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Marketing / Armstrong, Gary / Prentice Hall - 2003
Title : Marketing : an introduction Material Type: printed text Authors: Armstrong, Gary, Author ; Kotler, Philip, Associated Name Edition statement: 6th ed. Publisher: Prentice Hall Publication Date: 2003 Pagination: xxvi, 627 p. (col.) Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 computer optical disk (4 3/4 in). ISBN (or other code): 9780131202757 Price: 3349 Baht General note: Kotler's name appears first on the earlier ed. Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4212 Marketing : an introduction [printed text] / Armstrong, Gary, Author ; Kotler, Philip, Associated Name . - 6th ed. . - Upper Saddle River, NJ : Prentice Hall, 2003 . - xxvi, 627 p. (col.) : ill., pbk. ; 26 cm. + 1 computer optical disk (4 3/4 in).
ISBN : 9780131202757 : 3349 Baht
Kotler's name appears first on the earlier ed.
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4212 Hold
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Barcode Call number Media type Location Section Status 32002000068146 HF5415 K625 2003 c.1 Book Graduate Library General Shelf Available 32002000110781 HF5415 K625 2003 c.1 CD Accompany Graduate Library Library Counter Available Marketing / Armstrong, Gary / Prentice Hall - 2007
Title : Marketing : an introduction Material Type: printed text Authors: Armstrong, Gary, Author ; Kotler, Philip, Associated Name Edition statement: 8th ed., Pearson Intn. ed. Publisher: Prentice Hall Publication Date: 2007 Pagination: xxx, 522, [68] p. (col.) Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780131984547 Price: 675 Baht General note: Kotler's name appears first on the earlier ed. Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12572 Marketing : an introduction [printed text] / Armstrong, Gary, Author ; Kotler, Philip, Associated Name . - 8th ed., Pearson Intn. ed. . - Upper Saddle River, NJ : Prentice Hall, 2007 . - xxx, 522, [68] p. (col.) : ill., pbk. ; 26 cm.
ISBN : 9780131984547 : 675 Baht
Kotler's name appears first on the earlier ed.
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12572 Hold
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Barcode Call number Media type Location Section Status 32002000218600 HF5415 K625 2007 c.2 Book Graduate Library General Shelf Available 32002000218592 HF5415 K625 2007 c.1 Book Main Library General Shelf Available Marketing knowledge management / Troilo, Gabriele / Edward Elgar - 2006
Title : Marketing knowledge management : managing knowledge in market oriented companies Material Type: printed text Authors: Troilo, Gabriele, Author Publisher: Edward Elgar Publication Date: 2006 Pagination: xvii, 193 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 9781845429072 Price: 2830 Baht Languages : English (eng) Descriptors: [LCSH]Knowledge management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12793 Marketing knowledge management : managing knowledge in market oriented companies [printed text] / Troilo, Gabriele, Author . - Cheltenham, UK, Northampton, MA : Edward Elgar, 2006 . - xvii, 193 p. : ill., cloth ; 25 cm.
ISBN : 9781845429072 : 2830 Baht
Languages : English (eng)
Descriptors: [LCSH]Knowledge management
[LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12793 Hold
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Barcode Call number Media type Location Section Status 32002000221455 HF5415.13 T845 2006 Book Main Library General Shelf Available Marketing made simple / Lancaster, Geoff / Made simple Books - 200
Title : Marketing made simple Material Type: printed text Authors: Lancaster, Geoff, Author ; Reynolds, Paul, Associated Name Publisher: Made simple Books Publication Date: 200 Pagination: viii, 261 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 075064771X Price: 740 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3631 Marketing made simple [printed text] / Lancaster, Geoff, Author ; Reynolds, Paul, Associated Name . - Oxford ; Amsterdam : Made simple Books, 200 . - viii, 261 p. : ill., pbk. ; 25 cm.
ISBN : 075064771X : 740 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3631 Hold
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Barcode Call number Media type Location Section Status 32002000054674 HF5415 L24 2002 Book Main Library General Shelf Available Marketing / Cunningham, William Hughes / South-Western Pub. Co. - 1987
Title : Marketing : a managerial approach Material Type: printed text Authors: Cunningham, William Hughes, Author ; Cunningham, Isabella C. M., Associated Name ; Swift, Christopher M., Associated Name Edition statement: 2nd ed. Publisher: South-Western Pub. Co. Publication Date: 1987 Pagination: ix, 811, [19] p. Layout: ill. (some col.), hbk. Size: 24 cm. ISBN (or other code): 9780538191104 Price: 811 Baht General note: With compliments of Dr. Nantana Kapilakarn Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10511 Marketing : a managerial approach [printed text] / Cunningham, William Hughes, Author ; Cunningham, Isabella C. M., Associated Name ; Swift, Christopher M., Associated Name . - 2nd ed. . - Cincinnati : South-Western Pub. Co., 1987 . - ix, 811, [19] p. : ill. (some col.), hbk. ; 24 cm.
