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Author Chunlim Montira
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Optimization of Cross-Border E-commerce Operation Model of Jingdong International / Zhang Xiaoying / Bangkok: Shinawatra University - 2020
Collection Title: SIU IS Title : Optimization of Cross-Border E-commerce Operation Model of Jingdong International Material Type: printed text Authors: Zhang Xiaoying, Author ; Montira Chunlim, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 61 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-05
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Cross-Border
[LCSH]e-CommerceKeywords: cross-border, e-commerce, operating model, optimization, JD Abstract: With the rapid development of network technology and the development of economic globalization, cross-border e-commerce transactions have continued to develop. As a country with a large number of Internet users, more and more Chinese enterprises have entered the cross-border e-commerce industry. Based on the case of the representative company JD, cross-border online shopping is increasingly recognized.
This article takes Jingdong International as the main research object, and adopts literature analysis, case analysis, SWOT analysis and comparative analysis to conduct an in-depth analysis of Jingdong's operating model. Outlined the importance of cross-border e-commerce to modern society and related research theories, as well as the operating models of cross-border e-commerce companies; Through comparison of typical domestic and international cross-border e-commerce operation models such as JD, Amazon, Tmall International analysis. It has implications for the optimization and development of international e-commerce operation models. Finally, this article studies the optimization strategies of cross-border e-commerce operation models, and discusses product analysis, e-commerce talents, cross-border logistics and payment systems.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28030 SIU IS. Optimization of Cross-Border E-commerce Operation Model of Jingdong International [printed text] / Zhang Xiaoying, Author ; Montira Chunlim, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 61 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-05
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Cross-Border
[LCSH]e-CommerceKeywords: cross-border, e-commerce, operating model, optimization, JD Abstract: With the rapid development of network technology and the development of economic globalization, cross-border e-commerce transactions have continued to develop. As a country with a large number of Internet users, more and more Chinese enterprises have entered the cross-border e-commerce industry. Based on the case of the representative company JD, cross-border online shopping is increasingly recognized.
This article takes Jingdong International as the main research object, and adopts literature analysis, case analysis, SWOT analysis and comparative analysis to conduct an in-depth analysis of Jingdong's operating model. Outlined the importance of cross-border e-commerce to modern society and related research theories, as well as the operating models of cross-border e-commerce companies; Through comparison of typical domestic and international cross-border e-commerce operation models such as JD, Amazon, Tmall International analysis. It has implications for the optimization and development of international e-commerce operation models. Finally, this article studies the optimization strategies of cross-border e-commerce operation models, and discusses product analysis, e-commerce talents, cross-border logistics and payment systems.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28030 Hold
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Barcode Call number Media type Location Section Status 32002000607425 SIU IS: SOM-MBA-A-2020-05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607414 SIU IS: SOM-MBA-A-2020-05 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Relationship between Corporate Social Responsibility Performance and Corporate Financial Performance-- Listed Companies in China's Power Industry Material Type: printed text Authors: Yazhou Wang, Author ; Montira Chunlim, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 43 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-22
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Financial
[LCSH]Social responsibility of businessKeywords: Corporate social responsibility,
Financial performance,
State-controlled power company,
StakeholdersAbstract: In 2008, the State-controlled Assets Supervision and Administration Commission issued guidance on the implementation of social responsibility by central companies; in 2011, the State-controlled Assets Supervision and Administration Commission issued the outline for the implementation of the “12th Five-Year Plan” for the harmonious development of central companies; in 2012, the State-controlled Assets Supervision and Administration Commission established the Central Corporate Social Responsibility Steering Committee; The State-controlled Assets Supervision and Administration Commission has also formulated guidance on state-controlled companies to fulfill their social responsibilities better. The State-controlled Assets Supervision and Administration Commission also held a social responsibility work conference, held social responsibility training, collected outstanding social responsibility enterprise cases, and promoted a series of measures such as social responsibility report, guiding the central companies to continuously improve their social responsibility work ability and level. Subsequently, state-controlled holding companies also made outstanding contributions to China's precise poverty alleviation work. However, state-controlled holding companies also face higher expectations of the people for fulfilling their corporate social responsibilities, and they also have higher pursuits to meet the UN 2030 sustainable development goals. These goals are urgently needed to require state-controlled holding companies to pay more attention to social responsibility. Fulfill and explore how to better fulfill their social responsibilities.
