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SIU IS. Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar / Maung Maung Myint / Bangkok: Shinawatra University - 2019

Public ISBD No review available on this record. Collection Title: SIU IS Title : Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar Material Type: printed text Authors: Maung Maung Myint, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: 69 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-M01 IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing [LCSH]Customer service Keywords: Purchasing Decision, Customer Service, Marking 4P Abstract: This paper analyzes the level of purchasing decision of pharmaceutical business buyers along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 400 respondents were selected randomly from the upper Myanmar region. The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. Level of purchasing decision does not differ significantly between male and female buyers. However, there are significant differences in level of purchasing decision among various age groups of customers. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27951 SIU IS. Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar [printed text] / Maung Maung Myint, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - 69 p. : Tables, ill. ; 30 cm. 500.00 baht SIU IS: SOM-MBA-2019-M01 IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing [LCSH]Customer service Keywords: Purchasing Decision, Customer Service, Marking 4P Abstract: This paper analyzes the level of purchasing decision of pharmaceutical business buyers along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 400 respondents were selected randomly from the upper Myanmar region. The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. Level of purchasing decision does not differ significantly between male and female buyers. However, there are significant differences in level of purchasing decision among various age groups of customers. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27951

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Barcode	Call number	Media type	Location	Section	Status
32002000607457	SIU IS: SOM-MBA-2019-M01 c.2	SIU Independent Study	Graduate Library	Thesis Corner	Available
32002000607458	SIU IS: SOM-MBA-2019-M01 c.1	SIU Independent Study	Main Library	Thesis Corner	Available