From this page you can:
Home |
Collection details
Collection SIU IS
Documents available under this collective title
Add the result to your basketSIU IS. Business Plan for BIKE / I-Hsin TU / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Business Plan for BIKE Material Type: printed text Authors: I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: v, 39 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Bicycles
[LCSH]Business planningKeywords: Business plan,
bicycleAbstract: Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers.
Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product.
Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545 SIU IS. Business Plan for BIKE [printed text] / I-Hsin TU, Author ; Petcharat Lovichakorntikul, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - v, 39 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-03
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Bicycles
[LCSH]Business planningKeywords: Business plan,
bicycleAbstract: Bike-Me is a manufacturer for assembly bicycles established in 2015. It aims to satisfy customers' needs on user-friendly product concepts. In Thailand, not many people use foldable bicycles because they are expensive and easily stolen when parked outside the house. Therefore, the bicycle that can be easily carries and uses less space will be most preferred by customers who live in town. Bike-able is a completely disassemble-table mountain bike, and it can be stored into a small traveling bag. Not just disassemble-able, it can also be easily assembled back to its original shape within just 2 minutes without any additional tools needed. This product will easily satisfy the safety and convenience needs of customers.
Bike-Me’s plan is to start business operations in 2015. We positioned ourselves as a highly innovative and valuable company compared to our competitors. The target customers are middle to high-income groups. Other than Bike-able, Bike-Me also offers creative accessories that fits in its business core competency. According to research, bicycles should have regular maintenance in order to maintain it is best performance. Therefore, Bike-Me also offers maintenance services and repair services to their customers who purchased their products. We decided to advertise our products through leaflets, brochures, and catalogues at the pre-opening stage in order to get our customer’s attention. After Bike-Me start operations, we will further emphasize the advertisements on newspapers, magazines, and billboards, by which we will be able to reach the main targets for the product.
Bike-Me’s initial investment is 2,491,860 Baht and aims to achieve 20% constant annual growth in year 2016 onward. The initial investments will break-even after a year of operations according to forecast growth in sales. Combine the forecast sales and excellent selection in human resources. Bike-Me is looking forward to a bright future with more creative products and increasing sales.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27545 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596633 SIU IS: SOM-MBA-2016-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596617 SIU IS: SOM-MBA-2016-03 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay / Henry Mang / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay Material Type: printed text Authors: Henry Mang, Author ; John Walsh, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 57 p. Layout: Tables Size: 30 cm. General note: SIU IS: SOM-MBA-2017-M14
IS (MS. (MBA))--Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Agriculture -- Myanmar
[LCSH]EntrepreneurKeywords: Entrepreneurship, Successful Agri/Entrepreneur, New Technology,
Key Factors, Agriculture, Traditional Agriculture and Modern AgricultureAbstract: This research will focus on vital factors for entrepreneurship based on agriculture. It will indicate what agri/entrepreneurs have to consider and what skills they themselves have to have in order to take risks and be successful. In general, external environments, organizational factors, personal factors, and foundational factors are important. Entrepreneurs ought to be proactive, enthusiastic, curious, perseverant, resilientand work hard etc. Lack of agricultural knowledge, skills and technology which agri/entrepreneurs ought to consider seems to be another problem to be successful agri/entrepreneur. Therefore this research is very important for Myanmar in order to seek key factors and what personal qualities are necessary to be successful agri/enterpreneurs, and apply that knowledge and skills for Myanmar future economic development across the board equally for better living standards.
Moreover this study will indicate that if there is a relationship between economic factors, availability of resources, good infrastructure, entrepreneurial skill, political situation, new technological support and becoming successful entrepreneurs. If farmers are provided with good infrastructure, technological support and timely availability of financial resources, they can improve food production and ensure food security along with an increase in income for the farmers and a better quality of life across all classes of people by being a successful agri/entrepreneur.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27551 SIU IS. Key Success Factors for Entrepreneurship based on Agriculture in Myanmar, with special emphasis on those who live in Mandalay [printed text] / Henry Mang, Author ; John Walsh, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 57 p. : Tables ; 30 cm.
