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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat / Suman Khadka / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat Material Type: printed text Authors: Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 65 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat [printed text] / Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 65 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]TransportationKeywords: Customer’s satisfaction, SERVQUAL, Public transport Abstract: Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602 Hold
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Barcode Call number Media type Location Section Status 32002000596831 SIU IS: SOM-MBA-2017-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596849 SIU IS: SOM-MBA-2017-04 c.1 SIU Independent Study Main Library Thesis Corner Available SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products / Thanisorn Rojanadilok / Bangkok: Shinawatra University - 2017
Collection Title: SIU Thesis Title : Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products Material Type: printed text Authors: Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 69 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products [printed text] / Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 69 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 Hold
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Barcode Call number Media type Location Section Status 32002000596856 SIU THE: SOM-PhD-MS-2014-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000596864 SIU THE: SOM-PhD-MS-2014-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU IS. Administering Mis (Sing) Information a Comparative Study of Traditional and Agile Requirements Methods / Hussein Ahmed Abdulle / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Administering Mis (Sing) Information a Comparative Study of Traditional and Agile Requirements Methods Material Type: printed text Authors: Hussein Ahmed Abdulle, Author ; Mason, Paul, Associated Name ; Aekavute Sujarae, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 90 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOST-MSIT-2017-03
Independent Study. [MS[Information Technology]]. -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Requirements engineering Keywords: Requirements engineering, Missing information, Requirements elicitation, Traditional and agile methods Abstract: Software requirements engineering is the most critical phase in developing software systems, because success or failure of system development depends more than anything else on the requirements which is defined as all the activities devoted to identification of user requirements, analysis of the requirements to derive additional requirements, documentation of the requirements as a specification, managing requirements, and validation of the documented requirements against actual user needs.
Requirements elicitation is often regarded as the first step in the requirements engineering process. Hence the most important goal of requirements elicitation is to ‘discover’ precisely what problem needs to be solved and to identify the system boundaries.
Without a well-written requirements specification, developers do not know what to build, users do not know what to expect, and there is no way to validate the target system against the original user needs.
Traditional methods user requirements are often misunderstood because the system analyst may misinterpret the user’s needs. In addition to requirements collecting, standards and constraints play an important role in systems development. Absence of appropriate requirements validation with the user involvement typically results in requirements that are incomplete because they fail to specify important customer needs or they are incorrect because of misunderstandings between the requirements engineers and the customers. That is why project failure is ongoing process over thirty years which comes from missing information.
More recently to lightweight techniques designed to deliver products on time, on budget, and with high quality and customer satisfaction. Agile team tried to solve the problems existing in traditional, 50% of failure they reduced and adaptation is 69% which is better than traditional methods.
However; this independent study we focus on the problem of missing information or incorrect requirement with four examples of Major IT project failures blamed (at least in part) on poor requirements.Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27605 SIU IS. Administering Mis (Sing) Information a Comparative Study of Traditional and Agile Requirements Methods [printed text] / Hussein Ahmed Abdulle, Author ; Mason, Paul, Associated Name ; Aekavute Sujarae, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 90 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOST-MSIT-2017-03
Independent Study. [MS[Information Technology]]. -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Requirements engineering Keywords: Requirements engineering, Missing information, Requirements elicitation, Traditional and agile methods Abstract: Software requirements engineering is the most critical phase in developing software systems, because success or failure of system development depends more than anything else on the requirements which is defined as all the activities devoted to identification of user requirements, analysis of the requirements to derive additional requirements, documentation of the requirements as a specification, managing requirements, and validation of the documented requirements against actual user needs.
Requirements elicitation is often regarded as the first step in the requirements engineering process. Hence the most important goal of requirements elicitation is to ‘discover’ precisely what problem needs to be solved and to identify the system boundaries.
Without a well-written requirements specification, developers do not know what to build, users do not know what to expect, and there is no way to validate the target system against the original user needs.
Traditional methods user requirements are often misunderstood because the system analyst may misinterpret the user’s needs. In addition to requirements collecting, standards and constraints play an important role in systems development. Absence of appropriate requirements validation with the user involvement typically results in requirements that are incomplete because they fail to specify important customer needs or they are incorrect because of misunderstandings between the requirements engineers and the customers. That is why project failure is ongoing process over thirty years which comes from missing information.
More recently to lightweight techniques designed to deliver products on time, on budget, and with high quality and customer satisfaction. Agile team tried to solve the problems existing in traditional, 50% of failure they reduced and adaptation is 69% which is better than traditional methods.
