interviewed 30 higher education teachers from 30 public universities (China and Thailand), where their universities are all set up the major of special education. This paper is based on qualitative research in both countries concerning three aspects: comparison characteristics of special education majors in China and Thailand, comparison of the objectives of special educational teacher training in universities in China and Thailand, comparison of special education curriculum in universities in China and Thailand. Providing the successful experience and inspiration of special education majors in Chinese and Thai universities. Promoting the reform of training patterns for special education teachers in universities in China and specialized in special education in universities. Provide some useful suggestions for universities in Thailand. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27847 SIU SS. A Comparative Study on the Teacher Training Patterns of Special Education in Higher Education between China and Thailand [printed text] / Lina She, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - v, 83 p. : Tables. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Education, Higher
[LCSH]Teacher -- training ofKeywords: Thailand,
Higher Education,
Special Education,
Comparative StudyAbstract: Modern special education of China and Thailand both originated in the late 20th century. After half a century of development, both countries have made remarkable progress in special education. In this article, author interviewed 30 higher education teachers from 30 public universities (China and Thailand), where their universities are all set up the major of special education. This paper is based on qualitative research in both countries concerning three aspects: comparison characteristics of special education majors in China and Thailand, comparison of the objectives of special educational teacher training in universities in China and Thailand, comparison of special education curriculum in universities in China and Thailand. Providing the successful experience and inspiration of special education majors in Chinese and Thai universities. Promoting the reform of training patterns for special education teachers in universities in China and specialized in special education in universities. Provide some useful suggestions for universities in Thailand. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27847 Hold
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Barcode Call number Media type Location Section Status 32002000597995 SIU SS: SOM-PhD-M-2018-02 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market / Zhang Minyang / Bangkok: Shinawatra University - 2018
Collection Title: SIU SS Title : A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market Material Type: printed text Authors: Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 SIU SS. A Study of Comparison of Sales Status and Marketing Strategies of HUAWEI and SAMSUNG Smart-phones in Thailand Mobile Phone Market [printed text] / Zhang Minyang, Author ; John Walsh, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]SmartphonesKeywords: HUAWEI,
SAMSUNG,
Marketing Strategy,
Smart-phone,
Thai MarketAbstract: After entering the 21st century, the development of mobile information technology has been amazing. 4G technology has also begun to be used on a large scale, and mobile Internet technology has entered into human life. The popularity of mobile phones is getting higher and higher, and it is very important for people's work, life and learning. The Chinese mobile phone industry is also growing at a rapid rate. With the deepening of economic globalization and the continuous maturation and liberalization of China's entrepreneurial environment and business environment, more and more technology-based companies have grown up in China and have gone abroad to begin the process of internationalization. HUAWEI is one of the examples of going abroad. The mobile phone market in Thailand is an international market with huge potential for HUAWEI. China and Thailand have similar geographical locations, similar cultural traditions, frequent economic and cultural exchanges between the two countries, Under the guidance of the “One Belt and One Road” policy, HUAWEI has a large advantage in developing the Thai mobile phone market. This study aims to explore the current status of SAMSUNG and HUAWEI in Thailand's mobile phone market, and the difference in the marketing models of the two brands in Thailand's mobile phone market, and learn from the brand's successful experience to provide recommendations for HUAWEI's mobile phone market in Thailand. This article uses observation method and interview method, qualitative and quantitative research methods, and conducts a field survey on sales status and marketing strategies of HUAWEI and SAMSUNG in Thai mobile phone market. The research results show that Samsung’ s popularity is higher than that of HUAWEI in the current smart phone market in Thailand. SAMSUNG has an advantage in product design, name, promotion, etc.HUAWEI has an advantage in price.Summarize the successful experience and inspiration of SAMSUNG and HUAWEI in the Thai market, learn from SAMSUNG’s successful experience in the Thai mobile phone market. Drawing on SAMSUNG’s successful experience in the Thai mobile phone market, it helps HUAWEI and other international Chinese smart phone brands to learn from it. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27848 Hold
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Barcode Call number Media type Location Section Status 32002000597839 SIU SS: SOM-PhD-M-2018-03 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Exploration of Tourism Service Quality and Customer Complaints in Pokhara / Bal Ram Bhattarai / Bangkok: Shinawatra University - 2018
Collection Title: SIU SS Title : Exploration of Tourism Service Quality and Customer Complaints in Pokhara Material Type: printed text Authors: Bal Ram Bhattarai, Author ; John Walsh, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 89 p. Layout: ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2018-04
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Quality assurance
[LCSH]Service Quality
[LCSH]Tourism -- Nepal -- PokharaKeywords: Customers’ complaint behaviors,
Customer’s dissatisfaction response
Pokhara Nepal,
Service Quality,
Tourism EntrepreneursAbstract: Importance of service is increasing day by day in every modern economy of the world. Tourism is one of the important parts of service economy. It is a study of tourism sector of Nepal particularly Pokhara. The main aim of the study is to explore the general trend and situation of tourism service in Nepal and how the tourism service providers or entrepreneurs of Pokhara have been able to understand the dissatisfaction of tourist and being able appropriately response to them. Primarily qualitative approach has been adopted to collect primary information from tourism entrepreneurs and experts and tourists. Manual content analysis has been carried out to analyses the data.
