From this page you can:
Home |
Publisher details
Publisher
located at
Available items(s) from this publisher
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Developing on the Cultivation Approach and Evaluation System of Innovative Talents in Non-Governmental University: A Case Study of Shanghai Lida College in China / Shanghai Mu / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Developing on the Cultivation Approach and Evaluation System of Innovative Talents in Non-Governmental University: A Case Study of Shanghai Lida College in China Material Type: printed text Authors: Shanghai Mu, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: XII, 180 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-55
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Innovative
[LCSH]Training
[LCSH]University -- China -- Shanghai Lina CollegeKeywords: Private Universities, Innovative Talents, Investigation and Analysis, Training Methods Abstract: The research on the ways to cultivate innovative talents in private universities is mainly based on the literature review and the research dynamics at home and abroad, the analysis and interpretation of the meaning and quality of "innovative talents", and the research and comparison of the cultivation characteristics of innovative talents at home and abroad. And summarize their successful experience in the cultivation of high-quality talents, and then take Shanghai Lida College as an example to investigate the undergraduate students in the school by questionnaire sampling, obtain relevant research data on innovative talent training, and use SPSS20. 0 Perform statistical analysis on the data. Through the statistical analysis of the survey data, this study believes that the problems of private colleges and universities in the cultivation of innovative talents mainly include the lack of in-depth innovation ideas and goals, the slow reform of training content and methods, and the need to improve the training environment for talents. The experience gained in the cultivation of innovative talents in universities at home and abroad focuses on the innovation of private universities from the aspects of talent training concepts and goals, school curriculum setting system and teaching model, school development characteristics, teacher team building, talent training environment and talent evaluation system. Thinking and suggestions for talent training. In addition, this research is based on the characteristics of private colleges and universities, which are improved with the development of the socialist market economy, meet market demands, and cultivate various types of innovative technical talents in a timely manne, establish an evaluation system for innovative talents. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28430 SIU Thesis. Developing on the Cultivation Approach and Evaluation System of Innovative Talents in Non-Governmental University: A Case Study of Shanghai Lida College in China [printed text] / Shanghai Mu, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - XII, 180 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-55
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Innovative
[LCSH]Training
[LCSH]University -- China -- Shanghai Lina CollegeKeywords: Private Universities, Innovative Talents, Investigation and Analysis, Training Methods Abstract: The research on the ways to cultivate innovative talents in private universities is mainly based on the literature review and the research dynamics at home and abroad, the analysis and interpretation of the meaning and quality of "innovative talents", and the research and comparison of the cultivation characteristics of innovative talents at home and abroad. And summarize their successful experience in the cultivation of high-quality talents, and then take Shanghai Lida College as an example to investigate the undergraduate students in the school by questionnaire sampling, obtain relevant research data on innovative talent training, and use SPSS20. 0 Perform statistical analysis on the data. Through the statistical analysis of the survey data, this study believes that the problems of private colleges and universities in the cultivation of innovative talents mainly include the lack of in-depth innovation ideas and goals, the slow reform of training content and methods, and the need to improve the training environment for talents. The experience gained in the cultivation of innovative talents in universities at home and abroad focuses on the innovation of private universities from the aspects of talent training concepts and goals, school curriculum setting system and teaching model, school development characteristics, teacher team building, talent training environment and talent evaluation system. Thinking and suggestions for talent training. In addition, this research is based on the characteristics of private colleges and universities, which are improved with the development of the socialist market economy, meet market demands, and cultivate various types of innovative technical talents in a timely manne, establish an evaluation system for innovative talents. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28430 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607814 SIU THE: SOM-PhD-M-2022-55 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607797 SIU THE: SOM-PhD-M-2022-55 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Factors of Psychological Capital, Organizational Commitment and University Teachers’ Job Performances in Shanxi Province, China / Yueqi Han / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Factors of Psychological Capital, Organizational Commitment and University Teachers’ Job Performances in Shanxi Province, China Material Type: printed text Authors: Yueqi Han, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 246 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-59
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Job analysis
[LCSH]Teachers -- China -- ShanxiKeywords: Job Performances, Organizational Commitment, Psychological Capital, University Teachers, Shanxi Province Abstract: The objectives of this study were to study factors of psychological capital influencing the universities and colleges’ teachers job performances in Shanxi Province. The author uses two method research mainly based on quantitative research and qualitative research. Using constructed survey questionnaire to collect quantitative data. This thesis uses some statistic methods such as regression to analyze quantitative data and to test hypothesis. In addition, the author interviews experts of management from these five universities, and listens to experts’ suggestions on improving the job performance of university and colleges’ teachers.
The results of this thesis found that the psychological capital had a significant impact on job performance of universities and colleges’ teachers, and organizational commitment played a mediating role in the impact of psychological capital on job performance. Universities and colleges’ administrators of Shanxi province need to develop teachers’ psychological capital according to the actual situation of colleges and universities and pay attention to the guidance of the organizational commitment of college teachers. Enhance the loyalty of college teachers and make them love the cause of universities and colleges. The enthusiasm and initiative of universities and colleges’ teachers can be mobilized to the maximum extent, and then continuously and effectively improve the organizational performance and core competitive advantages of universities.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28433 SIU Thesis. Factors of Psychological Capital, Organizational Commitment and University Teachers’ Job Performances in Shanxi Province, China [printed text] / Yueqi Han, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 246 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-59
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Job analysis
[LCSH]Teachers -- China -- ShanxiKeywords: Job Performances, Organizational Commitment, Psychological Capital, University Teachers, Shanxi Province Abstract: The objectives of this study were to study factors of psychological capital influencing the universities and colleges’ teachers job performances in Shanxi Province. The author uses two method research mainly based on quantitative research and qualitative research. Using constructed survey questionnaire to collect quantitative data. This thesis uses some statistic methods such as regression to analyze quantitative data and to test hypothesis. In addition, the author interviews experts of management from these five universities, and listens to experts’ suggestions on improving the job performance of university and colleges’ teachers.
The results of this thesis found that the psychological capital had a significant impact on job performance of universities and colleges’ teachers, and organizational commitment played a mediating role in the impact of psychological capital on job performance. Universities and colleges’ administrators of Shanxi province need to develop teachers’ psychological capital according to the actual situation of colleges and universities and pay attention to the guidance of the organizational commitment of college teachers. Enhance the loyalty of college teachers and make them love the cause of universities and colleges. The enthusiasm and initiative of universities and colleges’ teachers can be mobilized to the maximum extent, and then continuously and effectively improve the organizational performance and core competitive advantages of universities.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28433 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607789 SIU THE: SOM-PhD-M-2022-59 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607792 SIU THE: SOM-PhD-M-2022-59 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China / Doudou Yang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China Material Type: printed text Authors: Doudou Yang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xiv, 250 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-62
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Postgraduates
[LCSH]self-efficacy
[LCSH]SportsKeywords: Entrepreneurship Environment, Entrepreneurship Self-efficacy, Entrepreneurship Intention, Sports Postgraduates Abstract: To study the influence of entrepreneurship environment on entrepreneurship intention of sports postgraduates; to study the influence of entrepreneurship environment on entrepreneurship self-efficacy;to study the influence of entrepreneurship self-efficacy on entrepreneurship intention of sports postgraduates;to study the mediating effect of entrepreneurship self-efficacy between entrepreneurship environment and entrepreneurship intention of sports postgraduates.
The doctoral dissertation used the combined methods of quantitative research and qualitative research to do the research. In quantitative research, based on the GEM, self-efficacy theory and entrepreneurship event model, the author built the research model and used hierarchical regression analysis to verify all of the hypothesis.In the qualitative research, surrounded the research questions, the author used the semi-structured interview to interview the management experts of universities in Guangdong Province.
