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Author Chanchai Bunchapattanasakda
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming / Lei He / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming Material Type: printed text Authors: Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 72 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 Hold
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Barcode Call number Media type Location Section Status 32002000607316 SIU IS: SOM-MBA-2019-22 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607312 SIU IS: SOM-MBA-2019-22 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Determinants of Profitability: A Case of Nepalese Insurance Companies / Shyam Timilsina / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Determinants of Profitability: A Case of Nepalese Insurance Companies Material Type: printed text Authors: Shyam Timilsina, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 52 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N32
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Financial analysis
[LCSH]Insurance Companies -- NepalKeywords: Insurance, Profitability, Loss Ratio, Liquidity Ratio, Premium Growth, Company Size Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27987 SIU IS. Determinants of Profitability: A Case of Nepalese Insurance Companies [printed text] / Shyam Timilsina, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 52 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N32
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Financial analysis
[LCSH]Insurance Companies -- NepalKeywords: Insurance, Profitability, Loss Ratio, Liquidity Ratio, Premium Growth, Company Size Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27987 Hold
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Barcode Call number Media type Location Section Status 32002000607470 SIU IS: SOM-MBA-2018-N32 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607951 SIU IS: SOM-MBA-2018-N32 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay / Wah Wah Maung / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay Material Type: printed text Authors: Wah Wah Maung, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M05
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Compensation management
[LCSH]Employee motivation
[LCSH]Job satisfactionKeywords: Compensation, Employee Job Satisfaction Abstract: The main objective of this research is to study the relationship between compensation management and employee satisfaction in the heavy machinery companies. There are 95 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the heavy machinery companies of the Mandalay. Human resources are the pivot of organizational effectiveness and the greatest asset that an organization can possess. The retention of skillful and well equipped workforce in an organization is pertinent to the growth and overall performance of an organization. The satisfied employees’ surely contribute to the organization to achieve its competitive advantage over its competitors. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee satisfaction with the other four independent variables (basic salary, incentives, leave system, and promotion opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27611 SIU IS. Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay [printed text] / Wah Wah Maung, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M05
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Compensation management
[LCSH]Employee motivation
[LCSH]Job satisfactionKeywords: Compensation, Employee Job Satisfaction Abstract: The main objective of this research is to study the relationship between compensation management and employee satisfaction in the heavy machinery companies. There are 95 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the heavy machinery companies of the Mandalay. Human resources are the pivot of organizational effectiveness and the greatest asset that an organization can possess. The retention of skillful and well equipped workforce in an organization is pertinent to the growth and overall performance of an organization. The satisfied employees’ surely contribute to the organization to achieve its competitive advantage over its competitors. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee satisfaction with the other four independent variables (basic salary, incentives, leave system, and promotion opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27611 Hold
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Barcode Call number Media type Location Section Status 32002000596955 SIU IS: SOM-MBA-2017-M05 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China / Cheng Tang / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China Material Type: printed text Authors: Cheng Tang, Author ; Eksiri Niyomsilp, Associate ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 84 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-07
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Sports administration -- China Keywords: Internet+,
Chinese Sports Industry,
Ali Sports,
