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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Research On Development Strategy Based On Corporate Financial Statements - A Case Of Youngor Group / Liu Xiaoran / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : Research On Development Strategy Based On Corporate Financial Statements - A Case Of Youngor Group Material Type: printed text Authors: Liu Xiaoran, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: viii, 80 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-16
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Financial statements
[LCSH]Strategic planningKeywords: Youngor,
Financial Statement Analysis,
Strategic AnalysisAbstract: To analyze the enterprise development strategy from a financial perspective, the research on enterprise development strategy based on financial statement analysis is to convert the publicly disclosed financial statement data of listed companies into more useful information, and to deepen the financial statement data from the perspective of enterprise strategic management. Interpretation, through the analysis of financial statements, analyze and predict the future development strategy of the company, so as to better meet the needs of external interest groups of listed companies and the needs of internal management.
This paper first introduces some common methods for financial statement analysis, and applies the financial statement analysis theory and method to apply them. These methods are used to analyze the Youngor financial statements in 2016-2018. At the same time, Erdos is selected as the comparison object to find out the company is in the company. Long-term and short-term solvency, asset management, profitability, cost control, etc.; then PEST analysis, five-force model analysis analysis of Youngor's external environment and industry environment, and integrated with Youngor Financial statement analysis and strategic management analysis, get the logical relationship between the two, establish a corporate strategy analysis system based on financial statement analysis.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28028 SIU IS. Research On Development Strategy Based On Corporate Financial Statements - A Case Of Youngor Group [printed text] / Liu Xiaoran, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - viii, 80 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-16
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Financial statements
[LCSH]Strategic planningKeywords: Youngor,
Financial Statement Analysis,
Strategic AnalysisAbstract: To analyze the enterprise development strategy from a financial perspective, the research on enterprise development strategy based on financial statement analysis is to convert the publicly disclosed financial statement data of listed companies into more useful information, and to deepen the financial statement data from the perspective of enterprise strategic management. Interpretation, through the analysis of financial statements, analyze and predict the future development strategy of the company, so as to better meet the needs of external interest groups of listed companies and the needs of internal management.
This paper first introduces some common methods for financial statement analysis, and applies the financial statement analysis theory and method to apply them. These methods are used to analyze the Youngor financial statements in 2016-2018. At the same time, Erdos is selected as the comparison object to find out the company is in the company. Long-term and short-term solvency, asset management, profitability, cost control, etc.; then PEST analysis, five-force model analysis analysis of Youngor's external environment and industry environment, and integrated with Youngor Financial statement analysis and strategic management analysis, get the logical relationship between the two, establish a corporate strategy analysis system based on financial statement analysis.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28028 Hold
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Barcode Call number Media type Location Section Status 32002000607429 SIU IS: SOM-MBA-A-2020-16 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607431 SIU IS: SOM-MBA-A-2020-16 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Research on SME Credit Financing in Commercial Banks - Taking China Merchants Bank as an Example / Li Le / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : Research on SME Credit Financing in Commercial Banks - Taking China Merchants Bank as an Example Material Type: printed text Authors: Li Le, Author ; Montira Chunlim, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 77 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-19
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Banks and banking -- China
[LCSH]Small businessKeywords: commercial Bank,
SME loans,
risk controlAbstract: At present, China's social economy is undergoing rapid development. Under this circumstance, enterprises have also been greatly developed. Similarly, enterprises have also made important contributions to the development of the national economy. The proportion of small and medium-sized enterprises is greater. China's socio-economic development has also played a role in promoting this, which cannot be ignored, and it has also allowed the government to continue to increase the degree of emphasis on SMEs.This article first introduces the concept of risk control for SMEs and commercial banks, and elaborates the current control methods for loan risk control in commercial banks, as well as the characteristics and risk types of SME credit. Then on this basis, by analyzing the actual situation of the development of SME loan business of China Merchants Bank, the problems existing in the emerging stage are mentioned. In response to these problems, combined with the actual situation, put forward targeted solutions, such as strengthening the application of big data, opening the national taxation system to commercial banks, and optimizing the approval process.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28034 SIU IS. Research on SME Credit Financing in Commercial Banks - Taking China Merchants Bank as an Example [printed text] / Li Le, Author ; Montira Chunlim, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 77 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-19
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- China
[LCSH]Small businessKeywords: commercial Bank,
SME loans,
risk controlAbstract: At present, China's social economy is undergoing rapid development. Under this circumstance, enterprises have also been greatly developed. Similarly, enterprises have also made important contributions to the development of the national economy. The proportion of small and medium-sized enterprises is greater. China's socio-economic development has also played a role in promoting this, which cannot be ignored, and it has also allowed the government to continue to increase the degree of emphasis on SMEs.This article first introduces the concept of risk control for SMEs and commercial banks, and elaborates the current control methods for loan risk control in commercial banks, as well as the characteristics and risk types of SME credit. Then on this basis, by analyzing the actual situation of the development of SME loan business of China Merchants Bank, the problems existing in the emerging stage are mentioned. In response to these problems, combined with the actual situation, put forward targeted solutions, such as strengthening the application of big data, opening the national taxation system to commercial banks, and optimizing the approval process.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28034 Hold
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Barcode Call number Media type Location Section Status 32002000607408 SIU IS: SOM-MBA-A-2020-19 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607405 SIU IS: SOM-MBA-A-2020-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley / Babita Mehta / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley Material Type: printed text Authors: Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley [printed text] / Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior -- Nepal
[LCSH]SmartphonesKeywords: Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone Abstract: The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context.