The research conclusions including: (1) Entrepreneurship environment had positively significant impact on entrepreneurship intention of sports postgraduates. (2) Entrepreneurship environment had positively significant impact on entrepreneurship self-efficacy (3)Entrepreneurship self-efficacy had positively impact on entrepreneurship intention of sports postgraduates. (4) Entrepreneurship self-efficacy had mediating effect between entrepreneurship environment and entrepreneurship intention of sports postgraduates.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28436 SIU Thesis. Effectiveness of Entrepreneurship Environment on Intention of Sports Postgraduates in Guangdong Province, China [printed text] / Doudou Yang, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiv, 250 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-62
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Postgraduates
[LCSH]self-efficacy
[LCSH]SportsKeywords: Entrepreneurship Environment, Entrepreneurship Self-efficacy, Entrepreneurship Intention, Sports Postgraduates Abstract: To study the influence of entrepreneurship environment on entrepreneurship intention of sports postgraduates; to study the influence of entrepreneurship environment on entrepreneurship self-efficacy;to study the influence of entrepreneurship self-efficacy on entrepreneurship intention of sports postgraduates;to study the mediating effect of entrepreneurship self-efficacy between entrepreneurship environment and entrepreneurship intention of sports postgraduates.
The doctoral dissertation used the combined methods of quantitative research and qualitative research to do the research. In quantitative research, based on the GEM, self-efficacy theory and entrepreneurship event model, the author built the research model and used hierarchical regression analysis to verify all of the hypothesis.In the qualitative research, surrounded the research questions, the author used the semi-structured interview to interview the management experts of universities in Guangdong Province.
The research conclusions including: (1) Entrepreneurship environment had positively significant impact on entrepreneurship intention of sports postgraduates. (2) Entrepreneurship environment had positively significant impact on entrepreneurship self-efficacy (3)Entrepreneurship self-efficacy had positively impact on entrepreneurship intention of sports postgraduates. (4) Entrepreneurship self-efficacy had mediating effect between entrepreneurship environment and entrepreneurship intention of sports postgraduates.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28436 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607800 SIU THE: SOM-PhD-M-2022-62 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607779 SIU THE: SOM-PhD-M-2022-62 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Efficiency of Local Government Public Expenditure in Support of China's New-Type Urbanization Plan: An Empirical Analysis of Jiangxi Province, China / Xuefen Yang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Efficiency of Local Government Public Expenditure in Support of China's New-Type Urbanization Plan: An Empirical Analysis of Jiangxi Province, China Material Type: printed text Authors: Xuefen Yang, Author ; Wasin Phromphitakkul, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: x, 184 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-61
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]New-type urbanization -- China
[LCSH]Public expenditure -- China -- Jiangxi -- GovernmentKeywords: China's New-type Urbanization, Efficiency, Public Expenditure, Local Government Abstract: This research is a quantitative research using secondary penal data collected from Jiangxi statistical yearbooks and websites, in which input and output data of NUP process in eleven regions of Jiangxi province can be adapted to measure the efficiency of public expenditure. The research employs Data Envelopment Analysis to measure the relative efficiency including technical efficiency, pure technical efficiency, scale efficiency and Malmquist index of eleven regions(local governments) of Jiangxi province from 2014 to 2019.
Analysis of this research shows that public expenditure efficiency of different regions in Jiangxi Province is different, therefore, those inefficiency regions need to place more emphasis on the efficiency of public expenditure, and gradually establish an efficiency-based mechanism, in order to make limited financial resources play a greater role in the process of NUP.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28438 SIU Thesis. Efficiency of Local Government Public Expenditure in Support of China's New-Type Urbanization Plan: An Empirical Analysis of Jiangxi Province, China [printed text] / Xuefen Yang, Author ; Wasin Phromphitakkul, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - x, 184 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-61
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]New-type urbanization -- China
[LCSH]Public expenditure -- China -- Jiangxi -- GovernmentKeywords: China's New-type Urbanization, Efficiency, Public Expenditure, Local Government Abstract: This research is a quantitative research using secondary penal data collected from Jiangxi statistical yearbooks and websites, in which input and output data of NUP process in eleven regions of Jiangxi province can be adapted to measure the efficiency of public expenditure. The research employs Data Envelopment Analysis to measure the relative efficiency including technical efficiency, pure technical efficiency, scale efficiency and Malmquist index of eleven regions(local governments) of Jiangxi province from 2014 to 2019.
Analysis of this research shows that public expenditure efficiency of different regions in Jiangxi Province is different, therefore, those inefficiency regions need to place more emphasis on the efficiency of public expenditure, and gradually establish an efficiency-based mechanism, in order to make limited financial resources play a greater role in the process of NUP.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28438 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607793 SIU THE: SOM-PhD-M-2022-61 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607782 SIU THE: SOM-PhD-M-2022-61 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Influence of Mental Health on Professional Competency of Female University Faculty in China: The Mediating Effect of Social Support / Ruixing Peng / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : The Influence of Mental Health on Professional Competency of Female University Faculty in China: The Mediating Effect of Social Support Material Type: printed text Authors: Ruixing Peng, Author ; Manoch Prompanyo, Associated Name ; Sarana Photchanachan, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 181 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-65
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Competency -- Female
[LCSH]Mental health
[LCSH]Social SupportKeywords: University Faculty, Mental Health, Professional Competency, Social Support, Female Career Development Abstract: The development of higher education needs not only sufficient funds and necessary modern facilities, but also the most important university faculty and staff. Female university faculty are a special kind of faculty. They are a group with higher cultural level among women and play an important role in modernization and social progress. In the actual work process, female faculty are the main force of university faculty, and their performance and ability are not inferior to male faculty. However, in all countries in the world, women are still vulnerable groups in society. They are more or less discriminated in education, work and family. They are very different from male faculty in job promotion, social status and salary. The difficulties and obstacles encountered in career development affect the mental health level and life happiness of female university faculty. At the same time, these negative factors affect the professional competency and work achievement of female faculty, and will eventually affect the overall development of higher education in the world.
In this paper, the female faculty of five universities in Shanxi Province of China were given questionnaires, the data were statistically analyzed by SPSS and AMOS, and the descriptive statistical analysis, difference analysis, correlation analysis, regression analysis, structural equation model and so on were completed. Study the correlation between mental health and social support, social support and professional competency, and explore the mediating effect of social support between mental health and professional competency of female university faculty. It is hoped that the conclusion can provide inspiration and guidance for the female career dilemma, the construction and management of university faculty, the improvement and training of university faculty, and the development of faculty' mental health, and provide theoretical basis for the development of female faculty' mental health and the improvement of their professional competency.Curricular : BBA/BNS/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28441 SIU Thesis. The Influence of Mental Health on Professional Competency of Female University Faculty in China: The Mediating Effect of Social Support [printed text] / Ruixing Peng, Author ; Manoch Prompanyo, Associated Name ; Sarana Photchanachan, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 181 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-65
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Competency -- Female
[LCSH]Mental health
[LCSH]Social SupportKeywords: University Faculty, Mental Health, Professional Competency, Social Support, Female Career Development Abstract: The development of higher education needs not only sufficient funds and necessary modern facilities, but also the most important university faculty and staff. Female university faculty are a special kind of faculty. They are a group with higher cultural level among women and play an important role in modernization and social progress. In the actual work process, female faculty are the main force of university faculty, and their performance and ability are not inferior to male faculty. However, in all countries in the world, women are still vulnerable groups in society. They are more or less discriminated in education, work and family. They are very different from male faculty in job promotion, social status and salary. The difficulties and obstacles encountered in career development affect the mental health level and life happiness of female university faculty. At the same time, these negative factors affect the professional competency and work achievement of female faculty, and will eventually affect the overall development of higher education in the world.
