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Add the result to your basket Make a suggestion Refine your search Apply to external sources(Re)inventing the brand / Kapferer, Jean-Noel / Kogan Page - 2001
Title : (Re)inventing the brand : can top brands survive the new market realities? Material Type: printed text Authors: Kapferer, Jean-Noel, Author Publisher: Kogan Page Publication Date: 2001 Pagination: vi, 234 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0749435933 Price: 990 Baht General note: Originally published in French : Paris : Editions d'organisation, 2000. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 (Re)inventing the brand : can top brands survive the new market realities? [printed text] / Kapferer, Jean-Noel, Author . - London, Milford, Ct. : Kogan Page, 2001 . - vi, 234 p. : ill., pbk. ; 25 cm.
ISBN : 0749435933 : 990 Baht
Originally published in French : Paris : Editions d'organisation, 2000.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 Hold
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Barcode Call number Media type Location Section Status 32002000056836 HD69.B7 K368 2001 Book Main Library General Shelf Available Successful global account management / Wilson, Kevin / Kogan Page - 2002
Title : Successful global account management : key strategies and tools for managing global customers Material Type: printed text Authors: Wilson, Kevin (1947-), Author ; Miller Heiman Inc., Associated Name ; Reese, Sam (Samuel J.), Associated Name Publisher: Kogan Page Publication Date: 2002 Pagination: xviii, 242 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0749436042 General note: "Miller Heiman." Languages : English (eng) Descriptors: [LCSH]Customer relations Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6017 Successful global account management : key strategies and tools for managing global customers [printed text] / Wilson, Kevin (1947-), Author ; Miller Heiman Inc., Associated Name ; Reese, Sam (Samuel J.), Associated Name . - London, Milford, Ct. : Kogan Page, 2002 . - xviii, 242 p. : ill., cloth ; 24 cm.
ISBN : 0749436042
"Miller Heiman."
Languages : English (eng)
Descriptors: [LCSH]Customer relations Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6017 Hold
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Barcode Call number Media type Location Section Status 32002000094530 HF5415.5 W59 2002 c.1 Book Graduate Library General Shelf Available 32002000095396 HF5415.5 W59 2002 c.2 Book Main Library General Shelf Available