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6 result(s) search for keyword(s) 'Entrepreneur,
Motivation,
Success Factors' 
Add the result to your basket Refine your search Apply to external sources Make a suggestionSIU Thesis. Entrepreneurs’ Motivation and Success Factors / Urusha Chapagain / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Entrepreneurs’ Motivation and Success Factors Material Type: printed text Authors: Urusha Chapagain, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 65 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N17
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]MotivationKeywords: Entrepreneur,
Motivation,
Success FactorsAbstract: Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism. Transforming ideas into economic opportunities is the decisive issue of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportunities and willing to take risks.
The relationship between motivational and success factors for entrepreneurs success has not been intensively studied in Nepalese context. This research attempted to access motivational and success factors and their relationship with success of Entrepreneurs in Nepal. The population for this research was composed of entrepreneurs and small business owners. Convenience sampling was used in this study to choose the respondents for the study. Convenience sampling was used due to the nature of study. The data were collected through the distributed questionnaire. Respondents were approached and informed about the purpose of the survey in advance before they were given the questionnaire.
Through the literature review this study identified various motivational factors inducing entrepreneurial intention. Those factors were need for achievement, financial rewards, social recognition, need for independence and necessity. Similarly, access to capital, strong social tie, good products and services, past experience and marketing\ sales promotion were found to be the critical success factors among the entrepreneurs.
The research results revealed most of the entrepreneurs are successful because they provide good products and services with unique features having mass appeal at competitive price and good customer service. Likewise the study also discovered most of the entrepreneurs are successful because they have strong network with suppliers, customers, bank and financial institutions and related business. Thus building network must be an entrepreneur focus area. Similarly, the study identified access to capital plays an important role in order to achieve business success. Further, the study revealed entrepreneurs are successful because they have strong marketing and sales promotion and they have experience.
The study also indicated entrepreneurs with high need for achievement has exceeded expectations in business. Similarly, it can be concluded that entrepreneurs with strong need for financial rewards are successful in their business. Entrepreneurs who were working for achieving social recognition and who were motivated by necessity were also found to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27875 SIU Thesis. Entrepreneurs’ Motivation and Success Factors [printed text] / Urusha Chapagain, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 65 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N17
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]MotivationKeywords: Entrepreneur,
Motivation,
Success FactorsAbstract: Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism. Transforming ideas into economic opportunities is the decisive issue of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportunities and willing to take risks.
The relationship between motivational and success factors for entrepreneurs success has not been intensively studied in Nepalese context. This research attempted to access motivational and success factors and their relationship with success of Entrepreneurs in Nepal. The population for this research was composed of entrepreneurs and small business owners. Convenience sampling was used in this study to choose the respondents for the study. Convenience sampling was used due to the nature of study. The data were collected through the distributed questionnaire. Respondents were approached and informed about the purpose of the survey in advance before they were given the questionnaire.
Through the literature review this study identified various motivational factors inducing entrepreneurial intention. Those factors were need for achievement, financial rewards, social recognition, need for independence and necessity. Similarly, access to capital, strong social tie, good products and services, past experience and marketing\ sales promotion were found to be the critical success factors among the entrepreneurs.
The research results revealed most of the entrepreneurs are successful because they provide good products and services with unique features having mass appeal at competitive price and good customer service. Likewise the study also discovered most of the entrepreneurs are successful because they have strong network with suppliers, customers, bank and financial institutions and related business. Thus building network must be an entrepreneur focus area. Similarly, the study identified access to capital plays an important role in order to achieve business success. Further, the study revealed entrepreneurs are successful because they have strong marketing and sales promotion and they have experience.
The study also indicated entrepreneurs with high need for achievement has exceeded expectations in business. Similarly, it can be concluded that entrepreneurs with strong need for financial rewards are successful in their business. Entrepreneurs who were working for achieving social recognition and who were motivated by necessity were also found to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27875 Hold
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Barcode Call number Media type Location Section Status 32002000598589 SIU THE: SOM-MBA-2018-N17 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598951 SIU THE: SOM-MBA-2018-N17 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay Material Type: printed text Authors: Henry Mang, Author ; John Walsh, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 57 p. Layout: Tables Size: 30 cm. General note: SIU IS: SOM-MBA-2017-M14
IS (MS. (MBA))--Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Agriculture -- Myanmar
[LCSH]EntrepreneurKeywords: Entrepreneurship, Successful Agri/Entrepreneur, New Technology,
Key Factors, Agriculture, Traditional Agriculture and Modern AgricultureAbstract: This research will focus on vital factors for entrepreneurship based on agriculture. It will indicate what agri/entrepreneurs have to consider and what skills they themselves have to have in order to take risks and be successful. In general, external environments, organizational factors, personal factors, and foundational factors are important. Entrepreneurs ought to be proactive, enthusiastic, curious, perseverant, resilientand work hard etc. Lack of agricultural knowledge, skills and technology which agri/entrepreneurs ought to consider seems to be another problem to be successful agri/entrepreneur. Therefore this research is very important for Myanmar in order to seek key factors and what personal qualities are necessary to be successful agri/enterpreneurs, and apply that knowledge and skills for Myanmar future economic development across the board equally for better living standards.