However; this independent study we focus on the problem of missing information or incorrect requirement with four examples of Major IT project failures blamed (at least in part) on poor requirements.Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27605 Hold
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Barcode Call number Media type Location Section Status 32002000596906 SIU IS: SOST-MSIT-2017-03 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597078 SIU IS: SOST-MSIT-2017-03 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar / Yin Min Eain / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar Material Type: printed text Authors: Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 77 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar [printed text] / Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 77 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Customer serviceKeywords: Customer satisfaction, Service quality, SERVQUAL Abstract: Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 Hold
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Barcode Call number Media type Location Section Status 32002000596922 SIU IS: SOM-MBA-2018-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000596898 SIU IS: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar / Thura Tun / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar Material Type: printed text Authors: Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar [printed text] / Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 Hold
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Barcode Call number Media type Location Section Status 32002000596914 SIU IS: SOM-MBA-2017-M01 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction with Wooden Household Furniture in Mandalay / Tharaphi Kyaw Soe / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction with Wooden Household Furniture in Mandalay Material Type: printed text Authors: Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 33 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Furniture industry and trade -- MandalayKeywords: Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire. Abstract: Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608 SIU IS. Customer Satisfaction with Wooden Household Furniture in Mandalay [printed text] / Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 33 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Furniture industry and trade -- MandalayKeywords: Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire. Abstract: Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608 Hold
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Barcode Call number Media type Location Section Status 32002000596948 SIU IS: SOM-MBA-2017-M02 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting the Physicians’ Satisfaction with Clinical Laboratory Services of Private Laboratories in Mandalay / Sandar Tin Win / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Factors Affecting the Physicians’ Satisfaction with Clinical Laboratory Services of Private Laboratories in Mandalay Material Type: printed text Authors: Sandar Tin Win, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 44 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M03
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Clinical laboratory services
[LCSH]LaboratoriesKeywords: Physician satisfaction, Laboratory services, TAT, Laboratory management, Results accuracy Abstract: Physicians are primary customers of laboratory services and their perception of the provided services is considered an important measure of quality assurance. This study investigates the factors affecting the physicians’ satisfaction with clinical laboratory services of 5-7 big and medium-sized private laboratories in Mandalay, to find out the problems causing dissatisfaction in different factors and identify the areas need to improve in laboratory process. The study measured satisfaction of laboratories’ primary customer (physicians) of provided services in different aspects including the quality and reliability of the result, the efficiency of laboratory personnel, laboratory management responsiveness, phlebotomy service , turnaround time TAT and laboratory information system. Physician satisfaction paper-based survey of 5-Likert Scale, (1=very satisfied, 2=satisfied, 3=neither satisfied nor dissatisfied, 4= dissatisfied, and 5= very dissatisfied) was developed based on the CAP survey (College of American Pathologists) and related published studies. One hundred and five physicians complete the survey. The result shows that, there are significant correlations between physicians’ satisfaction with the other four independent variables (service attitude of laboratory personnel, phlebotomy service, quality and reliability of results, and efficiency of laboratory personnel). More than half of the respondents were satisfied with overall laboratory services (N=62 (59.05%). Physicians were most satisfied with lab information system (easy & clear report and reference range reported).
However, physicians were most dissatisfied with the test turnaround times (TAT) for urgent, and routine tests. Statistically significant association was mostly observed between physician satisfaction and service length. This study presented areas need to improve of laboratory services at the private laboratories in Mandalay, which mainly related to administration, communication, quality and delay in TAT. The efficiency and optimization of laboratory service need to be readdressed by the laboratory administration. Effective extra laboratory communication channels needed to be established to improve interaction between laboratory and physicians.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27609 SIU IS. Factors Affecting the Physicians’ Satisfaction with Clinical Laboratory Services of Private Laboratories in Mandalay [printed text] / Sandar Tin Win, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 44 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M03
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Clinical laboratory services
[LCSH]LaboratoriesKeywords: Physician satisfaction, Laboratory services, TAT, Laboratory management, Results accuracy Abstract: Physicians are primary customers of laboratory services and their perception of the provided services is considered an important measure of quality assurance. This study investigates the factors affecting the physicians’ satisfaction with clinical laboratory services of 5-7 big and medium-sized private laboratories in Mandalay, to find out the problems causing dissatisfaction in different factors and identify the areas need to improve in laboratory process. The study measured satisfaction of laboratories’ primary customer (physicians) of provided services in different aspects including the quality and reliability of the result, the efficiency of laboratory personnel, laboratory management responsiveness, phlebotomy service , turnaround time TAT and laboratory information system. Physician satisfaction paper-based survey of 5-Likert Scale, (1=very satisfied, 2=satisfied, 3=neither satisfied nor dissatisfied, 4= dissatisfied, and 5= very dissatisfied) was developed based on the CAP survey (College of American Pathologists) and related published studies. One hundred and five physicians complete the survey. The result shows that, there are significant correlations between physicians’ satisfaction with the other four independent variables (service attitude of laboratory personnel, phlebotomy service, quality and reliability of results, and efficiency of laboratory personnel). More than half of the respondents were satisfied with overall laboratory services (N=62 (59.05%). Physicians were most satisfied with lab information system (easy & clear report and reference range reported).