Strategic AnalysisAbstract: As one of the most promising industries in China, the sports industry has broad development prospects and development potential. In recent years, the state has paid more and more attention to the development of China's sports industry, and has introduced a number of policies and measures that are conducive to the development of the domestic sports industry, making all companies in the industry face optimistic development opportunities. “Internet+” is a hot topic in China and has recently been widely used in the sports industry. As the “five giants” of China's sports industry, Ali Sports has always been concerned by various companies in the industry. The development model of “IP as the core + platform construction” of Ali Sports also provides an example for the development and construction of other sports brands in China. This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Ali Sports. Firstly, it analyzes the human, financial and material resources inside Ali Sports Enterprise, and then analyzes the external environment of Ali Sports by using PEST analysis method and Porter's five-force analysis method, and integrates the internal and external environment of Ali Sports. Through SWOT analysis, the advantages and disadvantages of Ali Sports and the opportunities and threats facing the outside are obtained. Finally, through SWOT matrix analysis, four future development strategies are proposed for Ali Sports. This study believes that Ali Sports should choose SO strategy and give corresponding suggestions from three aspects: big data, platform construction and product strategy. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28102 SIU IS. The Development at China’s Sports Industry under Background of the “Internet+”: A Case Study of Ali Sports in China [printed text] / Cheng Tang, Author ; Eksiri Niyomsilp, Associate ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 84 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-07
Independent Study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Sports administration -- China Keywords: Internet+,
Chinese Sports Industry,
Ali Sports,
Strategic AnalysisAbstract: As one of the most promising industries in China, the sports industry has broad development prospects and development potential. In recent years, the state has paid more and more attention to the development of China's sports industry, and has introduced a number of policies and measures that are conducive to the development of the domestic sports industry, making all companies in the industry face optimistic development opportunities. “Internet+” is a hot topic in China and has recently been widely used in the sports industry. As the “five giants” of China's sports industry, Ali Sports has always been concerned by various companies in the industry. The development model of “IP as the core + platform construction” of Ali Sports also provides an example for the development and construction of other sports brands in China. This paper uses a variety of analysis methods to analyze and discuss the internal and external development environment of Ali Sports. Firstly, it analyzes the human, financial and material resources inside Ali Sports Enterprise, and then analyzes the external environment of Ali Sports by using PEST analysis method and Porter's five-force analysis method, and integrates the internal and external environment of Ali Sports. Through SWOT analysis, the advantages and disadvantages of Ali Sports and the opportunities and threats facing the outside are obtained. Finally, through SWOT matrix analysis, four future development strategies are proposed for Ali Sports. This study believes that Ali Sports should choose SO strategy and give corresponding suggestions from three aspects: big data, platform construction and product strategy. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28102 Hold
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Barcode Call number Media type Location Section Status 32002000607340 SIU IS: SOM-MBA-A-2020-07 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607338 SIU IS: SOM-MBA-A-2020-07 c.1 SIU Independent Study Main Library Library Counter Available SIU IS. Dividend Policy and its impact on Stock Price: An Empirical Study Evidence from Nepalese Commercial Banks / Chanchai Bunchapattanasakda / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Dividend Policy and its impact on Stock Price: An Empirical Study Evidence from Nepalese Commercial Banks Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Yogesh Ranjit, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 63 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N13
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Market Price per Share,
Earning Price Per Share,
Dividend Per Share,
Price Earnings ratioAbstract: This study examines the impact of Dividend Policy and its impact on Stock Price: An Empirical study Evidence form Nepalese Commercial Banks. The market price per share, earning price per share, dividend payout ratio and price earnings ratio were chosen as both dependent variable and independent variable. The data were collected form the Banking and Financial Statistics and Supervision Report published by Nepal Rastra Bank, and annual reports of selected banks. The regression models were estimated to test the relation between dependent and independent variables of respective banks.
