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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Business Plan of the College Students Creative Experience Travel Center / Zou Xinyi / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Business Plan of the College Students Creative Experience Travel Center Material Type: printed text Authors: Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 40 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 SIU IS. Business Plan of the College Students Creative Experience Travel Center [printed text] / Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 40 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 Hold
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Barcode Call number Media type Location Section Status 32002000607308 SIU IS: SOM-MBA-2019-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607305 SIU IS: SOM-MBA-2019-19 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory Material Type: printed text Authors: Linwen Xiao, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: vii, 174 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-03
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Tourism
[LCSH]TravelKeywords: Tourism decision, Influencing factor, University student tourism Abstract: As the product of the gradual improvement of people's living standards in the new era, tourism consumption has also become an important part of people's living consumption. The factors affecting tourism consumption of different groups are also different. This paper studies the factors affecting college students' tourism consumption through questionnaire and interview. This paper uses SEM to verify the relationship between Chinese university students' tourism decision-making and self-efficacy, savings values and family function. At the same time, interview is used to understand college students' Tourism habits and consumption values.
The results show that there is a significant relationship between university students' tourism decision-making and self-efficacy, saving values and family function. According to the research results, combined with the characteristics of Chinese college students, recommend tourism enterprises: 1. Grasp the key consumers in college students. 2. Provide more liberalization options for college students. 3. Launch a variety of tourism products to meet the needs of college students. 4. The price of tourism products is reasonable. 5. Adopt a variety of tourism promotion methods.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28417 SIU Thesis. Internal Factor Influence University Students’ Travel Decisions - Based on Embodied Cognitive Theory [printed text] / Linwen Xiao, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - vii, 174 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-03
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Tourism
[LCSH]TravelKeywords: Tourism decision, Influencing factor, University student tourism Abstract: As the product of the gradual improvement of people's living standards in the new era, tourism consumption has also become an important part of people's living consumption. The factors affecting tourism consumption of different groups are also different. This paper studies the factors affecting college students' tourism consumption through questionnaire and interview. This paper uses SEM to verify the relationship between Chinese university students' tourism decision-making and self-efficacy, savings values and family function. At the same time, interview is used to understand college students' Tourism habits and consumption values.
The results show that there is a significant relationship between university students' tourism decision-making and self-efficacy, saving values and family function. According to the research results, combined with the characteristics of Chinese college students, recommend tourism enterprises: 1. Grasp the key consumers in college students. 2. Provide more liberalization options for college students. 3. Launch a variety of tourism products to meet the needs of college students. 4. The price of tourism products is reasonable. 5. Adopt a variety of tourism promotion methods.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28417 Hold
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Barcode Call number Media type Location Section Status 32002000607882 SIU THE: SOM-PhD-M-2022-03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607824 SIU THE: SOM-PhD-M-2022-03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Title : Worldwide destinations : the geography of travel and tourism / Material Type: printed text Authors: Boniface Brian G. ; Cooper Chris Edition statement: 4 Publisher: Oxford : Butterworth-Heinemann Publication Date: 2001 Pagination: vi, 259 p. Size: 25 cm ISBN (or other code): 978-0-7506-5997-0 Descriptors: [LCSH]Tourism
[LCSH]TravelClass number: G155.A1 Abstract: "Worldwide destinations casebook provides 36 comprehensive case studies of international tourism destinations. A companion text to the core textbook Worldwide destinations, 4th ed., these cases contextualize the learning and provide real life illustrationsof the theories covered" -- Cover, p. 4. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19201 Worldwide destinations : the geography of travel and tourism / [printed text] / Boniface Brian G. ; Cooper Chris . - 4 . - Oxford : Butterworth-Heinemann, 2001 . - vi, 259 p. ; 25 cm.
ISBN : 978-0-7506-5997-0
Descriptors: [LCSH]Tourism
[LCSH]TravelClass number: G155.A1 Abstract: "Worldwide destinations casebook provides 36 comprehensive case studies of international tourism destinations. A companion text to the core textbook Worldwide destinations, 4th ed., these cases contextualize the learning and provide real life illustrationsof the theories covered" -- Cover, p. 4. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19201 Hold
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Barcode Call number Media type Location Section Status 32002000346260 G155 .A1 B585 2001 Book Main Library General Shelf Available
Title : เป๋าแบนแลนดิ้ง Original title : Poorly planet 3 Material Type: printed text Authors: อรินธรณ์ Publisher: กรุงเทพฯ : มติชน Publication Date: 2554 Pagination: 234 หน้า Layout: ภาพประกอบ ISBN (or other code): 978-974-02-0851-8 Languages : Thai (tha) Descriptors: [LCSH]Travel
[LCSH]Travel -- GuidebooksAbstract: Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22690 เป๋าแบนแลนดิ้ง = Poorly planet 3 [printed text] / อรินธรณ์ . - กรุงเทพฯ : มติชน, 2554 . - 234 หน้า : ภาพประกอบ.
ISBN : 978-974-02-0851-8
Languages : Thai (tha)
Descriptors: [LCSH]Travel
[LCSH]Travel -- GuidebooksAbstract: Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22690 Hold
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Barcode Call number Media type Location Section Status 32002000402691 z Book Graduate Library General Shelf Available