SIU IS: SOM-MBA-2017-M14
IS (MS. (MBA))--Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Agriculture -- Myanmar
[LCSH]EntrepreneurKeywords: Entrepreneurship, Successful Agri/Entrepreneur, New Technology,
Key Factors, Agriculture, Traditional Agriculture and Modern AgricultureAbstract: This research will focus on vital factors for entrepreneurship based on agriculture. It will indicate what agri/entrepreneurs have to consider and what skills they themselves have to have in order to take risks and be successful. In general, external environments, organizational factors, personal factors, and foundational factors are important. Entrepreneurs ought to be proactive, enthusiastic, curious, perseverant, resilientand work hard etc. Lack of agricultural knowledge, skills and technology which agri/entrepreneurs ought to consider seems to be another problem to be successful agri/entrepreneur. Therefore this research is very important for Myanmar in order to seek key factors and what personal qualities are necessary to be successful agri/enterpreneurs, and apply that knowledge and skills for Myanmar future economic development across the board equally for better living standards.
Moreover this study will indicate that if there is a relationship between economic factors, availability of resources, good infrastructure, entrepreneurial skill, political situation, new technological support and becoming successful entrepreneurs. If farmers are provided with good infrastructure, technological support and timely availability of financial resources, they can improve food production and ensure food security along with an increase in income for the farmers and a better quality of life across all classes of people by being a successful agri/entrepreneur.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27551 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596740 SIU IS SOM-MBA-2017-M14 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597763 SIU IS: SOM-MBA-2017-M14 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Job Satisfaction among Ophthalmologists as a Career in Myanmar / Moe Moe Khine / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Job Satisfaction among Ophthalmologists as a Career in Myanmar Material Type: printed text Authors: Moe Moe Khine, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M20
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Job satisfaction
[LCSH]OphthalmologyKeywords: Job Satisfaction, Ophthalmology Abstract: Our country (Myanmar) has 57 million of population. Most of people are facing with eye disease problems which can able to solve this problem by the ophthalmologist. Eyes are windows of human life being. People can create the pretty life, if they have well vision.
Myanmar has totally 300 of ophthalmologists and they are taking care eye disease problem of 57 million population. So, our country is facing with rare birth problem of eye surgeons. To become an ophthalmologist who must have through many steps and they must have learned further sub study to progress in their professional life. And also, they studied concern with Technology because of Technology upgrading is the one of important thing in this industry.
They have to manage health care problem with prioritize case, educating to patients concern with their respective disease and to understand how to take care and treatment plan by patiently. They also record their special patient's disease with their contact address and phone number. Currently, they have to facing big problems been not complete fully facilities in operation theater and shortage of man power. Currently condition, they cannot yet support with sufficient. Sometimes, they were taken the helping of Pharmaceutical Company with good link and some donor. In their professional field, they have to do as a team work to share information and also, have to inspire confidence, honesty and respect each other. All Head/professors are focusing to develop sub-specialties in their department, so they weak to implement their private aim themselves. Example: The one of Head/Professor's goal is become pediatric ophthalmology but she cannot implement her aim according by current condition because she is attempting in general and prioritizing to develop other sub-specialties in her department. They are going to community outreach about three times or four times by alternative system in their routine work-life. They satisfied for this routine work. Another cause of satisfying is this field is stable and medical professional. According my research, causing of choosing this career, this is micro surgery, having good environment and good impact life. They believe that their choosing career is coincided with their expected life (quality of life) and ability to get excellent income.
This study is identified they choose this ophthalmology professional field with different aim but, they have the same goals those are to expend their knowledge and their professional skill to next generation who will become a professional eye surgeons. They want to do to develop the poor life of patients with their professional skill by giving well treat and educating health care to get patient's awareness in eye. Those are their focusing in currently. Eye surgery is not the main of thing compare with others surgery but they belief that eyes are the main important thing to get quality of life and more standardized. That is the role of them.
