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SIU IS. Business Plan for BIKE / I-Hsin TU / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Business Plan for BIKE Material Type: printed text Authors: I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: v, 39 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Bicycles
[LCSH]Business planningKeywords: Business plan,
bicycleAbstract: Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers.
Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product.
Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545 SIU IS. Business Plan for BIKE [printed text] / I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - v, 39 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Bicycles
[LCSH]Business planningKeywords: Business plan,
bicycleAbstract: Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers.
Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product.
Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545 Hold
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Barcode Call number Media type Location Section Status 32002000596633 SIU IS: SOM-MBA-2016-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596617 SIU IS: SOM-MBA-2016-03 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Business Plan of the College Students Creative Experience Travel Center / Zou Xinyi / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Business Plan of the College Students Creative Experience Travel Center Material Type: printed text Authors: Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 40 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 SIU IS. Business Plan of the College Students Creative Experience Travel Center [printed text] / Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 40 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 Hold
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Barcode Call number Media type Location Section Status 32002000607308 SIU IS: SOM-MBA-2019-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607305 SIU IS: SOM-MBA-2019-19 c.1 SIU Independent Study Main Library Thesis Corner Available SIU Thesis. Business plan to build a mega super complex / Bajracharya, Sahil / Bangkok: Shinawatra University - 2013
Collection Title: SIU Thesis Title : Business plan to build a mega super complex : for Chinese goods dealers in Nepal Material Type: printed text Authors: Bajracharya, Sahil, Author Publisher: Bangkok: Shinawatra University Publication Date: 2013 Pagination: viii, 31 p. Size: 30 cm. Price: 1500.00 General note: Thesis. (MBA.(Business Administration Management)).-- Shinawatra University. Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Dealers -- Napal
[LCSH]MEGA Super Complex
[LCSH]Organic BakeryKeywords: MEGA Super Complex.
Business Plan
Dealers.
Napal.Class number: SIU IS SOM-MBA-2013-02 Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23913 SIU Thesis. Business plan to build a mega super complex : for Chinese goods dealers in Nepal [printed text] / Bajracharya, Sahil, Author . - [S.l.] : Bangkok: Shinawatra University, 2013 . - viii, 31 p. ; 30 cm.
1500.00
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University.
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Dealers -- Napal
[LCSH]MEGA Super Complex
[LCSH]Organic BakeryKeywords: MEGA Super Complex.
Business Plan
Dealers.
Napal.Class number: SIU IS SOM-MBA-2013-02 Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23913 Hold
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Barcode Call number Media type Location Section Status 32002000590925 SIU IS SOM-MBA-2013-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available New venture creation / Crane, Frederick G. / London : SAGE - C2014
Title : New venture creation : an innovator's guide to entrepreneurship Material Type: printed text Authors: Crane, Frederick G., Author Edition statement: 2nd ed. Publisher: London : SAGE Publication Date: C2014 Pagination: xxiii, 412 p. : ill., maps ; 28 cm Layout: ill., maps. Size: 28 cm. ISBN (or other code): 978-1-452-25721-1 Price: 3050.00 General note: Revised edition of: Entrepreneurship / Marc H. Meyer, Frederick G. Crane. Thousand Oaks, Calif. : SAGE, c2011 Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Entrepreneurship
[LCSH]New business enterprises -- Management
[LCSH]New business enterprises -- Management -- Textbooks
[LCSH]Venture capitalKeywords: Entrepreneurship.
Business planning.Class number: HB615 .M49 2014 Contents note: pt. 1. Defining the focus of your venture -- pt. 2. Writing the business plan and making the pitch Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23468 New venture creation : an innovator's guide to entrepreneurship [printed text] / Crane, Frederick G., Author . - 2nd ed. . - London : SAGE, C2014 . - xxiii, 412 p. : ill., maps ; 28 cm : ill., maps. ; 28 cm.
ISBN : 978-1-452-25721-1 : 3050.00
Revised edition of: Entrepreneurship / Marc H. Meyer, Frederick G. Crane. Thousand Oaks, Calif. : SAGE, c2011
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Entrepreneurship
[LCSH]New business enterprises -- Management
[LCSH]New business enterprises -- Management -- Textbooks
[LCSH]Venture capitalKeywords: Entrepreneurship.
Business planning.Class number: HB615 .M49 2014 Contents note: pt. 1. Defining the focus of your venture -- pt. 2. Writing the business plan and making the pitch Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23468 Hold
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Barcode Call number Media type Location Section Status 32002000396190 HB615 M49 2014 Book Main Library General Shelf Available