This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421 Hold
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Barcode Call number Media type Location Section Status 32002000595742 SIU IS: SOM-MBA-2017-N33 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. The treatment of goodwill in mergers and acquisitions: A Study of Hua Yi Brothers, China / Jin Lu / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : The treatment of goodwill in mergers and acquisitions: A Study of Hua Yi Brothers, China Material Type: printed text Authors: Jin Lu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 59 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-15
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Consolidation and merger of corporations Keywords: Merger and acquisition,
The Hua Yi Brothers Media Corporation,
Performance commitment,
Impairment of GoodwillAbstract: With the sustained and steady growth of China's economy, residents' disposable income has been steadily increasing, and their consumption capacity and desire for cultural products have been continuously enhanced. In recent years, more and more film and television enterprises expand the industrial chain through mergers and acquisitions, layout of new media, and achieve diversified development. Although mergers and acquisitions can expand the scale of the company, optimize the allocation of resources, and accelerate the growth of the enterprise, the merger and acquisition process is full of risks, information asymmetry, unreasonable valuation, etc., and the difficulty of merger and integration will make the enterprise struggling, or even lead to the failure of the merger and acquisition. In mergers and acquisitions, cultural media enterprises mainly buy liquid assets (intangible assets), such as copyright, trademark right, brand, franchise, etc., all of which are difficult to be valued reasonably. Therefore, it is very difficult to reflect it in the book. Therefore, enterprises adopt performance commitment in M &A to protect the interests of investors and owners and reduce M &A risks. However, most of the performance promises are made in the context of predicting the future profits of the acquired enterprises. Due to the uncertainties in the future, there are many problems in the process of fulfilling the performance promises.
Based on a comprehensive search and review of relevant theories on M&A performance commitment of listed companies in the media industry and relevant research literature on Hua Yi Brothers' M&A of Dong yang Mei La, this paper combines theory with practice by comprehensively applying literature research method and case analysis method. First of all, the relevant important theories are briefly summarized. Then, simply introduces the general process of Hua Yi Brothers M&A, and from the M&A motives, the processing of merger goodwill and goodwill impairment to the performance, the influence of root impairment, etc., to study the Hua Yi Brothers M&A Dong yang Mei la, explore the problems of merger and acquisition and reorganization of listed companies goodwill processing, in view of the problem put forward the corresponding countermeasures and Suggestions. Finally, the case of Hua Yi brothers acquiring Dong yang Mei la is summarized.
Through this research, this paper holds that the main reasons for the difficulties of performance commitment fulfillment in M&A and restructuring of listed companies in the media industry are three aspects: high premium and high valuation bring high performance commitment, risk of goodwill impairment and the own attributes of cultural media products. Enterprises should pay attention to the maintenance of core advantages in the process of industrial chain layout, raise and use funds reasonably, and do a good job in the integration after merger and acquisition.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28035 SIU IS. The treatment of goodwill in mergers and acquisitions: A Study of Hua Yi Brothers, China [printed text] / Jin Lu, Author ; Eksiri Niyomsilp, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 59 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-15
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Consolidation and merger of corporations Keywords: Merger and acquisition,
The Hua Yi Brothers Media Corporation,
Performance commitment,
Impairment of GoodwillAbstract: With the sustained and steady growth of China's economy, residents' disposable income has been steadily increasing, and their consumption capacity and desire for cultural products have been continuously enhanced. In recent years, more and more film and television enterprises expand the industrial chain through mergers and acquisitions, layout of new media, and achieve diversified development. Although mergers and acquisitions can expand the scale of the company, optimize the allocation of resources, and accelerate the growth of the enterprise, the merger and acquisition process is full of risks, information asymmetry, unreasonable valuation, etc., and the difficulty of merger and integration will make the enterprise struggling, or even lead to the failure of the merger and acquisition. In mergers and acquisitions, cultural media enterprises mainly buy liquid assets (intangible assets), such as copyright, trademark right, brand, franchise, etc., all of which are difficult to be valued reasonably. Therefore, it is very difficult to reflect it in the book. Therefore, enterprises adopt performance commitment in M &A to protect the interests of investors and owners and reduce M &A risks. However, most of the performance promises are made in the context of predicting the future profits of the acquired enterprises. Due to the uncertainties in the future, there are many problems in the process of fulfilling the performance promises.