In this paper, the female faculty of five universities in Shanxi Province of China were given questionnaires, the data were statistically analyzed by SPSS and AMOS, and the descriptive statistical analysis, difference analysis, correlation analysis, regression analysis, structural equation model and so on were completed. Study the correlation between mental health and social support, social support and professional competency, and explore the mediating effect of social support between mental health and professional competency of female university faculty. It is hoped that the conclusion can provide inspiration and guidance for the female career dilemma, the construction and management of university faculty, the improvement and training of university faculty, and the development of faculty' mental health, and provide theoretical basis for the development of female faculty' mental health and the improvement of their professional competency.Curricular : BBA/BNS/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28441 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607775 SIU THE: SOM-PhD-M-2022-65 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607780 SIU THE: SOM-PhD-M-2022-65 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China / Feifei Li / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China Material Type: printed text Authors: Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 161 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]PaintingKeywords: Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting Abstract: With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 SIU Thesis. Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China [printed text] / Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 161 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]PaintingKeywords: Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting Abstract: With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607784 SIU THE: SOM-PhD-M-2022-66 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607770 SIU THE: SOM-PhD-M-2022-66 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Influencer of Organizational Support and Capability on Teacher: A Case Study of Heilongjiang Province, China / Hepeng Li / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : The Influencer of Organizational Support and Capability on Teacher: A Case Study of Heilongjiang Province, China Material Type: printed text Authors: Hepeng Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 194 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-67
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Organization
[LCSH]Teacher -- China -- Heilongjiang -- Vocational CollegesKeywords: Higher vocational teachers,
Work performance,
Competence,
Organizational supportAbstract: The purpose of this paper is to explore the relationship between Higher Vocational College Teachers' competency, organizational support and job performance, build relevant theoretical dimensions, and build relevant scales. The purpose is to help the managers of similar Chinese higher vocational colleges provide effective reference in the management of higher vocational teachers. The researchers established three related variable dimensions and seven items through interviews and questionnaire collection, and analyzed the questionnaire samples on the relevant Chinese software. The results show that there is a positive correlation between Chinese Higher Vocational Teachers' competency, organizational support and job performance. Conclusion higher vocational colleges should pay attention to teachers' competence and organizational support. This paper also combs the competency research, the current situation of China's Higher Vocational Colleges and the current situation of China's Higher Vocational Teachers' competency research, which can be used as a reference for relevant research and higher vocational college management. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28444 SIU Thesis. The Influencer of Organizational Support and Capability on Teacher: A Case Study of Heilongjiang Province, China [printed text] / Hepeng Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 194 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-67
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Organization
[LCSH]Teacher -- China -- Heilongjiang -- Vocational CollegesKeywords: Higher vocational teachers,
Work performance,
Competence,
Organizational supportAbstract: The purpose of this paper is to explore the relationship between Higher Vocational College Teachers' competency, organizational support and job performance, build relevant theoretical dimensions, and build relevant scales. The purpose is to help the managers of similar Chinese higher vocational colleges provide effective reference in the management of higher vocational teachers. The researchers established three related variable dimensions and seven items through interviews and questionnaire collection, and analyzed the questionnaire samples on the relevant Chinese software. The results show that there is a positive correlation between Chinese Higher Vocational Teachers' competency, organizational support and job performance. Conclusion higher vocational colleges should pay attention to teachers' competence and organizational support. This paper also combs the competency research, the current situation of China's Higher Vocational Colleges and the current situation of China's Higher Vocational Teachers' competency research, which can be used as a reference for relevant research and higher vocational college management. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28444 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607777 SIU THE: SOM-PhD-M-2022-67 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607783 SIU THE: SOM-PhD-M-2022-67 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Music Technology Discipline Construction in Guangdong, China / Qiang Chen / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Music Technology Discipline Construction in Guangdong, China Material Type: printed text Authors: Qiang Chen, Author ; Manoch Prompanyo, Associated Name ; Eksiri Niyomsilp, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: ix, 174 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-69
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Music and technology
[LCSH]PerspectiveKeywords: Music Technology,
Discipline construction,
In-Depth Interview,
Guangdong Universities,
In depth interview SWOT analysisAbstract: This paper will investigate and study the representative universities in Guangdong from the perspective of discipline construction, so as to get the current situation and basic picture of music science and technology discipline in Guangdong. Discipline construction, as far as its definition is concerned, is to invest certain human, material and financial resources into certain knowledge research fields to carry out scientific planning and specific construction of relevant discipline points and discipline systems centered on academic activities. Its specific contents involve three aspects: one is the construction of academic team; the second is scientific research and personnel training activities; the third is the environment and conditions of discipline activities. Therefore, this paper will focus on the professional construction, curriculum construction, hardware construction and teaching staff construction of music science and technology discipline in Guangdong universities. Through the statistics of survey data of relevant universities and in-depth interviews with leaders of relevant disciplines, this paper will use the methods of literature research, questionnaire survey, in-depth interview, comparative analysis, case analysis SWOT analysis and other research methods, get the overall appearance of the discipline construction of music science and technology in Colleges and universities in Guangdong, and put forward suggestions from the perspective of sustainable development. It is expected to provide industry practitioners and relevant decision-makers with panoramic investigation reports on discipline development, provide theoretical support and strategic suggestions for discipline development, and make due contributions to the development of the discipline in Guangdong and even the whole of China. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28446 SIU Thesis. Music Technology Discipline Construction in Guangdong, China [printed text] / Qiang Chen, Author ; Manoch Prompanyo, Associated Name ; Eksiri Niyomsilp, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - ix, 174 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-69
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Music and technology
[LCSH]PerspectiveKeywords: Music Technology,
Discipline construction,
In-Depth Interview,
Guangdong Universities,
In depth interview SWOT analysisAbstract: This paper will investigate and study the representative universities in Guangdong from the perspective of discipline construction, so as to get the current situation and basic picture of music science and technology discipline in Guangdong. Discipline construction, as far as its definition is concerned, is to invest certain human, material and financial resources into certain knowledge research fields to carry out scientific planning and specific construction of relevant discipline points and discipline systems centered on academic activities. Its specific contents involve three aspects: one is the construction of academic team; the second is scientific research and personnel training activities; the third is the environment and conditions of discipline activities. Therefore, this paper will focus on the professional construction, curriculum construction, hardware construction and teaching staff construction of music science and technology discipline in Guangdong universities. Through the statistics of survey data of relevant universities and in-depth interviews with leaders of relevant disciplines, this paper will use the methods of literature research, questionnaire survey, in-depth interview, comparative analysis, case analysis SWOT analysis and other research methods, get the overall appearance of the discipline construction of music science and technology in Colleges and universities in Guangdong, and put forward suggestions from the perspective of sustainable development. It is expected to provide industry practitioners and relevant decision-makers with panoramic investigation reports on discipline development, provide theoretical support and strategic suggestions for discipline development, and make due contributions to the development of the discipline in Guangdong and even the whole of China. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28446 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607787 SIU THE: SOM-PhD-M-2022-69 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607774 SIU THE: SOM-PhD-M-2022-69 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The impact of undergraduates' Entrepreneurial Motivation on Entrepreneurial Behavior in Jiangxi Province, China / Yun Zhao / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : The impact of undergraduates' Entrepreneurial Motivation on Entrepreneurial Behavior in Jiangxi Province, China Material Type: printed text Authors: Yun Zhao, Author ; Manoch Prompanyo, Associated Name ; Wasin Phromphitakkul, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 257 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-68
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : Thai (tha) Descriptors: [LCSH]Behavior
[LCSH]Entrepreneur -- China -- JiangxiKeywords: Undergraduates,
Entrepreneurial Motivation,
Entrepreneurial Behavior,
Entrepreneurial Environment,
Entrepreneurial Intention,
Entrepreneurial Self-EfficacyAbstract: In China, entrepreneurship has become an important driving force for economic development and a national strategy. Promoting college students' entrepreneurship is an urgent need for the country to implement the innovation driven development strategy and improve economic quality and efficiency. It is an important measure to promote the comprehensive reform of higher education and promote the entrepreneurship and employment of college graduates. Under the background of "mass entrepreneurship and innovation", undergraduates' entrepreneurial activities have significant benefits for the cultivation of emerging industries, the development of regional economy and economic transformation and upgrading. As the starting point of entrepreneurial behavior research, entrepreneurial motivation has become the focus of entrepreneurial research all over the world. Although Chinese scholars have done a lot of research on the influencing factors of entrepreneurial behavior, there are still some problems. For example, the influence mechanism of entrepreneurial motivation on entrepreneurial behavior needs to be further discussed, and the role mechanism of entrepreneurial self-efficacy and entrepreneurial intention in the formation of entrepreneurial behavior needs to be further studied.