In this study, the collected data explored the condition of ophthalmologist and their management system. It is also provide leadership style, communication skill of their professional, their current workforce, their goals and motivation. This study is based on qualitative and quantitative method of 110 ophthalmologists. The result of this study provide that their perceptions on how to study their professional education life, solving their facing work problems, their expected life, not the same satisfaction level in their current job condition with different services and different experiences.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27595 SIU IS. Job Satisfaction among Ophthalmologists as a Career in Myanmar [printed text] / Moe Moe Khine, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M20
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Job satisfaction
[LCSH]OphthalmologyKeywords: Job Satisfaction, Ophthalmology Abstract: Our country (Myanmar) has 57 million of population. Most of people are facing with eye disease problems which can able to solve this problem by the ophthalmologist. Eyes are windows of human life being. People can create the pretty life, if they have well vision.
Myanmar has totally 300 of ophthalmologists and they are taking care eye disease problem of 57 million population. So, our country is facing with rare birth problem of eye surgeons. To become an ophthalmologist who must have through many steps and they must have learned further sub study to progress in their professional life. And also, they studied concern with Technology because of Technology upgrading is the one of important thing in this industry.
They have to manage health care problem with prioritize case, educating to patients concern with their respective disease and to understand how to take care and treatment plan by patiently. They also record their special patient's disease with their contact address and phone number. Currently, they have to facing big problems been not complete fully facilities in operation theater and shortage of man power. Currently condition, they cannot yet support with sufficient. Sometimes, they were taken the helping of Pharmaceutical Company with good link and some donor. In their professional field, they have to do as a team work to share information and also, have to inspire confidence, honesty and respect each other. All Head/professors are focusing to develop sub-specialties in their department, so they weak to implement their private aim themselves. Example: The one of Head/Professor's goal is become pediatric ophthalmology but she cannot implement her aim according by current condition because she is attempting in general and prioritizing to develop other sub-specialties in her department. They are going to community outreach about three times or four times by alternative system in their routine work-life. They satisfied for this routine work. Another cause of satisfying is this field is stable and medical professional. According my research, causing of choosing this career, this is micro surgery, having good environment and good impact life. They believe that their choosing career is coincided with their expected life (quality of life) and ability to get excellent income.
This study is identified they choose this ophthalmology professional field with different aim but, they have the same goals those are to expend their knowledge and their professional skill to next generation who will become a professional eye surgeons. They want to do to develop the poor life of patients with their professional skill by giving well treat and educating health care to get patient's awareness in eye. Those are their focusing in currently. Eye surgery is not the main of thing compare with others surgery but they belief that eyes are the main important thing to get quality of life and more standardized. That is the role of them.
In this study, the collected data explored the condition of ophthalmologist and their management system. It is also provide leadership style, communication skill of their professional, their current workforce, their goals and motivation. This study is based on qualitative and quantitative method of 110 ophthalmologists. The result of this study provide that their perceptions on how to study their professional education life, solving their facing work problems, their expected life, not the same satisfaction level in their current job condition with different services and different experiences.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27595 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596757 SIU IS: SOM-MBA-2017-M20 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay / Yazar Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay Material Type: printed text Authors: Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 SIU IS. Customer Satisfaction with Sales and Service Quality of the Korean Automobile Market in Mandalay [printed text] / Yazar Phyo, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M18
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]Service QualityKeywords: Service quality, SERVQUAL, Customer satisfaction, Brands, Service Attributes Abstract: This research tends to identify the relationship between the service quality and
customer satisfaction in Korean Automobile by using SERVQUAL analysis in Mandalay. It’s also used to observe the influence and effect of applying quality service towards customer satisfaction. The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, these are identified as independent variables, and customer satisfaction is identified as dependent variable. This study also wants to concentrate on the customers’ perception and evaluation toward service performance in Korean Automobile. The questionnaires were filled by the customers who already purchase products and engaging the service at Korean Automobile.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27596 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596781 SIU IS: SOM-MBA-2017-M18 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting Employees’ Performance in Mandalay Hotel Industry / Theint Theint Swe / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Factors Affecting Employees’ Performance in Mandalay Hotel Industry Material Type: printed text Authors: Theint Theint Swe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 43 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M17
