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Financial services marketing / Lewis, Barbara / London : The Dryden Press - 1997
Title : Financial services marketing : a reader Material Type: printed text Authors: Lewis, Barbara, Author ; Meidan, Arthur, Associated Name ; Moutinho, Luiz, Associated Name Publisher: London : The Dryden Press Publication Date: 1997 Pagination: X, 375 p. Layout: pbk. Size: 25 cm. ISBN (or other code): 1861524536 Price: 1500 Baht Languages : English (eng) Descriptors: [LCSH]Bank marketing
[LCSH]Financial services industrial -- Marketing
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1839 Financial services marketing : a reader [printed text] / Lewis, Barbara, Author ; Meidan, Arthur, Associated Name ; Moutinho, Luiz, Associated Name . - London : The Dryden Press, 1997 . - X, 375 p. : pbk. ; 25 cm.
ISBN : 1861524536 : 1500 Baht
Languages : English (eng)
Descriptors: [LCSH]Bank marketing
[LCSH]Financial services industrial -- Marketing
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1839 Hold
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Barcode Call number Media type Location Section Status 32002000036994 HG173 F55 1997 c.1 Book Main Library Library Counter Available 32002000037000 HG173 F55 1997 c.2 Book Main Library Library Counter Available Guerrilla marketing in 30 days / Levinson, Jay Conrad / Entrepreneur Media - 2005
Title : Guerrilla marketing in 30 days Material Type: printed text Authors: Levinson, Jay Conrad, Author ; Lautenslager, Al, Associated Name Publisher: Entrepreneur Media Publication Date: 2005 Layout: pbk. Size: xv, 272 p24 cm. ISBN (or other code): 1932531297 Price: 570 Baht General note: Includes index.
With compliments of Dr. John Christopher WalshLanguages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10651 Guerrilla marketing in 30 days [printed text] / Levinson, Jay Conrad, Author ; Lautenslager, Al, Associated Name . - Irvine Calif. : Entrepreneur Media, 2005 . - : pbk. ; xv, 272 p24 cm.
ISBN : 1932531297 : 570 Baht
Includes index.
With compliments of Dr. John Christopher Walsh
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10651 Hold
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Barcode Call number Media type Location Section Status 32002000176063 HF5415 L6658 2005 Book Graduate Library General Shelf Available Introduction to marketing / Frain, John / London : International Thomson Business - 1999
Title : Introduction to marketing Material Type: printed text Authors: Frain, John (1930-), Author Edition statement: 4th ed. Publisher: London : International Thomson Business Publication Date: 1999 Pagination: ix, 444 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 1861521472 Price: 2380 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=907 Introduction to marketing [printed text] / Frain, John (1930-), Author . - 4th ed. . - London : International Thomson Business, 1999 . - ix, 444 p. : pbk. ; 24 cm.
ISBN : 1861521472 : 2380 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=907 Hold
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Barcode Call number Media type Location Section Status 32002000013555 HF5415 F684 1999 c.1 Book Graduate Library General Shelf Available 32002000013563 HF5415 F684 1999 c.2 Book Main Library General Shelf Available Kellogg on integrated marketing / Calder, Bobby J. / Wiley - 2003
Title : Kellogg on integrated marketing Material Type: printed text Authors: Calder, Bobby J., Author ; Iacobucci, Dawn, Associated Name ; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Associated Name Publisher: Wiley Publication Date: 2003 Pagination: xxi, 314 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471204765 Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5986 Kellogg on integrated marketing [printed text] / Calder, Bobby J., Author ; Iacobucci, Dawn, Associated Name ; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Associated Name . - Hoboken, New Jersey : Wiley, 2003 . - xxi, 314 p. : ill., cloth ; 24 cm.
ISBN : 0471204765
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5986 Hold
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Barcode Call number Media type Location Section Status 32002000094522 HF5415 K444 2003 c.1 Book Graduate Library General Shelf Available 32002000095438 HF5415 K444 2003 c.2 Book Main Library General Shelf Available Knowledge-based marketing / Chaston, Ian / SAGE - 2004
Title : Knowledge-based marketing : the twenty-first century competitive edge Material Type: printed text Authors: Chaston, Ian, Author Publisher: SAGE Publication Date: 2004 Pagination: xi, 274 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 1412900034 Price: 1875 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10044 Knowledge-based marketing : the twenty-first century competitive edge [printed text] / Chaston, Ian, Author . - London, Thousand Oaks, Calif. : SAGE, 2004 . - xi, 274 p. : ill., pbk. ; 25 cm.
