Collection Title:	SIU IS
Title :	Analysis on Profit Model of Suning Company, China
Material Type:	printed text
Authors:	Han Dekun, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2020
Pagination:	vii, 45 p.
Layout:	Tables, ill.
Size:	30 cm.
Price:	500.00 Baht.
General note:	SIU IS: SOM-MBA-A-2020-02 Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages :	English (eng)
Descriptors:	[LCSH]Development economics [LCSH]Industry -- Economic aspects
Keywords:	Suning, profit model
Abstract:	Based on the rapid development of China's economy, China's home appliance retail industry has experienced a development stage from scratch. Today, the retail market of the home appliance industry has also transformed from the original fragmented and free layout to many large home appliance retailers such as Suning and Gome. It can be seen that the industry has entered a mature stage, but in the course of development of the industry, many problems remain unresolved. With the widespread application of information technology, the use of Internet technology in people's daily production and life is becoming more and more frequent, which has also brought new changes to the development of many enterprises. The most obvious change is the change in the way people consume and the way companies sell, that is, e-commerce has begun to flourish. By the end of 2015, the size of the global e-commerce market reached 1,465.2 billion U.S. dollars, an increase of 20% over 2014, and the development prospects are good. Driven by the development of the global e-commerce market, China's e-commerce market is also in a state of rapid development, and many companies have also begun to participate in the e-commerce wave. In recent years, the development of China's retail industry is basically based on online sales of e-commerce. Competition between industries has also shifted the focus of sales from physical store sales to Internet retailing, and the operation of physical stores has also been affected to some extent. Many companies fail to achieve sustained profitability. The development of e-commerce is just a flash, and many companies are even bankrupt. The reason is that it did not find a suitable profit model. The profit model is not a short-term responsive development method, but an overall strategy that helps the company continue to steadily obtain economic profits. The essence of competition between enterprises is the comparison of profit models. To maintain high-speed and stable development, the essential basic idea is to formulate a practical and effective profit model. Therefore, how to choose a profit model that suits the actual needs and actual conditions of enterprises has become the focus of management of many e-commerce companies. Suning and some of Gome's large companies, which focus on the retail business, have begun to try to change their strategies to ensure their sustainable development capabilities. Among them, Suning, as a leader in the development of the retail industry, obviously has an advantage over other e-commerce companies. At present, Suning has more than 6,000 physical stores, and its cloud business model also appropriately resolves the contradiction between physical stores and online sales. The model also provides new ideas for the development of the retail industry. Representative and researchable value. This article introduces the research background, meaning and content of this article. The previous literature on the research of corporate profit models is reviewed, and the research ideas and methods are summarized. Find out the problems existing in Suning's current profit model, further optimize and improve the profit model to effectively solve the problems in Suning's existing profit model, and provide a reference model for optimizing the profits of other similar companies.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28029

SIU IS. Analysis on Profit Model of Suning Company, China [printed text] / Han Dekun, Author ; Eksiri Niyomsilp, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 45 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-02
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)

Descriptors:	[LCSH]Development economics [LCSH]Industry -- Economic aspects
Keywords:	Suning, profit model
Abstract:	Based on the rapid development of China's economy, China's home appliance retail industry has experienced a development stage from scratch. Today, the retail market of the home appliance industry has also transformed from the original fragmented and free layout to many large home appliance retailers such as Suning and Gome. It can be seen that the industry has entered a mature stage, but in the course of development of the industry, many problems remain unresolved. With the widespread application of information technology, the use of Internet technology in people's daily production and life is becoming more and more frequent, which has also brought new changes to the development of many enterprises. The most obvious change is the change in the way people consume and the way companies sell, that is, e-commerce has begun to flourish. By the end of 2015, the size of the global e-commerce market reached 1,465.2 billion U.S. dollars, an increase of 20% over 2014, and the development prospects are good. Driven by the development of the global e-commerce market, China's e-commerce market is also in a state of rapid development, and many companies have also begun to participate in the e-commerce wave. In recent years, the development of China's retail industry is basically based on online sales of e-commerce. Competition between industries has also shifted the focus of sales from physical store sales to Internet retailing, and the operation of physical stores has also been affected to some extent. Many companies fail to achieve sustained profitability. The development of e-commerce is just a flash, and many companies are even bankrupt. The reason is that it did not find a suitable profit model. The profit model is not a short-term responsive development method, but an overall strategy that helps the company continue to steadily obtain economic profits. The essence of competition between enterprises is the comparison of profit models. To maintain high-speed and stable development, the essential basic idea is to formulate a practical and effective profit model. Therefore, how to choose a profit model that suits the actual needs and actual conditions of enterprises has become the focus of management of many e-commerce companies. Suning and some of Gome's large companies, which focus on the retail business, have begun to try to change their strategies to ensure their sustainable development capabilities. Among them, Suning, as a leader in the development of the retail industry, obviously has an advantage over other e-commerce companies. At present, Suning has more than 6,000 physical stores, and its cloud business model also appropriately resolves the contradiction between physical stores and online sales. The model also provides new ideas for the development of the retail industry. Representative and researchable value. This article introduces the research background, meaning and content of this article. The previous literature on the research of corporate profit models is reviewed, and the research ideas and methods are summarized. Find out the problems existing in Suning's current profit model, further optimize and improve the profit model to effectively solve the problems in Suning's existing profit model, and provide a reference model for optimizing the profits of other similar companies.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28029