The result shows that there is high degree positive relationship between DPS and EPS in most of the banks as they are statistically significant. Relationship between DPS and MPS is found to be high degree positive in most of banks as they are statistically significant also. While comparing the impact of EPS and lagged DPS on dividend, it is found out that there higher role of EPS change to the DPS as compared to lagged dividend. The dividend per share of Nepalese commercial bank is depending on current earnings. The banks are following earning based dividend policy. This study investigates empirically the effect of dividend policy and investment decision on financing decision. To obtain the objectives, the data required, ranging from 2010/11-2014/15 were collected from the financial statements of all the banking firms listed in Nepal Stock exchange. Investment opportunity and actual investment were used as proxies of investment decision. Multiple regression models were used to estimate the variables of interest. It was concluded that investment opportunity had significant effect on financing decision; however, the effects had no particular pattern. Furthermore, actual investment and dividend policy had no impact on financing decision
Dividend announcement by a company is a signal to shareholders. Basically, managers and shareholders have different information, where managers have more complete information than shareholders. The shareholders will interpret the increase in dividend payments by the company, as the signal that management has a high cash flow forecast future Conversely, the decline in dividend payments interpreted as anticipation manager of the limited cash flow in the future.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26920 SIU IS. Dividend Policy and its impact on Stock Price: An Empirical Study Evidence from Nepalese Commercial Banks [printed text] / Chanchai Bunchapattanasakda, Author ; Yogesh Ranjit, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 63 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N13
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Market Price per Share,
Earning Price Per Share,
Dividend Per Share,
Price Earnings ratioAbstract: This study examines the impact of Dividend Policy and its impact on Stock Price: An Empirical study Evidence form Nepalese Commercial Banks. The market price per share, earning price per share, dividend payout ratio and price earnings ratio were chosen as both dependent variable and independent variable. The data were collected form the Banking and Financial Statistics and Supervision Report published by Nepal Rastra Bank, and annual reports of selected banks. The regression models were estimated to test the relation between dependent and independent variables of respective banks.
The result shows that there is high degree positive relationship between DPS and EPS in most of the banks as they are statistically significant. Relationship between DPS and MPS is found to be high degree positive in most of banks as they are statistically significant also. While comparing the impact of EPS and lagged DPS on dividend, it is found out that there higher role of EPS change to the DPS as compared to lagged dividend. The dividend per share of Nepalese commercial bank is depending on current earnings. The banks are following earning based dividend policy. This study investigates empirically the effect of dividend policy and investment decision on financing decision. To obtain the objectives, the data required, ranging from 2010/11-2014/15 were collected from the financial statements of all the banking firms listed in Nepal Stock exchange. Investment opportunity and actual investment were used as proxies of investment decision. Multiple regression models were used to estimate the variables of interest. It was concluded that investment opportunity had significant effect on financing decision; however, the effects had no particular pattern. Furthermore, actual investment and dividend policy had no impact on financing decision
Dividend announcement by a company is a signal to shareholders. Basically, managers and shareholders have different information, where managers have more complete information than shareholders. The shareholders will interpret the increase in dividend payments by the company, as the signal that management has a high cash flow forecast future Conversely, the decline in dividend payments interpreted as anticipation manager of the limited cash flow in the future.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26920 Hold
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Barcode Call number Media type Location Section Status 32002000594091 SIU IS: SOM-MBA-2016-N13 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay / Htet Lynn Zaw / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay Material Type: printed text Authors: Htet Lynn Zaw, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 34 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M13
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Job satisfaction
[LCSH]Pharmaceutical industry -- MandalayKeywords: pharmaceutical industry, pay, recognition, promotion opportunities, job satisfaction Abstract: Owing to competition for the talented people and skills, the important HR functions such as the attraction and retention of the talented employees have been the biggest challenge in human capital management. The failure to do so resulted in high turnover rate in pharmaceutical industry. So to attract, retain and be profitable, Organizations need better compensation systems that satisfy employees. This study aims to recognize the impact of salary paid, meaningful work, promotion opportunity and recognition on job satisfaction of employees in the pharmaceutical industry in Mandalay. This is an academic research where survey has been conducted in 120 participants of different levels of employees of well-known pharmaceutical companies from multinationals to local companies in Mandalay. Primary data has been assembled through questionnaires and secondary data collected through research papers, articles, websites and textbooks. Findings have shown that pay, recognition, promotion opportunities and meaningful work are in strong and direct relationship to the jobs satisfaction of pharmaceutical employees. This study also pointed out the recommendations for pharmaceutical companies regarding the factors to satisfy the employees, limitation and contribution to the knowledge by this study. The findings of this study are valuable which can be useful for the nationwide research in order to investigate wider view on job satisfaction of pharmaceutical employees of Myanmar. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27600 SIU IS. Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay [printed text] / Htet Lynn Zaw, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 34 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M13
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Job satisfaction