Based on the theory of planned behavior and social cognition, using the method of combining theoretical analysis and empirical research, 651 valid questionnaires from 6 universities in Jiangxi Province were collected in order to study the influence mechanism of entrepreneurial motivation on entrepreneurial behavior and discuss the intermediary role of entrepreneurial environment with the application of structural equation and regression analysis.
The main research contents and conclusions are as follows:
Firstly, this paper empirically tested the direct action path of entrepreneurial motivation on undergraduates' entrepreneurial behavior. The study found that entrepreneurial motivation had a significant positive impact on undergraduates' entrepreneurial behavior, and entrepreneurial motivation could significantly promote the occurrence of undergraduates' entrepreneurial behavior.
Secondly, this study introduced entrepreneurial self-efficacy and entrepreneurial intention as mediators, constructed the relationship model between entrepreneurial motivation and entrepreneurial behavior, and used bootstrap method to test the mediating effect. The results showed that entrepreneurial motivation had a significant positive impact on entrepreneurial self-efficacy and entrepreneurial intention; Entrepreneurial self-efficacy and entrepreneurial intention had significant mediating effect, and produced chain mediating effect.
Thirdly, this research constructed the regulatory effect of entrepreneurial environment, verified the regulatory effect of entrepreneurial environment, and further discussed the mechanism and impact of regulatory effect.
Fourth, it examined the background factors affecting Chinese undergraduates' entrepreneurship. The differences of background factors affecting undergraduates' entrepreneurial behavior in China were obtained. And this study found that there were no significant differences in gender, grade, major and location of family, but students from families with entrepreneurial experience were significantly affected by their parents' professional background.Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28449 SIU Thesis. The impact of undergraduates' Entrepreneurial Motivation on Entrepreneurial Behavior in Jiangxi Province, China [printed text] / Yun Zhao, Author ; Manoch Prompanyo, Associated Name ; Wasin Phromphitakkul, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 257 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-68
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : Thai (tha)
Descriptors: [LCSH]Behavior
[LCSH]Entrepreneur -- China -- JiangxiKeywords: Undergraduates,
Entrepreneurial Motivation,
Entrepreneurial Behavior,
Entrepreneurial Environment,
Entrepreneurial Intention,
Entrepreneurial Self-EfficacyAbstract: In China, entrepreneurship has become an important driving force for economic development and a national strategy. Promoting college students' entrepreneurship is an urgent need for the country to implement the innovation driven development strategy and improve economic quality and efficiency. It is an important measure to promote the comprehensive reform of higher education and promote the entrepreneurship and employment of college graduates. Under the background of "mass entrepreneurship and innovation", undergraduates' entrepreneurial activities have significant benefits for the cultivation of emerging industries, the development of regional economy and economic transformation and upgrading. As the starting point of entrepreneurial behavior research, entrepreneurial motivation has become the focus of entrepreneurial research all over the world. Although Chinese scholars have done a lot of research on the influencing factors of entrepreneurial behavior, there are still some problems. For example, the influence mechanism of entrepreneurial motivation on entrepreneurial behavior needs to be further discussed, and the role mechanism of entrepreneurial self-efficacy and entrepreneurial intention in the formation of entrepreneurial behavior needs to be further studied.
Based on the theory of planned behavior and social cognition, using the method of combining theoretical analysis and empirical research, 651 valid questionnaires from 6 universities in Jiangxi Province were collected in order to study the influence mechanism of entrepreneurial motivation on entrepreneurial behavior and discuss the intermediary role of entrepreneurial environment with the application of structural equation and regression analysis.
The main research contents and conclusions are as follows:
Firstly, this paper empirically tested the direct action path of entrepreneurial motivation on undergraduates' entrepreneurial behavior. The study found that entrepreneurial motivation had a significant positive impact on undergraduates' entrepreneurial behavior, and entrepreneurial motivation could significantly promote the occurrence of undergraduates' entrepreneurial behavior.
Secondly, this study introduced entrepreneurial self-efficacy and entrepreneurial intention as mediators, constructed the relationship model between entrepreneurial motivation and entrepreneurial behavior, and used bootstrap method to test the mediating effect. The results showed that entrepreneurial motivation had a significant positive impact on entrepreneurial self-efficacy and entrepreneurial intention; Entrepreneurial self-efficacy and entrepreneurial intention had significant mediating effect, and produced chain mediating effect.
Thirdly, this research constructed the regulatory effect of entrepreneurial environment, verified the regulatory effect of entrepreneurial environment, and further discussed the mechanism and impact of regulatory effect.
Fourth, it examined the background factors affecting Chinese undergraduates' entrepreneurship. The differences of background factors affecting undergraduates' entrepreneurial behavior in China were obtained. And this study found that there were no significant differences in gender, grade, major and location of family, but students from families with entrepreneurial experience were significantly affected by their parents' professional background.Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28449 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607810 SIU THE: SOM-PhD-M-2022-68 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607799 SIU THE: SOM-PhD-M-2022-68 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Impact of Humble Leadership on Employee Engagement in the Construction Industry of Liaoning Province, China / Lin Tan / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : The Impact of Humble Leadership on Employee Engagement in the Construction Industry of Liaoning Province, China Material Type: printed text Authors: Lin Tan, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: x, 176 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-63
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Construction industry -- China -- Liaoning
[LCSH]Employee engagement
[LCSH]Humble LeadershipKeywords: Psychological Empowerment,
Construction Industry,
Humble Leadership,
Employees EngagemenAbstract: Under the background of information globalization, the living environment of enterprises is becoming more and more complex and changeable. In order to stand out in the fierce competition, organizations cannot do without the hard work and active input of employees. On the basis of social cognitive theory, this paper introduces psychological empowerment perception as a potential intervening and moderating variable to construct a theoretical model, and explores the mechanism of humble leadership on employee engagement in Liaoning construction industry under the background of Chinese organizational culture, so as to provide theoretical and practical support for a more comprehensive explanation of the influence of humble leadership on employee job outcome variables. Humble leadership has a significant positive impact on employee engagement in Liaoning construction industry, and psychological empowerment plays a partial mediating role in the relationship between humble leadership and employee engagement. The leadership style and behavior should be effectively matched with employees' work behavior, so as to further develop the effectiveness of leadership and keep employees in a highly engaged state at work. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28450 SIU Thesis. The Impact of Humble Leadership on Employee Engagement in the Construction Industry of Liaoning Province, China [printed text] / Lin Tan, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - x, 176 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-63
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Construction industry -- China -- Liaoning
[LCSH]Employee engagement
[LCSH]Humble LeadershipKeywords: Psychological Empowerment,
Construction Industry,
Humble Leadership,
Employees EngagemenAbstract: Under the background of information globalization, the living environment of enterprises is becoming more and more complex and changeable. In order to stand out in the fierce competition, organizations cannot do without the hard work and active input of employees. On the basis of social cognitive theory, this paper introduces psychological empowerment perception as a potential intervening and moderating variable to construct a theoretical model, and explores the mechanism of humble leadership on employee engagement in Liaoning construction industry under the background of Chinese organizational culture, so as to provide theoretical and practical support for a more comprehensive explanation of the influence of humble leadership on employee job outcome variables. Humble leadership has a significant positive impact on employee engagement in Liaoning construction industry, and psychological empowerment plays a partial mediating role in the relationship between humble leadership and employee engagement. The leadership style and behavior should be effectively matched with employees' work behavior, so as to further develop the effectiveness of leadership and keep employees in a highly engaged state at work. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28450 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607806 SIU THE: SOM-PhD-M-2022-63 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607795 SIU THE: SOM-PhD-M-2022-63 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Influence of University Students' Psychological Counseling Trust and Personality Traits on Counseling Effect -- A Case Study of Shanxi Province / Yongbo Li / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : The Influence of University Students' Psychological Counseling Trust and Personality Traits on Counseling Effect -- A Case Study of Shanxi Province Material Type: printed text Authors: Yongbo Li, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: x, 141 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-64
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Mental health -- China -- Shanxi -- College students
[LCSH]Research -- Psychological aspectsKeywords: The psychological Consultation,
Psychological Counseling Effect,
TrustAbstract: Psychological counseling plays an important role in college students' mental health education, but there is little research on the impact of psychological counseling on College Students' mental health. There are fewer studies on the role of College Students' trust in psychological counseling. The author found that there are still some gaps in the research on the trust and effect of College Students' psychological counseling. Hill's process effect model holds that psychological counseling is a process of mutual circulation and interaction formed by the Counselor's intention, the counselor's response, visitor's response, and visitor's behavior. This process causes visitors to change and finally achieve the counseling effect. In this model, the response and behavior of visitors are determined by a person's personality traits. However, there are few studies on the relationship between personality traits and psychological counseling effects in China. Therefore, the author attempts to study this field, explore the important role of trust in psychological counseling, and provide a theoretical and practical basis for strengthening the management and effect of psychological counseling. This study attempts to study the relationship between psychological counseling trust and counseling effect through personality traits. Using the convenient sampling method, from August 2020 to December 2020, five colleges and universities in Shanxi Consulting Center randomly accepted college students' counseling. The questionnaire survey used college students' psychological counseling Trust Scale (TCS), Eysenck Personality Questionnaire short-form scale Chinese Version (epq-rsc). The consultants were evaluated by the self-evaluation satisfaction scale of consulting effect.
