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Reprinted Collection. Expatriates' cross-cultural adjustment in Bangkokh / Chuvej Chansa-ngavej / MIC - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Expatriates' cross-cultural adjustment in Bangkokh Material Type: printed text Authors: Chuvej Chansa-ngavej, Author ; Chanchai Bunchapattanasakda, Associated Name ; Parinya Tiawijit, Associated Name Publisher: MIC Publication Date: 2008 Pagination: 17 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Proceedings of the 2008 Management International Conference (MIC2008), Barcelona, Spain, 26-29 November Languages : English (eng) Descriptors: [LCSH]Cross-cultural church work [LCSH]Expatriation Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14620 Reprinted Collection. Expatriates' cross-cultural adjustment in Bangkokh [printed text] / Chuvej Chansa-ngavej, Author ; Chanchai Bunchapattanasakda, Associated Name ; Parinya Tiawijit, Associated Name . - Spain : MIC, 2008 . - 17 p. : ill. ; 30 cm. 50 Baht Proceedings of the 2008 Management International Conference (MIC2008), Barcelona, Spain, 26-29 November Languages : English (eng) Descriptors: [LCSH]Cross-cultural church work [LCSH]Expatriation Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14620

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Barcode	Call number	Media type	Location	Section	Status
32002000206076	REP362 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000206100	REP362 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Factors influencing internet user's behaviour not to purchase through e-commerce in Thailandh(Reprint) / Siwasuda Puangwattanawong / Apeejay Journal of Management and Technology - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Factors influencing internet user's behaviour not to purchase through e-commerce in Thailandh(Reprint) Material Type: printed text Authors: Siwasuda Puangwattanawong, Author ; Chanchai Bunchapattanasakda, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Apeejay Journal of Management and Technology Publication Date: 2008 Pagination: 9 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]e-Commerce -- Thailand Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14543 Reprinted Collection. Factors influencing internet user's behaviour not to purchase through e-commerce in Thailandh(Reprint) [printed text] / Siwasuda Puangwattanawong, Author ; Chanchai Bunchapattanasakda, Associated Name ; Opas Piansoongnern, Associated Name . - India : Apeejay Journal of Management and Technology, 2008 . - 9 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]e-Commerce -- Thailand Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14543

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Barcode	Call number	Media type	Location	Section	Status
32002000205904	REP354 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000205912	REP354 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. The influential factors on consumers purchasing decision in Bangkok pet shopsh / Chanchai Bunchapattanasakda / AAAB - 2009

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : The influential factors on consumers purchasing decision in Bangkok pet shopsh Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Tarinee Chaipradermsak, Associated Name ; International Conference of Asian Academy of Applied Business (4th : 2009 : Philippines), Publisher: AAAB Publication Date: 2009 Pagination: 15 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Proceedings of the 4th International Conference of Asian Academy of Applied Business, 17-18 December 2009, Manila, Philippines Languages : English (eng) Descriptors: [LCSH]Consumers [LCSH]Decision making [LCSH]Pet shops [LCSH]Purchasing -- Decision-making Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16591 Reprinted Collection. The influential factors on consumers purchasing decision in Bangkok pet shopsh [printed text] / Chanchai Bunchapattanasakda, Author ; Tarinee Chaipradermsak, Associated Name ; International Conference of Asian Academy of Applied Business (4th : 2009 : Philippines),  . - Philippines : AAAB, 2009 . - 15 p. : ill. ; 30 cm. 50 Baht Proceedings of the 4th International Conference of Asian Academy of Applied Business, 17-18 December 2009, Manila, Philippines Languages : English (eng) Descriptors: [LCSH]Consumers [LCSH]Decision making [LCSH]Pet shops [LCSH]Purchasing -- Decision-making Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16591

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Barcode	Call number	Media type	Location	Section	Status
32002000260222	REP565 2009 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000260230	REP565 2009 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Language roles in internal and external communication in the Thai tourism industry competitivenessh / Thavorn Thitthongkam

