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(Re)inventing the brand / Kapferer, Jean-Noel / Kogan Page - 2001
(Re)inventing the brand : can top brands survive the new market realities? [printed text] / Kapferer, Jean-Noel, Author . - London, Milford, Ct. : Kogan Page, 2001 . - vi, 234 p. : ill., pbk. ; 25 cm. ISBN : 0749435933 : 990 Baht Originally published in French : Paris : Editions d'organisation, 2000. Languages : English (eng)
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Barcode | Call number | Media type | Location | Section | Status |
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32002000056836 | HD69.B7 K368 2001 | Book | Main Library | General Shelf | Available |