The nature of state-controlled holding companies is also an enterprise. The purpose of the enterprise is to make profits. Therefore, when the manager of the enterprise determines the development direction and business behavior of the enterprise, the financial performance of the enterprise must be considered. In order to promote the construction of social responsibility system in companies and promote companies to fulfill their social responsibilities, it is necessary to give clear evidence to prove the impact of corporate social responsibility on financial performance, and not to make companies spend become an obstacle in the process of fulfilling social responsibility. At present, there is no consensus on the research on the impact of corporate social responsibility on financial performance, mainly due to differences in the methods used and the data used. Therefore, this paper aims to obtain convincing conclusions by combining qualitative and quantitative research, and then promote state-controlled holding companies to find the right direction, fulfill corporate social responsibility better, ensure the steady and healthy development of the national economy. The national policies and resource advantages that companies have made more contributions to employment, environmental protection and public welfare undertakings that are closely related to the Chinese people.
Therefore, based on domestic and foreign research theories and methods, this article starts from the corporate social responsibility theory, stakeholder theory, and corporate contract theory, and selects the power companies listed on the Shanghai and Shenzhen stock markets as the population. 50 state-controlled companies of listed companies as a research sample, conducted empirical research on the relationship between social responsibility and financial performance of electric power companies to supplement related research on the relationship between social responsibility and financial performance of state-controlled companies.
Firstly, it defines the concept of corporate social responsibility, and clarifies the theories and methods involved in the CSR research. Secondly, it starts from the theoretical and practical requirements, from the six aspects of the company to shareholders, customers, employees, government, environment, community and public welfare. To analyze corporate social responsibility, based on the research results of predecessors and the characteristics of financial indicators, the total return on assets as a financial performance indicator, based on theoretical analysis, put forward research hypotheses, and establish a research equation model, through correlation analysis, The results of regression analysis and verification show that the current corporate social responsibility is positively correlated with the current financial performance, and has a significant impact on the current financial performance.
From the analysis of the conclusions of this paper, it can be found that the fulfillment of social responsibility by companies not only helps the company to establish a good image, enhances the reputation of the company, but also helps to improve the financial performance of the enterprise.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28036 SIU IS. Relationship between Corporate Social Responsibility Performance and Corporate Financial Performance-- Listed Companies in China's Power Industry [printed text] / Yazhou Wang, Author ; Montira Chunlim, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 43 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-22
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Financial
[LCSH]Social responsibility of businessKeywords: Corporate social responsibility,
Financial performance,
State-controlled power company,
StakeholdersAbstract: In 2008, the State-controlled Assets Supervision and Administration Commission issued guidance on the implementation of social responsibility by central companies; in 2011, the State-controlled Assets Supervision and Administration Commission issued the outline for the implementation of the “12th Five-Year Plan” for the harmonious development of central companies; in 2012, the State-controlled Assets Supervision and Administration Commission established the Central Corporate Social Responsibility Steering Committee; The State-controlled Assets Supervision and Administration Commission has also formulated guidance on state-controlled companies to fulfill their social responsibilities better. The State-controlled Assets Supervision and Administration Commission also held a social responsibility work conference, held social responsibility training, collected outstanding social responsibility enterprise cases, and promoted a series of measures such as social responsibility report, guiding the central companies to continuously improve their social responsibility work ability and level. Subsequently, state-controlled holding companies also made outstanding contributions to China's precise poverty alleviation work. However, state-controlled holding companies also face higher expectations of the people for fulfilling their corporate social responsibilities, and they also have higher pursuits to meet the UN 2030 sustainable development goals. These goals are urgently needed to require state-controlled holding companies to pay more attention to social responsibility. Fulfill and explore how to better fulfill their social responsibilities.
