From this page you can:
| Home |
Author details
Author Fuangfa Amponstira
Available item(s) by this author
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesReprinted Collection. Infrastructure development in three Mekong Region capital citiesh / Walsh, John Christopher
Collection Title: Reprinted Collection Title : Infrastructure development in three Mekong Region capital citiesh Material Type: printed text Authors: Walsh, John Christopher, Author ; Fuangfa Amponstira, Associated Name ; Global Urban Frontiers: Asian Cities in Theory, Pagination: 11 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Workshop on Global Urban Frontiers: Asian Cities in Theory, Practice and Imagination, 8-9 September 2010, National University of Singapore, Singapore
Greater Mekong SubregionLanguages : English (eng) Descriptors: [LCSH]Economic development
[LCSH]Infrastructure (Economics)
[LCSH]Sustainable development
[LCSH]Water resources developmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18075 Reprinted Collection. Infrastructure development in three Mekong Region capital citiesh [printed text] / Walsh, John Christopher, Author ; Fuangfa Amponstira, Associated Name ; Global Urban Frontiers: Asian Cities in Theory, . - [s.d.] . - 11 p. : ill. ; 30 cm.
50 Baht
Workshop on Global Urban Frontiers: Asian Cities in Theory, Practice and Imagination, 8-9 September 2010, National University of Singapore, Singapore
Greater Mekong Subregion
Languages : English (eng)
Descriptors: [LCSH]Economic development
[LCSH]Infrastructure (Economics)
[LCSH]Sustainable development
[LCSH]Water resources developmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18075 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000261493 REP609 2010 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000260685 REP609 2010 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: SIU IS Title : Analysis and Research on Merger and Acquisition Performance of Internet Enterprises - Take Alibaba’s Acquisition of Autonavi as an Example Material Type: printed text Authors: Wang Heng, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 56 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-10
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Internet industry -- Mergers Keywords: Alibaba,
Autonavi,
Merger stowaysAbstract: With the rapid development of China's technology and economy, the market situation is constantly changing, so many large-scale enterprises focus on mergers and acquisitions to help enterprises grow. The acquisition has become a great way for companies to improve resources and optimize organizational structures. As a key support industry, the number of enterprises in the Internet industry is growing rapidly, and mergers and acquisitions between enterprises have become an effective way for the development of the industry. Internet mergers and acquisitions in developed countries have a long history of research, forming a more mature theoretical basis and systematic research methods and means. However, the theoretical research on Internet merger and acquisition in China is not mature enough, and the academic circles are not sure whether the merger and acquisition can bring positive financial performance to the Internet enterprises. Therefore, to explore the motivation of Internet mergers and acquisitions, and correctly evaluate the impact of Internet mergers and acquisitions on financial performance, not only can enrich the theoretical research of Internet mergers and acquisitions in China, but also provide some principles, bases and strategies for the further development of Internet enterprises in China. It is also of practical significance to guide Chinese Internet enterprises to carry out mergers and acquisitions better. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28033 SIU IS. Analysis and Research on Merger and Acquisition Performance of Internet Enterprises - Take Alibaba’s Acquisition of Autonavi as an Example [printed text] / Wang Heng, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 56 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-10
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Internet industry -- Mergers Keywords: Alibaba,
Autonavi,
Merger stowaysAbstract: With the rapid development of China's technology and economy, the market situation is constantly changing, so many large-scale enterprises focus on mergers and acquisitions to help enterprises grow. The acquisition has become a great way for companies to improve resources and optimize organizational structures. As a key support industry, the number of enterprises in the Internet industry is growing rapidly, and mergers and acquisitions between enterprises have become an effective way for the development of the industry. Internet mergers and acquisitions in developed countries have a long history of research, forming a more mature theoretical basis and systematic research methods and means. However, the theoretical research on Internet merger and acquisition in China is not mature enough, and the academic circles are not sure whether the merger and acquisition can bring positive financial performance to the Internet enterprises. Therefore, to explore the motivation of Internet mergers and acquisitions, and correctly evaluate the impact of Internet mergers and acquisitions on financial performance, not only can enrich the theoretical research of Internet mergers and acquisitions in China, but also provide some principles, bases and strategies for the further development of Internet enterprises in China. It is also of practical significance to guide Chinese Internet enterprises to carry out mergers and acquisitions better. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28033 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607407 SIU IS: SOM-MBA-A-2020-10 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607410 SIU IS: SOM-MBA-A-2020-10 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Analysis of XinTai Financial Fraud Material Type: printed text Authors: Yang Fan, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 78 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-09
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Accounting
[LCSH]Financial statementKeywords: Financial Fraud,
Theory of Fraud Risk Factors,
Financial Statement Analysis,
Prevention and ControlAbstract: China's security market started late. The history is short. But such cases of financial fraud continue to occur. This phenomenon is not only in our country, but in the whole world. It has not found a way to truly eliminate it. These financial frauds will have an indelible impact on the security market, and it takes a long time to recover. Not only is it eroding the interests of investors. And it is not conducive to the use of social facilities. Therefore, we should strengthen the research on financial fraud, and take early prevention. We should strengthen the prevention and control of such financial fraud in our country. To promote the healthy and fair development of the security market.