ISBN : 9780538191104 : 811 Baht
With compliments of Dr. Nantana Kapilakarn
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10511 Hold
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Barcode Call number Media type Location Section Status 32002000172278 HF5415 C9738 1987 Book Main Library General Shelf Available Marketing moves / Kotler, Philip / Harvard Business School Press - 2002
Title : Marketing moves : a new approach to profits, growth, and renewal Material Type: printed text Authors: Kotler, Philip, Author ; Jain, D. (Dipak), Associated Name ; Suvit Maesincee (1961-), Associated Name Publisher: Harvard Business School Press Publication Date: 2002 Pagination: xii, 193 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 1578516005 Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]TelemarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3974 Marketing moves : a new approach to profits, growth, and renewal [printed text] / Kotler, Philip, Author ; Jain, D. (Dipak), Associated Name ; Suvit Maesincee (1961-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2002 . - xii, 193 p. : ill., cloth ; 25 cm.
ISBN : 1578516005
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]TelemarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3974 Hold
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Barcode Call number Media type Location Section Status 32002000058113 HF5415 K6313 2002 c.1 Book Graduate Library General Shelf Available 32002000057875 HF5415 K6313 2002 c.2 Book Graduate Library General Shelf Available 32002000068187 HF5415 K6313 2002 c.3 Book Main Library General Shelf Available Marketing secrets / Spalton, Peter / London : Collins - 2010
Title : Marketing secrets Material Type: printed text Authors: Spalton, Peter, Author Publisher: London : Collins Publication Date: 2010 Series: Collins Business Secrets Pagination: 128 p. Layout: pbk. Size: 20 cm. ISBN (or other code): 9780007328116 Price: 289 Baht Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17744 Marketing secrets [printed text] / Spalton, Peter, Author . - , 2010 . - 128 p. : pbk. ; 20 cm.. - (Collins Business Secrets) .
ISBN : 9780007328116 : 289 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17744 Hold
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Barcode Call number Media type Location Section Status 32002000296341 HF5415 S734 2010 Book Main Library General Shelf Available Marketing unwrapped / Perry, Ray / John Wiley & Sons - 2001
Title : Marketing unwrapped Material Type: printed text Authors: Perry, Ray, Author Publisher: John Wiley & Sons Publication Date: 2001 Pagination: x, 214 p. Layout: pbk. Size: 20 cm. ISBN (or other code): 0471486949 Price: 1420 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3595 Marketing unwrapped [printed text] / Perry, Ray, Author . - Chichester, New York, NY : John Wiley & Sons, 2001 . - x, 214 p. : pbk. ; 20 cm.
ISBN : 0471486949 : 1420 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3595 Hold
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Barcode Call number Media type Location Section Status 32002000054997 HF5415 P437 2001 Book Main Library General Shelf Available New economy emotion / Zingale Alfredo / John Wiley & Sons - 2001
Title : New economy emotion : engaging customer passion with E-CRM Material Type: printed text Authors: Zingale Alfredo, Author ; Arndt, Matthias, Associated Name Publisher: John Wiley & Sons Publication Date: 2001 Series: New economy excellence series Pagination: xiii, 226 p. Layout: ill., pbk. Size: 22 cm. ISBN (or other code): 0470841354 Price: 1260 Baht Languages : English (eng) Descriptors: [LCSH]Electronic commerce
[LCSH]Marketing
[LCSH]Success in businessCurricular : BBA/BSCS/BSMT/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=965 New economy emotion : engaging customer passion with E-CRM [printed text] / Zingale Alfredo, Author ; Arndt, Matthias, Associated Name . - , 2001 . - xiii, 226 p. : ill., pbk. ; 22 cm.. - (New economy excellence series) .
ISBN : 0470841354 : 1260 Baht
Languages : English (eng)
Descriptors: [LCSH]Electronic commerce
[LCSH]Marketing
[LCSH]Success in businessCurricular : BBA/BSCS/BSMT/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=965 Hold
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Barcode Call number Media type Location Section Status 32002000018240 HF5548.32 Z56 2001 c.1 Book Graduate Library General Shelf Available 32002000025468 HF5548.32 Z56 2001 c.2 Book Main Library General Shelf Available The next economy / Ettenberg, Elliott / New York : McGraw-Hill - 2002
Title : The next economy : will you know where your customers are? Material Type: printed text Authors: Ettenberg, Elliott, Author Publisher: New York : McGraw-Hill Publication Date: 2002 Pagination: xv, 220 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0071379657 Price: 1380 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=739 The next economy : will you know where your customers are? [printed text] / Ettenberg, Elliott, Author . - New York : McGraw-Hill, 2002 . - xv, 220 p. : ill., cloth ; 24 cm.