The nature of state-controlled holding companies is also an enterprise. The purpose of the enterprise is to make profits. Therefore, when the manager of the enterprise determines the development direction and business behavior of the enterprise, the financial performance of the enterprise must be considered. In order to promote the construction of social responsibility system in companies and promote companies to fulfill their social responsibilities, it is necessary to give clear evidence to prove the impact of corporate social responsibility on financial performance, and not to make companies spend become an obstacle in the process of fulfilling social responsibility. At present, there is no consensus on the research on the impact of corporate social responsibility on financial performance, mainly due to differences in the methods used and the data used. Therefore, this paper aims to obtain convincing conclusions by combining qualitative and quantitative research, and then promote state-controlled holding companies to find the right direction, fulfill corporate social responsibility better, ensure the steady and healthy development of the national economy. The national policies and resource advantages that companies have made more contributions to employment, environmental protection and public welfare undertakings that are closely related to the Chinese people.
Therefore, based on domestic and foreign research theories and methods, this article starts from the corporate social responsibility theory, stakeholder theory, and corporate contract theory, and selects the power companies listed on the Shanghai and Shenzhen stock markets as the population. 50 state-controlled companies of listed companies as a research sample, conducted empirical research on the relationship between social responsibility and financial performance of electric power companies to supplement related research on the relationship between social responsibility and financial performance of state-controlled companies.
Firstly, it defines the concept of corporate social responsibility, and clarifies the theories and methods involved in the CSR research. Secondly, it starts from the theoretical and practical requirements, from the six aspects of the company to shareholders, customers, employees, government, environment, community and public welfare. To analyze corporate social responsibility, based on the research results of predecessors and the characteristics of financial indicators, the total return on assets as a financial performance indicator, based on theoretical analysis, put forward research hypotheses, and establish a research equation model, through correlation analysis, The results of regression analysis and verification show that the current corporate social responsibility is positively correlated with the current financial performance, and has a significant impact on the current financial performance.
From the analysis of the conclusions of this paper, it can be found that the fulfillment of social responsibility by companies not only helps the company to establish a good image, enhances the reputation of the company, but also helps to improve the financial performance of the enterprise.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28036 Hold
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Barcode Call number Media type Location Section Status 32002000607404 SIU IS: SOM-MBA-A-2020-22 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607399 SIU IS: SOM-MBA-A-2020-22 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Research on SME Credit Financing in Commercial Banks - Taking China Merchants Bank as an Example Material Type: printed text Authors: Li Le, Author ; Montira Chunlim, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vi, 77 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-19
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Banks and banking -- China
[LCSH]Small businessKeywords: commercial Bank,
SME loans,
risk controlAbstract: At present, China's social economy is undergoing rapid development. Under this circumstance, enterprises have also been greatly developed. Similarly, enterprises have also made important contributions to the development of the national economy. The proportion of small and medium-sized enterprises is greater. China's socio-economic development has also played a role in promoting this, which cannot be ignored, and it has also allowed the government to continue to increase the degree of emphasis on SMEs.This article first introduces the concept of risk control for SMEs and commercial banks, and elaborates the current control methods for loan risk control in commercial banks, as well as the characteristics and risk types of SME credit. Then on this basis, by analyzing the actual situation of the development of SME loan business of China Merchants Bank, the problems existing in the emerging stage are mentioned. In response to these problems, combined with the actual situation, put forward targeted solutions, such as strengthening the application of big data, opening the national taxation system to commercial banks, and optimizing the approval process.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28034 SIU IS. Research on SME Credit Financing in Commercial Banks - Taking China Merchants Bank as an Example [printed text] / Li Le, Author ; Montira Chunlim, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vi, 77 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-19
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- China
[LCSH]Small businessKeywords: commercial Bank,
SME loans,
risk controlAbstract: At present, China's social economy is undergoing rapid development. Under this circumstance, enterprises have also been greatly developed. Similarly, enterprises have also made important contributions to the development of the national economy. The proportion of small and medium-sized enterprises is greater. China's socio-economic development has also played a role in promoting this, which cannot be ignored, and it has also allowed the government to continue to increase the degree of emphasis on SMEs.This article first introduces the concept of risk control for SMEs and commercial banks, and elaborates the current control methods for loan risk control in commercial banks, as well as the characteristics and risk types of SME credit. Then on this basis, by analyzing the actual situation of the development of SME loan business of China Merchants Bank, the problems existing in the emerging stage are mentioned. In response to these problems, combined with the actual situation, put forward targeted solutions, such as strengthening the application of big data, opening the national taxation system to commercial banks, and optimizing the approval process.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28034 Hold