This paper takes Xintai electric financial fraud as an example. First of all, it introduces its fraud cases, and then analyzes the means of its fraud, including four aspects: the reduction of accounts receivable, the preparation of less bad debts, the use of tax incentives and less material cost. After that, the two aspects of financial statements and financial indicators are also analyzed, including the changes in the assets and liabilities items, the composition, the profit table, the internal logical connection between the cash flow statement, the analysis and comparison of the operation ability and profitability of the same industry. Secondly, using the theory of fraudulent risk factors to analyze the motivation of the financial fraud of Xintai electric, we find the lack of legal awareness of the integrity of the company's internal managers. Secondly, in order to go on the market and to keep the market after the market, it is due to the performance of the company in order to protect the city. Counterfeiting is not easy to find, and the punishment is very low after being discovered. All factors combined together make Xintai electric successfully cheat. Finally, aiming at the emergence of fraud, according to the motivation of fraud, we put forward some measures, such as strengthening moral quality construction, introducing external supervisors, high reputation independent directors, implementing audit rotation system and improving illegal costs.
The Xintai electric event has an important significance in the history of the development of China's security market. The in-depth study of the Xintai electric event can play a vigilant role in other companies that have not been fraudulent. In addition, through the study of financial fraud and other behaviors, it is beneficial to the scientific development of the capital market. It is beneficial to establish effective protection mechanism for investors. It is beneficial to improve the supervision and to build a harmonious and developing economic environment.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28031 SIU IS. Analysis of XinTai Financial Fraud [printed text] / Yang Fan, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 78 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-09
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Accounting
[LCSH]Financial statementKeywords: Financial Fraud,
Theory of Fraud Risk Factors,
Financial Statement Analysis,
Prevention and ControlAbstract: China's security market started late. The history is short. But such cases of financial fraud continue to occur. This phenomenon is not only in our country, but in the whole world. It has not found a way to truly eliminate it. These financial frauds will have an indelible impact on the security market, and it takes a long time to recover. Not only is it eroding the interests of investors. And it is not conducive to the use of social facilities. Therefore, we should strengthen the research on financial fraud, and take early prevention. We should strengthen the prevention and control of such financial fraud in our country. To promote the healthy and fair development of the security market.
This paper takes Xintai electric financial fraud as an example. First of all, it introduces its fraud cases, and then analyzes the means of its fraud, including four aspects: the reduction of accounts receivable, the preparation of less bad debts, the use of tax incentives and less material cost. After that, the two aspects of financial statements and financial indicators are also analyzed, including the changes in the assets and liabilities items, the composition, the profit table, the internal logical connection between the cash flow statement, the analysis and comparison of the operation ability and profitability of the same industry. Secondly, using the theory of fraudulent risk factors to analyze the motivation of the financial fraud of Xintai electric, we find the lack of legal awareness of the integrity of the company's internal managers. Secondly, in order to go on the market and to keep the market after the market, it is due to the performance of the company in order to protect the city. Counterfeiting is not easy to find, and the punishment is very low after being discovered. All factors combined together make Xintai electric successfully cheat. Finally, aiming at the emergence of fraud, according to the motivation of fraud, we put forward some measures, such as strengthening moral quality construction, introducing external supervisors, high reputation independent directors, implementing audit rotation system and improving illegal costs.