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Language roles in internal and external communication in the Thai tourism industry competitivenessh Material Type: printed text Authors: Thavorn Thitthongkam, Author ; Chanchai Bunchapattanasakda, Associated Name ; Walsh, John Christopher, Associated Name Pagination: 12 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Language roles Languages : English (eng) Descriptors: [LCSH]Communication in management [LCSH]Tourism -- Management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18067 Reprinted Collection. Language roles in internal and external communication in the Thai tourism industry competitivenessh [printed text] / Thavorn Thitthongkam, Author ; Chanchai Bunchapattanasakda, Associated Name ; Walsh, John Christopher, Associated Name . - [s.d.] . - 12 p. : ill. ; 30 cm. 50 Baht Language roles Languages : English (eng) Descriptors: [LCSH]Communication in management [LCSH]Tourism -- Management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18067

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Barcode	Call number	Media type	Location	Section	Status
32002000260644	REP607 2010 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000260651	REP607 2010 c.2	Reprinted	Graduate Library	Reprint Shelf	Available
32002000260446	REP607 2010 c.3	Reprinted	Main Library	Reprint Shelf	Available
32002000260453	REP607 2010 c.4	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Management Practices of Chinese Managers in Chinese MNCs Operating in Bangkok / Chanchai Bunchapattanasakda / 2010

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Management Practices of Chinese Managers in Chinese MNCs Operating in Bangkok Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Pisit Wong, Associated Name Publication Date: 2010 Pagination: 15 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: REP628 Languages : English (eng) Descriptors: [LCSH]Management Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27557 Reprinted Collection. Management Practices of Chinese Managers in Chinese MNCs Operating in Bangkok [printed text] / Chanchai Bunchapattanasakda, Author ; Pisit Wong, Associated Name . - 2010 . - 15 p. : Tables ; 30 cm. 500.00 REP628 Languages : English (eng) Descriptors: [LCSH]Management Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27557

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Barcode	Call number	Media type	Location	Section	Status
32002000333110	REP628 2010 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000333136	REP628 2010 c.2	Reprinted	Graduate Library	Reprint Shelf	Available
32002000333219	REP628 2010 c.3	Reprinted	Graduate Library	Reprint Shelf	Available

Reprinted Collection. Management practices of Chinese managers in Chinese MNCs operating in Bangkokh / Chanchai Bunchapattanasakda

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Management practices of Chinese managers in Chinese MNCs operating in Bangkokh Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Pisit Wong, Associated Name Pagination: 15 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Cross-cultural management Languages : English (eng) Descriptors: [LCSH]Cross-cultural studies [LCSH]Employee development [LCSH]Human resource management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18036 Reprinted Collection. Management practices of Chinese managers in Chinese MNCs operating in Bangkokh [printed text] / Chanchai Bunchapattanasakda, Author ; Pisit Wong, Associated Name . - [s.d.] . - 15 p. : ill. ; 30 cm. 50 Baht Cross-cultural management Languages : English (eng) Descriptors: [LCSH]Cross-cultural studies [LCSH]Employee development [LCSH]Human resource management Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18036

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Barcode	Call number	Media type	Location	Section	Status
32002000260578	REP593 2010 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000260586	REP593 2010 c.2	Reprinted	Graduate Library	Reprint Shelf	Available
32002000260800	REP593 2010 c.3	Reprinted	Main Library	Reprint Shelf	Available
32002000260792	REP593 2010 c.4	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Managing talented employees / Opas Piansoongnern / EuroJournals - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Managing talented employees : a study of leading corporation in Europeh(reprinted) Material Type: printed text Authors: Opas Piansoongnern, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pacapol Anurit, Associated Name Publisher: EuroJournals Publication Date: 2008 Pagination: 21 p. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Career development [LCSH]Management [LCSH]Motivation [LCSH]Talents (Parable) Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14157 Reprinted Collection. Managing talented employees : a study of leading corporation in Europeh(reprinted) [printed text] / Opas Piansoongnern, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pacapol Anurit, Associated Name . - London, U.K. : EuroJournals, 2008 . - 21 p. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Career development [LCSH]Management [LCSH]Motivation [LCSH]Talents (Parable) Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14157