[LCSH]Pharmaceutical industry -- MandalayKeywords: pharmaceutical industry, pay, recognition, promotion opportunities, job satisfaction Abstract: Owing to competition for the talented people and skills, the important HR functions such as the attraction and retention of the talented employees have been the biggest challenge in human capital management. The failure to do so resulted in high turnover rate in pharmaceutical industry. So to attract, retain and be profitable, Organizations need better compensation systems that satisfy employees. This study aims to recognize the impact of salary paid, meaningful work, promotion opportunity and recognition on job satisfaction of employees in the pharmaceutical industry in Mandalay. This is an academic research where survey has been conducted in 120 participants of different levels of employees of well-known pharmaceutical companies from multinationals to local companies in Mandalay. Primary data has been assembled through questionnaires and secondary data collected through research papers, articles, websites and textbooks. Findings have shown that pay, recognition, promotion opportunities and meaningful work are in strong and direct relationship to the jobs satisfaction of pharmaceutical employees. This study also pointed out the recommendations for pharmaceutical companies regarding the factors to satisfy the employees, limitation and contribution to the knowledge by this study. The findings of this study are valuable which can be useful for the nationwide research in order to investigate wider view on job satisfaction of pharmaceutical employees of Myanmar. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27600 Hold
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Barcode Call number Media type Location Section Status 32002000596823 SIU IS: SOM-MBA-2017-M13 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar / Zin Naing Nay Lin / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar Material Type: printed text Authors: Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 82 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar [printed text] / Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 82 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 Hold
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Barcode Call number Media type Location Section Status 32002000597961 SIU IS: SOM-MBA-2018-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597953 SIU IS: SOM-MBA-2018-M06 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effects of Mergers on Human Resource Management in Nepalese Commercial Banks / Sarina Sthapit / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effects of Mergers on Human Resource Management in Nepalese Commercial Banks Material Type: printed text Authors: Sarina Sthapit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 69 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N33
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Human resource management -- NepalKeywords: Merger, Human Resource Management, Commercial Banks Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27988 SIU IS. Effects of Mergers on Human Resource Management in Nepalese Commercial Banks [printed text] / Sarina Sthapit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 69 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N33
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Human resource management -- NepalKeywords: Merger, Human Resource Management, Commercial Banks Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27988 Hold
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Barcode Call number Media type Location Section Status 32002000607469 SIU IS: SOM-MBA-2018-N33 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607467 SIU IS: SOM-MBA-2018-N33 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector / Sudarshan Bhattarai / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector Material Type: printed text Authors: Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 50 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 SIU IS. Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector [printed text] / Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 50 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 Hold
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Barcode Call number Media type Location Section Status 32002000607484 SIU IS: SOM-MBA-2018-N24 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607483 SIU IS: SOM-MBA-2018-N24 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Effects of Training on Employee's Performance in Nepalese Commercial Banks / Bibhor Rayamajhi / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effects of Training on Employee's Performance in Nepalese Commercial Banks Material Type: printed text Authors: Bibhor Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 69 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N28
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Bank and Banking -- Nepalese Keywords: Performance,
Nepalese Commercial Banks,
Employee Performance,
Types of Training,
Content of TrainingCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27975 SIU IS. Effects of Training on Employee's Performance in Nepalese Commercial Banks [printed text] / Bibhor Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 69 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N28
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Bank and Banking -- Nepalese Keywords: Performance,
Nepalese Commercial Banks,
Employee Performance,
Types of Training,
Content of TrainingCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27975 Hold
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Barcode Call number Media type Location Section Status 32002000607945 SIU IS: SOM-MBA-2018-N28 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607942 SIU IS: SOM-MBA-2018-N28 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Electronic Payment Systems, Organizational Capacity and Efficiency in Selected Business Institutions of Mogadiahu, Somilai / Farah Abdirashid Aser / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Electronic Payment Systems, Organizational Capacity and Efficiency in Selected Business Institutions of Mogadiahu, Somilai Material Type: printed text Authors: Farah Abdirashid Aser, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: x, 78 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business -- Somalia -- Mogadishu
[LCSH]Electronic funds transfers
[LCSH]PaymentKeywords: Electronic Payment Systems,
Business Institutions,
Organizational Capacity,
Organizational Efficiency,
Mogadiahu, SomilaiAbstract: This study carried out an investigation on the role of electronic payment systems and organizational capacity on business efficiency of three business institutions of Mogadishu, Somalia. The objectives of the study were 1) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 2) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 3) to determine the business efficiency of business institutions in Mogadishu, Somalia 4) to establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia and 5) To establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia.