Based on a comprehensive search and review of relevant theories on M&A performance commitment of listed companies in the media industry and relevant research literature on Hua Yi Brothers' M&A of Dong yang Mei La, this paper combines theory with practice by comprehensively applying literature research method and case analysis method. First of all, the relevant important theories are briefly summarized. Then, simply introduces the general process of Hua Yi Brothers M&A, and from the M&A motives, the processing of merger goodwill and goodwill impairment to the performance, the influence of root impairment, etc., to study the Hua Yi Brothers M&A Dong yang Mei la, explore the problems of merger and acquisition and reorganization of listed companies goodwill processing, in view of the problem put forward the corresponding countermeasures and Suggestions. Finally, the case of Hua Yi brothers acquiring Dong yang Mei la is summarized.
Through this research, this paper holds that the main reasons for the difficulties of performance commitment fulfillment in M&A and restructuring of listed companies in the media industry are three aspects: high premium and high valuation bring high performance commitment, risk of goodwill impairment and the own attributes of cultural media products. Enterprises should pay attention to the maintenance of core advantages in the process of industrial chain layout, raise and use funds reasonably, and do a good job in the integration after merger and acquisition.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28035 Hold
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Barcode Call number Media type Location Section Status 32002000607406 SIU IS: SOM-MBA-A-2020-15 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607403 SIU IS: SOM-MBA-A-2020-15 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. TV Content Choice of Youths in Kathmandu Valley / Pradeep Aryal / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : TV Content Choice of Youths in Kathmandu Valley Material Type: printed text Authors: Pradeep Aryal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 74 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N35
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Television Keywords: TV content choice of youths in Kathmandu Valley,
Viewer Availability,
Viewer Needs,
Viewing Group,
Viewer AwarenessAbstract: This thesis entitled as “TV content choice of youths in Kathmandu Valley” was carried out to know the choice of today’s Nepalese youths and the factors that influence in their choice of particular television program. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards TV content choice of youths in Kathmandu Valleys. These independent factors include viewer availability, viewer needs, viewing group, and viewer awareness. This research intention was to provide additional theoretical contributions on studies concerning TV content choice of youths in Kathmandu Valley.
In ever increasing competitive environment, television channels are trying their level best to come up with good media content so that they can engage their viewers with them. Looking at the demographics of Nepal more than 50 percent of the total population are youths. Therefore it is very important for the television station in Nepal to know their content choice regarding the television program and the factors that influences them to choose a particular program. In most of the literature the factors affecting the content choice of youths involves both the structural and psychological factors. However, this study focuses more on the relational and psychological factors to know how the youths take their decision of whether or not to watch a particular TV program. In Nepal, many television stations still lack good content to attract viewers to their channel. The trend in Nepal is majority of population watch international channel because of the lack of good content in the national channels. Most of the television channels only focus on the current affairs/news and have made it as their prime content. This research will try to find out what actually the youths demand with the television channel. This research will also find out the preferred TV content choice of youths in Kathmandu Valley. There are many research and articles that focus on the content choice of youths regarding television program and explains how it can enhance the relationship between the television and its viewers. This study focuses on the choice of Nepalese youths regarding the television program.