The analysis of this study shows that there is a significant correlation between College Students' trust and personality traits, and between personality traits and the effect of psychological counseling. The ability and reliability of practitioners in trust enter the regression equation, which well explains the effect of psychological counseling; At the same time, a multiple regression analysis was made on the trust degree and counseling effect of psychological counseling mediated by personality traits. The results showed that: the practitioner competence indirectly affects the counseling effect through personality traits, and the proportion of mediating effect in the total effect is 9.07% However, industry standardization and goodwill found that the total effect was not significant in the process of intermediary effect test and Sobel test, so the intermediary effect of personality traits in industry standardization and goodwill in predicting counseling effect was not significant. Therefore, personality traits do play an intermediary role between counseling trust and counseling effect. Consulting trust can directly affect the consulting effect, or it can affect the consulting effect through other intermediary variables.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28451 SIU Thesis. The Influence of University Students' Psychological Counseling Trust and Personality Traits on Counseling Effect -- A Case Study of Shanxi Province [printed text] / Yongbo Li, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - x, 141 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-64
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Mental health -- China -- Shanxi -- College students
[LCSH]Research -- Psychological aspectsKeywords: The psychological Consultation,
Psychological Counseling Effect,
TrustAbstract: Psychological counseling plays an important role in college students' mental health education, but there is little research on the impact of psychological counseling on College Students' mental health. There are fewer studies on the role of College Students' trust in psychological counseling. The author found that there are still some gaps in the research on the trust and effect of College Students' psychological counseling. Hill's process effect model holds that psychological counseling is a process of mutual circulation and interaction formed by the Counselor's intention, the counselor's response, visitor's response, and visitor's behavior. This process causes visitors to change and finally achieve the counseling effect. In this model, the response and behavior of visitors are determined by a person's personality traits. However, there are few studies on the relationship between personality traits and psychological counseling effects in China. Therefore, the author attempts to study this field, explore the important role of trust in psychological counseling, and provide a theoretical and practical basis for strengthening the management and effect of psychological counseling. This study attempts to study the relationship between psychological counseling trust and counseling effect through personality traits. Using the convenient sampling method, from August 2020 to December 2020, five colleges and universities in Shanxi Consulting Center randomly accepted college students' counseling. The questionnaire survey used college students' psychological counseling Trust Scale (TCS), Eysenck Personality Questionnaire short-form scale Chinese Version (epq-rsc). The consultants were evaluated by the self-evaluation satisfaction scale of consulting effect.
The analysis of this study shows that there is a significant correlation between College Students' trust and personality traits, and between personality traits and the effect of psychological counseling. The ability and reliability of practitioners in trust enter the regression equation, which well explains the effect of psychological counseling; At the same time, a multiple regression analysis was made on the trust degree and counseling effect of psychological counseling mediated by personality traits. The results showed that: the practitioner competence indirectly affects the counseling effect through personality traits, and the proportion of mediating effect in the total effect is 9.07% However, industry standardization and goodwill found that the total effect was not significant in the process of intermediary effect test and Sobel test, so the intermediary effect of personality traits in industry standardization and goodwill in predicting counseling effect was not significant. Therefore, personality traits do play an intermediary role between counseling trust and counseling effect. Consulting trust can directly affect the consulting effect, or it can affect the consulting effect through other intermediary variables.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28451 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607748 SIU THE: SOM-PhD-M-2022-64 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607801 SIU THE: SOM-PhD-M-2022-64 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Influence of Person-Environment Fit on Creativity of Knowledge Employees: Taking Work Passion As the Mediating Variable / Ruiqing Liu / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Influence of Person-Environment Fit on Creativity of Knowledge Employees: Taking Work Passion As the Mediating Variable Material Type: printed text Authors: Ruiqing Liu, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xiv, 212 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-77
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Economic development -- China
[LCSH]Employees
[LCSH]InnovationKeywords: Person-Organization Fit; Person-Job Fit; Person-Leadership Fit; Harmonious Work Passion; Obsessive Work Passion; Knowledgeable Employee; Creativity Abstract: The 21st century is the era of knowledge economy, the era of continuous innovation of knowledge, and knowledge has become the guiding force for enterprises to create huge profits. In this context, innovation and entrepreneurship have become an important way to help China's economic restructuring and provide new impetus for China's economic development. Promoting "dual innovation" has become an inevitable choice for China, with its huge economic volume, to promote factor flow and enhance economic efficiency. According to the Global Entrepreneurship Monitor (GEM) report, China's entrepreneurial activity is increasing year by year and has become one of the most active countries in terms of entrepreneurship. The increasing challenges faced by companies and the uncertainties in the market environment are driving companies to explore their potential in order to keep pace with the knowledge economy. If companies want to stay in this challenging environment and maintain a competitive edge, they must constantly stimulate the creativity of their employees, which is fundamental to their innovative performance. Therefore, to stimulate employees' creativity is to find strategies and methods to enhance the innovative behavior of highly knowledgeable employees.
The main objective of this paper is to conduct a theoretical and empirical study on the relationship between person-environment fit (person-organization fit, person-job fit, and person-leadership fit) and employee creativity, and on this basis to explore the mediating role of work passion (harmonious work passion and obsessive work passion) on the above relationship, and finally to make suggestions and recommendations for HRM practice based on the empirical findings.