ISBN : 0071379657 : 1380 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=739 Hold
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Barcode Call number Media type Location Section Status 32002000022606 HF5415 E8175 2002 c.1 Book Graduate Library General Shelf Available 32002000022598 HF5415 E8175 2002 c.2 Book Main Library General Shelf Available The Oxford textbook of marketing / Blois, Keith J. (Keith John) / Oxford University Press - 2000
Title : The Oxford textbook of marketing Material Type: printed text Authors: Blois, Keith J. (Keith John), Author Publisher: Oxford University Press Publication Date: 2000 Pagination: x i, 658 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0198775768 Price: 2920 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3517 The Oxford textbook of marketing [printed text] / Blois, Keith J. (Keith John), Author . - Oxford, New York : Oxford University Press, 2000 . - x i, 658 p. : ill., pbk. ; 25 cm.
ISBN : 0198775768 : 2920 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3517 Hold
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Barcode Call number Media type Location Section Status 32002000051977 HF5415 O974 2000 c.1 Book Graduate Library General Shelf Available 32002000051985 HF5415 O974 2000 c.2 Book Main Library General Shelf Available Principles of contemporary marketing / Kurtz David L. / Australia : South-Western/Cengage Learning - 2012
Title : Principles of contemporary marketing Material Type: printed text Authors: Kurtz David L. Edition statement: 15th ed. Publisher: Australia : South-Western/Cengage Learning Publication Date: 2012 Pagination: xxxvii, 662 p. Layout: ill ISBN (or other code): 978-0-538-48177-9 Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Marketing Abstract: Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21672 Principles of contemporary marketing [printed text] / Kurtz David L. . - 15th ed. . - Australia : South-Western/Cengage Learning, 2012 . - xxxvii, 662 p. : ill.
ISBN : 978-0-538-48177-9
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Marketing Abstract: Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21672 Hold
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Barcode Call number Media type Location Section Status 32002000310100 HF5415 K87 2012 c.2 Book Graduate Library General Shelf Available 32002000310092 HF5415 K87 2012 c.1 Book Main Library General Shelf Available Principles of marketing / Palmer, Adrian / Oxford University Press - 2000
Title : Principles of marketing Material Type: printed text Authors: Palmer, Adrian (1955-), Author Publisher: Oxford University Press Publication Date: 2000 Pagination: xx, 644 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0198775512 Price: 644 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1632 Principles of marketing [printed text] / Palmer, Adrian (1955-), Author . - Oxford, New York : Oxford University Press, 2000 . - xx, 644 p. : ill., pbk. ; 25 cm.
ISBN : 0198775512 : 644 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1632 Hold
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Barcode Call number Media type Location Section Status 32002000029122 HF5415 P2343 2000 Book Graduate Library General Shelf Available Principles of marketing / Kotler, Philip / Prentice Hall - 2001
Title : Principles of marketing Material Type: printed text Authors: Kotler, Philip, Author ; Armstrong, Gary, Associated Name Edition statement: 9th ed. Publisher: Prentice Hall Publication Date: 2001 Pagination: xxxi, 1 v. (various pagings) Layout: ill. (some col.), pbk. Size: 28 cm. Accompanying material: 1 computer optical disc (4 3/4 in.). ISBN (or other code): 0130283290 Price: 837 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4214 Principles of marketing [printed text] / Kotler, Philip, Author ; Armstrong, Gary, Associated Name . - 9th ed. . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xxxi, 1 v. (various pagings) : ill. (some col.), pbk. ; 28 cm. + 1 computer optical disc (4 3/4 in.).
ISBN : 0130283290 : 837 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4214 Hold
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Barcode Call number Media type Location Section Status 32002000058212 HF5415 K636 2001 c.1 Book Graduate Library General Shelf Available 32002000110765 HF5415 K636 2001 c.1 CD Accompany Graduate Library Library Counter Available 32002000058220 HF5415 K636 2001 c.2 Book Main Library General Shelf Available 32002000133999 HF5415 K636 2001 c.2 CD Accompany Main Library Library Counter Available Principles of marketing / Kotler, Philip / Prentice Hall - 2004
Title : Principles of marketing Material Type: printed text Authors: Kotler, Philip, Author ; Armstrong, Gary, Associated Name Edition statement: 10th ed., Intn. ed. Publisher: Prentice Hall Publication Date: 2004 Pagination: xxix, 1 v. (various pagings) Layout: ill., (some col.), pbk. Size: 28 cm. ISBN (or other code): 9780131212763 Price: 690 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6265 Principles of marketing [printed text] / Kotler, Philip, Author ; Armstrong, Gary, Associated Name . - 10th ed., Intn. ed. . - Upper Saddle River, NJ : Prentice Hall, 2004 . - xxix, 1 v. (various pagings) : ill., (some col.), pbk. ; 28 cm.
ISBN : 9780131212763 : 690 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6265 Hold
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Barcode Call number Media type Location Section Status 32002000096436 HF5415 K636 2004 c.1 Book Main Library General Shelf Available 32002000096444 HF5415 K636 2004 c.2 Book Main Library General Shelf Available 32002000096451 HF5415 K636 2004 c.3 Book Main Library General Shelf Available