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Hotel industry Keywords: Employee Performance, Hotel, Mandalay Abstract: The main objective of this research is to study the relationship between recognition, teamwork, work environment, career opportunities and employee performance in the hotel industry. There are 85 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the hotel industry of the Mandalay area. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee performance with the other four independent variables (Recognition, Teamwork, Work Environment, and Career Opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27597 SIU IS. Factors Affecting Employees’ Performance in Mandalay Hotel Industry [printed text] / Theint Theint Swe, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 43 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M17
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Hotel industry Keywords: Employee Performance, Hotel, Mandalay Abstract: The main objective of this research is to study the relationship between recognition, teamwork, work environment, career opportunities and employee performance in the hotel industry. There are 85 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the hotel industry of the Mandalay area. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee performance with the other four independent variables (Recognition, Teamwork, Work Environment, and Career Opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27597 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596773 SIU IS: SOM-MBA-2017-M17 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Operations Practices of Book Manufacturing Industry: UBRAND CO., Ltd. / Sunny / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Operations Practices of Book Manufacturing Industry: UBRAND CO., Ltd. Material Type: printed text Authors: Sunny, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 54 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M16
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Manufacturing industries Keywords: operation management practices, on consumer satisfaction based. Abstract: Now a day, Myanmar new government encourages the private manufacturing sector especially basic goods manufacturing, to produce high quality product at reasonable price. Therefore, the numbers of private manufacturing firms are gradually increasing in Myanmar free market economy. Among these manufacturing firms, book manufacturing industry is producing essential product for human beings especially students and others who are involving in the learning organization.
My research will base on the ideas of how that business can effectively utilize its operations management activities to enjoy higher revenue, to produce good quality products and to gain cost advantage of “Ubrand” book manufacturing firm, a well-known brand in book manufacturing industry.
Descriptive research method has been mainly used , and also qualitative research method.
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. The approach is a general way of thinking about conducting qualitative research. It describes, either explicitly or implicitly, the purpose of the qualitative research, the role of the researcher(s), the stages of research, and the method of data analysis.
Qualitative data is information about qualities; information that can't actually be measured. Some examples of qualitative data are the softness of your skin, the grace with which you run, and the color of your eyes. However, try telling Photoshop you can't measure color with numbers.
Qualitative Research Design is generally based on a social constructivism perspective. Research problems become research questions based on prior research experience. Sample sizes can be as small as one. Data collection involves interview, observation, and/or archival (content) data.
Data were collected by in-depth interview with operations mangers of respective departments. The objectives of the study are to analyze the product design, process design, quality management, location, layout, supply chain and maintenance of “Ubrand” book manufacturing firm.
The product design of “Ubrand” book manufacturing firm was established with the ideas and concepts from customers, competitors, and supplier. Moreover, this paper discovered that the firm is weak in practicing systematic quality control.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27598 SIU IS. Operations Practices of Book Manufacturing Industry: UBRAND CO., Ltd. [printed text] / Sunny, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 54 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M16
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Manufacturing industries Keywords: operation management practices, on consumer satisfaction based. Abstract: Now a day, Myanmar new government encourages the private manufacturing sector especially basic goods manufacturing, to produce high quality product at reasonable price. Therefore, the numbers of private manufacturing firms are gradually increasing in Myanmar free market economy. Among these manufacturing firms, book manufacturing industry is producing essential product for human beings especially students and others who are involving in the learning organization.
My research will base on the ideas of how that business can effectively utilize its operations management activities to enjoy higher revenue, to produce good quality products and to gain cost advantage of “Ubrand” book manufacturing firm, a well-known brand in book manufacturing industry.
Descriptive research method has been mainly used , and also qualitative research method.
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. The approach is a general way of thinking about conducting qualitative research. It describes, either explicitly or implicitly, the purpose of the qualitative research, the role of the researcher(s), the stages of research, and the method of data analysis.
