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Product management / Lehmann, Donald R. / Boston : McGraw-Hill/Irwin - 2002
Title : Product management Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 3rd ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 502 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0070275491 General note: Includes bibliographical references and index. Languages : English (eng) Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9 Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 3rd ed. . - , 2002 . - xxv, 502 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0070275491
Includes bibliographical references and index.
Languages : English (eng)
Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9 Hold
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Barcode Call number Media type Location Section Status 32002000002459 HF5415.15 L44 2002 c.1 Book Graduate Library General Shelf Available 32002000002442 HF5415.15 L44 2002 c.2 Book Graduate Library General Shelf Available 32002000001212 HF5415.15 L44 2002 c.3 Book Main Library General Shelf Available Product management / Lehmann, Donald R. / Boston : McGraw-Hill/Irwin - 2003
Title : Product management Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 3rd ed. ; International ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2003 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 502 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0071233059 Price: 500 Baht General note: Includes bibliographical references and index.
With compliments of Ms.Anothai AueworakhunananLanguages : English (eng) Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14697 Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 3rd ed. ; International ed. . - , 2003 . - xxv, 502 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0071233059 : 500 Baht
Includes bibliographical references and index.
With compliments of Ms.Anothai Aueworakhunanan
Languages : English (eng)
Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14697 Hold
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Barcode Call number Media type Location Section Status 32002000251122 HF5415.15 L44 2003 Book Graduate Library General Shelf Available Product management / Lehmann, Donald R. / Boston : McGraw-Hill/Irwin - 2005
Title : Product management Material Type: printed text Authors: Lehmann, Donald R., Author ; Winer, Russell S., Associated Name Edition statement: 4th ed. ; International ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2005 Series: McGraw-Hill/Irwin series in marketing Pagination: xvi, 494 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0071238328 Price: 549 Baht General note: Includes bibliographical references and index.
With compliments of Ms.Anothai AueworakhunananLanguages : English (eng) Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17915 Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name . - 4th ed. ; International ed. . - , 2005 . - xvi, 494 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0071238328 : 549 Baht
Includes bibliographical references and index.
With compliments of Ms.Anothai Aueworakhunanan
Languages : English (eng)
Descriptors: [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17915 Hold
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Barcode Call number Media type Location Section Status 32002000297596 HF5415.15 L44 2005 Book Graduate Library General Shelf Available (Re)inventing the brand / Kapferer, Jean-Noel / Kogan Page - 2001
Title : (Re)inventing the brand : can top brands survive the new market realities? Material Type: printed text Authors: Kapferer, Jean-Noel, Author Publisher: Kogan Page Publication Date: 2001 Pagination: vi, 234 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0749435933 Price: 990 Baht General note: Originally published in French : Paris : Editions d'organisation, 2000. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 (Re)inventing the brand : can top brands survive the new market realities? [printed text] / Kapferer, Jean-Noel, Author . - London, Milford, Ct. : Kogan Page, 2001 . - vi, 234 p. : ill., pbk. ; 25 cm.
ISBN : 0749435933 : 990 Baht
Originally published in French : Paris : Editions d'organisation, 2000.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 Hold
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Barcode Call number Media type Location Section Status 32002000056836 HD69.B7 K368 2001 Book Main Library General Shelf Available Seize the future for your business / Rogers, Beth / International Thomson Business Press - 1998
Title : Seize the future for your business : using imagination to power growth Material Type: printed text Authors: Rogers, Beth (1957-), Author Edition statement: 1st ed. Publisher: International Thomson Business Press Publication Date: 1998 Series: Smart strategies series Pagination: ix, 190 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 1861522037 Price: 2200 Baht General note: At head of title: Smart strategies series. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]New products
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=962 Seize the future for your business : using imagination to power growth [printed text] / Rogers, Beth (1957-), Author . - 1st ed. . - , 1998 . - ix, 190 p. : ill., pbk. ; 24 cm.. - (Smart strategies series) .
ISBN : 1861522037 : 2200 Baht
At head of title: Smart strategies series.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]New products
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=962 Hold
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Barcode Call number Media type Location Section Status 32002000018620 HF5415.13 R64 1998 c.1 Book Graduate Library General Shelf Available 32002000018638 HF5415.13 R64 1998 c.2 Book Main Library Library Counter Available Strategies for innovative product development / Nayatani, Yoshinobu / Tokyo : Asia Productivity Organization - 2000
Title : Strategies for innovative product development Material Type: printed text Authors: Nayatani, Yoshinobu, Author ; Asian Productivity Organization, Associated Name ; Moroto, Shuzo, Associated Name Publisher: Tokyo : Asia Productivity Organization Publication Date: 2000 Pagination: xviii, 247 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 9283311388 Price: 1600 Baht Languages : English (eng) Descriptors: [LCSH]New products
[LCSH]Product management
[LCSH]Production controlCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7004 Strategies for innovative product development [printed text] / Nayatani, Yoshinobu, Author ; Asian Productivity Organization, Associated Name ; Moroto, Shuzo, Associated Name . - Tokyo : Asia Productivity Organization, 2000 . - xviii, 247 p. : ill., pbk. ; 23 cm.
ISBN : 9283311388 : 1600 Baht
Languages : English (eng)
Descriptors: [LCSH]New products
[LCSH]Product management
[LCSH]Production controlCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7004 Hold
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Barcode Call number Media type Location Section Status 32002000113322 HF5415.153 N39 2000 c.1 Book Graduate Library General Shelf Available 32002000113330 HF5415.153 N39 2000 c.2 Book Main Library General Shelf Available Warriors on the high wire / Gilmore, Fiona / London : HarperCollins Business - 2001
Title : Warriors on the high wire : the balancing act of brand leadership in the 21st century Material Type: printed text Authors: Gilmore, Fiona, Author Publisher: London : HarperCollins Business Publication Date: 2001 Pagination: xix, 215 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0007112297 Price: 1076 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120 Warriors on the high wire : the balancing act of brand leadership in the 21st century [printed text] / Gilmore, Fiona, Author . - London : HarperCollins Business, 2001 . - xix, 215 p. : ill., hbk. ; 24 cm.
ISBN : 0007112297 : 1076 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120 Hold
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Barcode Call number Media type Location Section Status 32002000057628 HD69.B7 W37 2001 Book Main Library General Shelf Available Wikibrands / Moffitt Sean / New York : McGraw-Hill - 2011
Title : Wikibrands : reinventing your company in a customer-driven marketplace / Material Type: printed text Authors: Moffitt Sean ; Dover Mike Publisher: New York : McGraw-Hill Publication Date: 2011 Pagination: xv, 318 p. Layout: ill ISBN (or other code): 978-0-07-174927-5 Descriptors: [LCSH]Branding (Marketing)
[LCSH]Internet marketing
[LCSH]Product management
[LCSH]Wikis (Computer science)Class number: HD69.B7 Abstract: Curricular : BBA/BSCS/BSMT/GE/MSIT/MSMT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19735 Wikibrands : reinventing your company in a customer-driven marketplace / [printed text] / Moffitt Sean ; Dover Mike . - New York : McGraw-Hill, 2011 . - xv, 318 p. : ill.
ISBN : 978-0-07-174927-5
Descriptors: [LCSH]Branding (Marketing)
[LCSH]Internet marketing
[LCSH]Product management
[LCSH]Wikis (Computer science)Class number: HD69.B7 Abstract: Curricular : BBA/BSCS/BSMT/GE/MSIT/MSMT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19735 Hold
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Barcode Call number Media type Location Section Status 32002000348191 HD69 M644 2011 Book Main Library General Shelf Available