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SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier / Linwen Xiao / Bangkok: Shinawatra University - 2019

Public ISBD No review available on this record. Collection Title: SIU IS Title : Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier Material Type: printed text Authors: Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2019-04 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Analysis [LCSH]Financial statements Keywords: Qingdao Haier, Financial Statements, Strategic Analysis Abstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956 SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier [printed text] / Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 67 p. : Tables, ill. ; 30 cm. 500.00 baht SIU IS: SOM-MBA-A-2019-04 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Analysis [LCSH]Financial statements Keywords: Qingdao Haier, Financial Statements, Strategic Analysis Abstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956

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Barcode	Call number	Media type	Location	Section	Status
32002000607481	SIU IS: SOM-MBA-A-2019-04 c.1	SIU Independent Study	Graduate Library	Thesis Corner	Available
32002000607482	SIU IS: SOM-MBA-A-2019-04 c.2	SIU Independent Study	Graduate Library	Thesis Corner	Available

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