This research includes 101 respondents where responses were collected from online method. Among the 101 respondents participated in this study, 47.6 were female and 52.4 percent were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that three out of four the null hypotheses are accepted and accordingly, the significant relationship of viewer availability, viewer needs, viewing group, and viewer awareness make an impact on the TV content choice of youths in Kathmandu Valley.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27424 SIU IS. TV Content Choice of Youths in Kathmandu Valley [printed text] / Pradeep Aryal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 74 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N35
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Television Keywords: TV content choice of youths in Kathmandu Valley,
Viewer Availability,
Viewer Needs,
Viewing Group,
Viewer AwarenessAbstract: This thesis entitled as “TV content choice of youths in Kathmandu Valley” was carried out to know the choice of today’s Nepalese youths and the factors that influence in their choice of particular television program. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards TV content choice of youths in Kathmandu Valleys. These independent factors include viewer availability, viewer needs, viewing group, and viewer awareness. This research intention was to provide additional theoretical contributions on studies concerning TV content choice of youths in Kathmandu Valley.
In ever increasing competitive environment, television channels are trying their level best to come up with good media content so that they can engage their viewers with them. Looking at the demographics of Nepal more than 50 percent of the total population are youths. Therefore it is very important for the television station in Nepal to know their content choice regarding the television program and the factors that influences them to choose a particular program. In most of the literature the factors affecting the content choice of youths involves both the structural and psychological factors. However, this study focuses more on the relational and psychological factors to know how the youths take their decision of whether or not to watch a particular TV program. In Nepal, many television stations still lack good content to attract viewers to their channel. The trend in Nepal is majority of population watch international channel because of the lack of good content in the national channels. Most of the television channels only focus on the current affairs/news and have made it as their prime content. This research will try to find out what actually the youths demand with the television channel. This research will also find out the preferred TV content choice of youths in Kathmandu Valley. There are many research and articles that focus on the content choice of youths regarding television program and explains how it can enhance the relationship between the television and its viewers. This study focuses on the choice of Nepalese youths regarding the television program.
This research includes 101 respondents where responses were collected from online method. Among the 101 respondents participated in this study, 47.6 were female and 52.4 percent were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that three out of four the null hypotheses are accepted and accordingly, the significant relationship of viewer availability, viewer needs, viewing group, and viewer awareness make an impact on the TV content choice of youths in Kathmandu Valley.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27424 Hold
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Barcode Call number Media type Location Section Status 32002000595718 SIU IS: SOM-MBA-2017-N35 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Work-Life Balance: A Study of Dual Earner Couples in Commercial Banks of Kathmandu / Ujwal Kumar Bhattarai / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Work-Life Balance: A Study of Dual Earner Couples in Commercial Banks of Kathmandu Material Type: printed text Authors: Ujwal Kumar Bhattarai, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 93 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N60
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Work Keywords: Work Life Balance,
Dual Earner Couples,
Banking SectorAbstract: This paper presents the current scenario of work-life balance among dual earner couples in commercial banks of Nepal. The study examines the relationship between the independent variables: family size, working hour, age of children, income level and stress level, and the dependent variable: work life balance. The study was conducted among 62 dual earner couples working at various commercial banks in Kathmandu, Nepal. Thus, there were 124 responses in total used for analysis. The study shows that stress has a negative and significant relationship with work life balance. While, working hour is positively and significantly related to work life balance. The other variables family size, income level and age of children all have negative and insignificant relationship with the dependent variable. The paper used the statistical analysis tools Pearson correlation coefficient and descriptive analysis for analyzing the data collected through the distribution of survey questionnaire. The study finds that commercial banks in Nepal need to pay special attention to the aspects of working hours and stress level of their employees in order to help them balance their work life. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27534 SIU IS. Work-Life Balance: A Study of Dual Earner Couples in Commercial Banks of Kathmandu [printed text] / Ujwal Kumar Bhattarai, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 93 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N60
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Work Keywords: Work Life Balance,
Dual Earner Couples,
Banking SectorAbstract: This paper presents the current scenario of work-life balance among dual earner couples in commercial banks of Nepal. The study examines the relationship between the independent variables: family size, working hour, age of children, income level and stress level, and the dependent variable: work life balance. The study was conducted among 62 dual earner couples working at various commercial banks in Kathmandu, Nepal. Thus, there were 124 responses in total used for analysis. The study shows that stress has a negative and significant relationship with work life balance. While, working hour is positively and significantly related to work life balance. The other variables family size, income level and age of children all have negative and insignificant relationship with the dependent variable. The paper used the statistical analysis tools Pearson correlation coefficient and descriptive analysis for analyzing the data collected through the distribution of survey questionnaire. The study finds that commercial banks in Nepal need to pay special attention to the aspects of working hours and stress level of their employees in order to help them balance their work life. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27534 Hold
