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SIU IS. Relationships between Liquidity Management and Financial Performance in Nepalese Commercial Banks / Shreeram Sah / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Relationships between Liquidity Management and Financial Performance in Nepalese Commercial Banks Material Type: printed text Authors: Shreeram Sah, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 61 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-N22
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Tobin's Q (TQ), Net worth per share (NWPS), Credit-Deposit Ratio (CDR), Capital Adequacy Ratio (CAR), Liquidity Ratio (LR), Cash Reserve Ratio (CRR) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27970 SIU IS. Relationships between Liquidity Management and Financial Performance in Nepalese Commercial Banks [printed text] / Shreeram Sah, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 61 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-N22
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Tobin's Q (TQ), Net worth per share (NWPS), Credit-Deposit Ratio (CDR), Capital Adequacy Ratio (CAR), Liquidity Ratio (LR), Cash Reserve Ratio (CRR) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27970 Hold
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Barcode Call number Media type Location Section Status 32002000607485 SIU IS: SOM-MBA-2018-N22 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607487 SIU IS: SOM-MBA-2018-N22 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley / Chiranjeevi Paudel / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley Material Type: printed text Authors: Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 89 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 SIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley [printed text] / Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 89 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 Hold
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Barcode Call number Media type Location Section Status 32002000594067 SIU IS: SOM-MBA-2016-N07 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry / Ravi Rayamajhi / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry Material Type: printed text Authors: Ravi Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 53 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N25
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Hotels -- Nepal
[LCSH]ReliabilityKeywords: Tangibility, responsiveness, reliability, empathy, assurance, expected service quality and perceived service quality Abstract: This study examines the customer’s perceptions & expectation of service quality of four star hotels in Nepal. Expected service quality and perceived service quality is dependent variables whereas tangibility, reliability, responsiveness, assurance and empathy are independent variables. The survey is based on 106 respondents from two hotels from Kathmandu. To achieve the purpose of the study, structured questionnaire is prepared. The mean and standard deviation are estimated to test the significance and importance of customer’s perceptions & expectation of service quality in Nepalese Hotel Industry.
The results show that tangibility, responsiveness, reliability, empathy and assurance is positively related with perceived service quality. It indicates that higher these service quality dimensions best would be service perceived by the hotels customer’s. The results also show that tangibility, responsiveness, reliability, empathy and assurance is positively related with expected service quality. It indicates that higher the service quality dimensions, customer’s expectation can be fulfilled. The mean & standard deviation is positive for tangibility, responsiveness, reliability, empathy, assurance with perceived service quality and expected quality service.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27415 SIU IS. Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry [printed text] / Ravi Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 53 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N25
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Hotels -- Nepal
[LCSH]ReliabilityKeywords: Tangibility, responsiveness, reliability, empathy, assurance, expected service quality and perceived service quality Abstract: This study examines the customer’s perceptions & expectation of service quality of four star hotels in Nepal. Expected service quality and perceived service quality is dependent variables whereas tangibility, reliability, responsiveness, assurance and empathy are independent variables. The survey is based on 106 respondents from two hotels from Kathmandu. To achieve the purpose of the study, structured questionnaire is prepared. The mean and standard deviation are estimated to test the significance and importance of customer’s perceptions & expectation of service quality in Nepalese Hotel Industry.