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Barcode Call number Media type Location Section Status 32002000607408 SIU IS: SOM-MBA-A-2020-19 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607405 SIU IS: SOM-MBA-A-2020-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Factors of Psychological Capital, Organizational Commitment and University Teachers’ Job Performances in Shanxi Province, China Material Type: printed text Authors: Yueqi Han, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 246 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-59
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Job analysis
[LCSH]Teachers -- China -- ShanxiKeywords: Job Performances, Organizational Commitment, Psychological Capital, University Teachers, Shanxi Province Abstract: The objectives of this study were to study factors of psychological capital influencing the universities and colleges’ teachers job performances in Shanxi Province. The author uses two method research mainly based on quantitative research and qualitative research. Using constructed survey questionnaire to collect quantitative data. This thesis uses some statistic methods such as regression to analyze quantitative data and to test hypothesis. In addition, the author interviews experts of management from these five universities, and listens to experts’ suggestions on improving the job performance of university and colleges’ teachers.
The results of this thesis found that the psychological capital had a significant impact on job performance of universities and colleges’ teachers, and organizational commitment played a mediating role in the impact of psychological capital on job performance. Universities and colleges’ administrators of Shanxi province need to develop teachers’ psychological capital according to the actual situation of colleges and universities and pay attention to the guidance of the organizational commitment of college teachers. Enhance the loyalty of college teachers and make them love the cause of universities and colleges. The enthusiasm and initiative of universities and colleges’ teachers can be mobilized to the maximum extent, and then continuously and effectively improve the organizational performance and core competitive advantages of universities.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28433 SIU Thesis. Factors of Psychological Capital, Organizational Commitment and University Teachers’ Job Performances in Shanxi Province, China [printed text] / Yueqi Han, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 246 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-59
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Job analysis
[LCSH]Teachers -- China -- ShanxiKeywords: Job Performances, Organizational Commitment, Psychological Capital, University Teachers, Shanxi Province Abstract: The objectives of this study were to study factors of psychological capital influencing the universities and colleges’ teachers job performances in Shanxi Province. The author uses two method research mainly based on quantitative research and qualitative research. Using constructed survey questionnaire to collect quantitative data. This thesis uses some statistic methods such as regression to analyze quantitative data and to test hypothesis. In addition, the author interviews experts of management from these five universities, and listens to experts’ suggestions on improving the job performance of university and colleges’ teachers.
The results of this thesis found that the psychological capital had a significant impact on job performance of universities and colleges’ teachers, and organizational commitment played a mediating role in the impact of psychological capital on job performance. Universities and colleges’ administrators of Shanxi province need to develop teachers’ psychological capital according to the actual situation of colleges and universities and pay attention to the guidance of the organizational commitment of college teachers. Enhance the loyalty of college teachers and make them love the cause of universities and colleges. The enthusiasm and initiative of universities and colleges’ teachers can be mobilized to the maximum extent, and then continuously and effectively improve the organizational performance and core competitive advantages of universities.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28433 Hold
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Barcode Call number Media type Location Section Status 32002000607789 SIU THE: SOM-PhD-M-2022-59 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607792 SIU THE: SOM-PhD-M-2022-59 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Impact of Organizational Environmental Factors on Nurse’s Innovative Behavior in China: The Intermediary Role of Affective Commitment Material Type: printed text Authors: Jie Jing, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 186 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-85
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Behavior
[LCSH]Hospital -- China
[LCSH]InnovationKeywords: Organizational Environmental, Innovative Behavior, Affective Commitment, Chinese’s Nurse Abstract: Innovation is the driving force behind the development of hospitals. Hospital innovation depends on the staff’s new concept and the staff’s innovative behavior caused by the new concept. Nurses are an essential part of hospital human resources, and their innovative behavior reflects the hospital’s innovation level and affects the hospital’s organizational performance. At present, the discussion of nurses’ innovative behavior has become a hot issue in nursing management.