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Barcode	Call number	Media type	Location	Section	Status
32002000205490	REP325 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000205474	REP325 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Perceptions of Thai employees toward Chinese managers' management practices in Bangkok / Chanchai Bunchapattanasakda / Vilnius University - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Perceptions of Thai employees toward Chinese managers' management practices in Bangkok Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Pisit Wong, Associated Name Publisher: Vilnius University Publication Date: 2008 Pagination: 15 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Corporate culture [LCSH]International business [LCSH]Perception [LCSH]Personnel management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14754 Reprinted Collection. Perceptions of Thai employees toward Chinese managers' management practices in Bangkok [printed text] / Chanchai Bunchapattanasakda, Author ; Pisit Wong, Associated Name . - Oxford : Vilnius University, 2008 . - 15 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Corporate culture [LCSH]International business [LCSH]Perception [LCSH]Personnel management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14754

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Barcode	Call number	Media type	Location	Section	Status
32002000206142	REP365 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000206159	REP365 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. The relationship between exchange rate and export volumes / Chanchai Bunchapattanasakda / Bangkok : HKIBS - 2006

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : The relationship between exchange rate and export volumes : the case of Thailandh(reprinted) Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Academy of International Business. Southeast Asia Chapter. Conference (2006 : Bangkok), Associated Name ; Bangkok University, Associated Name Publisher: Bangkok : HKIBS Publication Date: 2006 Pagination: 17 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Foreign exchange rates [LCSH]Foreign exchange rates -- Thailand Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12126 Reprinted Collection. The relationship between exchange rate and export volumes : the case of Thailandh(reprinted) [printed text] / Chanchai Bunchapattanasakda, Author ; Academy of International Business. Southeast Asia Chapter. Conference (2006 : Bangkok), Associated Name ; Bangkok University, Associated Name . - Bangkok : HKIBS, 2006 . - 17 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Foreign exchange rates [LCSH]Foreign exchange rates -- Thailand Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12126

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Barcode	Call number	Media type	Location	Section	Status
32002000201416	REP247 2006 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000201424	REP247 2006 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. A study of opportunities and barriers that influence Thai female advancement in management levelh(Reprint) / Opas Piansoongnern / ARI - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : A study of opportunities and barriers that influence Thai female advancement in management levelh(Reprint) Material Type: printed text Authors: Opas Piansoongnern, Author ; Chanchai Bunchapattanasakda, Associated Name ; National University of Singapore. Asia Research Institute, Associated Name Publisher: ARI Publication Date: 2008 Pagination: 14 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Career development [LCSH]Executive ability [LCSH]Managerial [LCSH]opportunities [LCSH]Sex discrimination in employment [LCSH]Women employees [LCSH]Women executives [LCSH]Women in the professions Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14540 Reprinted Collection. A study of opportunities and barriers that influence Thai female advancement in management levelh(Reprint) [printed text] / Opas Piansoongnern, Author ; Chanchai Bunchapattanasakda, Associated Name ; National University of Singapore. Asia Research Institute, Associated Name . - Singapore : ARI, 2008 . - 14 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Career development [LCSH]Executive ability [LCSH]Managerial [LCSH]opportunities [LCSH]Sex discrimination in employment [LCSH]Women employees [LCSH]Women executives [LCSH]Women in the professions Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14540

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Barcode	Call number	Media type	Location	Section	Status
32002000205979	REP357 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000205987	REP357 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. Tourist attitudes towards travelling decision to Andaman coast destinations after the Tsunami disaster in Thailand / Chanchai Bunchapattanasakda / Universiti Brunei Darussalam - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : Tourist attitudes towards travelling decision to Andaman coast destinations after the Tsunami disaster in Thailand : a comparative study of Thai and British tourists Material Type: printed text Authors: Chanchai Bunchapattanasakda, Author ; Sumana Neamket, Associated Name ; International Conference on Business and Management (2008 : Brunei), Publisher: Universiti Brunei Darussalam Publication Date: 2008 Pagination: 13 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tsunamis Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13600 Reprinted Collection. Tourist attitudes towards travelling decision to Andaman coast destinations after the Tsunami disaster in Thailand : a comparative study of Thai and British tourists [printed text] / Chanchai Bunchapattanasakda, Author ; Sumana Neamket, Associated Name ; International Conference on Business and Management (2008 : Brunei),  . - Brunei : Universiti Brunei Darussalam, 2008 . - 13 p. : ill. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Tourism [LCSH]Tsunamis Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13600