The Xintai electric event has an important significance in the history of the development of China's security market. The in-depth study of the Xintai electric event can play a vigilant role in other companies that have not been fraudulent. In addition, through the study of financial fraud and other behaviors, it is beneficial to the scientific development of the capital market. It is beneficial to establish effective protection mechanism for investors. It is beneficial to improve the supervision and to build a harmonious and developing economic environment.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28031 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607413 SIU IS: SOM-MBA-A-2020-09 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607411 SIU IS: SOM-MBA-A-2020-09 c.1 SIU Independent Study Main Library General Shelf Available
Collection Title: SIU IS Title : Association between Employee Motivation and Retention: A study of IT Companies in the Kathmandu Valley Material Type: printed text Authors: Sandesh Karmacharya, Author ; Fuangfa Amponstira, Associated Name ; Arhan Sthapit, Associated Name Pagination: vii, 68 p. Layout: ill, Tables] Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N57
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Corporate culture
[LCSH]Employee motivationKeywords: Employee Motivation, Employee Retention, Recognition, Compensation and Reward, Organization Culture, Quality of Work Life, Growth and Development Abstract: This independent study entitled, “Association between Employee Motivation and Retention: A study of IT Companies in the Kathmandu Valley” aims at understanding if there is any impact or effect of motivational factors on the retention of employees working at the IT companies in the Kathmandu Valley. The purpose of this paper is to find whether the motivational factors such as recognition, compensation and reward, organization culture, quality of work life, and growth and development motivate the employees of the IT companies in the Kathmandu Valley as well as examine the relationship between those factors with employee retention.
In order to answer these questions, a primary data survey was conducted on 120 respondents working at 5 different IT companies in the Kathmandu Valley. The data were analyzed using statistical tools such as Descriptive analysis, Cronbach Alpha test, Cross Tabulation, Chi-Square test, Correlation analysis and Regression analysis.
From the analysis, it was concluded that there is a very close association and relationship between the motivational factors used as independent variables (recognition, compensation and reward, organization culture, quality of work life, growth and development) with the dependent variable, i.e. employee retention.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27531 SIU IS. Association between Employee Motivation and Retention: A study of IT Companies in the Kathmandu Valley [printed text] / Sandesh Karmacharya, Author ; Fuangfa Amponstira, Associated Name ; Arhan Sthapit, Associated Name . - [s.d.] . - vii, 68 p. : ill, Tables] ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N57
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Corporate culture
[LCSH]Employee motivationKeywords: Employee Motivation, Employee Retention, Recognition, Compensation and Reward, Organization Culture, Quality of Work Life, Growth and Development Abstract: This independent study entitled, “Association between Employee Motivation and Retention: A study of IT Companies in the Kathmandu Valley” aims at understanding if there is any impact or effect of motivational factors on the retention of employees working at the IT companies in the Kathmandu Valley. The purpose of this paper is to find whether the motivational factors such as recognition, compensation and reward, organization culture, quality of work life, and growth and development motivate the employees of the IT companies in the Kathmandu Valley as well as examine the relationship between those factors with employee retention.
In order to answer these questions, a primary data survey was conducted on 120 respondents working at 5 different IT companies in the Kathmandu Valley. The data were analyzed using statistical tools such as Descriptive analysis, Cronbach Alpha test, Cross Tabulation, Chi-Square test, Correlation analysis and Regression analysis.