However, physicians were most dissatisfied with the test turnaround times (TAT) for urgent, and routine tests. Statistically significant association was mostly observed between physician satisfaction and service length. This study presented areas need to improve of laboratory services at the private laboratories in Mandalay, which mainly related to administration, communication, quality and delay in TAT. The efficiency and optimization of laboratory service need to be readdressed by the laboratory administration. Effective extra laboratory communication channels needed to be established to improve interaction between laboratory and physicians.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27609 Hold
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Barcode Call number Media type Location Section Status 32002000596930 SIU IS: SOM-MBA-2017-M03 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Paw Saw Rice Marketing in Shwe Bo / Khin Kyi Zin / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Paw Saw Rice Marketing in Shwe Bo Material Type: printed text Authors: Khin Kyi Zin, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 37 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M04
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Rice -- Marketing Keywords: Paw San Rice Farming, Efficient Marketing Abstract: Paw San was awarded World’s best rice at the World Rice Conference 2011 held in Ho Chi Minh, Vietnam. Paw San rice is very special, excellent in eating quality, soft texture and with very delightful fragrance. The Paw San rice plantations are located in Shwe Bo Township, Sagaing Region. This research is focus on quality control, life style development, innovation and investment which is essential for the entire rice farming industry. If farmers have access to capital, better seeds, and better technology, the agricultural sector in Myanmar has the potential to see rapid growth.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. This study is focused on well-functioning marketing systems necessitate a strong private sector backed up by appropriate policy and legislative frameworks and effective government support services. In this study, the research seeks to understand the constraints that poor farmers face and to guide research priorities accordingly. To rely on good quality and timely information on farmers’ technology needs, rice ecosystems, yields, input use, rice markets, and prices. To analyze data on household and farm characteristics, household resources, labor, income, perceptions on technology needs, technology adoption patterns and constraints, and farm-level effects of technologies. To study the needs of Paw San rice farmers and others involved in rice production from different socioeconomic groups and the effects of labor-saving technologies on their employment and income.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27610 SIU IS. Paw Saw Rice Marketing in Shwe Bo [printed text] / Khin Kyi Zin, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 37 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Rice -- Marketing Keywords: Paw San Rice Farming, Efficient Marketing Abstract: Paw San was awarded World’s best rice at the World Rice Conference 2011 held in Ho Chi Minh, Vietnam. Paw San rice is very special, excellent in eating quality, soft texture and with very delightful fragrance. The Paw San rice plantations are located in Shwe Bo Township, Sagaing Region. This research is focus on quality control, life style development, innovation and investment which is essential for the entire rice farming industry. If farmers have access to capital, better seeds, and better technology, the agricultural sector in Myanmar has the potential to see rapid growth.
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. This study is focused on well-functioning marketing systems necessitate a strong private sector backed up by appropriate policy and legislative frameworks and effective government support services. In this study, the research seeks to understand the constraints that poor farmers face and to guide research priorities accordingly. To rely on good quality and timely information on farmers’ technology needs, rice ecosystems, yields, input use, rice markets, and prices. To analyze data on household and farm characteristics, household resources, labor, income, perceptions on technology needs, technology adoption patterns and constraints, and farm-level effects of technologies. To study the needs of Paw San rice farmers and others involved in rice production from different socioeconomic groups and the effects of labor-saving technologies on their employment and income.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27610 Hold
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Barcode Call number Media type Location Section Status 32002000596963 SIU IS: SOM-MBA-2017-M04 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay / Wah Wah Maung / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay Material Type: printed text Authors: Wah Wah Maung, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 35 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M05
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Compensation management
[LCSH]Employee motivation
[LCSH]Job satisfactionKeywords: Compensation, Employee Job Satisfaction Abstract: The main objective of this research is to study the relationship between compensation management and employee satisfaction in the heavy machinery companies. There are 95 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the heavy machinery companies of the Mandalay. Human resources are the pivot of organizational effectiveness and the greatest asset that an organization can possess. The retention of skillful and well equipped workforce in an organization is pertinent to the growth and overall performance of an organization. The satisfied employees’ surely contribute to the organization to achieve its competitive advantage over its competitors. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee satisfaction with the other four independent variables (basic salary, incentives, leave system, and promotion opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27611 SIU IS. Determinants of Selected Compensation Management on Employees’ Satisfaction of Heavy Machinery Companies in Mandalay [printed text] / Wah Wah Maung, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 35 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M05
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Compensation management
[LCSH]Employee motivation