The study employed descriptive correlation study design which involved both quantitative and qualitative approaches. Using the quantitative approach, the study employed structured questionnaires. Qualitative data was collected by use of the interview guide. Out of a target population of 155, 112 respondents were identified as the sample size by use of the Slovene’s formula. Simple random sampling and purposive sampling techniques were used to identify the respondents to take part in the study. Analysis entailed frequencies, percentages, means, standard deviation, t statistic, ranks and charts. Findings suggested that the electronic payment systems were poorly used and business efficiency of the companies was low. It was also established that there was a significant relationship between electronic payment systems and business efficiency which stood at 0.833 on the Pearson Correlation scale and was interpreted as positive and strong relationship. Organizational capacity was related to business efficiency at a Pearson correlation coefficient of 0.551. Regression wise, electronic payment systems and organizational capacity were found to have a significant influence on business efficiency as it was measured at an R Squared value of 0.722. The study recommends awareness creation, installation of ATM’s, training of personnel, equipping the IT department and improve security of transactions.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28123 SIU IS. Electronic Payment Systems, Organizational Capacity and Efficiency in Selected Business Institutions of Mogadiahu, Somilai [printed text] / Farah Abdirashid Aser, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - x, 78 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business -- Somalia -- Mogadishu
[LCSH]Electronic funds transfers
[LCSH]PaymentKeywords: Electronic Payment Systems,
Business Institutions,
Organizational Capacity,
Organizational Efficiency,
Mogadiahu, SomilaiAbstract: This study carried out an investigation on the role of electronic payment systems and organizational capacity on business efficiency of three business institutions of Mogadishu, Somalia. The objectives of the study were 1) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 2) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 3) to determine the business efficiency of business institutions in Mogadishu, Somalia 4) to establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia and 5) To establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia.
The study employed descriptive correlation study design which involved both quantitative and qualitative approaches. Using the quantitative approach, the study employed structured questionnaires. Qualitative data was collected by use of the interview guide. Out of a target population of 155, 112 respondents were identified as the sample size by use of the Slovene’s formula. Simple random sampling and purposive sampling techniques were used to identify the respondents to take part in the study. Analysis entailed frequencies, percentages, means, standard deviation, t statistic, ranks and charts. Findings suggested that the electronic payment systems were poorly used and business efficiency of the companies was low. It was also established that there was a significant relationship between electronic payment systems and business efficiency which stood at 0.833 on the Pearson Correlation scale and was interpreted as positive and strong relationship. Organizational capacity was related to business efficiency at a Pearson correlation coefficient of 0.551. Regression wise, electronic payment systems and organizational capacity were found to have a significant influence on business efficiency as it was measured at an R Squared value of 0.722. The study recommends awareness creation, installation of ATM’s, training of personnel, equipping the IT department and improve security of transactions.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28123 Hold
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Barcode Call number Media type Location Section Status 32002000599025 SIU IS: SOM-MBA-2018-05 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Employee Participation and Job Satisfaction in Commercial Banks of Nepal / Saloni Nakarmi / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Employee Participation and Job Satisfaction in Commercial Banks of Nepal Material Type: printed text Authors: Saloni Nakarmi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: xi, 61 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N07
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]EmployeesAbstract: The present study was conducted to meet the requirement of Master in Business Administration (MBA) program of Shinawatra University. The main purpose of conducting the present research was to determine the overall level of employee job satisfaction and participation in commercial banks of Nepal as an applied research.