The article further translates the above research questions into the following: First, the relationship between person-environment fit and employee creativity is investigated. Based on Lewin's "field theory" and Schneider's "attraction-selection-friction" theory, this study illustrates that employee behavior is the result of the interaction between person and environmental characteristics, and explains that in the process of mutual selection between employees and organization environment, people become increasingly homogeneous. Such homogenization will bring increasingly clear organization environment characteristics and certain organization atmosphere, which in turn can affect the attitude and behavior of employees. On this basis, the study explores whether person-environment fit can enhance the creativity of knowledgeable employees, and further explores the impact of "dynamic fit" on employee creativity. Second, the relationship between work passion and employees' creativity is investigated. Based on self-determination theory, the study explores whether harmonious work passion and obsessive work passion have an impact on the creativity of Knowledge employees. Third, it explores the mediating role of harmonious work passion and obsessive work passion in the relationship between person-environment fit and knowledge employees' creativity. The elaboration of this relationship is based on Deci and Ryan's self-determination theory and empirical studies by Greguras (2009), Liu and Chen (2011) . According to Greguras (2009), person-organization fit can According to Greguras (2009), organization fit can bring about the satisfaction of three basic person psychological needs: a sense of autonomy, a sense of competence, and a sense of belonging, and the satisfaction of these three basic psychological needs can lead to the satisfaction of different levels of person motivation, and the satisfaction of motivation can lead to changes in person cognition, emotion, and behavior. Based on this logic, this paper explores the role of work passion in mediating the relationship between each variable of person-environment fit and employee creativity.
The empirical study of the above proposition takes university graduates of different levels in Shanxi Province as the sample because, in the era of knowledge-based economy, which is dominated by technological innovation, knowledge has become the guiding force for enterprises to create huge profits. At the same time, knowledge-based employees, as the carriers of knowledge, are the core of enterprises' competition, and the results they create are crucial to the survival and development of enterprises. Therefore, how to improve the creativity of knowledge-based employees has become the focus of scholars' research. At present, Chinese enterprises are facing various pressures brought by knowledge transformation and economic globalization, and they can only survive in the complex and fierce environment if they continuously innovate their products and services. In the study of innovation, the perspective chosen for this study is "employee creativity". This is because we are in an era of "mass entrepreneurship and innovation", and the key to building an innovative country is to enhance the ability of technological innovation. Innovation is an inevitable requirement for enterprises to maintain their survival and competitive advantage, and almost all organizations regard innovation as the core competitiveness for sustainable development. And employee creativity is the source of organization innovation, regardless of which innovation, all the foundations come from individual creativity. The result of innovation extends from the individual to the team and finally to the organization.
The study used literature analysis method, in-depth interview method and questionnaire survey. Twenty university graduates were interviewed in depth, and 400 valid questionnaires were collected from graduates of each position. This paper uses SPSS and AMOS software to analyze the obtained data empirically through factor analysis, descriptive statistical analysis, Pearson correlation analysis, regression analysis, bootstrap and other methods. The results showed that 15 of the 17 hypotheses proposed in this study were supported, and the main findings included: (1) Person-organization fit (β=0.150, p<0.001), person-job fit (β=0.243, p<0.001), and person-leadership fit (β=0.159, p<0.001) have a direct and significant positive influence on employee creativity; (2) Person-organization fit (β=0.149, p<0.001), person-job fit (β=0.275, p<0.001) and person-leadership fit (β=0.293, p<0.001) had a significant positive influence on harmonious work passion; person-organization fit (β=0.158, p<0.001), person-job fit (β=0.242, p< 0.001) and person-leadership fit (β=0.261, p<0.001) had a significant positive influence on obsessive work passion; (3) The results of the study showed that harmonious work passion (β=0.544, p<0.001), obsessive work passion (β=0.691, p<0.001 ) had a significant positive influence on employee creativity; (4) Harmonious work passion fully mediates between person-job fit, person-leadership fit and employee creativity, and partially mediates between person-organization fit and employee creativity; obsessive work passion is fully mediated between person-job fit, person-leadership fit and employee creativity and partially mediated between person-organization fit and employee creativity.
Exploring the impact of person-environment interactions on employee creativity enables organizations to understand how to create the right work environment and help employees to maximize their creativity, which will not only benefit the development of the organization, but also help employees to better demonstrate their value, thus achieving a win-win situation.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28452 SIU Thesis. Influence of Person-Environment Fit on Creativity of Knowledge Employees: Taking Work Passion As the Mediating Variable [printed text] / Ruiqing Liu, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiv, 212 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-77
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Economic development -- China
[LCSH]Employees
[LCSH]InnovationKeywords: Person-Organization Fit; Person-Job Fit; Person-Leadership Fit; Harmonious Work Passion; Obsessive Work Passion; Knowledgeable Employee; Creativity Abstract: The 21st century is the era of knowledge economy, the era of continuous innovation of knowledge, and knowledge has become the guiding force for enterprises to create huge profits. In this context, innovation and entrepreneurship have become an important way to help China's economic restructuring and provide new impetus for China's economic development. Promoting "dual innovation" has become an inevitable choice for China, with its huge economic volume, to promote factor flow and enhance economic efficiency. According to the Global Entrepreneurship Monitor (GEM) report, China's entrepreneurial activity is increasing year by year and has become one of the most active countries in terms of entrepreneurship. The increasing challenges faced by companies and the uncertainties in the market environment are driving companies to explore their potential in order to keep pace with the knowledge economy. If companies want to stay in this challenging environment and maintain a competitive edge, they must constantly stimulate the creativity of their employees, which is fundamental to their innovative performance. Therefore, to stimulate employees' creativity is to find strategies and methods to enhance the innovative behavior of highly knowledgeable employees.
The main objective of this paper is to conduct a theoretical and empirical study on the relationship between person-environment fit (person-organization fit, person-job fit, and person-leadership fit) and employee creativity, and on this basis to explore the mediating role of work passion (harmonious work passion and obsessive work passion) on the above relationship, and finally to make suggestions and recommendations for HRM practice based on the empirical findings.
The article further translates the above research questions into the following: First, the relationship between person-environment fit and employee creativity is investigated. Based on Lewin's "field theory" and Schneider's "attraction-selection-friction" theory, this study illustrates that employee behavior is the result of the interaction between person and environmental characteristics, and explains that in the process of mutual selection between employees and organization environment, people become increasingly homogeneous. Such homogenization will bring increasingly clear organization environment characteristics and certain organization atmosphere, which in turn can affect the attitude and behavior of employees. On this basis, the study explores whether person-environment fit can enhance the creativity of knowledgeable employees, and further explores the impact of "dynamic fit" on employee creativity. Second, the relationship between work passion and employees' creativity is investigated. Based on self-determination theory, the study explores whether harmonious work passion and obsessive work passion have an impact on the creativity of Knowledge employees. Third, it explores the mediating role of harmonious work passion and obsessive work passion in the relationship between person-environment fit and knowledge employees' creativity. The elaboration of this relationship is based on Deci and Ryan's self-determination theory and empirical studies by Greguras (2009), Liu and Chen (2011) . According to Greguras (2009), person-organization fit can According to Greguras (2009), organization fit can bring about the satisfaction of three basic person psychological needs: a sense of autonomy, a sense of competence, and a sense of belonging, and the satisfaction of these three basic psychological needs can lead to the satisfaction of different levels of person motivation, and the satisfaction of motivation can lead to changes in person cognition, emotion, and behavior. Based on this logic, this paper explores the role of work passion in mediating the relationship between each variable of person-environment fit and employee creativity.
The empirical study of the above proposition takes university graduates of different levels in Shanxi Province as the sample because, in the era of knowledge-based economy, which is dominated by technological innovation, knowledge has become the guiding force for enterprises to create huge profits. At the same time, knowledge-based employees, as the carriers of knowledge, are the core of enterprises' competition, and the results they create are crucial to the survival and development of enterprises. Therefore, how to improve the creativity of knowledge-based employees has become the focus of scholars' research. At present, Chinese enterprises are facing various pressures brought by knowledge transformation and economic globalization, and they can only survive in the complex and fierce environment if they continuously innovate their products and services. In the study of innovation, the perspective chosen for this study is "employee creativity". This is because we are in an era of "mass entrepreneurship and innovation", and the key to building an innovative country is to enhance the ability of technological innovation. Innovation is an inevitable requirement for enterprises to maintain their survival and competitive advantage, and almost all organizations regard innovation as the core competitiveness for sustainable development. And employee creativity is the source of organization innovation, regardless of which innovation, all the foundations come from individual creativity. The result of innovation extends from the individual to the team and finally to the organization.