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Barcode Call number Media type Location Section Status 32002000596443 SIU IS: SOM-MBA-2017-N60 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596419 SIU IS: SOM-MBA-2017-N60 c.1 SIU Independent Study Main Library Thesis Corner Available SIU SS. Analysis on Present Situation in Tuanjie Town Kunming for being a Prototype of Agritainment Mode / Yang Fang / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Analysis on Present Situation in Tuanjie Town Kunming for being a Prototype of Agritainment Mode Material Type: printed text Authors: Yang Fang, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 26 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-08
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Tourism Keywords: New Development Model,
Agritainment,
Tuanjie TownAbstract: The development of agritainment tourism is one of the effective ways to increase the income of Chinese farmers.Up to now, under the support and guidance of the government, the development of agritainment mode of rural tourism has been widely developed in china. Then with the improvement of people's living standards, the development of China's rural tourism has gradually revealed some problems。This paper selects agritainment of Tuanjie town in Kunming City Yunnan as the research object, using the method of questionnaire survey, conducted a survey on the status of agritainments and operators found therural tourism of Tuanjie town development pattern of the existing problems, and the new mode suitable for the development of rural tourism business in the region is put forward (farmer +government +company), and carried on the this. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27321 SIU SS. Analysis on Present Situation in Tuanjie Town Kunming for being a Prototype of Agritainment Mode [printed text] / Yang Fang, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 26 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-08
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Tourism Keywords: New Development Model,
Agritainment,
Tuanjie TownAbstract: The development of agritainment tourism is one of the effective ways to increase the income of Chinese farmers.Up to now, under the support and guidance of the government, the development of agritainment mode of rural tourism has been widely developed in china. Then with the improvement of people's living standards, the development of China's rural tourism has gradually revealed some problems。This paper selects agritainment of Tuanjie town in Kunming City Yunnan as the research object, using the method of questionnaire survey, conducted a survey on the status of agritainments and operators found therural tourism of Tuanjie town development pattern of the existing problems, and the new mode suitable for the development of rural tourism business in the region is put forward (farmer +government +company), and carried on the this. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27321 Hold
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Barcode Call number Media type Location Section Status 32002000595361 SIU SS: SOM-PhD-2016-08 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. The declining of Chinese tourists by suppressing “Zero-Dollar Tour” policy results to the levels of confidents on the affected local business sectors: A case study in Huai Khwang area, Bangkok Thailand / Phiangrawee Saengboon / Bangkok: Shinawatra University - 2017
Collection Title: SIU SS Title : The declining of Chinese tourists by suppressing “Zero-Dollar Tour” policy results to the levels of confidents on the affected local business sectors: A case study in Huai Khwang area, Bangkok Thailand Material Type: printed text Authors: Phiangrawee Saengboon, Author ; Fuangfa Amponstira, Associated Name ; Walsh, John, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 31 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2017-02
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Tourism -- Economic aspects
[LCSH]Tourist tradeKeywords: Zero-Dollar Tour,
Suppressed,
Local Business,
Huai kwangAbstract: The purpose of this study was to determine and explain the effect of a declining of Chinese tourists by suppressing zero-dollar tour to the levels of confidents in local business sector from October 2016 until Now. The first part was the quantitative research to find the relationships between the number of Chinese tourists during October to December 2016 that affected in business operation in local business sectors such as hotels, local shops, cuisines, travelling company, and night club. The second part was the qualitative research to find the relationship between the entrepreneur’s perspective in their business management sectors and the degree of confidential level to repression. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27509 SIU SS. The declining of Chinese tourists by suppressing “Zero-Dollar Tour” policy results to the levels of confidents on the affected local business sectors: A case study in Huai Khwang area, Bangkok Thailand [printed text] / Phiangrawee Saengboon, Author ; Fuangfa Amponstira, Associated Name ; Walsh, John, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 31 p. : ill, Tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2017-02
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Tourism -- Economic aspects
[LCSH]Tourist tradeKeywords: Zero-Dollar Tour,
Suppressed,
Local Business,
Huai kwangAbstract: The purpose of this study was to determine and explain the effect of a declining of Chinese tourists by suppressing zero-dollar tour to the levels of confidents in local business sector from October 2016 until Now. The first part was the quantitative research to find the relationships between the number of Chinese tourists during October to December 2016 that affected in business operation in local business sectors such as hotels, local shops, cuisines, travelling company, and night club. The second part was the qualitative research to find the relationship between the entrepreneur’s perspective in their business management sectors and the degree of confidential level to repression. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27509 Hold
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Barcode Call number Media type Location Section Status 32002000595940 SIU SS: SOM-PhD-2017-02 c.1 Book Graduate Library Thesis Corner Available SIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation / Shrijan Gyanwali / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation Material Type: printed text Authors: Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 76 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 SIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation [printed text] / Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 Hold
