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Author Jean-Noel Kapferer,
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Add the result to your basket Make a suggestion Refine your search Apply to external sources(Re)inventing the brand / Kapferer, Jean-Noel / Kogan Page - 2001
Title : (Re)inventing the brand : can top brands survive the new market realities? Material Type: printed text Authors: Kapferer, Jean-Noel, Author Publisher: Kogan Page Publication Date: 2001 Pagination: vi, 234 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0749435933 Price: 990 Baht General note: Originally published in French : Paris : Editions d'organisation, 2000. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 (Re)inventing the brand : can top brands survive the new market realities? [printed text] / Kapferer, Jean-Noel, Author . - London, Milford, Ct. : Kogan Page, 2001 . - vi, 234 p. : ill., pbk. ; 25 cm.
ISBN : 0749435933 : 990 Baht
Originally published in French : Paris : Editions d'organisation, 2000.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 Hold
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Barcode Call number Media type Location Section Status 32002000056836 HD69.B7 K368 2001 Book Main Library General Shelf Available