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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Beverage Packaging Element and Consumer Purchasing Decision / Jeevan Bahadur Singh
Collection Title: SIU IS Title : Beverage Packaging Element and Consumer Purchasing Decision Material Type: printed text Authors: Jeevan Bahadur Singh, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Pagination: vii, 58 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N04
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Beverages -- Packaging
[LCSH]Consumers -- Decision purchasingKeywords: Packaging Color, Background Image, Packaging Material, Design of Printed Information Abstract:
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27997 SIU IS. Beverage Packaging Element and Consumer Purchasing Decision [printed text] / Jeevan Bahadur Singh, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [s.d.] . - vii, 58 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N04
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Beverages -- Packaging
[LCSH]Consumers -- Decision purchasingKeywords: Packaging Color, Background Image, Packaging Material, Design of Printed Information Abstract:
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27997 Hold
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Barcode Call number Media type Location Section Status 32002000607466 SIU IS: SOM-MBA-2019-N04 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607464 SIU IS: SOM-MBA-2019-N04 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu Material Type: printed text Authors: Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 60 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 SIU IS. Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu [printed text] / Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 60 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 Hold
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Barcode Call number Media type Location Section Status 32002000594141 SIU IS: SOM-MBA-2016-N19 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar Material Type: printed text Authors: Maung Maung Myint, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: 69 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-M01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer serviceKeywords: Purchasing Decision,
Customer Service,
Marking 4PAbstract: This paper analyzes the level of purchasing decision of pharmaceutical business buyers along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 400 respondents were selected randomly from the upper Myanmar region. The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. Level of purchasing decision does not differ significantly between male and female buyers. However, there are significant differences in level of purchasing decision among various age groups of customers. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27951 SIU IS. Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar [printed text] / Maung Maung Myint, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - 69 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-M01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer serviceKeywords: Purchasing Decision,
Customer Service,
Marking 4PAbstract: This paper analyzes the level of purchasing decision of pharmaceutical business buyers along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 400 respondents were selected randomly from the upper Myanmar region. The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. Level of purchasing decision does not differ significantly between male and female buyers. However, there are significant differences in level of purchasing decision among various age groups of customers. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27951 Hold
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Barcode Call number Media type Location Section Status 32002000607457 SIU IS: SOM-MBA-2019-M01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607458 SIU IS: SOM-MBA-2019-M01 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS-T Title : ปัจจัยในการตัดสินใจเลือกซื้อการประกันภัยรถยนต์ กับบริษัทประกันภัยในจังหวัดเพชรบูรณ์ Original title : Factors Affecting the Purchasing Decision to Motor Insurance with Insurance Company in Phetchabun Material Type: printed text Authors: ทิพวัลย์ ศักดาพิทักษ์, Author ; อุมาหฤทัย วรรณศรี, Associated Name ; กรวิชญ์ บุญส่ง, Associated Name Pagination: xiv, 111 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS-T: SOM-MBA-2014-03
Independent Study. [MS[MBA]]--Shinawatra University, 2014.Languages : Thai (tha) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]รถยนต์ -- เพชรบูรณ์
[LCSH]สินค้า -- ประกันภัยKeywords: การรับรู้ถึงความเสี่ยง
การเลือกบนทางเลือก
บริการที่ลูกค้าคาดหวัง
อิทธิพลทางครอบครัวAbstract: การค้นคว้าอิสระเรื่อง ปัจจัยในการตัดสินใจเลือกซื้อการประกันภัยรถยนต์กับบริษัทประกันภัยในจังหวัดเพชรบูรณ์ มีวัตถุประสงค์ เพื่อ ศึกษาข้อมูลส่วนบุคคล ปัจจัยส่วนประสมทางการตลาด และเปรียบเทียบความแตกต่างของปัจจัยส่วนบุคคล ต่อปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อประกันภัย โดยทำการศึกษากลุ่มตัวอย่างจังหวัดเพชรบูรณ์ Curricular : GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26200 SIU IS-T. ปัจจัยในการตัดสินใจเลือกซื้อการประกันภัยรถยนต์ กับบริษัทประกันภัยในจังหวัดเพชรบูรณ์ = Factors Affecting the Purchasing Decision to Motor Insurance with Insurance Company in Phetchabun [printed text] / ทิพวัลย์ ศักดาพิทักษ์, Author ; อุมาหฤทัย วรรณศรี, Associated Name ; กรวิชญ์ บุญส่ง, Associated Name . - [s.d.] . - xiv, 111 p. : ill, tables ; 30 cm.
500.00
SIU IS-T: SOM-MBA-2014-03
Independent Study. [MS[MBA]]--Shinawatra University, 2014.
Languages : Thai (tha)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]รถยนต์ -- เพชรบูรณ์
[LCSH]สินค้า -- ประกันภัยKeywords: การรับรู้ถึงความเสี่ยง
การเลือกบนทางเลือก
บริการที่ลูกค้าคาดหวัง
อิทธิพลทางครอบครัวAbstract: การค้นคว้าอิสระเรื่อง ปัจจัยในการตัดสินใจเลือกซื้อการประกันภัยรถยนต์กับบริษัทประกันภัยในจังหวัดเพชรบูรณ์ มีวัตถุประสงค์ เพื่อ ศึกษาข้อมูลส่วนบุคคล ปัจจัยส่วนประสมทางการตลาด และเปรียบเทียบความแตกต่างของปัจจัยส่วนบุคคล ต่อปัจจัยส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อประกันภัย โดยทำการศึกษากลุ่มตัวอย่างจังหวัดเพชรบูรณ์ Curricular : GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26200 Hold
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Barcode Call number Media type Location Section Status 32002000590685 SIU IS-T: SOM-MBA-2014-03 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand Material Type: printed text Authors: Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: vii, 50 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Beer
[LCSH]Consumer behavior -- Thailand
[LCSH]Consumers -- Decision purchasingKeywords: Corporate Social Responsibility,
Alcoholic Beverage Industry,
Purchasing Decision,
Consumer LoyaltyAbstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 SIU Thesis. The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand [printed text] / Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vii, 50 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Beer
[LCSH]Consumer behavior -- Thailand
[LCSH]Consumers -- Decision purchasingKeywords: Corporate Social Responsibility,
Alcoholic Beverage Industry,
Purchasing Decision,
Consumer LoyaltyAbstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 Hold
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Barcode Call number Media type Location Section Status 32002000580678 SIU THE: SOM-MBA-2014-A01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000580686 SIU THE: SOM-MBA-2014-A01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