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Barcode Call number Media type Location Section Status 32002000591444 SIU SS: SOM-PhD-M-2016-03 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Effects of Leadership on Employee Morale in Higher Education / Abdulkadir Noor Jibril / Bangkok: Shinawatra University - 2017
Collection Title: SIU SS Title : Effects of Leadership on Employee Morale in Higher Education Material Type: printed text Authors: Abdulkadir Noor Jibril, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 34 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2017-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Leadership
[LCSH]MoraleKeywords: Leadership,
Employee Morale,
Employee PerformanceAbstract: Key factors of institutional success is included morale of employees, high morale brings organizations into success path and low morale cause to failure. increase of performance, efficiency of the employee is result of high morale if the employee is more satisfied with leader his/her morale will be positive otherwise the vice versa, performance of employee is dependent to his/her morale wither is high or low so that study explores effects of leadership on employee morale in the higher education, semi structural interview has been employed to collect data from scholars with different backgrounds and experience in Thailand. Result of the study shows that morale is a mediating variable between leadership styles or practices and staff performance, if the leadership behavior is satisfied to staff the morale will be high which leads better performance if not the situation will be different. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27887 SIU SS. Effects of Leadership on Employee Morale in Higher Education [printed text] / Abdulkadir Noor Jibril, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 34 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2017-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Leadership
[LCSH]MoraleKeywords: Leadership,
Employee Morale,
Employee PerformanceAbstract: Key factors of institutional success is included morale of employees, high morale brings organizations into success path and low morale cause to failure. increase of performance, efficiency of the employee is result of high morale if the employee is more satisfied with leader his/her morale will be positive otherwise the vice versa, performance of employee is dependent to his/her morale wither is high or low so that study explores effects of leadership on employee morale in the higher education, semi structural interview has been employed to collect data from scholars with different backgrounds and experience in Thailand. Result of the study shows that morale is a mediating variable between leadership styles or practices and staff performance, if the leadership behavior is satisfied to staff the morale will be high which leads better performance if not the situation will be different. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27887 Hold
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Barcode Call number Media type Location Section Status 32002000598977 SIU SS: SOM-PhD-M-2017-03 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Enhancement of Store Maintenance Management in Retail Chain Operation: The Case of True Corporation / Sukit Sawathsangson / Bangkok: Shinawatra University - 2019
Collection Title: SIU SS Title : Enhancement of Store Maintenance Management in Retail Chain Operation: The Case of True Corporation Material Type: printed text Authors: Sukit Sawathsangson, Author ; Chanchai Bunchapattanasakda, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 90 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU SS: SOM-PhD-M-2019-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Maintenance
[LCSH]ManagementKeywords: Maintenance, Management skills on Store Performance, Retail Chain Operation. Abstract: This paper presents a study of maintenances management skills in retail chain stores. The study results in an enhancement of the store performance which plays important parts in successful business. The purposes of this research were to predict and control the maintenance management and create a proposal of maintenance management skills development for retail stores based on the case of True Corporation. The results of this research may serve as a guideline for key developments and performance in stores. It will also guide how the company and other retailers should reconsider their strategies about store maintenance. The finding may be useful for store owners to find the appropriate strategies in dealing with the possible maintenance and its cost.
This study has gathered relevant information concerning the maintenance cost of True company. The store type, category, and category details are the factors affecting maintenance cost. The category group which consist of food and beverage, non IT and IT has the most effect on cost. The cost of True coffee then is higher than its competitors in both capital expense and operation expense. When analyze the store type, there are three store types with highest cost, the branding, the business, and the spear. The three shops uses special equipment with more complication in system and infrastructure. The cost of maintenance then is much higher than another store type.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27922 SIU SS. Enhancement of Store Maintenance Management in Retail Chain Operation: The Case of True Corporation [printed text] / Sukit Sawathsangson, Author ; Chanchai Bunchapattanasakda, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 90 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU SS: SOM-PhD-M-2019-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Maintenance
[LCSH]ManagementKeywords: Maintenance, Management skills on Store Performance, Retail Chain Operation. Abstract: This paper presents a study of maintenances management skills in retail chain stores. The study results in an enhancement of the store performance which plays important parts in successful business. The purposes of this research were to predict and control the maintenance management and create a proposal of maintenance management skills development for retail stores based on the case of True Corporation. The results of this research may serve as a guideline for key developments and performance in stores. It will also guide how the company and other retailers should reconsider their strategies about store maintenance. The finding may be useful for store owners to find the appropriate strategies in dealing with the possible maintenance and its cost.