From the analysis, it was concluded that there is a very close association and relationship between the motivational factors used as independent variables (recognition, compensation and reward, organization culture, quality of work life, growth and development) with the dependent variable, i.e. employee retention.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27531 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596369 SIU IS: SOM-MBA-2017-N57 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000596351 SIU IS: SOM-MBA-2017-N57 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Beverage Packaging Element and Consumer Purchasing Decision Material Type: printed text Authors: Jeevan Bahadur Singh, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Pagination: vii, 58 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N04
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Beverages -- Packaging
[LCSH]Consumers -- Decision purchasingKeywords: Packaging Color, Background Image, Packaging Material, Design of Printed Information Abstract:
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27997 SIU IS. Beverage Packaging Element and Consumer Purchasing Decision [printed text] / Jeevan Bahadur Singh, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [s.d.] . - vii, 58 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N04
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Beverages -- Packaging
[LCSH]Consumers -- Decision purchasingKeywords: Packaging Color, Background Image, Packaging Material, Design of Printed Information Abstract:
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27997 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607466 SIU IS: SOM-MBA-2019-N04 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607464 SIU IS: SOM-MBA-2019-N04 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Business Plan to Build an Eco-Homestay in Vietnam Material Type: printed text Authors: Quynh Anh Ho Dinh, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 38 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Business planning -- Vietnam
[LCSH]Ecotourism -- Vietnam
[LCSH]HomeAbstract: Ecotourism in Vietnam has been gaining popularity for the past decades due to the incredible natural resources posed by this beautiful country. Eco-tourists want to see and experience the real Vietnam, enjoy exotic sightseeing and different cultures, and interact with local people. They also want to protect the environment and be socially responsible, limit waste and ensure economic benefits to the local citizens. Ecotourism opportunities in Vietnam include rafting, mountain climbing, diving, bird-watching, boating, and other forms of cultural tourism are well-known by most of the international eco-tourists, except the concept of Eco Homestay.
There are not many of homestays and eco-homestays has yet established, developed or introduced in Vietnam, and among its cities and provinces, especially in the Central Highlands of Vietnam.
Building eco-homestay for low budget travelers and eco-tourists in Buon Ma Thuot – the famous province in Central Highlands of Vietnam will give them better alternatives; Moreover, such option can provide home-away-from-home for those who come with exotic ideas and want to share the local culture and thoughts of the people in the ethnic milieu.
The proposed Eco Homestay for Ban Don Village will provide a thorough process to alleviate plan and build a viable and meaningful Eco Accommodation in Ecotourism Sector in Vietnam within the immediate future.
We assume the construction of this project to be accomplished within 9 months to a year and the return of capital within two years. The homestay has been designed to have minimal impact on the local environment, minimize project cost as well as construction period, and maximum returns to investment.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26618 SIU IS. Business Plan to Build an Eco-Homestay in Vietnam [printed text] / Quynh Anh Ho Dinh, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 38 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Business planning -- Vietnam
[LCSH]Ecotourism -- Vietnam
[LCSH]HomeAbstract: Ecotourism in Vietnam has been gaining popularity for the past decades due to the incredible natural resources posed by this beautiful country. Eco-tourists want to see and experience the real Vietnam, enjoy exotic sightseeing and different cultures, and interact with local people. They also want to protect the environment and be socially responsible, limit waste and ensure economic benefits to the local citizens. Ecotourism opportunities in Vietnam include rafting, mountain climbing, diving, bird-watching, boating, and other forms of cultural tourism are well-known by most of the international eco-tourists, except the concept of Eco Homestay.
There are not many of homestays and eco-homestays has yet established, developed or introduced in Vietnam, and among its cities and provinces, especially in the Central Highlands of Vietnam.
Building eco-homestay for low budget travelers and eco-tourists in Buon Ma Thuot – the famous province in Central Highlands of Vietnam will give them better alternatives; Moreover, such option can provide home-away-from-home for those who come with exotic ideas and want to share the local culture and thoughts of the people in the ethnic milieu.
The proposed Eco Homestay for Ban Don Village will provide a thorough process to alleviate plan and build a viable and meaningful Eco Accommodation in Ecotourism Sector in Vietnam within the immediate future.
We assume the construction of this project to be accomplished within 9 months to a year and the return of capital within two years. The homestay has been designed to have minimal impact on the local environment, minimize project cost as well as construction period, and maximum returns to investment.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26618 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000592665 SIU IS: SOM-MBA-2017-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000592632 SIU IS: SOM-MBA-2017-01 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited Material Type: printed text Authors: Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 78 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N29
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior,
Consumer Decision Making Process,
Factors Influencing Consumer BehaviorAbstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and
management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group.
A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 SIU IS. Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited [printed text] / Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 78 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N29
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior,
Consumer Decision Making Process,
Factors Influencing Consumer BehaviorAbstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and
management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group.