The study used literature analysis method, in-depth interview method and questionnaire survey. Twenty university graduates were interviewed in depth, and 400 valid questionnaires were collected from graduates of each position. This paper uses SPSS and AMOS software to analyze the obtained data empirically through factor analysis, descriptive statistical analysis, Pearson correlation analysis, regression analysis, bootstrap and other methods. The results showed that 15 of the 17 hypotheses proposed in this study were supported, and the main findings included: (1) Person-organization fit (β=0.150, p<0.001), person-job fit (β=0.243, p<0.001), and person-leadership fit (β=0.159, p<0.001) have a direct and significant positive influence on employee creativity; (2) Person-organization fit (β=0.149, p<0.001), person-job fit (β=0.275, p<0.001) and person-leadership fit (β=0.293, p<0.001) had a significant positive influence on harmonious work passion; person-organization fit (β=0.158, p<0.001), person-job fit (β=0.242, p< 0.001) and person-leadership fit (β=0.261, p<0.001) had a significant positive influence on obsessive work passion; (3) The results of the study showed that harmonious work passion (β=0.544, p<0.001), obsessive work passion (β=0.691, p<0.001 ) had a significant positive influence on employee creativity; (4) Harmonious work passion fully mediates between person-job fit, person-leadership fit and employee creativity, and partially mediates between person-organization fit and employee creativity; obsessive work passion is fully mediated between person-job fit, person-leadership fit and employee creativity and partially mediated between person-organization fit and employee creativity.
Exploring the impact of person-environment interactions on employee creativity enables organizations to understand how to create the right work environment and help employees to maximize their creativity, which will not only benefit the development of the organization, but also help employees to better demonstrate their value, thus achieving a win-win situation.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28452 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607840 SIU THE: SOM-PhD-M-2022-77 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607812 SIU THE: SOM-PhD-M-2022-77 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Influence of External Environmental Factors on the Consumption Behavior of China’s New Mainstream Film Audience / Qi Wu / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : The Influence of External Environmental Factors on the Consumption Behavior of China’s New Mainstream Film Audience Material Type: printed text Authors: Qi Wu, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 General note: SIU THE: SOM-PhD-M-2022-72
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]FilmKeywords: China's new mainstream films,
Audience consumption behavior,
External environmental factors,
Internal psychological factorsAbstract: As a new film genre, China's new mainstream film has not only gained high box office and good reputation, but also played a role in shaping a positive national image. The purpose of this study was to discuss the factors that influence audiences' viewing of such films reflecting national ideology, so as to understand why China’s new mainstream film can achieve high box office. According to the theoretical basis of general consumption behavior and combined with the characteristics of films, this paper takes external environmental factors as independent variables, audience internal factors as intermediary variables, and audience ticket purchasing behaviors as dependent variables. Based on the mixed qualitative and quantitative research methods, this paper adopts questionnaire survey and in-depth interview to collect data. Then, SPSS is used for reliability and validity test, description analysis, variance analysis and correlation analysis, and AMOS is used for structural equation model test of the hypothesis.
Qualitative research results showed that in the field of film, ticket buying behavior of Chinese new mainstream film audience is widespread. Both its excellent production quality and the firm patriotism shown in the film are the core selling points of differentiation from other thematic films. Most respondents expect the new mainstream films to have better development in the future, and even expect it to occupy a place in the international film market. Quantitative research results showed the psychological transmission mechanism of consumers' buying tickets. That is marketing mix, group pressure and media information have a positive impact on internal psychological factors, but they cannot directly affect the audience's ticket buying behavior. Cultural values and internal psychological factors have a direct positive impact on ticket buying behavior. When internal psychological factors are used as mediating variables, marketing mix, cultural values, group pressure and media information can all have a positive impact on ticket buying behavior. In addition, this paper finally puts forward six suggestions for the development of China’s new mainstream films.Such as formulate industrial policies to enhance the identification of cultural values.strengthen marketing mix to establish integrated marketing system. Use "new mainstream +" to expand the scope and concept of film creation.give full play to the advantages of new media communication. strengthen art education to improve the public aesthetic perception. pay attention to the horizon of expectation to meet the needs of the audience.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28453 SIU Thesis. The Influence of External Environmental Factors on the Consumption Behavior of China’s New Mainstream Film Audience [printed text] / Qi Wu, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022.
SIU THE: SOM-PhD-M-2022-72
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]FilmKeywords: China's new mainstream films,
Audience consumption behavior,
External environmental factors,
Internal psychological factorsAbstract: As a new film genre, China's new mainstream film has not only gained high box office and good reputation, but also played a role in shaping a positive national image. The purpose of this study was to discuss the factors that influence audiences' viewing of such films reflecting national ideology, so as to understand why China’s new mainstream film can achieve high box office. According to the theoretical basis of general consumption behavior and combined with the characteristics of films, this paper takes external environmental factors as independent variables, audience internal factors as intermediary variables, and audience ticket purchasing behaviors as dependent variables. Based on the mixed qualitative and quantitative research methods, this paper adopts questionnaire survey and in-depth interview to collect data. Then, SPSS is used for reliability and validity test, description analysis, variance analysis and correlation analysis, and AMOS is used for structural equation model test of the hypothesis.
Qualitative research results showed that in the field of film, ticket buying behavior of Chinese new mainstream film audience is widespread. Both its excellent production quality and the firm patriotism shown in the film are the core selling points of differentiation from other thematic films. Most respondents expect the new mainstream films to have better development in the future, and even expect it to occupy a place in the international film market. Quantitative research results showed the psychological transmission mechanism of consumers' buying tickets. That is marketing mix, group pressure and media information have a positive impact on internal psychological factors, but they cannot directly affect the audience's ticket buying behavior. Cultural values and internal psychological factors have a direct positive impact on ticket buying behavior. When internal psychological factors are used as mediating variables, marketing mix, cultural values, group pressure and media information can all have a positive impact on ticket buying behavior. In addition, this paper finally puts forward six suggestions for the development of China’s new mainstream films.Such as formulate industrial policies to enhance the identification of cultural values.strengthen marketing mix to establish integrated marketing system. Use "new mainstream +" to expand the scope and concept of film creation.give full play to the advantages of new media communication. strengthen art education to improve the public aesthetic perception. pay attention to the horizon of expectation to meet the needs of the audience.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28453 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607786 SIU THE: SOM-PhD-M-2022-72 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607746 SIU THE: SOM-PhD-M-2022-72 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China / Qiang Zhan / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China Material Type: printed text Authors: Qiang Zhan, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 169 p. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-75
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Social network
[LCSH]Sports associations -- China -- JiangsuKeywords: Social Network,
Performance of Sports Associations,
Organizational Legitimacy,
Institutional Environment,
Sports AssociationsAbstract: Based on the current institutional and environmental background of the development of sports organizations in Jiangsu Province in China, this study explored the impact of social network on the performance of sports associations.
In view of the current research on social organization of sports in reality and theoretical deficiencies, the purpose of this study is to explore: (1) Impact of social network on the performance of sports associations. (2) Impact of organizational legitimacy between social network and the performance of sports associations. (3) The role of institutional environment between social network and the performance of sports associations.
On the basis of semi-structured interview survey and small-scale questionnaire survey, the questionnaire was modified and perfected. Subsequently, this study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. SPSS27.0 software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used.
The findings show that: (1) Social network has a positive impact on the performance of sports associations. (2) Social network has a positive impact on the legitimacy of sports associations. (3) Organizational legitimacy has a positive impact on the performance of sports associations. (4) Organizational legitimacy plays a significant mediating role in the relationship between social network and the performance of sports associations. (5) Institutional environment plays an insignificant moderating role in the relationship between social network and the performance of sports associations.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28454 SIU Thesis. Impact of Social Network on the Performance of Sports Associations in Jiangsu Province, China [printed text] / Qiang Zhan, Author ; Eksiri Niyomsilp, Associated Name ; Tananrat Amarinrat, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 169 p. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-75
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Social network
[LCSH]Sports associations -- China -- JiangsuKeywords: Social Network,
Performance of Sports Associations,
Organizational Legitimacy,
Institutional Environment,
Sports AssociationsAbstract: Based on the current institutional and environmental background of the development of sports organizations in Jiangsu Province in China, this study explored the impact of social network on the performance of sports associations.
