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Collection Title: Clipping Collection Title : 20 นักการตลาดหญิงครึ่งปี 2545 Material Type: electronic document Languages : Thai (tha) Descriptors: [LCSH]Marketing
[LCSH]การจัดการตลาด
[LCSH]นักการตลาดRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7309 Clipping Collection. 20 นักการตลาดหญิงครึ่งปี 2545 [electronic document] . - [s.d.].
Languages : Thai (tha)
Descriptors: [LCSH]Marketing
[LCSH]การจัดการตลาด
[LCSH]นักการตลาดRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7309 Hold
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Barcode Call number Media type Location Section Status 32002000084358 HF02001 Clipping Main Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Bond issue in Japan eyed Material Type: electronic document Authors: Parista Yuthamanop, Author Languages : English (eng) Descriptors: [LCSH]Marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6725 Clipping Collection. Bond issue in Japan eyed [electronic document] / Parista Yuthamanop, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6725 Hold
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Barcode Call number Media type Location Section Status 32002000121036 HF03071B Clipping Graduate Library Clipping Shelf Available Reprinted Collection. Bean there, drunk that / High, Darrell
Collection Title: Reprinted Collection Title : Bean there, drunk that Material Type: printed text Authors: High, Darrell, Author Size: 3 p.28 cm. Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Supply Chain Operations ReferenceRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8157 Reprinted Collection. Bean there, drunk that [printed text] / High, Darrell, Author . - [s.d.] . - ; 3 p.28 cm.
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Supply Chain Operations ReferenceRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8157 Hold
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Barcode Call number Media type Location Section Status 32002000086346 REP125 2002 Reprinted Graduate Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : Below the line government : an initial investigation into Thai Rak Thai political marketingh(reprinted) Material Type: printed text Authors: Pacapol Anurit, Author ; Tachaphon Bisonyabut, Associated Name Publisher: Chandos Publication Date: 2006 Pagination: 13 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Campaign management
[LCSH]Marketing
[LCSH]Marketing -- Political aspects -- Thailand
[LCSH]Political campaigns
[LCSH]Thailand -- Politics and governmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12058 Reprinted Collection. Below the line government : an initial investigation into Thai Rak Thai political marketingh(reprinted) [printed text] / Pacapol Anurit, Author ; Tachaphon Bisonyabut, Associated Name . - Oxford : Chandos, 2006 . - 13 p. : ill. ; 30 cm.
50 Baht
Languages : English (eng)
Descriptors: [LCSH]Campaign management
[LCSH]Marketing
[LCSH]Marketing -- Political aspects -- Thailand
[LCSH]Political campaigns
[LCSH]Thailand -- Politics and governmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12058 Hold
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Barcode Call number Media type Location Section Status 32002000200954 REP232 2006 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000200962 REP232 2006 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : A global competitiveness study of Thai securities industries : a case study of factors influencing investors loyalty with securities companies in Bangkokh(reprinted) Material Type: printed text Authors: Opas Piansoongnern, Author ; Asian Institute of Technology. School of Management, Associated Name ; Global Institute of Flexible Systems Management, Associated Name Publisher: Bangkok : AIT Publication Date: 2006 Pagination: 25 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Competition
[LCSH]Free trade
[LCSH]Loyalty
[LCSH]Marketing
[LCSH]Securities -- Marketing
[LCSH]Sustainable developmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12081 Reprinted Collection. A global competitiveness study of Thai securities industries : a case study of factors influencing investors loyalty with securities companies in Bangkokh(reprinted) [printed text] / Opas Piansoongnern, Author ; Asian Institute of Technology. School of Management, Associated Name ; Global Institute of Flexible Systems Management, Associated Name . - Bangkok : AIT, 2006 . - 25 p. : ill. ; 30 cm.