Moreover this study will indicate that if there is a relationship between economic factors, availability of resources, good infrastructure, entrepreneurial skill, political situation, new technological support and becoming successful entrepreneurs. If farmers are provided with good infrastructure, technological support and timely availability of financial resources, they can improve food production and ensure food security along with an increase in income for the farmers and a better quality of life across all classes of people by being a successful agri/entrepreneur.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27551 SIU IS. Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay [printed text] / Henry Mang, Author ; John Walsh, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 57 p. : Tables ; 30 cm.
SIU IS: SOM-MBA-2017-M14
IS (MS. (MBA))--Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Agriculture -- Myanmar
[LCSH]EntrepreneurKeywords: Entrepreneurship, Successful Agri/Entrepreneur, New Technology,
Key Factors, Agriculture, Traditional Agriculture and Modern AgricultureAbstract: This research will focus on vital factors for entrepreneurship based on agriculture. It will indicate what agri/entrepreneurs have to consider and what skills they themselves have to have in order to take risks and be successful. In general, external environments, organizational factors, personal factors, and foundational factors are important. Entrepreneurs ought to be proactive, enthusiastic, curious, perseverant, resilientand work hard etc. Lack of agricultural knowledge, skills and technology which agri/entrepreneurs ought to consider seems to be another problem to be successful agri/entrepreneur. Therefore this research is very important for Myanmar in order to seek key factors and what personal qualities are necessary to be successful agri/enterpreneurs, and apply that knowledge and skills for Myanmar future economic development across the board equally for better living standards.
Moreover this study will indicate that if there is a relationship between economic factors, availability of resources, good infrastructure, entrepreneurial skill, political situation, new technological support and becoming successful entrepreneurs. If farmers are provided with good infrastructure, technological support and timely availability of financial resources, they can improve food production and ensure food security along with an increase in income for the farmers and a better quality of life across all classes of people by being a successful agri/entrepreneur.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27551 Hold
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Barcode Call number Media type Location Section Status 32002000596740 SIU IS SOM-MBA-2017-M14 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597763 SIU IS: SOM-MBA-2017-M14 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry Material Type: printed text Authors: Magaret Lu Lu Pan, Author Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: v, 31 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M07
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Decision making
[LCSH]JadeKeywords: Factors;
Purpose;
Product preferences;
Motivation;
TrustAbstract: This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 SIU IS. Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry [printed text] / Magaret Lu Lu Pan, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - v, 31 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M07
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Decision making
[LCSH]JadeKeywords: Factors;
Purpose;
Product preferences;
Motivation;
TrustAbstract: This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 Hold
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Barcode Call number Media type Location Section Status 32002000580439 SIU IS: SOM-MBA-2014-M07 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Influencing Factors on Personal Personality of Chinese Female Film Directors Material Type: printed text Authors: Xing Huang, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 212 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-09
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Career development -- Women
[LCSH]Film director -- Chinese -- Female
[LCSH]Film industryKeywords: Big Five personality, Female film director, Success factors Abstract: The 21st century is the century of media. Female film directors have become the rising group of directors. Therefore, it is the call of the times to study the success factors of female film directors.
The objectives of this study are: (1) to study the key factors influencing the career development of female film directors in mainland China. (2) to study the influence of personality factors on the career development of female film directors in mainland China. The research tool is a questionnaire developed on the basis of the conceptual framework of The big five personality theory. The samples were administrators collected from 385 teachers and students in film and television media colleges and universities in Shanxi Province, mainland China. Adopt purposeful sampling method.And conducted in-depth interviews with the Seventeen directors. In this study, descriptive statistics and inferential statistics were used, including independent sample t-test and one-way ANOVA to test variables and hypotheses.