The results show that tangibility, responsiveness, reliability, empathy and assurance is positively related with perceived service quality. It indicates that higher these service quality dimensions best would be service perceived by the hotels customer’s. The results also show that tangibility, responsiveness, reliability, empathy and assurance is positively related with expected service quality. It indicates that higher the service quality dimensions, customer’s expectation can be fulfilled. The mean & standard deviation is positive for tangibility, responsiveness, reliability, empathy, assurance with perceived service quality and expected quality service.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27415 Hold
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Barcode Call number Media type Location Section Status 32002000595700 SIU IS: SOM-MBA-2017-N25 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction of Banking Services in Mandalay / Sandi Chit Su Win / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction of Banking Services in Mandalay Material Type: printed text Authors: Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 42 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 SIU IS. Customer Satisfaction of Banking Services in Mandalay [printed text] / Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 42 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 Hold
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Barcode Call number Media type Location Section Status 32002000596799 SIU IS: SOM-MBA-2017-M15 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay / Yuzana Htun / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay Material Type: printed text Authors: Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 37 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 Hold
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Barcode Call number Media type Location Section Status 32002000597755 SIU IS: SOM-MBA-2018-M03 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay / Yazar Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay Material Type: printed text Authors: Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay [printed text] / Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 Hold
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Barcode Call number Media type Location Section Status 32002000596781 SIU IS: SOM-MBA-2017-M18 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. / Kaung Khant Soe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. Material Type: printed text Authors: Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 Hold
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Barcode Call number Media type Location Section Status 32002000598308 SIU IS: SOM-MBA-2018-M05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598399 SIU IS: SOM-MBA-2018-M05 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay / Toe Toe San / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Customer Satisfaction Towards the Three Private Hospitals in Mandalay Material Type: printed text Authors: Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 51 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay [printed text] / Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 51 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 Hold
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Barcode Call number Media type Location Section Status 32002000607309 SIU IS: SOM-MBA-2019-08 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607311 SIU IS: SOM-MBA-2019-08 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Effects of Financial Soundness Indicators on Profitability on Commercial Banks in Nepal / Bidhya Kumari Singthan / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Effects of Financial Soundness Indicators on Profitability on Commercial Banks in Nepal Material Type: printed text Authors: Bidhya Kumari Singthan, Author ; Ousanee Sawagvudcharee, Associated Name ; Yogesh Ranjit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 69 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N03
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]financial -- Nepal
[LCSH]LiquidityKeywords: Financial Soundness Indicators,
Capital Adequacy Ratio,
Asset Quality Ratio,
Liquidity,
Credit to Deposit Ratio,
Return on Asset,
Return on EquityCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26908 SIU IS. Effects of Financial Soundness Indicators on Profitability on Commercial Banks in Nepal [printed text] / Bidhya Kumari Singthan, Author ; Ousanee Sawagvudcharee, Associated Name ; Yogesh Ranjit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 69 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N03
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]financial -- Nepal
[LCSH]LiquidityKeywords: Financial Soundness Indicators,
Capital Adequacy Ratio,
Asset Quality Ratio,
Liquidity,
Credit to Deposit Ratio,
Return on Asset,
Return on EquityCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26908 Hold
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Barcode Call number Media type Location Section Status 32002000593978 SIU IS: SOM-MBA-2016-N03 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier / Linwen Xiao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier Material Type: printed text Authors: Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2019-04
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Analysis
[LCSH]Financial statementsKeywords: Qingdao Haier,
Financial Statements,
Strategic AnalysisAbstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956 SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier [printed text] / Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 67 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-A-2019-04
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Analysis
[LCSH]Financial statementsKeywords: Qingdao Haier,
Financial Statements,
Strategic AnalysisAbstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956 Hold
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Barcode Call number Media type Location Section Status 32002000607481 SIU IS: SOM-MBA-A-2019-04 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607482 SIU IS: SOM-MBA-A-2019-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Impact of Customer Relationship Management Practices on Customer Satisfaction: A study of Nepalese Commercial Banks / Sagar Karki / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Impact of Customer Relationship Management Practices on Customer Satisfaction: A study of Nepalese Commercial Banks Material Type: printed text Authors: Sagar Karki, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 63 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N56