50 Baht
Languages : English (eng)
Descriptors: [LCSH]Competition
[LCSH]Free trade
[LCSH]Loyalty
[LCSH]Marketing
[LCSH]Securities -- Marketing
[LCSH]Sustainable developmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12081 Hold
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Barcode Call number Media type Location Section Status 32002000201051 REP241 2006 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000201069 REP241 2006 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : A global competitiveness study of Thai securities industries : a case study of factors influencing investors' loyalty with securities companies in Bangkokh(reprinted) Material Type: printed text Authors: Opas Piansoongnern, Author ; Asian Institute of Technology. School of Management, Associated Name ; Global Institute of Flexible Systems Management, Associated Name Publisher: New Delhi : Global Journal of Flexible Systems Management Publication Date: 2007 Pagination: 15 p. Layout: ill. Size: 30 cm. Price: 50 Baht Languages : English (eng) Descriptors: [LCSH]Competition
[LCSH]Free trade
[LCSH]Loyalty
[LCSH]Marketing
[LCSH]Securities -- Marketing
[LCSH]Sustainable developmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13452 Reprinted Collection. A global competitiveness study of Thai securities industries : a case study of factors influencing investors' loyalty with securities companies in Bangkokh(reprinted) [printed text] / Opas Piansoongnern, Author ; Asian Institute of Technology. School of Management, Associated Name ; Global Institute of Flexible Systems Management, Associated Name . - New Delhi : Global Journal of Flexible Systems Management, 2007 . - 15 p. : ill. ; 30 cm.
50 Baht
Languages : English (eng)
Descriptors: [LCSH]Competition
[LCSH]Free trade
[LCSH]Loyalty
[LCSH]Marketing
[LCSH]Securities -- Marketing
[LCSH]Sustainable developmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13452 Hold
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Barcode Call number Media type Location Section Status 32002000204550 REP292 2007 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000204568 REP292 2007 c.2 Reprinted Main Library Reprint Shelf Available
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Barcode Call number Media type Location Section Status 32002000201135 REP237 2006 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000201143 REP237 2006 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: SIU IS Title : A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA Material Type: printed text Authors: Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 60 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 General note: The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.Languages : English (eng) Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 SIU IS. A Study of Concrete Admixture Industry in Myanmar with Implications on Marketing Strategy for MINOKCA [printed text] / Zay Ya Aung, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 60 p. : Tables, ill. ; 30 cm.
500.00
The purpose of this study is to find out the customer needs, wants and expectations for concrete admixture industry in Myanmar. The local brand, MINOKCA wants to compete with international brands. Therefore, MINOKCA needs to provide a marketing strategy which is competitive, Marketing mix will be needed namely product, price, place and promotion. Nowadays, as Myanmar is developing quickly, more businesses both local and foreign are being opened and the competition gets higher and higher. Therefore, researcher expected to find the level of brand awareness of foreign brands as compared with the local ones, including promotion programs from suppliers. Interviews were used to find out customers’ views. With the first round interview, researcher noticed that the expected information was not relevant. Customers really want quality of admixture with right proportion to match their raw materials, affordable price and technical service.
Interview data were collected from the sample size of 12 people. All of respondents are QC engineers who are executive level in their organizations. The interviews covered customers’ difficulties, benefits of using admixture, advertising channels, after sale service, and criteria for choosing the admixture.
The study revealed that customers need most is quality of product as how much match with their raw materials including cements and secondly they want affordable price for this admixture and their expectation includes technical service from supplier which can solve their problems. Customers do not care about brand of admixture. Most of interviewees do not know about concrete technology properly because this subject covers many areas and innovation.