The arrival trend of tourist in Nepal is increasing each year except the adverse situation of Nepal. India, China, USA, UK and Sri Lanka are the five major nations to send their citizens to Napal as tourist. India and China are contributing about forty percent of the tourism market these days with a constant increase over the two decades. Mainly three kinds of visitors namely holidays, pilgrimage and adventure tourist are visiting Nepal but these days corporate tourism is also being popular. Visitors are coming with good knowledge about the different tourism related activities which have made them more demanding than before. Tourism entrepreneurs of Pokhara are aware of identifying and appropriately handling the customer’s complaints. They are taking different initiatives on identifying and making to vent the complaint from their guest. More than one third of total tourists are re-visitors of Pokhara.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27849 SIU SS. Exploration of Tourism Service Quality and Customer Complaints in Pokhara [printed text] / Bal Ram Bhattarai, Author ; John Walsh, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 89 p. : ill. ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2018-04
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Quality assurance
[LCSH]Service Quality
[LCSH]Tourism -- Nepal -- PokharaKeywords: Customers’ complaint behaviors,
Customer’s dissatisfaction response
Pokhara Nepal,
Service Quality,
Tourism EntrepreneursAbstract: Importance of service is increasing day by day in every modern economy of the world. Tourism is one of the important parts of service economy. It is a study of tourism sector of Nepal particularly Pokhara. The main aim of the study is to explore the general trend and situation of tourism service in Nepal and how the tourism service providers or entrepreneurs of Pokhara have been able to understand the dissatisfaction of tourist and being able appropriately response to them. Primarily qualitative approach has been adopted to collect primary information from tourism entrepreneurs and experts and tourists. Manual content analysis has been carried out to analyses the data.
The arrival trend of tourist in Nepal is increasing each year except the adverse situation of Nepal. India, China, USA, UK and Sri Lanka are the five major nations to send their citizens to Napal as tourist. India and China are contributing about forty percent of the tourism market these days with a constant increase over the two decades. Mainly three kinds of visitors namely holidays, pilgrimage and adventure tourist are visiting Nepal but these days corporate tourism is also being popular. Visitors are coming with good knowledge about the different tourism related activities which have made them more demanding than before. Tourism entrepreneurs of Pokhara are aware of identifying and appropriately handling the customer’s complaints. They are taking different initiatives on identifying and making to vent the complaint from their guest. More than one third of total tourists are re-visitors of Pokhara.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27849 Hold
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Barcode Call number Media type Location Section Status 32002000598274 SIU SS: SOM-PhD-M-2018-04 c.1 SIU Special Study Graduate Library Thesis Corner Available Readers who borrowed this document also borrowed:
สู่กระบวนทัศน์ใหม่ของผู้บริหารการพยาบาล สมใจ พุทธาพิทักษ์ผล SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. / Kaung Khant Soe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. Material Type: printed text Authors: Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 Hold
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Barcode Call number Media type Location Section Status 32002000598308 SIU IS: SOM-MBA-2018-M05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598399 SIU IS: SOM-MBA-2018-M05 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU Thesis. Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal / Shrawan Mandal / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal Material Type: printed text Authors: Shrawan Mandal, Author ; Ousanee Sawagvudcharee, Associated Name ; Sujan Raja Shrestha, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 83 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N05
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Beer -- Nepal
[LCSH]Consumer behavior
[LCSH]Decision makingKeywords: Advertisement,
Peer Group Influence,
Situational Variation,
Brand Preference,