ISBN : 1412900034 : 1875 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10044 Hold
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Barcode Call number Media type Location Section Status 32002000161370 HF5415 C43 2004 c.1 Book Graduate Library General Shelf Available Lessons from a chief marketing officer / Kirk, Bradford C. / New York : McGraw-Hill - 2003
Title : Lessons from a chief marketing officer : what it takes to win in consumer marketing Material Type: printed text Authors: Kirk, Bradford C., Author Publisher: New York : McGraw-Hill Publication Date: 2003 Pagination: xii, 243 p. Layout: cloth Size: 22 cm. ISBN (or other code): 0071403175 Price: 1195 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising -- Management
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]Marketing researchCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Lessons from a chief marketing officer : what it takes to win in consumer marketing [printed text] / Kirk, Bradford C., Author . - New York : McGraw-Hill, 2003 . - xii, 243 p. : cloth ; 22 cm.
ISBN : 0071403175 : 1195 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising -- Management
[LCSH]Marketing
[LCSH]Marketing -- Management
[LCSH]Marketing researchCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6007 Hold
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Barcode Call number Media type Location Section Status 32002000094555 HF5415 K524 2003 Book Main Library General Shelf Available Marketing / Berkowitz, Eric N. / Irwin - 2003
Title : Marketing Material Type: printed text Authors: Berkowitz, Eric N., Author ; Hartley, Steven W., Associated Name ; Kerin, Roger A., Associated Name Edition statement: 7th ed. Publisher: Irwin Publication Date: 2003 Pagination: xliii, 741 p. Layout: ill. (col.), hbk. Size: 26 cm. Accompanying material: 1 computer optical disc (4 3/4 in.). ISBN (or other code): 0072410752 General note: Includes IBM software computer diskette. Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1914 Marketing [printed text] / Berkowitz, Eric N., Author ; Hartley, Steven W., Associated Name ; Kerin, Roger A., Associated Name . - 7th ed. . - Boston, MA : Irwin, 2003 . - xliii, 741 p. : ill. (col.), hbk. ; 26 cm. + 1 computer optical disc (4 3/4 in.).
ISBN : 0072410752
Includes IBM software computer diskette.
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1914 Hold
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Barcode Call number Media type Location Section Status 32002000038529 HF5415 M29474 2003 c.1 Book Graduate Library General Shelf Available 32002000038537 HF5415 M29474 2003 c.2 Book Graduate Library General Shelf Available 32002000105252 HF5415 M29474 2003 c.1 CD Accompany Graduate Library Library Counter Available 32002000105245 HF5415 M29474 2003 c.2 CD Accompany Graduate Library Library Counter Available 32002000037463 HF5415 M29474 2003 c.3 Book Main Library General Shelf Available 32002000110740 HF5415 M29474 2003 c.3 CD Accompany Main Library Library Counter Available Marketing / Etzel, Michael J. / Boston : McGraw-Hill/Irwin - 2001
Title : Marketing Material Type: printed text Authors: Etzel, Michael J., Author ; Stanton, William J., Associated Name ; Walker, Bruce J., Associated Name Edition statement: 12th ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2001 Pagination: xxii, 674 p. (col.) Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 0073660310 Price: 3947 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2603 Marketing [printed text] / Etzel, Michael J., Author ; Stanton, William J., Associated Name ; Walker, Bruce J., Associated Name . - 12th ed. . - Boston : McGraw-Hill/Irwin, 2001 . - xxii, 674 p. (col.) : ill., pbk. ; 28 cm.
ISBN : 0073660310 : 3947 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2603 Hold
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Barcode Call number Media type Location Section Status 32002000002285 HF5415 E87 2001 c.1 Book Graduate Library General Shelf Available 32002000043610 HF5415 E87 2001 c.2 Book Main Library General Shelf Available Marketing / Lamb, Charles W. / Thomson/South-Western - 2004
Title : Marketing Material Type: printed text Authors: Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name Edition statement: 7th ed. Publisher: Thomson/South-Western Publication Date: 2004 Pagination: xxxviii, 774 p. (col.) Layout: ill., hbk. Size: 29 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 0324147988 Price: 909 Baht Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Marketing [printed text] / Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name . - 7th ed. . - Mason, Ohio : Thomson/South-Western, 2004 . - xxxviii, 774 p. (col.) : ill., hbk. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0324147988 : 909 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Hold
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Barcode Call number Media type Location Section Status 32002000116549 HF5415 L26 2004 Book Main Library General Shelf Available 32002000132439 HF5415 L26 2004 c.1 CD Accompany Main Library Library Counter Available Marketing / Grewal, Dhruv / Boston : McGraw-Hill Irwin - 2008
Title : Marketing Material Type: printed text Authors: Grewal, Dhruv, Author ; Levy, Michael (1950-), Associated Name Publisher: Boston : McGraw-Hill Irwin Publication Date: 2008 Pagination: 1 v. (various pagings) (col.) Layout: ill., col. maps, pbk. Size: 27 cm. ISBN (or other code): 9780071274265 Price: 980 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14096 Marketing [printed text] / Grewal, Dhruv, Author ; Levy, Michael (1950-), Associated Name . - Boston : McGraw-Hill Irwin, 2008 . - 1 v. (various pagings) (col.) : ill., col. maps, pbk. ; 27 cm.