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer Relationship Management
[LCSH]Customer satisfactionKeywords: Customer Relationship Management,
Customer Satisfaction,
Service Quality,
Employee’s Behavior,
Customer Database,
Solving Customer Problems,
Physical EnvironmentAbstract: The study examines the impact of customer relationship management on customer satisfaction in selected Nepalese commercial banks. Out of 28 commercial banks, 6 commercial banks are used as sample for the study. Self- administered questionnaire is distributed to 150 respondents in order to collect the data. Independent variable used in the study are service quality, behavior of employees, customer database, relationship through solving problem, physical environment, social network and dependent variable used in the study is customer satisfaction. The study focuses on Pearson correlation and regression analysis in order to analyze the data. The study reveals that service quality, employee behavior, physical environment, customer data base, social network interaction shows positive relationship with dependent variable but among all the independent variable employee behavior and social network interaction has positive significant relationship with customer satisfaction. On the other hand customer problem solving problem shows negative but insignificant relationship with customer satisfaction. The result indicates that good employee behavior leads to higher customer satisfaction. Similarly, increase in social network interaction leads to increase in customer satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27530 SIU IS. Impact of Customer Relationship Management Practices on Customer Satisfaction: A study of Nepalese Commercial Banks [printed text] / Sagar Karki, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 63 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N56
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer Relationship Management
[LCSH]Customer satisfactionKeywords: Customer Relationship Management,
Customer Satisfaction,
Service Quality,
Employee’s Behavior,
Customer Database,
Solving Customer Problems,
Physical EnvironmentAbstract: The study examines the impact of customer relationship management on customer satisfaction in selected Nepalese commercial banks. Out of 28 commercial banks, 6 commercial banks are used as sample for the study. Self- administered questionnaire is distributed to 150 respondents in order to collect the data. Independent variable used in the study are service quality, behavior of employees, customer database, relationship through solving problem, physical environment, social network and dependent variable used in the study is customer satisfaction. The study focuses on Pearson correlation and regression analysis in order to analyze the data. The study reveals that service quality, employee behavior, physical environment, customer data base, social network interaction shows positive relationship with dependent variable but among all the independent variable employee behavior and social network interaction has positive significant relationship with customer satisfaction. On the other hand customer problem solving problem shows negative but insignificant relationship with customer satisfaction. The result indicates that good employee behavior leads to higher customer satisfaction. Similarly, increase in social network interaction leads to increase in customer satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27530 Hold
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Barcode Call number Media type Location Section Status 32002000596344 SIU IS: SOM-MBA-2017-N56 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000596336 SIU IS: SOM-MBA-2017-N56 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. TO Open a 4 Star Hotel in Mandalay: The Importance of Service Quality in Hotel / Soe Myint Than / Bangkok: Shinawatra University - 2014
Collection Title: SIU IS Title : TO Open a 4 Star Hotel in Mandalay: The Importance of Service Quality in Hotel Material Type: printed text Authors: Soe Myint Than, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: vi, 42 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M11
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Hotel -- Myanmar -- Mandalay
[LCSH]Service operationsKeywords: Service quality,
Recruitment,
Motivation,
Training,
Customer satisfactionContents note: This research study is to set up a new 4 star hotel in Mandalay which is second largest city in Myanmar. Due to the increasing number of tourist arriving in Mandalay, the hotel room demand is becoming higher than in previous years. To fulfill the demand, investors are building new hotels urgently. International standard luxury hotels are very few in Mandalay and have been that way for many years. Although the hotel industry is rapidly growing, the room availability is still not sufficient for international visitors.
The most essential factor of successful hotel operation is service quality. This research focuses on the importance of service quality, customer satisfaction, staff recruitment, employee motivation, and training in newly built hotel.
Supporting data for this research was collected through questionnaires which used a five point Llikert scale. The questionnaires were distributed to 200 guests randomly and the numbers of respondents were 152. Also interviews with hotel professionals and newly appointed staffs both managerial and non-managerial positions were collected. Some documents from the Myanmar Ministry of Hotels and Tourism official website and face to face interview with tourism authority personnel were also used.
In this research paper, both qualitative and quantitative methods were used, and the data was analyzed using the Microsoft excel and the method of descriptive analysis. The findings showed that the demand of hotel rooms is increasing continuously, and to bridge the gap between visitors demand and hotel room supply is the big challenge for hotel operators. On the other hand the service quality is very important and that can be trained, practice and maintain properly to achieve the goal of the hotels.