This study has gathered relevant information concerning the maintenance cost of True company. The store type, category, and category details are the factors affecting maintenance cost. The category group which consist of food and beverage, non IT and IT has the most effect on cost. The cost of True coffee then is higher than its competitors in both capital expense and operation expense. When analyze the store type, there are three store types with highest cost, the branding, the business, and the spear. The three shops uses special equipment with more complication in system and infrastructure. The cost of maintenance then is much higher than another store type.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27922 Hold
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Barcode Call number Media type Location Section Status 32002000599397 SIU SS: SOM-PhD-M-2019-03 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Factors Influencing Decision To Outsourcing Activities In Automotive Industry: Case Study of Amata Industrial Estate / Tankamon Tanachala / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Factors Influencing Decision To Outsourcing Activities In Automotive Industry: Case Study of Amata Industrial Estate Material Type: printed text Authors: Tankamon Tanachala, Author ; Fuangfa Amponstira, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 62 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-13
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Automobile industry
[LCSH]Employees -- RecruitingKeywords: Third-party logistics providers Abstract: There are 2 objectives for this study which are 1) To explore factors influencing decision to outsourcing logistics activities in the organization and 2) To study the obstacles that could encounter the organization when they consider using a 3PL (Third-party logistics providers)
The methodologies for this study are descriptive analysis and hypothesis test (T-test) by using primary sources from 108 companies of questionnaire survey and depth interview from 4 professionals in Automotive Industry.
According to the research results, the researcher found are 1) Both SME and large enterprise recognize that they will get convenience in operations when hiring logistics providers to doing logistics activities. Which this factors is very important for decision outsourcing logistics providers 2) the questionnaire result is shows that main obstacle influencing decision outsourcing logistics provider from respondent attitude is lack of management confidence in an outsourcing logistics providers. Organization will take a risk to the confidentiality.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26602 SIU SS. Factors Influencing Decision To Outsourcing Activities In Automotive Industry: Case Study of Amata Industrial Estate [printed text] / Tankamon Tanachala, Author ; Fuangfa Amponstira, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 62 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-13
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Automobile industry
[LCSH]Employees -- RecruitingKeywords: Third-party logistics providers Abstract: There are 2 objectives for this study which are 1) To explore factors influencing decision to outsourcing logistics activities in the organization and 2) To study the obstacles that could encounter the organization when they consider using a 3PL (Third-party logistics providers)
The methodologies for this study are descriptive analysis and hypothesis test (T-test) by using primary sources from 108 companies of questionnaire survey and depth interview from 4 professionals in Automotive Industry.
According to the research results, the researcher found are 1) Both SME and large enterprise recognize that they will get convenience in operations when hiring logistics providers to doing logistics activities. Which this factors is very important for decision outsourcing logistics providers 2) the questionnaire result is shows that main obstacle influencing decision outsourcing logistics provider from respondent attitude is lack of management confidence in an outsourcing logistics providers. Organization will take a risk to the confidentiality.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26602 Hold
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Barcode Call number Media type Location Section Status 32002000592491 SIU SS: SOM-PhD-2016-13 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. The Study of Problem and Solutions in Knowledge Management: Case Study of an University in Thailand / Atiporn Gerdruang / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : The Study of Problem and Solutions in Knowledge Management: Case Study of an University in Thailand Material Type: printed text Authors: Atiporn Gerdruang, Author ; Fuangfa Amponstira, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vi, 55 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-07
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Knowledge management -- Thailand Keywords: knowledge management
Non academic staff
UniversityAbstract: The Purpose of this research is to study the problem and the impact of knowledge management in The University. In the process of knowledge management, leadership, culture in the field of knowledge management, knowledge management Technology and knowledge management measurement and to recommendations and guidelines for knowledge management in The University. The method of this study used quantitative research by group of the statistics Non academic staff in The University mount 52 persons and analyzed by descriptive statistics.
The result of this study points out that the problems of knowledge management in The University. Is moderate Includes the process of Knowledge Management. There is a rare level. Knowledge Management measurement, Culture in the field of knowledge management, Leadership and Knowledge management Technology There are a moderate level.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26518 SIU SS. The Study of Problem and Solutions in Knowledge Management: Case Study of an University in Thailand [printed text] / Atiporn Gerdruang, Author ; Fuangfa Amponstira, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 55 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-07
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Knowledge management -- Thailand Keywords: knowledge management
Non academic staff
UniversityAbstract: The Purpose of this research is to study the problem and the impact of knowledge management in The University. In the process of knowledge management, leadership, culture in the field of knowledge management, knowledge management Technology and knowledge management measurement and to recommendations and guidelines for knowledge management in The University. The method of this study used quantitative research by group of the statistics Non academic staff in The University mount 52 persons and analyzed by descriptive statistics.