Beer ConsumptionAbstract: This study examines the consumer purchase decision for beer brands in Nepal. The concept of knowing the consumer purchase decision while purchasing beer brands in Nepal is a new concept and to address the gap the paper analyzes the factors which have relationship with the consumers more focused and priorities factors for purchasing particular beer brands in Nepal. It also examines the level of impact of the independent variables: brand awareness, brand loyalty, perceived quality and brand association on the dependent variable: consumer purchase decision. The research was conducted using only quantitative method. While, for the quantitative method a sample of 400 customers from four different channels i.e. Restaurants, clubs, Hotels and Local Bhatti’s from Kathmandu, Nepal. While, five point likert scale questionnaires were conducted for data collection, the collected data were analyzed using correlation and regression analysis apart from thematic analysis. The paper found a positive significant relationship between the independent variables: brand awareness, perceived quality and brand association, and the dependent variable consumer purchase decision. Whereas, brand loyalty had a positive but not significant causal relation with consumer purchase decision for any particular beer brands. Further, branding activities, campaigns to promote beer brands through mass media and ad agencies, partnering up with specialized agencies, providing discounts and value-added promotional activities etc. were essential to promote the beer brands of the beer companies and attracts the consumers towards to buy their particular beer brands. To sum up, all the elements of brand are equally important for understanding the consumer decision making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27861 SIU Thesis. Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal [printed text] / Shrawan Mandal, Author ; Ousanee Sawagvudcharee, Associated Name ; Sujan Raja Shrestha, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 83 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N05
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Beer -- Nepal
[LCSH]Consumer behavior
[LCSH]Decision makingKeywords: Advertisement,
Peer Group Influence,
Situational Variation,
Brand Preference,
Beer ConsumptionAbstract: This study examines the consumer purchase decision for beer brands in Nepal. The concept of knowing the consumer purchase decision while purchasing beer brands in Nepal is a new concept and to address the gap the paper analyzes the factors which have relationship with the consumers more focused and priorities factors for purchasing particular beer brands in Nepal. It also examines the level of impact of the independent variables: brand awareness, brand loyalty, perceived quality and brand association on the dependent variable: consumer purchase decision. The research was conducted using only quantitative method. While, for the quantitative method a sample of 400 customers from four different channels i.e. Restaurants, clubs, Hotels and Local Bhatti’s from Kathmandu, Nepal. While, five point likert scale questionnaires were conducted for data collection, the collected data were analyzed using correlation and regression analysis apart from thematic analysis. The paper found a positive significant relationship between the independent variables: brand awareness, perceived quality and brand association, and the dependent variable consumer purchase decision. Whereas, brand loyalty had a positive but not significant causal relation with consumer purchase decision for any particular beer brands. Further, branding activities, campaigns to promote beer brands through mass media and ad agencies, partnering up with specialized agencies, providing discounts and value-added promotional activities etc. were essential to promote the beer brands of the beer companies and attracts the consumers towards to buy their particular beer brands. To sum up, all the elements of brand are equally important for understanding the consumer decision making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27861 Hold
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Barcode Call number Media type Location Section Status 32002000598407 SIU THE: SOM-MBA-2018-N05 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598423 SIU THE: SOM-MBA-2018-N05 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU IS. Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon / Khin Thanda Oo / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon Material Type: printed text Authors: Khin Thanda Oo, Author ; Buncha Limpabandhu, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 General note: SIU IS: SOM-MBA-2018-M07
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Compensation management -- Yangon
[LCSH]Motivation (Psychology)Keywords: Employee Satisfaction,
Motivation,
Job SecurityAbstract: This paper analyzes the level of job satisfaction among employees of High Tech construction along with the consideration of gender, age and experience differences. Employees were selected using purposive sampling method for the study. Further, a total of 95 respondents were selected randomly from the High Tech Concrete Yangon head offices The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. The results indicate that almost 66% of employees are satisfied or highly satisfied with their jobs. ‘Job security’ is the most significant factor of job satisfaction to the employees of High Tech Company. Level of job satisfaction does not differ significantly between male and female employees. However, there are significant differences in level of job satisfaction among various age groups of employees Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27852 SIU IS. Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon [printed text] / Khin Thanda Oo, Author ; Buncha Limpabandhu, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018.
