| Collection Title: | SIU IS | | Title : | Business Plan of the College Students Creative Experience Travel Center | | Material Type: | printed text | | Authors: | Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2019 | | Pagination: | vii, 40 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 Baht | | General note: | SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019 | | Languages : | English (eng) | | Descriptors: | [LCSH]Business planning
[LCSH]Marketing
[LCSH]Travel
| | Keywords: | Business plan,
Travel Center | | Abstract: | College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 |
SIU IS. Business Plan of the College Students Creative Experience Travel Center [printed text] / Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 40 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English ( eng) | Descriptors: | [LCSH]Business planning
[LCSH]Marketing
[LCSH]Travel
| | Keywords: | Business plan,
Travel Center | | Abstract: | College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 |
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