The result of this study points out that the problems of knowledge management in The University. Is moderate Includes the process of Knowledge Management. There is a rare level. Knowledge Management measurement, Culture in the field of knowledge management, Leadership and Knowledge management Technology There are a moderate level.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26518 Hold
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Barcode Call number Media type Location Section Status 32002000591683 SIU SS: SOM-PhD-M-2016-07 SIU Special Study Graduate Library General Shelf Available SIU Thesis. Academic Performance Evaluation Model of Scholars Based on Academic Collaboration Network: An Empirical Analysis on Scholars in the Field of Intelligence Science / Xiangjin Xiao / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Academic Performance Evaluation Model of Scholars Based on Academic Collaboration Network: An Empirical Analysis on Scholars in the Field of Intelligence Science Material Type: printed text Authors: Xiangjin Xiao, Author ; Manoch Prompanyo, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xiv, 257 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-04
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Academic Collaboration
[LCSH]Network -- CollaborationKeywords: Academic Performance, Academic Collaboration, Collaboration Network, Network Position, Network Roles, Network Stability Abstract: By reviewing the relevant literature, this paper puts forward the research hypothesis and SEM of the relationship between academic collaboration and academic performance. Taking scholars in the field of intelligence science as the sample object of empirical analysis, the data of co-author papers and academic performance evaluation indicators of 460 scholars were collected. Combined with data analysis and relevant data, the conclusions of this study mainly include:
(1) This study proposes to describe the collaboration network from the perspectives of collaboration network position (NP) and network role (NR), and designs the measurement model of academic collaboration network. (2) Based on the research status of academic performance evaluation, a measurement model of academic performance is designed. (3) The SEM of the relationship between academic collaboration network and academic performance is constructed.
Finally, this study puts forward some suggestions on how to build academic collaboration network and how to improve academic performance with the help of academic collaboration network. At the same time, through the path analysis of the SEM of the relationship between academic collaboration network and academic performance, this study confirms the impact mechanism of collaboration network on academic performance, and establishes an academic performance evaluation model based on collaboration network (CNI), and provides a reference for academic performance evaluation.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28419 SIU Thesis. Academic Performance Evaluation Model of Scholars Based on Academic Collaboration Network: An Empirical Analysis on Scholars in the Field of Intelligence Science [printed text] / Xiangjin Xiao, Author ; Manoch Prompanyo, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiv, 257 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-04
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Academic Collaboration
[LCSH]Network -- CollaborationKeywords: Academic Performance, Academic Collaboration, Collaboration Network, Network Position, Network Roles, Network Stability Abstract: By reviewing the relevant literature, this paper puts forward the research hypothesis and SEM of the relationship between academic collaboration and academic performance. Taking scholars in the field of intelligence science as the sample object of empirical analysis, the data of co-author papers and academic performance evaluation indicators of 460 scholars were collected. Combined with data analysis and relevant data, the conclusions of this study mainly include:
(1) This study proposes to describe the collaboration network from the perspectives of collaboration network position (NP) and network role (NR), and designs the measurement model of academic collaboration network. (2) Based on the research status of academic performance evaluation, a measurement model of academic performance is designed. (3) The SEM of the relationship between academic collaboration network and academic performance is constructed.
Finally, this study puts forward some suggestions on how to build academic collaboration network and how to improve academic performance with the help of academic collaboration network. At the same time, through the path analysis of the SEM of the relationship between academic collaboration network and academic performance, this study confirms the impact mechanism of collaboration network on academic performance, and establishes an academic performance evaluation model based on collaboration network (CNI), and provides a reference for academic performance evaluation.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28419 Hold
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Barcode Call number Media type Location Section Status 32002000607881 SIU THE: SOM-PhD-M-2022-04 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607821 SIU THE: SOM-PhD-M-2022-04 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty / Liwen Zhang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty Material Type: printed text Authors: Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: viii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty [printed text] / Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - viii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 Hold
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Barcode Call number Media type Location Section Status 32002000607691 SIU THE: SOM-PhD-M-2022-84 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607735 SIU THE: SOM-PhD-M-2022-84 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available