The present research was conducted by using quantitative method followed by exploratory, descriptive and causal designs. In order to make the present research more pragmatic and methodological age, gender, as gender, educational level of attainment, length of work, position and department were considered as unit of analyses. Sample size of 77 employees was used to conduct the present research. Samples were selected by using stratified random sampling method. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee job satisfaction.
After the analysis of the data, the key findings of the present study revealed that employees at commercial banks perceive operational level of job satisfaction. They are satisfied at operational level -- slightly lacking for claiming it at exemplary level so still there is some room for improvement for commercial banks to achieve full satisfaction at an exemplary level.
Among the five factors of employee job satisfaction and participation as dependent variable observed through the present research, the employees were reported to be highly satisfied in respect with conduciveness of the coworkers and supervision, whereas they reported to be the least satisfied with the rewards and benefits provided to them.
Also the five factors work environment, performance appraisal system and advancement, supervisor role, rewards and benefits, and coworkers were found to be highly correlated with the overall level of employee job satisfaction and participation.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27380 SIU IS. Employee Participation and Job Satisfaction in Commercial Banks of Nepal [printed text] / Saloni Nakarmi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - xi, 61 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N07
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]EmployeesAbstract: The present study was conducted to meet the requirement of Master in Business Administration (MBA) program of Shinawatra University. The main purpose of conducting the present research was to determine the overall level of employee job satisfaction and participation in commercial banks of Nepal as an applied research.
The present research was conducted by using quantitative method followed by exploratory, descriptive and causal designs. In order to make the present research more pragmatic and methodological age, gender, as gender, educational level of attainment, length of work, position and department were considered as unit of analyses. Sample size of 77 employees was used to conduct the present research. Samples were selected by using stratified random sampling method. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee job satisfaction.
After the analysis of the data, the key findings of the present study revealed that employees at commercial banks perceive operational level of job satisfaction. They are satisfied at operational level -- slightly lacking for claiming it at exemplary level so still there is some room for improvement for commercial banks to achieve full satisfaction at an exemplary level.
Among the five factors of employee job satisfaction and participation as dependent variable observed through the present research, the employees were reported to be highly satisfied in respect with conduciveness of the coworkers and supervision, whereas they reported to be the least satisfied with the rewards and benefits provided to them.
Also the five factors work environment, performance appraisal system and advancement, supervisor role, rewards and benefits, and coworkers were found to be highly correlated with the overall level of employee job satisfaction and participation.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27380 Hold
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Barcode Call number Media type Location Section Status 32002000595502 SIU IS: SOM-MBA-2017-N07 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Enterprise mergers and acquisitions performance research based on Balanced Scorecard Framework: The Case of Dalian Zeus Entertainment / Lu Chengxing / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : Enterprise mergers and acquisitions performance research based on Balanced Scorecard Framework: The Case of Dalian Zeus Entertainment Material Type: printed text Authors: Lu Chengxing, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 58 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-06
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Balanced scorecard
[LCSH]Performance -- EvaluationKeywords: Balanced Score Card,
Mergers and Acquisitions,
performance evaluation,
analytic hierarchy processAbstract: With the development of information technology, many people's entertainment meth-ods use information technology as a carrier to promote the booming industry of games. In the context of industrial restructuring, China has launched strategic measures such as “Widespread Entrepreneurship and Innovation” and “Internet Plus”. These measures have provided a better macro environment for the development of the game industry. At the same time, the improvement of the Internet infrastructure and the rapid development of intelligent hardware have provided a breeding ground for the growth of the game industry. In an era of the rapid development of the game industry, the study of its profit model is of great significance.