A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000595635 SIU IS: SOM-MBA-2017-N29 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer Purchase Decision towards Smartphones in Kathmandu Valley Material Type: printed text Authors: Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 48 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley [printed text] / Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 48 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607958 SIU IS: SOM-MBA-2018-N35 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607957 SIU IS: SOM-MBA-2018-N35 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer's Purchase Intention of Two Wheelers in Nepal Material Type: printed text Authors: Shubanker Sharma Neupane, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 64 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N17
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Purchase Intention, Product knowledge, Perceived Quality, Perceived Risk, Perceived Value Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27999 SIU IS. Consumer's Purchase Intention of Two Wheelers in Nepal [printed text] / Shubanker Sharma Neupane, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 64 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N17
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal Keywords: Purchase Intention, Product knowledge, Perceived Quality, Perceived Risk, Perceived Value Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27999 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607421 SIU IS: SOM-MBA-2019-N17 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607320 SIU IS: SOM-MBA-2019-N17 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers Material Type: printed text Authors: Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: xi, 76 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N32
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumers -- Nepal Keywords: Brand Extension,
Parent Brand,
Brand Concept Consistency,
Substitutability,
Transferability,
Consumer InnovativeneseCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417 SIU IS. Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers [printed text] / Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - xi, 76 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N32
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Nepal Keywords: Brand Extension,
Parent Brand,
Brand Concept Consistency,
Substitutability,
Transferability,
Consumer InnovativeneseCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000595734 SIU IS: SOM-MBA-2017-N32 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Cross-border E-commerce Overseas Warehouse Model Selection Material Type: printed text Authors: Liu Ziqing, Author ; Eksiri Niyomsilp, Associate ; Fuangfa Amponstira, Associate Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, p. 73 Layout: Tables, ill. Size: 30 Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-03
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Cross-Border
[LCSH]e-CommerceKeywords: cross-border e-commerce,
oversea location,
Comparative analysis methodAbstract: Under the macro background of post-financial crisis, China's cross-border e-commerce has achieved rapid and strong development. However, the stagnation of cross-border logistics limits the further development of cross-border e-commerce. At this time, the emergence of a new logistics model, overseas warehouse, effectively solves the problems existing in the traditional cross-border logistics model, such as long distribution cycle, high cost of return and exchange, and so on.
This paper takes the overseas warehouse as the research object, and tries to explore how to choose the overseas warehouse mode of cross-border e-commerce enterprises. Based on the analysis of the background of the rise of overseas positions, with the help of charts and charts, this paper analyzes the current development situation of the main overseas warehouse models in China (self-built overseas warehouse, FBA overseas warehouse, third party overseas warehouse), compares and analyzes their respective characteristics, and summarizes their respective advantages and disadvantages. Then from the macro and micro levels to study the main factors that affect the choice of overseas warehouse model. It is concluded that the macro influencing factors are the environment of the target market area, the national support policy to the overseas warehouse, and the micro influencing factors are the logistics cost and the strategy of the logistics system. Status, etc. It is concluded that the main factors that affect the choice of overseas warehouse mode are distribution cost, warehousing cost, safety and convenience, and summarize the experience and lessons in the process of overseas warehouse selection. Finally, on the basis of the above research, three types of enterprises suitable for overseas warehouse model and integrated overseas warehouse model are summarized respectively. Cross-border e-commerce enterprises suitable for Amazon FBA model include enterprises that have just begun to dabble in overseas warehouse business, small and medium-sized enterprises that lack popularity and overseas warehouse operators, and enterprises operating consumer durables. Cross-border e-commerce enterprises suitable for building their own overseas warehouse model include large brand-aware consumables. Enterprises, the enterprises that formulate the localization management strategy and the large enterprises with the particularity of the management products; the medium-sized enterprises which are suitable for the third-party overseas warehouse model, which have the middle brand awareness, the large product sales volume and the low added value of the products; the cross-border e-commerce enterprises suitable for the comprehensive overseas warehouse model are enterprises with large scale, strong logistics management ability and diversified product types.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28101 SIU IS. Cross-border E-commerce Overseas Warehouse Model Selection [printed text] / Liu Ziqing, Author ; Eksiri Niyomsilp, Associate ; Fuangfa Amponstira, Associate . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, p. 73 : Tables, ill. ; 30.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-03
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Cross-Border
[LCSH]e-CommerceKeywords: cross-border e-commerce,
oversea location,
Comparative analysis methodAbstract: Under the macro background of post-financial crisis, China's cross-border e-commerce has achieved rapid and strong development. However, the stagnation of cross-border logistics limits the further development of cross-border e-commerce. At this time, the emergence of a new logistics model, overseas warehouse, effectively solves the problems existing in the traditional cross-border logistics model, such as long distribution cycle, high cost of return and exchange, and so on.