According to existing research, the factors affecting the nurse’s innovative behavior could be summarized in 4 perspectives: individual characteristics, individual psychology, work characteristics, and work environment. However, researchers only select one or two variables to carry out the study or select the different dimensions of one variable for each perspective. Especially from the perspective of the organizational environment, there are very few studies.
This study adopted a mixed research design. First, qualitative methods constructed a Chinese Hospital Workplace Fun scale. Second, 450 nurses from five public hospitals in Sichuan province, China, were investigated by quantitative method to explore the impact of organizational environment on nurses’ innovative behavior and its mechanism. The findings of this study: Organizational environment had a positive impact on nurses’ innovative behavior, and affective commitment played a mediating role between the leader-member exchange, team-member exchange, workplace fun, and nurses’ innovative behavior. Organizational innovation climate positively moderated the relationship between affective commitment and nurses’ innovation behavior.
This study will further enrich the relevant theories of nurses’ innovative behavior. At the same time, it helps managers take adequate measures to the organizational environment of the hospital to stimulate innovative behavior of nurses.
Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28418 SIU Thesis. Impact of Organizational Environmental Factors on Nurse’s Innovative Behavior in China: The Intermediary Role of Affective Commitment [printed text] / Jie Jing, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 186 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-85
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Behavior
[LCSH]Hospital -- China
[LCSH]InnovationKeywords: Organizational Environmental, Innovative Behavior, Affective Commitment, Chinese’s Nurse Abstract: Innovation is the driving force behind the development of hospitals. Hospital innovation depends on the staff’s new concept and the staff’s innovative behavior caused by the new concept. Nurses are an essential part of hospital human resources, and their innovative behavior reflects the hospital’s innovation level and affects the hospital’s organizational performance. At present, the discussion of nurses’ innovative behavior has become a hot issue in nursing management.
According to existing research, the factors affecting the nurse’s innovative behavior could be summarized in 4 perspectives: individual characteristics, individual psychology, work characteristics, and work environment. However, researchers only select one or two variables to carry out the study or select the different dimensions of one variable for each perspective. Especially from the perspective of the organizational environment, there are very few studies.
This study adopted a mixed research design. First, qualitative methods constructed a Chinese Hospital Workplace Fun scale. Second, 450 nurses from five public hospitals in Sichuan province, China, were investigated by quantitative method to explore the impact of organizational environment on nurses’ innovative behavior and its mechanism. The findings of this study: Organizational environment had a positive impact on nurses’ innovative behavior, and affective commitment played a mediating role between the leader-member exchange, team-member exchange, workplace fun, and nurses’ innovative behavior. Organizational innovation climate positively moderated the relationship between affective commitment and nurses’ innovation behavior.
This study will further enrich the relevant theories of nurses’ innovative behavior. At the same time, it helps managers take adequate measures to the organizational environment of the hospital to stimulate innovative behavior of nurses.
Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28418 Hold
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Barcode Call number Media type Location Section Status 32002000607791 SIU THE: SOM-PhD-M-2022-85 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607785 SIU THE: SOM-PhD-M-2022-85 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video Material Type: printed text Authors: Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xv, 233 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 SIU Thesis. Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video [printed text] / Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xv, 233 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 Hold
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Barcode Call number Media type Location Section Status 32002000607527 SIU THE: SOM-PhD-M-2022-90 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607525 SIU THE: SOM-PhD-M-2022-90 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