SIU IS: SOM-MBA-2018-M07
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Compensation management -- Yangon
[LCSH]Motivation (Psychology)Keywords: Employee Satisfaction,
Motivation,
Job SecurityAbstract: This paper analyzes the level of job satisfaction among employees of High Tech construction along with the consideration of gender, age and experience differences. Employees were selected using purposive sampling method for the study. Further, a total of 95 respondents were selected randomly from the High Tech Concrete Yangon head offices The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. The results indicate that almost 66% of employees are satisfied or highly satisfied with their jobs. ‘Job security’ is the most significant factor of job satisfaction to the employees of High Tech Company. Level of job satisfaction does not differ significantly between male and female employees. However, there are significant differences in level of job satisfaction among various age groups of employees Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27852 Hold
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Barcode Call number Media type Location Section Status 32002000598290 SIU IS: SOM-MBA-2018-M07 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598381 SIU IS: SOM-MBA-2018-M07 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU Thesis. Macroeconomic Determinants of Share Price: A Comparative Study of Banking and Insurance Sectors in Nepal / Madan Nepal / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Macroeconomic Determinants of Share Price: A Comparative Study of Banking and Insurance Sectors in Nepal Material Type: printed text Authors: Madan Nepal, Author ; Wilaiporn Laohakosol, Associated Name ; Niranjan Phuyal, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 74 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N04
THE [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Risk (Insurance)Keywords: Risk free rate,
Consumer price index,
Dollar rate,
Remittance, International oil price,
Money supply,
NEPSE index Banking and insurance sub-indexAbstract: The relationship between different sector share price and various macroeconomic variables has always been inharmonious. This study had analyzed the significance of selected macro-economic variables that affects the share price of both banking as well as insurance sector. It had examined the impact of six macroeconomic variables mainly risk free rate, consumer price index, dollar rate, remittance, international oil price, and money supply covering the period of 8 years i.e. from August 2009 to July 2017 (96 months). Descriptive research design had been selected for the study. Statistical Package for Social Sciences (SPSS) had been used to test the multiple regression model. The study found the positive significant relationship between money supply and NEPSE index and sub-index (banking sub-index and insurance sub-index). Whereas, international oil price showed negative significant relationship between NEPSE index and sub-index. Risk free rate and Consumer price index had insignificant negative relationship with NEPSE Index and sub-index. Dollar rate and worker remittance had insignificant positive relationship with NEPSE Index and sub-index. The comparative study found that the increase in risk free rate, consumer price index and dollar rate leads to increase banking sub-index. Whereas, the decrease in dollar rate and remittance decreases banking sub index. And lastly, the increase in money supply also leads to increase in insurance sub index. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27853 SIU Thesis. Macroeconomic Determinants of Share Price: A Comparative Study of Banking and Insurance Sectors in Nepal [printed text] / Madan Nepal, Author ; Wilaiporn Laohakosol, Associated Name ; Niranjan Phuyal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 74 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N04
THE [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Risk (Insurance)Keywords: Risk free rate,
Consumer price index,
Dollar rate,
Remittance, International oil price,
Money supply,
NEPSE index Banking and insurance sub-indexAbstract: The relationship between different sector share price and various macroeconomic variables has always been inharmonious. This study had analyzed the significance of selected macro-economic variables that affects the share price of both banking as well as insurance sector. It had examined the impact of six macroeconomic variables mainly risk free rate, consumer price index, dollar rate, remittance, international oil price, and money supply covering the period of 8 years i.e. from August 2009 to July 2017 (96 months). Descriptive research design had been selected for the study. Statistical Package for Social Sciences (SPSS) had been used to test the multiple regression model. The study found the positive significant relationship between money supply and NEPSE index and sub-index (banking sub-index and insurance sub-index). Whereas, international oil price showed negative significant relationship between NEPSE index and sub-index. Risk free rate and Consumer price index had insignificant negative relationship with NEPSE Index and sub-index. Dollar rate and worker remittance had insignificant positive relationship with NEPSE Index and sub-index. The comparative study found that the increase in risk free rate, consumer price index and dollar rate leads to increase banking sub-index. Whereas, the decrease in dollar rate and remittance decreases banking sub index. And lastly, the increase in money supply also leads to increase in insurance sub index. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27853 Hold
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Barcode Call number Media type Location Section Status 32002000598324 SIU THE: SOM-MBA-2018-N04 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598373 SIU THE: SOM-MBA-2018-N04 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Human Resource Management Practices and Their Impacts on Organization Performance / Shrajal Adhikari / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Human Resource Management Practices and Their Impacts on Organization Performance Material Type: printed text Authors: Shrajal Adhikari, Author ; Wilaiporn Laohakosol, Associated Name ; Kapil Khanal, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 58 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N02
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Employees -- Training of
[LCSH]Human resource managementKeywords: Human Resource Management,
Human Resource Management Practices,
Selection,
Performance Appraisal,
Training and Development,
Reward,
Compensation,
Organization PerformanceAbstract: Human Resource Management is considered as one of the most important part of any organization in today’s world. HRM practices should be systematically applied in any organization. It positively influences the performance of organization and HRM practices are the core element which influences employee performance.