This paper takes the overseas warehouse as the research object, and tries to explore how to choose the overseas warehouse mode of cross-border e-commerce enterprises. Based on the analysis of the background of the rise of overseas positions, with the help of charts and charts, this paper analyzes the current development situation of the main overseas warehouse models in China (self-built overseas warehouse, FBA overseas warehouse, third party overseas warehouse), compares and analyzes their respective characteristics, and summarizes their respective advantages and disadvantages. Then from the macro and micro levels to study the main factors that affect the choice of overseas warehouse model. It is concluded that the macro influencing factors are the environment of the target market area, the national support policy to the overseas warehouse, and the micro influencing factors are the logistics cost and the strategy of the logistics system. Status, etc. It is concluded that the main factors that affect the choice of overseas warehouse mode are distribution cost, warehousing cost, safety and convenience, and summarize the experience and lessons in the process of overseas warehouse selection. Finally, on the basis of the above research, three types of enterprises suitable for overseas warehouse model and integrated overseas warehouse model are summarized respectively. Cross-border e-commerce enterprises suitable for Amazon FBA model include enterprises that have just begun to dabble in overseas warehouse business, small and medium-sized enterprises that lack popularity and overseas warehouse operators, and enterprises operating consumer durables. Cross-border e-commerce enterprises suitable for building their own overseas warehouse model include large brand-aware consumables. Enterprises, the enterprises that formulate the localization management strategy and the large enterprises with the particularity of the management products; the medium-sized enterprises which are suitable for the third-party overseas warehouse model, which have the middle brand awareness, the large product sales volume and the low added value of the products; the cross-border e-commerce enterprises suitable for the comprehensive overseas warehouse model are enterprises with large scale, strong logistics management ability and diversified product types.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28101 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607339 SIU IS: SOM-MBA-A-2020-03 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607341 SIU IS: SOM-MBA-A-2020-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming Material Type: printed text Authors: Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 72 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607316 SIU IS: SOM-MBA-2019-22 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607312 SIU IS: SOM-MBA-2019-22 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Determinants of Impulse Buying Behaviour in Retail Goods Material Type: printed text Authors: Binit Shrestha, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 69 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Credit cards
[LCSH]ImpulseKeywords: Impulse Buying,
Credit Card,
Promotional Approach,
Sensation Cues,
Store Assistance,
ProximityAbstract: Impulse buying have become a good source of behavior that has lead evolution in retail goods and retail environment. The study of impulse buying behavior of customers in case of Nepal is new to the society because very less study has been done in Nepal for impulse buying. As mentioned before in case of Nepal such type of study is lagging, to address the gap, this research has been conducted to measure and analyze the significance of variables which are Credit card, Promotional Approach, Sensation cues, Store Atmosphere and Proximity for impulse buying. The study intends to recommend the suggestion for marketers, retailers, and manufacturers for making strategies in retail environment for impulse buying. The research adopted a qualitative approach to acquire insights of 111 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that three out of five variables has significant relationship with impulse buying which are credit card, store atmosphere and proximity. Two variables promotional approach and sensation cues failed to pass the test of significance. Even though two variables failed to pass the test of significance the correlation with the impulse buying was positive, which states that the variables contribute to increase in buying of impulse product in department stores.
For enhancing impulse buying retailers and marketers should focus on store atmosphere, sensory cues, proximity and promotional approach of the store. The above factors plays a vital role for impulse buying but are not the only factors that affect the intensity of impulse buying. Marketers and retailers should also focus on other variables of impulse buying for better result, sales and for creating value to customer. The impulse buying has an awareness dimension, thus familiarity to the goods is largely driven by marketing activities including advertising, publicity and word of mouth.