Languages : English (eng)
Descriptors: [LCSH]Concrete -- Mixing
[LCSH]MarketingKeywords: Concrete admixture,
Marketing strategy,
Ready mixed concrete,
Competition,
International brand,
InnovationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27707 Hold
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Barcode Call number Media type Location Section Status 32002000597383 SIU IS: SOM-MBA-2018-M02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Effect of Entrepreneurial Marketing on MSME Performance in Nepal Material Type: printed text Authors: Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: xi, 235 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal [printed text] / Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - xi, 235 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 Hold
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Barcode Call number Media type Location Section Status 32002000599587 SIU THE: SOM-PhD-MS-2019-02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000599082 SIU THE: SOM-PhD-MS-2019-02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces Material Type: printed text Authors: Patinya Boonpadung, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 161 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-03
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Small business -- Management -- Case studies
[LCSH]Sustainable developmentKeywords: Use of Digital Technology,
Secondhand and Bric-a-Brac,
Sustainable Development,
Micro BusinessAbstract: Many past studies have investigated factors influencing the use of technology on brand new products or service. However, there have not been many studies on the use of digital technology on secondhand and bric-a-brac markets. Secondhand and bric-a-brac market plays important roles in sustainable economic development as this type of markets are mostly concerned with smallest unit of business operators.
The objective of this research is to investigate factors influencing the use of digital technology by secondhand and bric-a-brac sellers and buyers at six major secondhand and bric-a-brac flea markets in Bangkok and surrounding provinces. A mixed methods research was conducted through surveys and in-depth interviews. The sample size of 413 for sellers and 425 for buyers was utilized for questionnaire surveys while twenty in-depth interviews were conducted for both sides. The Multiple Regression Analysis was utilized to uncover factors influencing the use of digital technology whereas Factor analysis was utilized to uncover unobserved relationship among factors.
The research selected TOE in integration with DOI and TAM as a theoretical basis for adopting seller conceptual framework while TAM in integration with Perceived Risk was utilized for buyer based on literature reviews.
The empirical evidence demonstrates that Pressure from competition, Innovativeness of business owner/manager and Ability of technology of business owner/manager were found to have significant positive relationship with adoption of digital technology by sellers. Competitive price and Ability to search for products easily were found to have significant positive relationship with adoption of digital technology while Delivery risk and Refund/return policy risk were found to have significant negative relationship with adoption of digital technology by buyers.
Factor analysis reveals unobserved correlations between factors for both sellers and buyers. The analysis was able to construct five new components for sellers and three new components for buyers.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27924 SIU Thesis. Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces [printed text] / Patinya Boonpadung, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 161 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-03
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Small business -- Management -- Case studies
[LCSH]Sustainable developmentKeywords: Use of Digital Technology,
Secondhand and Bric-a-Brac,
Sustainable Development,
Micro BusinessAbstract: Many past studies have investigated factors influencing the use of technology on brand new products or service. However, there have not been many studies on the use of digital technology on secondhand and bric-a-brac markets. Secondhand and bric-a-brac market plays important roles in sustainable economic development as this type of markets are mostly concerned with smallest unit of business operators.
The objective of this research is to investigate factors influencing the use of digital technology by secondhand and bric-a-brac sellers and buyers at six major secondhand and bric-a-brac flea markets in Bangkok and surrounding provinces. A mixed methods research was conducted through surveys and in-depth interviews. The sample size of 413 for sellers and 425 for buyers was utilized for questionnaire surveys while twenty in-depth interviews were conducted for both sides. The Multiple Regression Analysis was utilized to uncover factors influencing the use of digital technology whereas Factor analysis was utilized to uncover unobserved relationship among factors.
The research selected TOE in integration with DOI and TAM as a theoretical basis for adopting seller conceptual framework while TAM in integration with Perceived Risk was utilized for buyer based on literature reviews.
The empirical evidence demonstrates that Pressure from competition, Innovativeness of business owner/manager and Ability of technology of business owner/manager were found to have significant positive relationship with adoption of digital technology by sellers. Competitive price and Ability to search for products easily were found to have significant positive relationship with adoption of digital technology while Delivery risk and Refund/return policy risk were found to have significant negative relationship with adoption of digital technology by buyers.