This article is based on the balanced scorecard framework to the DalianZeusEn-tertaimen (DZE) activity were studied. Based on this framework, the aim of this study is to construct an approach using the analytic hierarchy process (AHP) and BSC for evaluating a M&A performance in order for it to become a sustainable business. In this study, AHP is proposed to prioritize and determine weights for the perspectives and indicators included in the BSC for a DalianZeusEntertaimen(DZE). The combina-tion of these weights with different indicator measures produces a model that pro-vides an effective assessment tool for DZE managers. The study concludes that bal-ance score-card is widely used and is an effective tool for measuring performance in organizations. The study recommends that the game industry that seeks to measure their M&A performance should adopt the use of balance scorecard as it is a very ef-fective tool in measuring performance in organizations.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28032 SIU IS. Enterprise mergers and acquisitions performance research based on Balanced Scorecard Framework: The Case of Dalian Zeus Entertainment [printed text] / Lu Chengxing, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 58 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-06
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Balanced scorecard
[LCSH]Performance -- EvaluationKeywords: Balanced Score Card,
Mergers and Acquisitions,
performance evaluation,
analytic hierarchy processAbstract: With the development of information technology, many people's entertainment meth-ods use information technology as a carrier to promote the booming industry of games. In the context of industrial restructuring, China has launched strategic measures such as “Widespread Entrepreneurship and Innovation” and “Internet Plus”. These measures have provided a better macro environment for the development of the game industry. At the same time, the improvement of the Internet infrastructure and the rapid development of intelligent hardware have provided a breeding ground for the growth of the game industry. In an era of the rapid development of the game industry, the study of its profit model is of great significance.
This article is based on the balanced scorecard framework to the DalianZeusEn-tertaimen (DZE) activity were studied. Based on this framework, the aim of this study is to construct an approach using the analytic hierarchy process (AHP) and BSC for evaluating a M&A performance in order for it to become a sustainable business. In this study, AHP is proposed to prioritize and determine weights for the perspectives and indicators included in the BSC for a DalianZeusEntertaimen(DZE). The combina-tion of these weights with different indicator measures produces a model that pro-vides an effective assessment tool for DZE managers. The study concludes that bal-ance score-card is widely used and is an effective tool for measuring performance in organizations. The study recommends that the game industry that seeks to measure their M&A performance should adopt the use of balance scorecard as it is a very ef-fective tool in measuring performance in organizations.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28032 Hold
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Barcode Call number Media type Location Section Status 32002000607409 SIU IS: SOM-MBA-A-2020-06 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607412 SIU IS: SOM-MBA-A-2020-06 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factor Influencing The Adoption of Interest Banking in Nepal / Rejina Pradhan / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Factor Influencing The Adoption of Interest Banking in Nepal Material Type: printed text Authors: Rejina Pradhan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 65 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N17
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Interest
[LCSH]Internet bankingKeywords: Internet banking adoption,
Information technology,
Technology acceptance model,
Theory of planned behavior,
Theory of reasoned action,
Perceived ease of use,
Perceived value,
Trust,
Relative advantage,
ComplexityAbstract: The banking environment is changing significantly along with bank customer’s needs. Banking services are offered through multiple delivery channels replacing gradually the services provided inside the traditional branches.
The purpose of this study is to identify the factors that influence Nepalese customers when using the Internet banking channel. In order to achieve this goal the Technology Acceptance Model is used as a theoretical framework to be extended with other variables derived from other models.