ISBN : 9780071274265 : 980 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14096 Hold
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Barcode Call number Media type Location Section Status 32002000240786 HF5415 G841 2008 c.1 Book Main Library General Shelf Available 32002000240794 HF5415 G841 2008 c.2 Book Main Library General Shelf Available 32002000309854 HF5415 G841 2008c.2 Book Main Library General Shelf Available Marketing / Grewal, Dhruv / Boston : McGraw-Hill Irwin - 2010
Title : Marketing Material Type: printed text Authors: Grewal, Dhruv, Author ; Levy, Michael (1950-), Associated Name Publisher: Boston : McGraw-Hill Irwin Publication Date: 2010 Pagination: xxxv, 683 p.(col.) Layout: ill., col. maps, pbk. Size: 27 cm. ISBN (or other code): 9780071285469 Price: 700 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14949 Marketing [printed text] / Grewal, Dhruv, Author ; Levy, Michael (1950-), Associated Name . - Boston : McGraw-Hill Irwin, 2010 . - xxxv, 683 p.(col.) : ill., col. maps, pbk. ; 27 cm.
ISBN : 9780071285469 : 700 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14949 Hold
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Barcode Call number Media type Location Section Status 32002000123818 HF5415 G841 2010 c.1 Book Main Library General Shelf Available 32002000123826 HF5415 G841 2010 c.2 Book Main Library General Shelf Available Marketing / Burrow, James L. / South-Western/ Thomson Learning - 2003
Title : Marketing : business 2000 Material Type: printed text Authors: Burrow, James L., Author Publisher: South-Western/ Thomson Learning Publication Date: 2003 Pagination: x, 164 p. (col.) Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 0538431334 Price: 688 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1201 Marketing : business 2000 [printed text] / Burrow, James L., Author . - Australia : South-Western/ Thomson Learning, 2003 . - x, 164 p. (col.) : ill., pbk. ; 28 cm.
ISBN : 0538431334 : 688 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1201 Hold
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Barcode Call number Media type Location Section Status 32002000015923 HF5415 B8 2003 Book Main Library General Shelf Available Marketing / Churchill, Gilbert A. / Boston : Irwin/McGraw Hill - 1998
Title : Marketing : creating value for customers Material Type: printed text Authors: Churchill, Gilbert A., Author ; Peter, J. Paul, Associated Name Edition statement: 2nd ed. Publisher: Boston : Irwin/McGraw Hill Publication Date: 1998 Series: Irwin series in marketing Pagination: xxiv, 630 p. Layout: ill., (col.) maps, pbk. Size: 29 cm. ISBN (or other code): 0256228779 Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=809 Marketing : creating value for customers [printed text] / Churchill, Gilbert A., Author ; Peter, J. Paul, Associated Name . - 2nd ed. . - , 1998 . - xxiv, 630 p. : ill., (col.) maps, pbk. ; 29 cm.. - (Irwin series in marketing) .
ISBN : 0256228779
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=809 Hold
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Barcode Call number Media type Location Section Status 32002000023281 HF5415 C527 1998 c.1 Book Graduate Library General Shelf Available 32002000023273 HF5415 C527 1998 c.2 Book Graduate Library General Shelf Available 32002000055739 HF5415 C527 1998 c.3 Book Main Library General Shelf Available Marketing / Levens, Michael / Boston : Pearson - 2010
Title : Marketing : defined, explained, applied Material Type: printed text Authors: Levens, Michael, Author Publisher: Boston : Pearson Publication Date: 2010 Pagination: xiii, 290 p. Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 9780137013296 Price: 735 Baht Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17195 Marketing : defined, explained, applied [printed text] / Levens, Michael, Author . - Boston : Pearson, 2010 . - xiii, 290 p. : ill., pbk. ; 28 cm.
ISBN : 9780137013296 : 735 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17195 Hold
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Barcode Call number Media type Location Section Status 32002000273761 HF5415 L657 2010 Book Main Library General Shelf Available Marketing insights from A to Z / Kotler, Philip / John Wiley & Sons - 2003
Title : Marketing insights from A to Z : 80 concepts every manager needs to know Material Type: printed text Authors: Kotler, Philip, Author Publisher: John Wiley & Sons Publication Date: 2003 Pagination: xviii, 206 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 0471268674 Price: 765 Baht General note: Published simultaneously in Canada. Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5304 Marketing insights from A to Z : 80 concepts every manager needs to know [printed text] / Kotler, Philip, Author . - Hoboken, NJ : John Wiley & Sons, 2003 . - xviii, 206 p. : hbk. ; 24 cm.
ISBN : 0471268674 : 765 Baht
Published simultaneously in Canada.
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5304 Hold
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Barcode Call number Media type Location Section Status 32002000069581 HF5415 K631 2003 c.1 Book Main Library General Shelf Available 32002000094415 HF5415 K631 2003 c.2 Book Main Library General Shelf Available