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Author Chanchai Bunchapattanasakda
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated / Yazhu Wang / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated Material Type: printed text Authors: Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: xiv, 99 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 SIU IS. Behavior Analysis for Chinese Security Investors When Stock Price Fluctuated [printed text] / Yazhu Wang, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - xiv, 99 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU IS: SOM-MBA-2018-04
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Analysis
[LCSH]Corporations -- Investor relations
[LCSH]InvestmentsKeywords: Security investor,
Price fluctuated,
Behavior tendencyAbstract: It has already passed 28 years since the establishment of Chinese Security Market, this market is now becoming more and more mature and effective. Chinese Security Investors’ trading style has also followed the development of Chinese Security Market. So, in this independent study, we want to find the correct relationship between security investors’ demographic factors, psychological elements and their behavior tendency. In this research, the author used the quantitative research method. The samples were all selected from the China Securities Cooperation, Changsha sales department. The number of samples is 400. The research questionnaire was designed to be divided into three parts: demographic factors, psychological elements and behavior tendency. After collecting all the data, the researcher used the one-way ANOVA analysis method to test the relationship. The result shows that both Chinese Security Investors’ demographic factors and psychological elements have significant relationship between their behavior tendency when the price of stocks fluctuated. According to the results of the research, the author also gave out some recommendation to Chinese security investors to help them become more rational in the market. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27834 Hold
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Barcode Call number Media type Location Section Status 32002000598126 SIU IS: SOM-MBA-2018-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598142 SIU IS: SOM-MBA-2018-04 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Beverage Packaging Element and Consumer Purchasing Decision / Jeevan Bahadur Singh
Collection Title: SIU IS Title : Beverage Packaging Element and Consumer Purchasing Decision Material Type: printed text Authors: Jeevan Bahadur Singh, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Pagination: vii, 58 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N04
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Beverages -- Packaging
[LCSH]Consumers -- Decision purchasingKeywords: Packaging Color, Background Image, Packaging Material, Design of Printed Information Abstract:
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27997 SIU IS. Beverage Packaging Element and Consumer Purchasing Decision [printed text] / Jeevan Bahadur Singh, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [s.d.] . - vii, 58 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N04
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Beverages -- Packaging
[LCSH]Consumers -- Decision purchasingKeywords: Packaging Color, Background Image, Packaging Material, Design of Printed Information Abstract:
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27997 Hold
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Barcode Call number Media type Location Section Status 32002000607466 SIU IS: SOM-MBA-2019-N04 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607464 SIU IS: SOM-MBA-2019-N04 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Business Plan for BIKE / I-Hsin TU / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Business Plan for BIKE Material Type: printed text Authors: I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: v, 39 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Bicycles
[LCSH]Business planningKeywords: Business plan,
bicycleAbstract: Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers.
Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product.
Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545 SIU IS. Business Plan for BIKE [printed text] / I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - v, 39 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Bicycles
[LCSH]Business planningKeywords: Business plan,
bicycleAbstract: Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers.
Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product.
Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545 Hold
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Barcode Call number Media type Location Section Status 32002000596633 SIU IS: SOM-MBA-2016-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596617 SIU IS: SOM-MBA-2016-03 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Business Plan of the College Students Creative Experience Travel Center / Zou Xinyi / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Business Plan of the College Students Creative Experience Travel Center Material Type: printed text Authors: Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 40 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 SIU IS. Business Plan of the College Students Creative Experience Travel Center [printed text] / Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 40 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 Hold
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Barcode Call number Media type Location Section Status 32002000607308 SIU IS: SOM-MBA-2019-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607305 SIU IS: SOM-MBA-2019-19 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China / Bu Xiaoying / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China Material Type: printed text Authors: Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 59 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China [printed text] / Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill ; 30 ซม.