Qualitative data is information about qualities; information that can't actually be measured. Some examples of qualitative data are the softness of your skin, the grace with which you run, and the color of your eyes. However, try telling Photoshop you can't measure color with numbers.
Qualitative Research Design is generally based on a social constructivism perspective. Research problems become research questions based on prior research experience. Sample sizes can be as small as one. Data collection involves interview, observation, and/or archival (content) data.
Data were collected by in-depth interview with operations mangers of respective departments. The objectives of the study are to analyze the product design, process design, quality management, location, layout, supply chain and maintenance of “Ubrand” book manufacturing firm.
The product design of “Ubrand” book manufacturing firm was established with the ideas and concepts from customers, competitors, and supplier. Moreover, this paper discovered that the firm is weak in practicing systematic quality control.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27598 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596807 SIU IS: SOM-MBA-2017-M16 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction of Banking Services in Mandalay / Sandi Chit Su Win / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction of Banking Services in Mandalay Material Type: printed text Authors: Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 42 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 SIU IS. Customer Satisfaction of Banking Services in Mandalay [printed text] / Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 42 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Bank and banking -- Mandalay Keywords: Customer Satisfaction, Deposit services, Service Quality Abstract: Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596799 SIU IS: SOM-MBA-2017-M15 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay / Htet Lynn Zaw / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay Material Type: printed text Authors: Htet Lynn Zaw, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 34 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M13
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Job satisfaction
[LCSH]Pharmaceutical industry -- MandalayKeywords: pharmaceutical industry, pay, recognition, promotion opportunities, job satisfaction Abstract: Owing to competition for the talented people and skills, the important HR functions such as the attraction and retention of the talented employees have been the biggest challenge in human capital management. The failure to do so resulted in high turnover rate in pharmaceutical industry. So to attract, retain and be profitable, Organizations need better compensation systems that satisfy employees. This study aims to recognize the impact of salary paid, meaningful work, promotion opportunity and recognition on job satisfaction of employees in the pharmaceutical industry in Mandalay. This is an academic research where survey has been conducted in 120 participants of different levels of employees of well-known pharmaceutical companies from multinationals to local companies in Mandalay. Primary data has been assembled through questionnaires and secondary data collected through research papers, articles, websites and textbooks. Findings have shown that pay, recognition, promotion opportunities and meaningful work are in strong and direct relationship to the jobs satisfaction of pharmaceutical employees. This study also pointed out the recommendations for pharmaceutical companies regarding the factors to satisfy the employees, limitation and contribution to the knowledge by this study. The findings of this study are valuable which can be useful for the nationwide research in order to investigate wider view on job satisfaction of pharmaceutical employees of Myanmar. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27600 SIU IS. Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay [printed text] / Htet Lynn Zaw, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 34 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M13
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Job satisfaction
[LCSH]Pharmaceutical industry -- MandalayKeywords: pharmaceutical industry, pay, recognition, promotion opportunities, job satisfaction Abstract: Owing to competition for the talented people and skills, the important HR functions such as the attraction and retention of the talented employees have been the biggest challenge in human capital management. The failure to do so resulted in high turnover rate in pharmaceutical industry. So to attract, retain and be profitable, Organizations need better compensation systems that satisfy employees. This study aims to recognize the impact of salary paid, meaningful work, promotion opportunity and recognition on job satisfaction of employees in the pharmaceutical industry in Mandalay. This is an academic research where survey has been conducted in 120 participants of different levels of employees of well-known pharmaceutical companies from multinationals to local companies in Mandalay. Primary data has been assembled through questionnaires and secondary data collected through research papers, articles, websites and textbooks. Findings have shown that pay, recognition, promotion opportunities and meaningful work are in strong and direct relationship to the jobs satisfaction of pharmaceutical employees. This study also pointed out the recommendations for pharmaceutical companies regarding the factors to satisfy the employees, limitation and contribution to the knowledge by this study. The findings of this study are valuable which can be useful for the nationwide research in order to investigate wider view on job satisfaction of pharmaceutical employees of Myanmar. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27600 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596823 SIU IS: SOM-MBA-2017-M13 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Impact of Mobile Phones on Rural Livelihoods Assets in Rural Myanmar: A Study of Patheingyi Township and Madaya Township, Mandalay Division / Mya Kay Khaing / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Impact of Mobile Phones on Rural Livelihoods Assets in Rural Myanmar: A Study of Patheingyi Township and Madaya Township, Mandalay Division Material Type: printed text Authors: Mya Kay Khaing, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 33 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M12
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Communication and technology -- Mandalay Keywords: Impact, Mobile Phones, Rural Livelihoods, Assets, information Communications Technology, Myanmar Abstract: The topic of this research is the impact of Mobile Phones on Rural Livelihoods Assets in Rural Myanmar: A Study of Patheingyi Township and Madaya Township, Mandalay Division. Survey Questionnaires forms were conducted with 494 respondents from 600 sample size actively involved in and were analyzed using PSPP. The findings of this study are that on telecommunications use, benefits, and constraints in Mandalay Division - has helped illuminate the economic and social impacts of telecommunications market liberalization. Modes of communication are changing, new business ventures are emerging, and mobile phones are becoming a part of everyday life. In this report focuses on not only by exploring the ongoing impacts of increasing telephone access, but also by investigating the constraints imposed by complementary infrastructure, and patterns of internet uptake. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27601 SIU IS. Impact of Mobile Phones on Rural Livelihoods Assets in Rural Myanmar: A Study of Patheingyi Township and Madaya Township, Mandalay Division [printed text] / Mya Kay Khaing, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 33 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M12
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Communication and technology -- Mandalay Keywords: Impact, Mobile Phones, Rural Livelihoods, Assets, information Communications Technology, Myanmar Abstract: The topic of this research is the impact of Mobile Phones on Rural Livelihoods Assets in Rural Myanmar: A Study of Patheingyi Township and Madaya Township, Mandalay Division. Survey Questionnaires forms were conducted with 494 respondents from 600 sample size actively involved in and were analyzed using PSPP. The findings of this study are that on telecommunications use, benefits, and constraints in Mandalay Division - has helped illuminate the economic and social impacts of telecommunications market liberalization. Modes of communication are changing, new business ventures are emerging, and mobile phones are becoming a part of everyday life. In this report focuses on not only by exploring the ongoing impacts of increasing telephone access, but also by investigating the constraints imposed by complementary infrastructure, and patterns of internet uptake. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27601 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596815 SIU IS: SOM-MBA-2017-M12 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat / Suman Khadka / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat Material Type: printed text Authors: Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 65 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat [printed text] / Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 65 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596831 SIU IS: SOM-MBA-2017-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596849 SIU IS: SOM-MBA-2017-04 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Administering Mis (Sing) Information a Comparative Study of Traditional and Agile Requirements Methods / Hussein Ahmed Abdulle / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Administering Mis (Sing) Information a Comparative Study of Traditional and Agile Requirements Methods Material Type: printed text Authors: Hussein Ahmed Abdulle, Author ; Mason, Paul, Associated Name ; Aekavute Sujarae, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 90 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOST-MSIT-2017-03
Independent Study. [MS[Information Technology]]. -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Requirements engineering Keywords: Requirements engineering, Missing information, Requirements elicitation, Traditional and agile methods Abstract: Software requirements engineering is the most critical phase in developing software systems, because success or failure of system development depends more than anything else on the requirements which is defined as all the activities devoted to identification of user requirements, analysis of the requirements to derive additional requirements, documentation of the requirements as a specification, managing requirements, and validation of the documented requirements against actual user needs.
Requirements elicitation is often regarded as the first step in the requirements engineering process. Hence the most important goal of requirements elicitation is to ‘discover’ precisely what problem needs to be solved and to identify the system boundaries.