The results show that: The five personality traits of the big five personality have an impact on the Chinese mainland female film directors' occupation income and personal satisfaction.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28425 SIU Thesis. Influencing Factors on Personal Personality of Chinese Female Film Directors [printed text] / Xing Huang, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 212 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-09
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Career development -- Women
[LCSH]Film director -- Chinese -- Female
[LCSH]Film industryKeywords: Big Five personality, Female film director, Success factors Abstract: The 21st century is the century of media. Female film directors have become the rising group of directors. Therefore, it is the call of the times to study the success factors of female film directors.
The objectives of this study are: (1) to study the key factors influencing the career development of female film directors in mainland China. (2) to study the influence of personality factors on the career development of female film directors in mainland China. The research tool is a questionnaire developed on the basis of the conceptual framework of The big five personality theory. The samples were administrators collected from 385 teachers and students in film and television media colleges and universities in Shanxi Province, mainland China. Adopt purposeful sampling method.And conducted in-depth interviews with the Seventeen directors. In this study, descriptive statistics and inferential statistics were used, including independent sample t-test and one-way ANOVA to test variables and hypotheses.
The results show that: The five personality traits of the big five personality have an impact on the Chinese mainland female film directors' occupation income and personal satisfaction.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28425 Hold
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Barcode Call number Media type Location Section Status 32002000607844 SIU THE: SOM-PhD-M-2022-09 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607818 SIU THE: SOM-PhD-M-2022-09 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Key Success Factors and English Education Policy for Enhancing Proficiency of Language Learners for Digital Thailand and ASEAN Preparation Material Type: printed text Authors: Tanes Rianglaem, Author ; Amporn Sa-ngiamwibool, Associated Name ; Suree Kongsomchit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 88 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOLA-MTEIL-2017-01
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2017.Languages : English (eng) Descriptors: [LCSH]Basic education Keywords: English Education Policy, Proficiency, Basic Education, Key Success Factors Abstract: This study primarily aimed to explore policy implications related to English education in conformation to the latest government policy, Digital Thailand and ASEAN dynamic preparation. This study obtained three main objectives including:
1) analyzing the policy that promotes English language learning in basic education level with specific purposes to enhance communication skill and strive for self-learning on lifelong learning basis, 2) acquiring best practices from the countries where effective language education policy is being used to enhance national competitiveness,
3) incorporating countries’ best practices into Thai context to propose optional policy recommendations for enhancement of Thai’s English education. This was a qualitative research. The data from documentary study and in-dept interview were qualitatively interpreted and analyzed to draw the conclusion of the study.
The study revealed the following findings. First, the analysis of Thailand’s recent English education policy indicates strong emphasis on enhancement of communication skills and self-learning promotion. The policy guidelines for basic education include:
1) adopting CEFR framework (The Common European Framework of Reference for Languages), 2) moving English classroom towards Communicative Language Teaching (CLT),
3) promoting classroom standardization nationwide, 4) enhancing students’ competency and skills in educational institution nationwide, 5) providing professional development to Thai teachers of English and 6) promoting creative use of innovative learning tools.
Second, the detailed analysis of best practices from the selected countries (namely, Finland, Norway, South Korea, Netherland and Hong Kong) revealed that effective language education policy is being used to enhance national competitiveness. In coupled with the policy, the countries provide essential components including education system, reform, plans, program execution and educational initiatives, competent teachers and autonomy given to schools.
Third, the synthesis of best practices regarding English education policy, reform, and initiatives on key success factors as determined through recent PISA score (Programme for International Student Assessment) and EF English Proficiency Index revealed that their key success factors include: 1) free, accessible, equalized education, 2) small-class size, 3) homework reform, 4) assessment and testing reform,
5) stress on qualification of English teachers, 6) teachers compensations and welfares, 7) ICT in English education, 8) starting learning English in early age, 9) flexibility on teaching methodology, and 10) professional development for teachers.
For policy implications, this study was able to figure key success factors and certain practices that have created direct and indirect impacts to country competitiveness based on recent PISA result and EF English Proficiency Index.
These key components from the research findings will enable Thailand in preparation for competitiveness in this region and educational success at a global level in the future.
For suggestions, future study may consider benchmarking how other ASEAN nations strategize their English education and what kind of initiatives have they used in preparation to ASEAN regional integration. This comparison may give a narrow focus under similar geographical context of how neighboring nations have handled their education for 21st century and measurement to see the positioning of Thailand among ASEAN nations.Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27508 SIU Thesis. Key Success Factors and English Education Policy for Enhancing Proficiency of Language Learners for Digital Thailand and ASEAN Preparation [printed text] / Tanes Rianglaem, Author ; Amporn Sa-ngiamwibool, Associated Name ; Suree Kongsomchit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 88 p. : ill, Tables ; 30 cm.
