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SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier / Linwen Xiao / Bangkok: Shinawatra University - 2019

Public ISBD No review available on this record. Collection Title: SIU IS Title : Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier Material Type: printed text Authors: Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2019-04 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Analysis [LCSH]Financial statements Keywords: Qingdao Haier, Financial Statements, Strategic Analysis Abstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956 SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier [printed text] / Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 67 p. : Tables, ill. ; 30 cm. 500.00 baht SIU IS: SOM-MBA-A-2019-04 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Analysis [LCSH]Financial statements Keywords: Qingdao Haier, Financial Statements, Strategic Analysis Abstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956

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Barcode	Call number	Media type	Location	Section	Status
32002000607481	SIU IS: SOM-MBA-A-2019-04 c.1	SIU Independent Study	Graduate Library	Thesis Corner	Available
32002000607482	SIU IS: SOM-MBA-A-2019-04 c.2	SIU Independent Study	Graduate Library	Thesis Corner	Available

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SIU Thesis. Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory / Linwen Xiao / Pathumthani: Shinawatra University - 2022

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory Material Type: printed text Authors: Linwen Xiao, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: vii, 174 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-03 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Travel Keywords: Tourism decision, Influencing factor, University student tourism Abstract: As the product of the gradual improvement of people's living standards in the new era, tourism consumption has also become an important part of people's living consumption. The factors affecting tourism consumption of different groups are also different. This paper studies the factors affecting college students' tourism consumption through questionnaire and interview. This paper uses SEM to verify the relationship between Chinese university students' tourism decision-making and self-efficacy, savings values and family function. At the same time, interview is used to understand college students' Tourism habits and consumption values. The results show that there is a significant relationship between university students' tourism decision-making and self-efficacy, saving values and family function. According to the research results, combined with the characteristics of Chinese college students, recommend tourism enterprises: 1. Grasp the key consumers in college students. 2. Provide more liberalization options for college students. 3. Launch a variety of tourism products to meet the needs of college students. 4. The price of tourism products is reasonable. 5. Adopt a variety of tourism promotion methods. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28417 SIU Thesis. Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory [printed text] / Linwen Xiao, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - vii, 174 p. : Tables, ill. ; 30 cm. 500.00 Baht SIU THE: SOM-PhD-M-2022-03 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Travel Keywords: Tourism decision, Influencing factor, University student tourism Abstract: As the product of the gradual improvement of people's living standards in the new era, tourism consumption has also become an important part of people's living consumption. The factors affecting tourism consumption of different groups are also different. This paper studies the factors affecting college students' tourism consumption through questionnaire and interview. This paper uses SEM to verify the relationship between Chinese university students' tourism decision-making and self-efficacy, savings values and family function. At the same time, interview is used to understand college students' Tourism habits and consumption values. The results show that there is a significant relationship between university students' tourism decision-making and self-efficacy, saving values and family function. According to the research results, combined with the characteristics of Chinese college students, recommend tourism enterprises: 1. Grasp the key consumers in college students. 2. Provide more liberalization options for college students. 3. Launch a variety of tourism products to meet the needs of college students. 4. The price of tourism products is reasonable. 5. Adopt a variety of tourism promotion methods. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28417

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Barcode	Call number	Media type	Location	Section	Status
32002000607882	SIU THE: SOM-PhD-M-2022-03 c.1	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available
32002000607824	SIU THE: SOM-PhD-M-2022-03 c.2	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available