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Barcode	Call number	Media type	Location	Section	Status
32002000204808	REP304 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000204816	REP304 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

Reprinted Collection. The treatment of major depressive disorders (MDD) in Thailand using escitalopram compared to fluoxetine and venlafaxine / Ronnachai Kongsakon / Journal of The Medical Association of Thailand - 2008

Public ISBD No review available on this record. Collection Title: Reprinted Collection Title : The treatment of major depressive disorders (MDD) in Thailand using escitalopram compared to fluoxetine and venlafaxine : a pharmacoeconomic evaluationh(reprinted) Material Type: printed text Authors: Ronnachai Kongsakon, Author ; Chanchai Bunchapattanasakda, Associated Name Publisher: Journal of The Medical Association of Thailand Publication Date: 2008 Pagination: 12 p. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Cost effectiveness [LCSH]Depressive Disorder [LCSH]Drugs -- Cost effectiveness [LCSH]Medical economics [LCSH]Pharmaceutical industry [LCSH]Pharmaceutical industry -- Economic aspects [LCSH]Pharmaceutical policy [LCSH]Psychopharmacology [LCSH]Psychotropic drugs [LCSH]Serotonin uptake inhibitors Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14277 Reprinted Collection. The treatment of major depressive disorders (MDD) in Thailand using escitalopram compared to fluoxetine and venlafaxine : a pharmacoeconomic evaluationh(reprinted) [printed text] / Ronnachai Kongsakon, Author ; Chanchai Bunchapattanasakda, Associated Name . - Pittsburgh : Journal of The Medical Association of Thailand, 2008 . - 12 p. ; 30 cm. 50 Baht Languages : English (eng) Descriptors: [LCSH]Cost effectiveness [LCSH]Depressive Disorder [LCSH]Drugs -- Cost effectiveness [LCSH]Medical economics [LCSH]Pharmaceutical industry [LCSH]Pharmaceutical industry -- Economic aspects [LCSH]Pharmaceutical policy [LCSH]Psychopharmacology [LCSH]Psychotropic drugs [LCSH]Serotonin uptake inhibitors Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14277

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Barcode	Call number	Media type	Location	Section	Status
32002000205581	REP337 2008 c.1	Reprinted	Graduate Library	Reprint Shelf	Available
32002000205599	REP337 2008 c.2	Reprinted	Main Library	Reprint Shelf	Available

SIU IS. All-for-One Tourism Development in Beihai City, China / Jingjie Zeng / Bangkok: Shinawatra University - 2019

Public ISBD No review available on this record. Collection Title: SIU IS Title : All-for-One Tourism Development in Beihai City, China Material Type: printed text Authors: Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 43 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-21 IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Economic development [LCSH]Tourism -- China -- Beihai Keywords: All-for-One Tourism, Tourist satisfaction, Influence Factors Abstract: Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself. Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry. In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry. The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 SIU IS. All-for-One Tourism Development in Beihai City, China [printed text] / Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 43 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-21 IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English (eng) Descriptors: [LCSH]Economic development [LCSH]Tourism -- China -- Beihai Keywords: All-for-One Tourism, Tourist satisfaction, Influence Factors Abstract: Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself. Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry. In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry. The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121

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Barcode	Call number	Media type	Location	Section	Status
32002000607307	SIU IS: SOM-MBA-2019-21 c.2	SIU Independent Study	Graduate Library	Thesis Corner	Available
32002000607310	SIU IS: SOM-MBA-2019-21 c.1	SIU Independent Study	Main Library	Thesis Corner	Available

SIU IS. Analysis on Profit Model of Suning Company, China / Han Dekun / Bangkok: Shinawatra University - 2020