The purpose of this study was to identify and evaluate the impact of HRM practices which were Compensation and Reward, Staffing, Appraisal and Training and Development and how these factors influence organization performance. After collecting responses from around 150 respondents, the study concludes that there is a significant relationship between the above mentioned HRM practices and Organization Performance as these factors help employee develop a positive attitude towards work, increase productivity and motivate employees towards work. So, HRM practices positively significant with Organizational Performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27862 SIU Thesis. Human Resource Management Practices and Their Impacts on Organization Performance [printed text] / Shrajal Adhikari, Author ; Wilaiporn Laohakosol, Associated Name ; Kapil Khanal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 58 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N02
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Employees -- Training of
[LCSH]Human resource managementKeywords: Human Resource Management,
Human Resource Management Practices,
Selection,
Performance Appraisal,
Training and Development,
Reward,
Compensation,
Organization PerformanceAbstract: Human Resource Management is considered as one of the most important part of any organization in today’s world. HRM practices should be systematically applied in any organization. It positively influences the performance of organization and HRM practices are the core element which influences employee performance.
The purpose of this study was to identify and evaluate the impact of HRM practices which were Compensation and Reward, Staffing, Appraisal and Training and Development and how these factors influence organization performance. After collecting responses from around 150 respondents, the study concludes that there is a significant relationship between the above mentioned HRM practices and Organization Performance as these factors help employee develop a positive attitude towards work, increase productivity and motivate employees towards work. So, HRM practices positively significant with Organizational Performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27862 Hold
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Barcode Call number Media type Location Section Status 32002000598415 SIU THE: SOM-MBA-2018-N02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598449 SIU THE: SOM-MBA-2018-N02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Customer-Based Brand Equity of Star Hotels in Nepal / Pujan Lamichhane / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Customer-Based Brand Equity of Star Hotels in Nepal Material Type: printed text Authors: Pujan Lamichhane, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 128 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N03
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Equity
[LCSH]HotelsKeywords: Brand equity,
Customer based brand equity,
Hotels,
Hotel brand equityAbstract: The research has been conducted to analyze the factors that impact the customer-based brand equity in the context of the star hotels in Nepal and to examine the level of impact of the independent variables: brand awareness, brand loyalty, brand image and perceived quality on the dependent variable: customer-based brand equity of star hotels in Nepal. The research was conducted using a mixed method utilizing both quantitative and qualitative method. For the quantitative method a sample of 380 customers from four different star categorized hotels were taken from the capital of the country. Convenient sampling method was used for the study. The research study is completed using a blend of descriptive and comparative research design. Moreover, for the qualitative method a semi- structured interview was conducted among the senior marketing managers of selected 4 different hotels and the thematic analysis was done. The data collection instrument used in the research were the 5 point Likert scale questionnaires and the semi-structured interview. Correlation analysis and regression analysis was done to test the hypothesis. It was found that there was positive significant relationship between brand loyalty, brand image and perceived quality, and customer based brand equity. However, brand awareness did not show significant causal relationship with customer based brand equity. It was also found that all the sample hotels have been following various branding activities and campaigns like mass media promotion, specialized agencies, partnering up, providing discounts and value-added promotional activities, to promote their brand in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27865 SIU Thesis. Customer-Based Brand Equity of Star Hotels in Nepal [printed text] / Pujan Lamichhane, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 128 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N03
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Equity
[LCSH]HotelsKeywords: Brand equity,
Customer based brand equity,
Hotels,
Hotel brand equityAbstract: The research has been conducted to analyze the factors that impact the customer-based brand equity in the context of the star hotels in Nepal and to examine the level of impact of the independent variables: brand awareness, brand loyalty, brand image and perceived quality on the dependent variable: customer-based brand equity of star hotels in Nepal. The research was conducted using a mixed method utilizing both quantitative and qualitative method. For the quantitative method a sample of 380 customers from four different star categorized hotels were taken from the capital of the country. Convenient sampling method was used for the study. The research study is completed using a blend of descriptive and comparative research design. Moreover, for the qualitative method a semi- structured interview was conducted among the senior marketing managers of selected 4 different hotels and the thematic analysis was done. The data collection instrument used in the research were the 5 point Likert scale questionnaires and the semi-structured interview. Correlation analysis and regression analysis was done to test the hypothesis. It was found that there was positive significant relationship between brand loyalty, brand image and perceived quality, and customer based brand equity. However, brand awareness did not show significant causal relationship with customer based brand equity. It was also found that all the sample hotels have been following various branding activities and campaigns like mass media promotion, specialized agencies, partnering up, providing discounts and value-added promotional activities, to promote their brand in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27865 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598506 SIU THE: SOM-MBA-2018-N03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598852 SIU THE: SOM-MBA-2018-N03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available