Without a well-written requirements specification, developers do not know what to build, users do not know what to expect, and there is no way to validate the target system against the original user needs.
Traditional methods user requirements are often misunderstood because the system analyst may misinterpret the user’s needs. In addition to requirements collecting, standards and constraints play an important role in systems development. Absence of appropriate requirements validation with the user involvement typically results in requirements that are incomplete because they fail to specify important customer needs or they are incorrect because of misunderstandings between the requirements engineers and the customers. That is why project failure is ongoing process over thirty years which comes from missing information.
More recently to lightweight techniques designed to deliver products on time, on budget, and with high quality and customer satisfaction. Agile team tried to solve the problems existing in traditional, 50% of failure they reduced and adaptation is 69% which is better than traditional methods.
However; this independent study we focus on the problem of missing information or incorrect requirement with four examples of Major IT project failures blamed (at least in part) on poor requirements.Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27605 SIU IS. Administering Mis (Sing) Information a Comparative Study of Traditional and Agile Requirements Methods [printed text] / Hussein Ahmed Abdulle, Author ; Mason, Paul, Associated Name ; Aekavute Sujarae, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 90 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOST-MSIT-2017-03
Independent Study. [MS[Information Technology]]. -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Requirements engineering Keywords: Requirements engineering, Missing information, Requirements elicitation, Traditional and agile methods Abstract: Software requirements engineering is the most critical phase in developing software systems, because success or failure of system development depends more than anything else on the requirements which is defined as all the activities devoted to identification of user requirements, analysis of the requirements to derive additional requirements, documentation of the requirements as a specification, managing requirements, and validation of the documented requirements against actual user needs.
Requirements elicitation is often regarded as the first step in the requirements engineering process. Hence the most important goal of requirements elicitation is to ‘discover’ precisely what problem needs to be solved and to identify the system boundaries.
Without a well-written requirements specification, developers do not know what to build, users do not know what to expect, and there is no way to validate the target system against the original user needs.
Traditional methods user requirements are often misunderstood because the system analyst may misinterpret the user’s needs. In addition to requirements collecting, standards and constraints play an important role in systems development. Absence of appropriate requirements validation with the user involvement typically results in requirements that are incomplete because they fail to specify important customer needs or they are incorrect because of misunderstandings between the requirements engineers and the customers. That is why project failure is ongoing process over thirty years which comes from missing information.
More recently to lightweight techniques designed to deliver products on time, on budget, and with high quality and customer satisfaction. Agile team tried to solve the problems existing in traditional, 50% of failure they reduced and adaptation is 69% which is better than traditional methods.
However; this independent study we focus on the problem of missing information or incorrect requirement with four examples of Major IT project failures blamed (at least in part) on poor requirements.Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27605 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596906 SIU IS: SOST-MSIT-2017-03 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597078 SIU IS: SOST-MSIT-2017-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar / Yin Min Eain / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar Material Type: printed text Authors: Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 77 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar [printed text] / Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 77 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596922 SIU IS: SOM-MBA-2018-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596898 SIU IS: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar / Thura Tun / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar Material Type: printed text Authors: Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar [printed text] / Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596914 SIU IS: SOM-MBA-2017-M01 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction with Wooden Household Furniture in Mandalay / Tharaphi Kyaw Soe / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction with Wooden Household Furniture in Mandalay Material Type: printed text Authors: Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 33 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Furniture industry and trade -- MandalayKeywords: Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire. Abstract: Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608 SIU IS. Customer Satisfaction with Wooden Household Furniture in Mandalay [printed text] / Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 33 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Furniture industry and trade -- MandalayKeywords: Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire. Abstract: Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596948 SIU IS: SOM-MBA-2017-M02 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting the Physicians’ Satisfaction with Clinical Laboratory Services of Private Laboratories in Mandalay / Sandar Tin Win / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Factors Affecting the Physicians’ Satisfaction with Clinical Laboratory Services of Private Laboratories in Mandalay Material Type: printed text Authors: Sandar Tin Win, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 44 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M03