The research is using a random sample of bank customers from Kathmandu valley who were asked to fill in a questionnaire that was adjusted to Internet banking requirements. The results were examined by a series of statistical measures and were generalized in order to correspond to the research objective. It is demonstrated that the most important factors affecting e-banking usage among Nepalese bank customers were found to be Perceived ease of Use and complexity. Lastly, ideas for bank managers are proposed and suggestions for further research are made.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26927 SIU IS. Factor Influencing The Adoption of Interest Banking in Nepal [printed text] / Rejina Pradhan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 65 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N17
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Interest
[LCSH]Internet bankingKeywords: Internet banking adoption,
Information technology,
Technology acceptance model,
Theory of planned behavior,
Theory of reasoned action,
Perceived ease of use,
Perceived value,
Trust,
Relative advantage,
ComplexityAbstract: The banking environment is changing significantly along with bank customer’s needs. Banking services are offered through multiple delivery channels replacing gradually the services provided inside the traditional branches.
The purpose of this study is to identify the factors that influence Nepalese customers when using the Internet banking channel. In order to achieve this goal the Technology Acceptance Model is used as a theoretical framework to be extended with other variables derived from other models.
The research is using a random sample of bank customers from Kathmandu valley who were asked to fill in a questionnaire that was adjusted to Internet banking requirements. The results were examined by a series of statistical measures and were generalized in order to correspond to the research objective. It is demonstrated that the most important factors affecting e-banking usage among Nepalese bank customers were found to be Perceived ease of Use and complexity. Lastly, ideas for bank managers are proposed and suggestions for further research are made.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26927 Hold
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Barcode Call number Media type Location Section Status 32002000594166 SIU IS: SOM-MBA-2016-N17 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley / Sharad Pant / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley Material Type: printed text Authors: Sharad Pant, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-N30
Independent study [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing -- brand
[LCSH]MotorcyclesKeywords: Brand image,
Brand attitude Brand attribute,
Brand attribute,
Reference GroupAbstract: The research is conducted on the topic “Factor Affecting on Brand Preference of Motorbikes Sales in Kathmandu Valley”. It deals with how customer makes purchase decision of motorbike on the basis of brand preference. The brand is a vital consideration in the market for any product now days. It has various factors that are analyzed by the customers. Those enable the customers to make their decision regarding what to get and what not to get. One of the factors is the image that a brand has. In present society and living way, the Brands not only represent the symbol of the company or product but also to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things.
The population for this research survey is customer of Kathmandu valley. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The research was based in 3 different places. They are Kathmandu, Bhaktapur and Lalitpur. The result indicates that there is a positive correlation between independency of brand preference and brand attribute. It means that higher the brand attribute towards the motorbike, higher would be brand preference of motorbike sales. There is a positive correlation between brand preference and reference. It means that reference for motorbike, higher would be brand preference of motorbike sales. The regression of brand image variables on brand preference shows that beta coefficient for brand image is positive with brand preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27953 SIU IS. Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley [printed text] / Sharad Pant, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-N30
Independent study [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing -- brand
[LCSH]MotorcyclesKeywords: Brand image,
Brand attitude Brand attribute,
Brand attribute,
Reference GroupAbstract: The research is conducted on the topic “Factor Affecting on Brand Preference of Motorbikes Sales in Kathmandu Valley”. It deals with how customer makes purchase decision of motorbike on the basis of brand preference. The brand is a vital consideration in the market for any product now days. It has various factors that are analyzed by the customers. Those enable the customers to make their decision regarding what to get and what not to get. One of the factors is the image that a brand has. In present society and living way, the Brands not only represent the symbol of the company or product but also to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things.
The population for this research survey is customer of Kathmandu valley. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The research was based in 3 different places. They are Kathmandu, Bhaktapur and Lalitpur. The result indicates that there is a positive correlation between independency of brand preference and brand attribute. It means that higher the brand attribute towards the motorbike, higher would be brand preference of motorbike sales. There is a positive correlation between brand preference and reference. It means that reference for motorbike, higher would be brand preference of motorbike sales. The regression of brand image variables on brand preference shows that beta coefficient for brand image is positive with brand preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27953