The benefit of this research is to support the hotel investors to run the business efficiently and effectively. At the same time to develop and maintain the staff’s capacity both physically and mentally.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26585 SIU IS. TO Open a 4 Star Hotel in Mandalay: The Importance of Service Quality in Hotel [printed text] / Soe Myint Than, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vi, 42 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M11
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Hotel -- Myanmar -- Mandalay
[LCSH]Service operationsKeywords: Service quality,
Recruitment,
Motivation,
Training,
Customer satisfactionContents note: This research study is to set up a new 4 star hotel in Mandalay which is second largest city in Myanmar. Due to the increasing number of tourist arriving in Mandalay, the hotel room demand is becoming higher than in previous years. To fulfill the demand, investors are building new hotels urgently. International standard luxury hotels are very few in Mandalay and have been that way for many years. Although the hotel industry is rapidly growing, the room availability is still not sufficient for international visitors.
The most essential factor of successful hotel operation is service quality. This research focuses on the importance of service quality, customer satisfaction, staff recruitment, employee motivation, and training in newly built hotel.
Supporting data for this research was collected through questionnaires which used a five point Llikert scale. The questionnaires were distributed to 200 guests randomly and the numbers of respondents were 152. Also interviews with hotel professionals and newly appointed staffs both managerial and non-managerial positions were collected. Some documents from the Myanmar Ministry of Hotels and Tourism official website and face to face interview with tourism authority personnel were also used.
In this research paper, both qualitative and quantitative methods were used, and the data was analyzed using the Microsoft excel and the method of descriptive analysis. The findings showed that the demand of hotel rooms is increasing continuously, and to bridge the gap between visitors demand and hotel room supply is the big challenge for hotel operators. On the other hand the service quality is very important and that can be trained, practice and maintain properly to achieve the goal of the hotels.
The benefit of this research is to support the hotel investors to run the business efficiently and effectively. At the same time to develop and maintain the staff’s capacity both physically and mentally.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26585 Hold
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Barcode Call number Media type Location Section Status 32002000580462 SIU IS: SOM-MBA-2014-M11 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Perception of Employers towards Career Development Program for Employees in Organizations / Ambrose Aung Khin Oo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Perception of Employers towards Career Development Program for Employees in Organizations Material Type: printed text Authors: Ambrose Aung Khin Oo, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 51 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M06
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Career development
[LCSH]Employees
[LCSH]Job satisfactionKeywords: Career development, Retention, Training, Job satisfaction, Qualified Abstract: It is obvious that the employers today are more concerned about getting skillful and qualified employees in the world of job. There is a high demand for retention, career advancement and employee development in order to meet the need of the objectives of the organizations. Otherwise, organizations that fail to allow employees to meet their individual needs will probably be losing their valued employees.
This research paper will examine the perception of Employers towards Career Development program in developing and retaining their employees. A career development program will definitely attract some employees to acquire knowledge, skills and abilities to enhance his/her current job and prepare them for their future job opportunities as well as increasing the quality of work in organizations.
Training provides employees to develop career goals and create a better plan within the context of the organizational objectives. As the country economy is opening up, it is essential that organizations put a great effort and value on career development program. This will allow employees to fulfill their career needs, and organizations will benefit by retaining a greater number of their competent and qualified employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27612 SIU IS. Perception of Employers towards Career Development Program for Employees in Organizations [printed text] / Ambrose Aung Khin Oo, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 51 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M06
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Career development
[LCSH]Employees
[LCSH]Job satisfactionKeywords: Career development, Retention, Training, Job satisfaction, Qualified Abstract: It is obvious that the employers today are more concerned about getting skillful and qualified employees in the world of job. There is a high demand for retention, career advancement and employee development in order to meet the need of the objectives of the organizations. Otherwise, organizations that fail to allow employees to meet their individual needs will probably be losing their valued employees.