500.00
SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]MedicalAbstract: With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 Hold
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Barcode Call number Media type Location Section Status 32002000597904 SIU IS: SOM-MBA-2018-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597896 SIU IS: SOM-MBA-2018-03 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Celebrity Endorsement and Consumer Buying Behaviour of Consumer Products in Nepal / Rahul Bhuju / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Celebrity Endorsement and Consumer Buying Behaviour of Consumer Products in Nepal Material Type: printed text Authors: Rahul Bhuju, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 59 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N18
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Consumers,
Celebrity,
Purchasing Decision,
Celebrity Trustworthiness,
Multiple Celebrity EndorsementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27977 SIU IS. Celebrity Endorsement and Consumer Buying Behaviour of Consumer Products in Nepal [printed text] / Rahul Bhuju, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N18
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Consumers,
Celebrity,
Purchasing Decision,
Celebrity Trustworthiness,
Multiple Celebrity EndorsementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27977 Hold
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Barcode Call number Media type Location Section Status 32002000607494 SIU IS: SOM-MBA-2018-N18 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607493 SIU IS: SOM-MBA-2018-N18 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Consumer Buying Behavior and Packaging Preferences towards Biscuits / Shalini Mahto / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Consumer Buying Behavior and Packaging Preferences towards Biscuits Material Type: printed text Authors: Shalini Mahto, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 71 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N21
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Keywords: Consumers,
Buying Behavior,
Packaging,
BiscuitsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27979 SIU IS. Consumer Buying Behavior and Packaging Preferences towards Biscuits [printed text] / Shalini Mahto, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 71 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N21
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Keywords: Consumers,
Buying Behavior,
Packaging,
BiscuitsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27979 Hold
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Barcode Call number Media type Location Section Status 32002000607946 SIU IS: SOM-MBA-2018-N21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607943 SIU IS: SOM-MBA-2018-N21 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley / Rabin Pokhrel / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Consumer Purchase Decision towards Smartphones in Kathmandu Valley Material Type: printed text Authors: Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 48 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley [printed text] / Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 48 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 Hold
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Barcode Call number Media type Location Section Status 32002000607958 SIU IS: SOM-MBA-2018-N35 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607957 SIU IS: SOM-MBA-2018-N35 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok / Wang Xihao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok Material Type: printed text Authors: Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: iii, 45 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok [printed text] / Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - iii, 45 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 Hold
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Barcode Call number Media type Location Section Status 32002000598696 SIU IS: SOM-MBA-2019-06 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598720 SIU IS: SOM-MBA-2019-06 c.1 SIU Independent Study Main Library General Shelf Available SIU IS. Credit risk management and profitability: A study from Nepalese commercial banks / Miku Shah / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Credit risk management and profitability: A study from Nepalese commercial banks Material Type: printed text Authors: Miku Shah, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 54 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-N23
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Credit Risk Management,
Profitability,
Analysis of Variance,
Multiple RegressionAbstract: The main purpose of data analysis in this study is to explain impact of credit risk management on bank profitability. Influencing variable are categorized into independent variable non-performing loan ratio, leverage ratio, capital adequacy ratio, loan loss provision, credit interest to credit facilities and dependent variable return on assets. For the study, there are total 29 commercial banks which is population, and out of which only 25 commercial bank are taken for the study.
Independent t-test, Pearson’s Correction, analysis of variance (ANOVA), multiple regression were employed with the help of SPSS. The result shows that, capital adequacy ratio, leverage ratio, non-performing loan ratio, loan loss provision ratio is negative relationship to dependent variable return on assets. Likewise, credit interest to credit facilities is positively related to return on assets.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27952 SIU IS. Credit risk management and profitability: A study from Nepalese commercial banks [printed text] / Miku Shah, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 54 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-N23
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Credit Risk Management,
Profitability,
Analysis of Variance,
Multiple RegressionAbstract: The main purpose of data analysis in this study is to explain impact of credit risk management on bank profitability. Influencing variable are categorized into independent variable non-performing loan ratio, leverage ratio, capital adequacy ratio, loan loss provision, credit interest to credit facilities and dependent variable return on assets. For the study, there are total 29 commercial banks which is population, and out of which only 25 commercial bank are taken for the study.
Independent t-test, Pearson’s Correction, analysis of variance (ANOVA), multiple regression were employed with the help of SPSS. The result shows that, capital adequacy ratio, leverage ratio, non-performing loan ratio, loan loss provision ratio is negative relationship to dependent variable return on assets. Likewise, credit interest to credit facilities is positively related to return on assets.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27952 Hold
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Barcode Call number Media type Location Section Status 32002000607491 SIU IS: SOM-MBA-2019-N23 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607492 SIU IS: SOM-MBA-2019-N23 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Customer Satisfaction of Banking Services in Mandalay / Sandi Chit Su Win / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction of Banking Services in Mandalay Material Type: printed text Authors: Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 42 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 SIU IS. Customer Satisfaction of Banking Services in Mandalay [printed text] / Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 42 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 Hold
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Barcode Call number Media type Location Section Status 32002000596799 SIU IS: SOM-MBA-2017-M15 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay / Yuzana Htun / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay Material Type: printed text Authors: Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 37 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer
[LCSH]IndustryKeywords: Comfort, Consumer slippers, Satisfaction and quali Abstract: Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location.
The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775 Hold
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Barcode Call number Media type Location Section Status 32002000597755 SIU IS: SOM-MBA-2018-M03 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay / Yazar Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay Material Type: printed text Authors: Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay [printed text] / Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 Hold
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Barcode Call number Media type Location Section Status 32002000596781 SIU IS: SOM-MBA-2017-M18 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. / Kaung Khant Soe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. Material Type: printed text Authors: Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 Hold
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Barcode Call number Media type Location Section Status 32002000598308 SIU IS: SOM-MBA-2018-M05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598399 SIU IS: SOM-MBA-2018-M05 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay / Toe Toe San / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Customer Satisfaction Towards the Three Private Hospitals in Mandalay Material Type: printed text Authors: Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 51 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay [printed text] / Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 51 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 Hold
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Barcode Call number Media type Location Section Status 32002000607309 SIU IS: SOM-MBA-2019-08 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607311 SIU IS: SOM-MBA-2019-08 c.1 SIU Independent Study Main Library Thesis Corner Available