In view of the current research on social organization of sports in reality and theoretical deficiencies, the purpose of this study is to explore: (1) Impact of social network on the performance of sports associations. (2) Impact of organizational legitimacy between social network and the performance of sports associations. (3) The role of institutional environment between social network and the performance of sports associations.
On the basis of semi-structured interview survey and small-scale questionnaire survey, the questionnaire was modified and perfected. Subsequently, this study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. SPSS27.0 software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used.
The findings show that: (1) Social network has a positive impact on the performance of sports associations. (2) Social network has a positive impact on the legitimacy of sports associations. (3) Organizational legitimacy has a positive impact on the performance of sports associations. (4) Organizational legitimacy plays a significant mediating role in the relationship between social network and the performance of sports associations. (5) Institutional environment plays an insignificant moderating role in the relationship between social network and the performance of sports associations.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28454 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607750 SIU THE: SOM-PhD-M-2022-75 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607776 SIU THE: SOM-PhD-M-2022-75 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Factors Affecting the Employment of Undergraduates of Eleven Independent Professional Conservatory of Music in China: A Case of China Conservatory of Music / Yiling Wang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Factors Affecting the Employment of Undergraduates of Eleven Independent Professional Conservatory of Music in China: A Case of China Conservatory of Music Material Type: printed text Authors: Yiling Wang, Author ; Manoch Prompanyo, Associated Name ; Sarana Photchanachan, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: x, 199 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-70
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Conservatory -- China
[LCSH]Employment -- Undergraduate
[LCSH]Music -- EmploymentKeywords: Employment Rate of Music Majors,
Human Capital,
Social CapitalAbstract: In today's context of knowledge explosion, fierce market competition and economic globalization, people's employment issues have become a hot issue of concern at present. Among the employed people, the employment problem of college students, especially those who are the foundation of the future, is the most critical. The employment of university graduates is related to the peace and stability of the country and the harmony and tranquility of society, and has always been closely watched and valued by the party and the state and all sectors of society.
At present, some experts and scholars have conducted research and discussion on the employment of college graduates mostly from a macro perspective or from the micro perspective of human capital or social capital alone, and there are relatively few in-depth, systematic and comprehensive investigations and studies on the employment of college graduates. This paper believes that the employment problems of college graduates are closely related to the individual characteristics, human capital, and social capital of individual college students, and must be comprehensively considered and analyzed.
Based on relevant theories and research methods at home and abroad, this study adopts empirical methods to systematically analyze the factors affecting the employment of university graduates in individual characteristics, human capital and social capital. The empirical method used a questionnaire survey method to select undergraduate graduates of the China Conservatory of Music from 2016 to 2019 as the respondents. For the data obtained after the investigation, the logit model constructed in this paper is used to perform regression analysis on the relevant influencing factors, so as to obtain the significance of each influencing factor. From the statistical results obtained from the empirical survey and the regression results of the logit model, the following conclusions can be drawn: among the indicators that have a significant impact on the employment employment rate, the gender in individual characteristics, the ability to work in human capital, academic performance, scholarships and vocational qualification certificates, and part-time internship experience have a high degree of influence on the employment of college students; Some factors of social capital, such as the social status of parents, employment information and opportunities, have a significant impact on the employment of university students.
The study is divided into five parts. The first part introduces the specific background of the research, the establishment of the problem, the research problem, the research objectives, the research model, the research hypothesis, the research scope and the definition of the professional words. The research methods and specific framework of the paper are juxtaposed. The second part introduces the current situation of relevant domestic and foreign research in this paper, and identifies the defects and deficiencies of existing research. The third part discusses the research methodology, data collection methods, collection processes, and research methods of data. The fourth part is the final conclusion and findings. Involving questionnaire design and testing, according to the actual situation of employment of Chinese college students, the design of the questionnaire, the reliability and validity analysis of the questionnaire, and the descriptive statistical analysis of the survey results, as well as the analysis of the influencing factors of college students' employment based on the 1ogit model, by constructing the logit function between the dependent variable and the independent variable, the regression analysis is carried out, and the regression coefficient of the dependent variable is obtained, so as to obtain the degree of influence of each dependent variable on employment. The last part is the conclusion of this paper, and after analyzing the results, corresponding suggestions are made to improve the employment possibility of college students, and the research prospects are put forward while summarizing the work.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28455 SIU Thesis. Factors Affecting the Employment of Undergraduates of Eleven Independent Professional Conservatory of Music in China: A Case of China Conservatory of Music [printed text] / Yiling Wang, Author ; Manoch Prompanyo, Associated Name ; Sarana Photchanachan, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - x, 199 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-70
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Conservatory -- China
[LCSH]Employment -- Undergraduate
[LCSH]Music -- EmploymentKeywords: Employment Rate of Music Majors,
Human Capital,
Social CapitalAbstract: In today's context of knowledge explosion, fierce market competition and economic globalization, people's employment issues have become a hot issue of concern at present. Among the employed people, the employment problem of college students, especially those who are the foundation of the future, is the most critical. The employment of university graduates is related to the peace and stability of the country and the harmony and tranquility of society, and has always been closely watched and valued by the party and the state and all sectors of society.
At present, some experts and scholars have conducted research and discussion on the employment of college graduates mostly from a macro perspective or from the micro perspective of human capital or social capital alone, and there are relatively few in-depth, systematic and comprehensive investigations and studies on the employment of college graduates. This paper believes that the employment problems of college graduates are closely related to the individual characteristics, human capital, and social capital of individual college students, and must be comprehensively considered and analyzed.
Based on relevant theories and research methods at home and abroad, this study adopts empirical methods to systematically analyze the factors affecting the employment of university graduates in individual characteristics, human capital and social capital. The empirical method used a questionnaire survey method to select undergraduate graduates of the China Conservatory of Music from 2016 to 2019 as the respondents. For the data obtained after the investigation, the logit model constructed in this paper is used to perform regression analysis on the relevant influencing factors, so as to obtain the significance of each influencing factor. From the statistical results obtained from the empirical survey and the regression results of the logit model, the following conclusions can be drawn: among the indicators that have a significant impact on the employment employment rate, the gender in individual characteristics, the ability to work in human capital, academic performance, scholarships and vocational qualification certificates, and part-time internship experience have a high degree of influence on the employment of college students; Some factors of social capital, such as the social status of parents, employment information and opportunities, have a significant impact on the employment of university students.
The study is divided into five parts. The first part introduces the specific background of the research, the establishment of the problem, the research problem, the research objectives, the research model, the research hypothesis, the research scope and the definition of the professional words. The research methods and specific framework of the paper are juxtaposed. The second part introduces the current situation of relevant domestic and foreign research in this paper, and identifies the defects and deficiencies of existing research. The third part discusses the research methodology, data collection methods, collection processes, and research methods of data. The fourth part is the final conclusion and findings. Involving questionnaire design and testing, according to the actual situation of employment of Chinese college students, the design of the questionnaire, the reliability and validity analysis of the questionnaire, and the descriptive statistical analysis of the survey results, as well as the analysis of the influencing factors of college students' employment based on the 1ogit model, by constructing the logit function between the dependent variable and the independent variable, the regression analysis is carried out, and the regression coefficient of the dependent variable is obtained, so as to obtain the degree of influence of each dependent variable on employment. The last part is the conclusion of this paper, and after analyzing the results, corresponding suggestions are made to improve the employment possibility of college students, and the research prospects are put forward while summarizing the work.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28455 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607781 SIU THE: SOM-PhD-M-2022-70 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607752 SIU THE: SOM-PhD-M-2022-70 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available