Public ISBD No review available on this record. Collection Title: SIU IS Title : Analysis on Profit Model of Suning Company, China Material Type: printed text Authors: Han Dekun, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 45 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-02 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English (eng) Descriptors: [LCSH]Development economics [LCSH]Industry -- Economic aspects Keywords: Suning, profit model Abstract: Based on the rapid development of China's economy, China's home appliance retail industry has experienced a development stage from scratch. Today, the retail market of the home appliance industry has also transformed from the original fragmented and free layout to many large home appliance retailers such as Suning and Gome. It can be seen that the industry has entered a mature stage, but in the course of development of the industry, many problems remain unresolved. With the widespread application of information technology, the use of Internet technology in people's daily production and life is becoming more and more frequent, which has also brought new changes to the development of many enterprises. The most obvious change is the change in the way people consume and the way companies sell, that is, e-commerce has begun to flourish. By the end of 2015, the size of the global e-commerce market reached 1,465.2 billion U.S. dollars, an increase of 20% over 2014, and the development prospects are good. Driven by the development of the global e-commerce market, China's e-commerce market is also in a state of rapid development, and many companies have also begun to participate in the e-commerce wave. In recent years, the development of China's retail industry is basically based on online sales of e-commerce. Competition between industries has also shifted the focus of sales from physical store sales to Internet retailing, and the operation of physical stores has also been affected to some extent. Many companies fail to achieve sustained profitability. The development of e-commerce is just a flash, and many companies are even bankrupt. The reason is that it did not find a suitable profit model. The profit model is not a short-term responsive development method, but an overall strategy that helps the company continue to steadily obtain economic profits. The essence of competition between enterprises is the comparison of profit models. To maintain high-speed and stable development, the essential basic idea is to formulate a practical and effective profit model. Therefore, how to choose a profit model that suits the actual needs and actual conditions of enterprises has become the focus of management of many e-commerce companies. Suning and some of Gome's large companies, which focus on the retail business, have begun to try to change their strategies to ensure their sustainable development capabilities. Among them, Suning, as a leader in the development of the retail industry, obviously has an advantage over other e-commerce companies. At present, Suning has more than 6,000 physical stores, and its cloud business model also appropriately resolves the contradiction between physical stores and online sales. The model also provides new ideas for the development of the retail industry. Representative and researchable value. This article introduces the research background, meaning and content of this article. The previous literature on the research of corporate profit models is reviewed, and the research ideas and methods are summarized. Find out the problems existing in Suning's current profit model, further optimize and improve the profit model to effectively solve the problems in Suning's existing profit model, and provide a reference model for optimizing the profits of other similar companies. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28029 SIU IS. Analysis on Profit Model of Suning Company, China [printed text] / Han Dekun, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 45 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU IS: SOM-MBA-A-2020-02 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020 Languages : English (eng) Descriptors: [LCSH]Development economics [LCSH]Industry -- Economic aspects Keywords: Suning, profit model Abstract: Based on the rapid development of China's economy, China's home appliance retail industry has experienced a development stage from scratch. Today, the retail market of the home appliance industry has also transformed from the original fragmented and free layout to many large home appliance retailers such as Suning and Gome. It can be seen that the industry has entered a mature stage, but in the course of development of the industry, many problems remain unresolved. With the widespread application of information technology, the use of Internet technology in people's daily production and life is becoming more and more frequent, which has also brought new changes to the development of many enterprises. The most obvious change is the change in the way people consume and the way companies sell, that is, e-commerce has begun to flourish. By the end of 2015, the size of the global e-commerce market reached 1,465.2 billion U.S. dollars, an increase of 20% over 2014, and the development prospects are good. Driven by the development of the global e-commerce market, China's e-commerce market is also in a state of rapid development, and many companies have also begun to participate in the e-commerce wave. In recent years, the development of China's retail industry is basically based on online sales of e-commerce. Competition between industries has also shifted the focus of sales from physical store sales to Internet retailing, and the operation of physical stores has also been affected to some extent. Many companies fail to achieve sustained profitability. The development of e-commerce is just a flash, and many companies are even bankrupt. The reason is that it did not find a suitable profit model. The profit model is not a short-term responsive development method, but an overall strategy that helps the company continue to steadily obtain economic profits. The essence of competition between enterprises is the comparison of profit models. To maintain high-speed and stable development, the essential basic idea is to formulate a practical and effective profit model. Therefore, how to choose a profit model that suits the actual needs and actual conditions of enterprises has become the focus of management of many e-commerce companies. Suning and some of Gome's large companies, which focus on the retail business, have begun to try to change their strategies to ensure their sustainable development capabilities. Among them, Suning, as a leader in the development of the retail industry, obviously has an advantage over other e-commerce companies. At present, Suning has more than 6,000 physical stores, and its cloud business model also appropriately resolves the contradiction between physical stores and online sales. The model also provides new ideas for the development of the retail industry. Representative and researchable value. This article introduces the research background, meaning and content of this article. The previous literature on the research of corporate profit models is reviewed, and the research ideas and methods are summarized. Find out the problems existing in Suning's current profit model, further optimize and improve the profit model to effectively solve the problems in Suning's existing profit model, and provide a reference model for optimizing the profits of other similar companies. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28029