The retailers and marketer should focus on the significant factors from this research to enhance impulse buying and enhance other factors for increasing impulse buying, which will have impact on sale, revenue and value of goods for both retailers, marketers and brands.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27364 SIU IS. Determinants of Impulse Buying Behaviour in Retail Goods [printed text] / Binit Shrestha, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 69 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Credit cards
[LCSH]ImpulseKeywords: Impulse Buying,
Credit Card,
Promotional Approach,
Sensation Cues,
Store Assistance,
ProximityAbstract: Impulse buying have become a good source of behavior that has lead evolution in retail goods and retail environment. The study of impulse buying behavior of customers in case of Nepal is new to the society because very less study has been done in Nepal for impulse buying. As mentioned before in case of Nepal such type of study is lagging, to address the gap, this research has been conducted to measure and analyze the significance of variables which are Credit card, Promotional Approach, Sensation cues, Store Atmosphere and Proximity for impulse buying. The study intends to recommend the suggestion for marketers, retailers, and manufacturers for making strategies in retail environment for impulse buying. The research adopted a qualitative approach to acquire insights of 111 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that three out of five variables has significant relationship with impulse buying which are credit card, store atmosphere and proximity. Two variables promotional approach and sensation cues failed to pass the test of significance. Even though two variables failed to pass the test of significance the correlation with the impulse buying was positive, which states that the variables contribute to increase in buying of impulse product in department stores.
For enhancing impulse buying retailers and marketers should focus on store atmosphere, sensory cues, proximity and promotional approach of the store. The above factors plays a vital role for impulse buying but are not the only factors that affect the intensity of impulse buying. Marketers and retailers should also focus on other variables of impulse buying for better result, sales and for creating value to customer. The impulse buying has an awareness dimension, thus familiarity to the goods is largely driven by marketing activities including advertising, publicity and word of mouth.
The retailers and marketer should focus on the significant factors from this research to enhance impulse buying and enhance other factors for increasing impulse buying, which will have impact on sale, revenue and value of goods for both retailers, marketers and brands.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27364 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000595429 SIU IS: SOM-MBA-2017-N02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : The Effect of Workforce Diversity on Employee Performance of Nepal: A study of Telecom Companies Material Type: printed text Authors: Ashmita Pradhan, Author ; Fuangfa Amponstira, Associated Name ; Arhan Sthapit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 91 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N42
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Employees -- Nepal Keywords: Workforce Diversity,
Employee Performance,
Correlation Coefficients,
Multivariate RegressionAbstract: Workforce diversity is considered to be a major challenge that has easily turned into a losing situation for all involved leading to the discouragement of employees consequently affecting employee performance in many organizations. Many people believe that workforce diversity is essential for employee performance. In this study, workforce diversity is defined as a similarities and differences among employees in terms of age, cultural background, race, religion, gender, and sexual orientation. These similarities and differences formed five different independent variables (i.e. age group, gender, cultural diversity, educational background and work experience) of this study which was considered to the most critical variables in the context of Nepal.
The objective of this study was to investigate the effect of workforce diversity on employee performance of Nepal. Convenient sampling technique was used to get respondents within the Telecom companies of Nepal. 200 employees i.e. 100 employees each from two major Telecom companies (NTC and NCELL) were targeted for data collection. Data was collected through self-administered questionnaires that included varieties of questions such as single response questions and Likert scale questions. Data collected through the questionnaire was analyzed statistically by using the Software Package for Social Science (SPSS). It was then summarized using tables.
The summarized responses were used for examining the effect of each variable on employee performance. Chi-square analysis showed all the hypotheses were a good fit. Correlation Coefficient analysis showed a significant level of association between all other variables and employee performance except age group. Whereas, the multivariate regression analysis showed age and cultural diversity was insignificant. However, it became clear from the data analysis that workforce diversity is a well-accepted phenomenon at the Telecom companies of Nepal. For this study, various literatures were examined and reviewed to identify and investigate the relationship between workforce diversity and employee performance in which a gap existed since none of these studies was conducted in Telecom companies of Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27516 SIU IS. The Effect of Workforce Diversity on Employee Performance of Nepal: A study of Telecom Companies [printed text] / Ashmita Pradhan, Author ; Fuangfa Amponstira, Associated Name ; Arhan Sthapit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 91 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N42
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Employees -- Nepal Keywords: Workforce Diversity,
Employee Performance,
Correlation Coefficients,
Multivariate RegressionAbstract: Workforce diversity is considered to be a major challenge that has easily turned into a losing situation for all involved leading to the discouragement of employees consequently affecting employee performance in many organizations. Many people believe that workforce diversity is essential for employee performance. In this study, workforce diversity is defined as a similarities and differences among employees in terms of age, cultural background, race, religion, gender, and sexual orientation. These similarities and differences formed five different independent variables (i.e. age group, gender, cultural diversity, educational background and work experience) of this study which was considered to the most critical variables in the context of Nepal.