500.00
SIU THE: SOLA-MTEIL-2017-01
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2017.
Languages : English (eng)
Descriptors: [LCSH]Basic education Keywords: English Education Policy, Proficiency, Basic Education, Key Success Factors Abstract: This study primarily aimed to explore policy implications related to English education in conformation to the latest government policy, Digital Thailand and ASEAN dynamic preparation. This study obtained three main objectives including:
1) analyzing the policy that promotes English language learning in basic education level with specific purposes to enhance communication skill and strive for self-learning on lifelong learning basis, 2) acquiring best practices from the countries where effective language education policy is being used to enhance national competitiveness,
3) incorporating countries’ best practices into Thai context to propose optional policy recommendations for enhancement of Thai’s English education. This was a qualitative research. The data from documentary study and in-dept interview were qualitatively interpreted and analyzed to draw the conclusion of the study.
The study revealed the following findings. First, the analysis of Thailand’s recent English education policy indicates strong emphasis on enhancement of communication skills and self-learning promotion. The policy guidelines for basic education include:
1) adopting CEFR framework (The Common European Framework of Reference for Languages), 2) moving English classroom towards Communicative Language Teaching (CLT),
3) promoting classroom standardization nationwide, 4) enhancing students’ competency and skills in educational institution nationwide, 5) providing professional development to Thai teachers of English and 6) promoting creative use of innovative learning tools.
Second, the detailed analysis of best practices from the selected countries (namely, Finland, Norway, South Korea, Netherland and Hong Kong) revealed that effective language education policy is being used to enhance national competitiveness. In coupled with the policy, the countries provide essential components including education system, reform, plans, program execution and educational initiatives, competent teachers and autonomy given to schools.
Third, the synthesis of best practices regarding English education policy, reform, and initiatives on key success factors as determined through recent PISA score (Programme for International Student Assessment) and EF English Proficiency Index revealed that their key success factors include: 1) free, accessible, equalized education, 2) small-class size, 3) homework reform, 4) assessment and testing reform,
5) stress on qualification of English teachers, 6) teachers compensations and welfares, 7) ICT in English education, 8) starting learning English in early age, 9) flexibility on teaching methodology, and 10) professional development for teachers.
For policy implications, this study was able to figure key success factors and certain practices that have created direct and indirect impacts to country competitiveness based on recent PISA result and EF English Proficiency Index.
These key components from the research findings will enable Thailand in preparation for competitiveness in this region and educational success at a global level in the future.
For suggestions, future study may consider benchmarking how other ASEAN nations strategize their English education and what kind of initiatives have they used in preparation to ASEAN regional integration. This comparison may give a narrow focus under similar geographical context of how neighboring nations have handled their education for 21st century and measurement to see the positioning of Thailand among ASEAN nations.Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27508 Hold
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Barcode Call number Media type Location Section Status 32002000595916 SIU THE: SOLA-MTEIL-2017-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000595924 SIU THE: SOLA-MTEIL-2017-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : A study of key success factors of online news business in Thailand Material Type: printed text Authors: Teetima Piyasirisilp, Author Publication Date: 2013 Pagination: xiii, 200 p. Size: 30 cm. Price: Gift. General note: Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013 Languages : English (eng) Descriptors: [LCSH]Electronic newspapers
[LCSH]Internet searching
[LCSH]Mass media
[LCSH]Mass media and education -- Thailand
[LCSH]Online newsKeywords: Online news.
Media business.
News media.
Key success factorsAbstract: This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156 SIU Thesis. A study of key success factors of online news business in Thailand [printed text] / Teetima Piyasirisilp, Author . - 2013 . - xiii, 200 p. ; 30 cm.
Gift.
Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013
Languages : English (eng)
Descriptors: [LCSH]Electronic newspapers
[LCSH]Internet searching
[LCSH]Mass media
[LCSH]Mass media and education -- Thailand
[LCSH]Online newsKeywords: Online news.
Media business.
News media.
Key success factorsAbstract: This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156 Hold
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Barcode Call number Media type Location Section Status 32002000383842 SIU THE: SOM-PhD-2013-01 SIU Thesis and Dissertation Graduate Library General Shelf Available 32002000580512 SIU THE:SOM-PhD-2013-01 c.2 SIU Thesis and Dissertation Graduate Library General Shelf Available