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SIU IS. Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication / Samir Acharya / Bangkok: Shinawatra University - 2017

Public ISBD No review available on this record. Collection Title: SIU IS Title : Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication Material Type: printed text Authors: Samir Acharya, Author ; Chanchai Bunchapattanasakda, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 82 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N37 IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Communication [LCSH]Social network Abstract: Communication about the product or service provides a major contribution to brand competition in the market. It not only provides information about a product or service but also promotes creative innovation. Besides advertising, it also facilitates consumer satisfaction. The hidden fact is that no brand can progress without effective communication strategy to attract their customers or users. Big and small variety of brands nowadays laid their base on social network communication to get recognized in the target market. Social networking sites users of Facebook, Twitter and YouTube have become a personal, product and corporate branding hub in Nepal nowadays in digital era. Every brand that exists on social networking sites has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. Social networking sites are filled with potential users who are mainly young adults. They spend more time in these networking sites due to heavy commercial contents, entertainment and social gathering. So, product or service communicators throng their ads in these areas with more and more interactive and with fascinating factors so that their brand identity is developed among the right choice of focused audience. Advertisers and brands uses social networking sites as the major resource for their promotion and developing brand identity among the focused market. This thesis surveys the effectiveness of online advertising on consumer behaviour. To achieve the objectives of the study, the required data were collected through an online questionnaire. A total of 150 questionnaires were collected covering different age group, gender, occupation, education and income level. Therefore, the results and findings are totally based on respondents view point. According to the findings of the analysis section, it can be concluded that the majority of respondents log into the internet once a day. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27428 SIU IS. Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication [printed text] / Samir Acharya, Author ; Chanchai Bunchapattanasakda, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 82 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-N37 IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Communication [LCSH]Social network Abstract: Communication about the product or service provides a major contribution to brand competition in the market. It not only provides information about a product or service but also promotes creative innovation. Besides advertising, it also facilitates consumer satisfaction. The hidden fact is that no brand can progress without effective communication strategy to attract their customers or users. Big and small variety of brands nowadays laid their base on social network communication to get recognized in the target market. Social networking sites users of Facebook, Twitter and YouTube have become a personal, product and corporate branding hub in Nepal nowadays in digital era. Every brand that exists on social networking sites has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. Social networking sites are filled with potential users who are mainly young adults. They spend more time in these networking sites due to heavy commercial contents, entertainment and social gathering. So, product or service communicators throng their ads in these areas with more and more interactive and with fascinating factors so that their brand identity is developed among the right choice of focused audience. Advertisers and brands uses social networking sites as the major resource for their promotion and developing brand identity among the focused market. This thesis surveys the effectiveness of online advertising on consumer behaviour. To achieve the objectives of the study, the required data were collected through an online questionnaire. A total of 150 questionnaires were collected covering different age group, gender, occupation, education and income level. Therefore, the results and findings are totally based on respondents view point. According to the findings of the analysis section, it can be concluded that the majority of respondents log into the internet once a day. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27428

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