The objective of this study was to investigate the effect of workforce diversity on employee performance of Nepal. Convenient sampling technique was used to get respondents within the Telecom companies of Nepal. 200 employees i.e. 100 employees each from two major Telecom companies (NTC and NCELL) were targeted for data collection. Data was collected through self-administered questionnaires that included varieties of questions such as single response questions and Likert scale questions. Data collected through the questionnaire was analyzed statistically by using the Software Package for Social Science (SPSS). It was then summarized using tables.
The summarized responses were used for examining the effect of each variable on employee performance. Chi-square analysis showed all the hypotheses were a good fit. Correlation Coefficient analysis showed a significant level of association between all other variables and employee performance except age group. Whereas, the multivariate regression analysis showed age and cultural diversity was insignificant. However, it became clear from the data analysis that workforce diversity is a well-accepted phenomenon at the Telecom companies of Nepal. For this study, various literatures were examined and reviewed to identify and investigate the relationship between workforce diversity and employee performance in which a gap existed since none of these studies was conducted in Telecom companies of Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27516 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596054 SIU IS: SOM-MBA-2017-N42 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596062 SIU IS: SOM-MBA-2017-N42 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Effectiveness of Artificial Intelligence in the Banks’ Functions in Views of Bank Customers: A Case of China Construction Bank in FuZhou Material Type: printed text Authors: Wu Xun Xun, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 41 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-07
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Artificial intelligence
[LCSH]Bank and BankingKeywords: Artificial intelligence (AI),
Customer satisfaction,
Influence factorsAbstract: With the progress and development of modern science and technology in China, the young people born in the 1980s and 1990s have become the main body of society today. Online banking and mobile banking have become the preferred means of handling banking business by virtue of their convenience. Due to the disadvantages of long queue time, long waiting time and complicated procedures, the number of customers who come to the bank business hall for business transactions in traditional bank business outlets gradually decreases. In the past two years, artificial intelligence has been used in Banks, and their Artificial intelligence have been significantly improved.
The main purpose of this paper is to adopt quantitative analysis. Through questionnaire survey by the bank customers, collect data and analyze customer satisfaction with artificial intelligence, influencing factors of customer satisfaction and customer Suggestions and opinions on artificial intelligence. Analyze the effectiveness of artificial intelligence of Banks from the perspective of customers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28116 SIU IS. Effectiveness of Artificial Intelligence in the Banks’ Functions in Views of Bank Customers: A Case of China Construction Bank in FuZhou [printed text] / Wu Xun Xun, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 41 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-07
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Artificial intelligence
[LCSH]Bank and BankingKeywords: Artificial intelligence (AI),
Customer satisfaction,
Influence factorsAbstract: With the progress and development of modern science and technology in China, the young people born in the 1980s and 1990s have become the main body of society today. Online banking and mobile banking have become the preferred means of handling banking business by virtue of their convenience. Due to the disadvantages of long queue time, long waiting time and complicated procedures, the number of customers who come to the bank business hall for business transactions in traditional bank business outlets gradually decreases. In the past two years, artificial intelligence has been used in Banks, and their Artificial intelligence have been significantly improved.
The main purpose of this paper is to adopt quantitative analysis. Through questionnaire survey by the bank customers, collect data and analyze customer satisfaction with artificial intelligence, influencing factors of customer satisfaction and customer Suggestions and opinions on artificial intelligence. Analyze the effectiveness of artificial intelligence of Banks from the perspective of customers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28116 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598688 SIU IS: SOM-MBA-2019-07 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598613 SIU IS: SOM-MBA-2019-07 c.1 SIU Independent Study Main Library Thesis Corner Available