Factor analysis reveals unobserved correlations between factors for both sellers and buyers. The analysis was able to construct five new components for sellers and three new components for buyers.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27924 Hold
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Barcode Call number Media type Location Section Status 32002000607995 SIU THE: SOM-PhD-MS-2019-03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000599595 SIU THE: SOM-PhD-MS-2019-03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Identification for new MP3 player's accessory and market demand Material Type: printed text Authors: Piya Kumsatit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: vii, 67 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member). Languages : English (eng) Descriptors: [LCSH]Computer storage devices
[LCSH]Consumer behavior
[LCSH]Consumption (Economics)
[LCSH]Demand (Economic theory)
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]MP3
[LCSH]MP3 players
[LCSH]Music -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11741 SIU Thesis. Identification for new MP3 player's accessory and market demand [printed text] / Piya Kumsatit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - vii, 67 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member).
Languages : English (eng)
Descriptors: [LCSH]Computer storage devices
[LCSH]Consumer behavior
[LCSH]Consumption (Economics)
[LCSH]Demand (Economic theory)
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]MP3
[LCSH]MP3 players
[LCSH]Music -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11741 Hold
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Barcode Call number Media type Location Section Status 32002000197713 SIU PS SOM-MBA 2005-11 c.1 SIU Project Study Graduate Library Thesis Corner Available 32002000197721 SIU PS SOM-MBA 2005-11 c.2 SIU Project Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Influences on purchase of men's grooming cosmetic and skin care product Material Type: printed text Authors: Piyawat Techapatimanond, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 152, [28] p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Prof. Dr.Brain John Corbitt (Chairperson), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Pacapol Anurit (Member/Advisor). Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer satisfaction
[LCSH]Cosmetic delivery systems
[LCSH]Cosmetics
[LCSH]Dandies
[LCSH]Grooming for men
[LCSH]Marketing
[LCSH]Men -- Social life and customs
[LCSH]PurchasingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11742 SIU Thesis. Influences on purchase of men's grooming cosmetic and skin care product [printed text] / Piyawat Techapatimanond, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - 152, [28] p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Prof. Dr.Brain John Corbitt (Chairperson), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Pacapol Anurit (Member/Advisor).
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer satisfaction
[LCSH]Cosmetic delivery systems
[LCSH]Cosmetics
[LCSH]Dandies
[LCSH]Grooming for men
[LCSH]Marketing
[LCSH]Men -- Social life and customs
[LCSH]PurchasingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11742 Hold
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Barcode Call number Media type Location Section Status 32002000197747 SIU PS SOM-MBA 2005-12 SIU Project Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products Material Type: printed text Authors: Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 69 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products [printed text] / Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 69 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 Hold
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Barcode Call number Media type Location Section Status 32002000596856 SIU THE: SOM-PhD-MS-2014-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000596864 SIU THE: SOM-PhD-MS-2014-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video Material Type: printed text Authors: Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xv, 233 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 SIU Thesis. Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video [printed text] / Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xv, 233 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 Hold
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Barcode Call number Media type Location Section Status 32002000607527 SIU THE: SOM-PhD-M-2022-90 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607525 SIU THE: SOM-PhD-M-2022-90 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok Material Type: printed text Authors: Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: x, 141 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Dress accessories -- Social aspects
[LCSH]Handbag industry -- Social aspects
[LCSH]Handbags -- Social aspects
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12868 SIU Thesis. A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok [printed text] / Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - x, 141 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Dress accessories -- Social aspects
[LCSH]Handbag industry -- Social aspects
[LCSH]Handbags -- Social aspects
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12868 Hold
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Barcode Call number Media type Location Section Status 32002000223659 SIU PS SOM-MBA 2006-12 SIU Project Study Graduate Library Thesis Corner Available 32002000590024 SIU PS SOM-MBA 2006-12 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000223931 SIU PS SOM-MBA 2006-12 c.1 SIU CD Master Main Library Library Counter Available 32002000223949 SIU PS SOM-MBA 2006-12 c.1 SIU CD Master Main Library Library Counter Available