This research paper will examine the perception of Employers towards Career Development program in developing and retaining their employees. A career development program will definitely attract some employees to acquire knowledge, skills and abilities to enhance his/her current job and prepare them for their future job opportunities as well as increasing the quality of work in organizations.
Training provides employees to develop career goals and create a better plan within the context of the organizational objectives. As the country economy is opening up, it is essential that organizations put a great effort and value on career development program. This will allow employees to fulfill their career needs, and organizations will benefit by retaining a greater number of their competent and qualified employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27612 Hold
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Barcode Call number Media type Location Section Status 32002000596989 SIU IS: SOM-MBA-2017-M06 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Quality Enhancement of Sales Officers in United Distributiors Nepal Pvt. Ltd. / Rashmi Lama / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Quality Enhancement of Sales Officers in United Distributiors Nepal Pvt. Ltd. Material Type: printed text Authors: Rashmi Lama, Author ; Chanchai Bunchapattanasakda, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 55 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N38
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Management -- Employee participation -- Nepal Keywords: Quality Enhancement,
Recruitment and Selection,
Training Programs,
Intervention PlansAbstract: This thesis is entitled “Quality Enhancement of Sales officer in United Distributors Nepal Pvt. Ltd”. The research is about to know the role of sales officer in Distributions Company and how does the quality enhancement of an employee will help to foster the organizational capability.
Today’s Business environment is very competitive and every employee of an organization is the backbone of the company. The research study is exploratory in nature. The Sales Officers of UND from two businesses group P&G and GSK would constitute the sampling frame for the research. The sampling method will be quota sampling followed by random sampling technique. The demographic data related to the current status of the sales officers will be collected from the personal employee forms, which would be provided by HR department. In order to gain the information relates to the knowledge, expertise and adaptation related to the technology, a structured interview would be conducted. The interview notes and answers to the open ended questions would be evaluated through content analysis.
The findings suggest that the recruitment and selection package is not quite comprehensive to select the marketing personnel for UND. According to the performance appraisal, the areas of improvement for the officers are inclined towards enhancing the knowledge related to sales management. Base on the findings, intervention plans have been developed addressing those areas where UND need to mainly focus.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27512 SIU IS. Quality Enhancement of Sales Officers in United Distributiors Nepal Pvt. Ltd. [printed text] / Rashmi Lama, Author ; Chanchai Bunchapattanasakda, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 55 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N38
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Management -- Employee participation -- Nepal Keywords: Quality Enhancement,
Recruitment and Selection,
Training Programs,
Intervention PlansAbstract: This thesis is entitled “Quality Enhancement of Sales officer in United Distributors Nepal Pvt. Ltd”. The research is about to know the role of sales officer in Distributions Company and how does the quality enhancement of an employee will help to foster the organizational capability.
Today’s Business environment is very competitive and every employee of an organization is the backbone of the company. The research study is exploratory in nature. The Sales Officers of UND from two businesses group P&G and GSK would constitute the sampling frame for the research. The sampling method will be quota sampling followed by random sampling technique. The demographic data related to the current status of the sales officers will be collected from the personal employee forms, which would be provided by HR department. In order to gain the information relates to the knowledge, expertise and adaptation related to the technology, a structured interview would be conducted. The interview notes and answers to the open ended questions would be evaluated through content analysis.
The findings suggest that the recruitment and selection package is not quite comprehensive to select the marketing personnel for UND. According to the performance appraisal, the areas of improvement for the officers are inclined towards enhancing the knowledge related to sales management. Base on the findings, intervention plans have been developed addressing those areas where UND need to mainly focus.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27512 Hold
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Barcode Call number Media type Location Section Status 32002000595973 SIU IS: SOM-MBA-2017-N38 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000595981 SIU IS: SOM-MBA-2017-N38 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop / Thet Pai Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop Material Type: printed text Authors: Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop [printed text] / Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 Hold
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Barcode Call number Media type Location Section Status 32002000597011 SIU IS: SOM-MBA-2017-M11 SIU Independent Study Graduate Library Thesis Corner Available