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Clinical laboratory services
[LCSH]LaboratoriesKeywords: Physician satisfaction, Laboratory services, TAT, Laboratory management, Results accuracy Abstract: Physicians are primary customers of laboratory services and their perception of the provided services is considered an important measure of quality assurance. This study investigates the factors affecting the physicians’ satisfaction with clinical laboratory services of 5-7 big and medium-sized private laboratories in Mandalay, to find out the problems causing dissatisfaction in different factors and identify the areas need to improve in laboratory process. The study measured satisfaction of laboratories’ primary customer (physicians) of provided services in different aspects including the quality and reliability of the result, the efficiency of laboratory personnel, laboratory management responsiveness, phlebotomy service , turnaround time TAT and laboratory information system. Physician satisfaction paper-based survey of 5-Likert Scale, (1=very satisfied, 2=satisfied, 3=neither satisfied nor dissatisfied, 4= dissatisfied, and 5= very dissatisfied) was developed based on the CAP survey (College of American Pathologists) and related published studies. One hundred and five physicians complete the survey. The result shows that, there are significant correlations between physicians’ satisfaction with the other four independent variables (service attitude of laboratory personnel, phlebotomy service, quality and reliability of results, and efficiency of laboratory personnel). More than half of the respondents were satisfied with overall laboratory services (N=62 (59.05%). Physicians were most satisfied with lab information system (easy & clear report and reference range reported).
However, physicians were most dissatisfied with the test turnaround times (TAT) for urgent, and routine tests. Statistically significant association was mostly observed between physician satisfaction and service length. This study presented areas need to improve of laboratory services at the private laboratories in Mandalay, which mainly related to administration, communication, quality and delay in TAT. The efficiency and optimization of laboratory service need to be readdressed by the laboratory administration. Effective extra laboratory communication channels needed to be established to improve interaction between laboratory and physicians.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27609 SIU IS. Factors Affecting the Physicians’ Satisfaction with Clinical Laboratory Services of Private Laboratories in Mandalay [printed text] / Sandar Tin Win, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 44 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M03
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Clinical laboratory services
[LCSH]LaboratoriesKeywords: Physician satisfaction, Laboratory services, TAT, Laboratory management, Results accuracy Abstract: Physicians are primary customers of laboratory services and their perception of the provided services is considered an important measure of quality assurance. This study investigates the factors affecting the physicians’ satisfaction with clinical laboratory services of 5-7 big and medium-sized private laboratories in Mandalay, to find out the problems causing dissatisfaction in different factors and identify the areas need to improve in laboratory process. The study measured satisfaction of laboratories’ primary customer (physicians) of provided services in different aspects including the quality and reliability of the result, the efficiency of laboratory personnel, laboratory management responsiveness, phlebotomy service , turnaround time TAT and laboratory information system. Physician satisfaction paper-based survey of 5-Likert Scale, (1=very satisfied, 2=satisfied, 3=neither satisfied nor dissatisfied, 4= dissatisfied, and 5= very dissatisfied) was developed based on the CAP survey (College of American Pathologists) and related published studies. One hundred and five physicians complete the survey. The result shows that, there are significant correlations between physicians’ satisfaction with the other four independent variables (service attitude of laboratory personnel, phlebotomy service, quality and reliability of results, and efficiency of laboratory personnel). More than half of the respondents were satisfied with overall laboratory services (N=62 (59.05%). Physicians were most satisfied with lab information system (easy & clear report and reference range reported).
However, physicians were most dissatisfied with the test turnaround times (TAT) for urgent, and routine tests. Statistically significant association was mostly observed between physician satisfaction and service length. This study presented areas need to improve of laboratory services at the private laboratories in Mandalay, which mainly related to administration, communication, quality and delay in TAT. The efficiency and optimization of laboratory service need to be readdressed by the laboratory administration. Effective extra laboratory communication channels needed to be established to improve interaction between laboratory and physicians.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27609 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000596930 SIU IS: SOM-MBA-2017-M03 SIU Independent Study Graduate Library Thesis Corner Available