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9 result(s) search for keyword(s) 'Consumers,
Buying Behavior,
Packaging,
Biscuits' 
Add the result to your basket Refine your search Apply to external sources Make a suggestionSIU IS. Consumer Buying Behavior and Packaging Preferences towards Biscuits / Shalini Mahto / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Consumer Buying Behavior and Packaging Preferences towards Biscuits Material Type: printed text Authors: Shalini Mahto, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 71 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N21
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Keywords: Consumers,
Buying Behavior,
Packaging,
BiscuitsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27979 SIU IS. Consumer Buying Behavior and Packaging Preferences towards Biscuits [printed text] / Shalini Mahto, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 71 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N21
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Keywords: Consumers,
Buying Behavior,
Packaging,
BiscuitsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27979 Hold
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Barcode Call number Media type Location Section Status 32002000607946 SIU IS: SOM-MBA-2018-N21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607943 SIU IS: SOM-MBA-2018-N21 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Nutritional Labeling on Consumer Buying Behavior Material Type: printed text Authors: Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 72 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 SIU IS. Impact of Nutritional Labeling on Consumer Buying Behavior [printed text] / Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 72 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 Hold
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Barcode Call number Media type Location Section Status 32002000594158 SIU IS: SOM-MBA-2016-N16 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Consumer Purchase Decision towards Smartphones in Kathmandu Valley Material Type: printed text Authors: Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 48 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 SIU IS. Consumer Purchase Decision towards Smartphones in Kathmandu Valley [printed text] / Rabin Pokhrel, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 48 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-N35
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Consumer buying behavior, Price, Brand image, Inferential analysis, Primary survey, Descriptive statistics Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27982 Hold
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Barcode Call number Media type Location Section Status 32002000607958 SIU IS: SOM-MBA-2018-N35 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607957 SIU IS: SOM-MBA-2018-N35 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar Material Type: printed text Authors: Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 82 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar [printed text] / Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 82 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 Hold
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Barcode Call number Media type Location Section Status 32002000597961 SIU IS: SOM-MBA-2018-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597953 SIU IS: SOM-MBA-2018-M06 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley Material Type: printed text Authors: Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 SIU IS. Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley [printed text] / Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 76 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 Hold
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Barcode Call number Media type Location Section Status 32002000607463 SIU IS: SOM-MBA-2019-N10 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607422 SIU IS: SOM-MBA-2019-N10 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley Material Type: printed text Authors: Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley [printed text] / Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 Hold
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Barcode Call number Media type Location Section Status 32002000595742 SIU IS: SOM-MBA-2017-N33 SIU Independent Study Graduate Library Thesis Corner Available 
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Barcode Call number Media type Location Section Status 32002000590867 SIU RS SOM-MBA 2010-04 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000308781 SIU RS SOM-MBA 2010-04 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China Material Type: printed text Authors: Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xi, 161 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]PaintingKeywords: Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting Abstract: With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 SIU Thesis. Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China [printed text] / Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 161 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]PaintingKeywords: Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting Abstract: With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 Hold
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Barcode Call number Media type Location Section Status 32002000607784 SIU THE: SOM-PhD-M-2022-66 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607770 SIU THE: SOM-PhD-M-2022-66 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video Material Type: printed text Authors: Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xv, 233 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 SIU Thesis. Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video [printed text] / Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xv, 233 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 Hold
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Barcode Call number Media type Location Section Status 32002000607527 SIU THE: SOM-PhD-M-2022-90 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607525 SIU THE: SOM-PhD-M-2022-90 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