[LCSH]Job satisfactionKeywords: Compensation, Employee Job Satisfaction Abstract: The main objective of this research is to study the relationship between compensation management and employee satisfaction in the heavy machinery companies. There are 95 sets of questionnaires were prepared and distributed to the targeted respondents who are working in the heavy machinery companies of the Mandalay. Human resources are the pivot of organizational effectiveness and the greatest asset that an organization can possess. The retention of skillful and well equipped workforce in an organization is pertinent to the growth and overall performance of an organization. The satisfied employees’ surely contribute to the organization to achieve its competitive advantage over its competitors. After that, the PSPP software was used to examine those data which were collected and also to generate the final result. The result shows that, there are significant correlations between employee satisfaction with the other four independent variables (basic salary, incentives, leave system, and promotion opportunities). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27611 Hold
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Barcode Call number Media type Location Section Status 32002000596955 SIU IS: SOM-MBA-2017-M05 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Perception of Employers towards Career Development Program for Employees in Organizations / Ambrose Aung Khin Oo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Perception of Employers towards Career Development Program for Employees in Organizations Material Type: printed text Authors: Ambrose Aung Khin Oo, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 51 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M06
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Career development
[LCSH]Employees
[LCSH]Job satisfactionKeywords: Career development, Retention, Training, Job satisfaction, Qualified Abstract: It is obvious that the employers today are more concerned about getting skillful and qualified employees in the world of job. There is a high demand for retention, career advancement and employee development in order to meet the need of the objectives of the organizations. Otherwise, organizations that fail to allow employees to meet their individual needs will probably be losing their valued employees.
This research paper will examine the perception of Employers towards Career Development program in developing and retaining their employees. A career development program will definitely attract some employees to acquire knowledge, skills and abilities to enhance his/her current job and prepare them for their future job opportunities as well as increasing the quality of work in organizations.
Training provides employees to develop career goals and create a better plan within the context of the organizational objectives. As the country economy is opening up, it is essential that organizations put a great effort and value on career development program. This will allow employees to fulfill their career needs, and organizations will benefit by retaining a greater number of their competent and qualified employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27612 SIU IS. Perception of Employers towards Career Development Program for Employees in Organizations [printed text] / Ambrose Aung Khin Oo, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 51 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M06
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Career development
[LCSH]Employees
[LCSH]Job satisfactionKeywords: Career development, Retention, Training, Job satisfaction, Qualified Abstract: It is obvious that the employers today are more concerned about getting skillful and qualified employees in the world of job. There is a high demand for retention, career advancement and employee development in order to meet the need of the objectives of the organizations. Otherwise, organizations that fail to allow employees to meet their individual needs will probably be losing their valued employees.
This research paper will examine the perception of Employers towards Career Development program in developing and retaining their employees. A career development program will definitely attract some employees to acquire knowledge, skills and abilities to enhance his/her current job and prepare them for their future job opportunities as well as increasing the quality of work in organizations.
Training provides employees to develop career goals and create a better plan within the context of the organizational objectives. As the country economy is opening up, it is essential that organizations put a great effort and value on career development program. This will allow employees to fulfill their career needs, and organizations will benefit by retaining a greater number of their competent and qualified employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27612 Hold
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Barcode Call number Media type Location Section Status 32002000596989 SIU IS: SOM-MBA-2017-M06 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. The Main Causes of Employee Turnover Intention in Mandalay Perspective / Zuditha / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : The Main Causes of Employee Turnover Intention in Mandalay Perspective Material Type: printed text Authors: Zuditha, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 38 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M07
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Employees
[LCSH]OrganizationKeywords: Employees, Pillar, Turnover Intention, Organization, Mandalay Perspective Abstract: Purpose – The purpose of this study is to know the main causes of employees’ turnover intention in Mandalay based local industries and develop better HRM strategies. Nowadays, as our country is developing quickly, more businesses both local businesses and foreign businesses are being opened and the competition get higher and higher. So, to compete among strong businesses, we not only need very good business strategies but also need very good Human Resources Management (HRM) strategies. When we concern or learn about good strategies, whether business strategies or HRM strategies, we cannot keep or practice the same strategies everywhere and anytime because their effectiveness can be different depending on different geographies, cultures, and social influences and so on. So, we need different strategies depending on many different factors. On the other hand, to develop a strategy, we need clear data to analyze and to help us develop the needed strategies. That’s the reasons; this study wants to know the main causes of employees’ turnover intention in Mandalay perspective and want to know how to reduce them.
Design/methodology/approach – This paper investigated the main causes of employees turnover intention in the Mandalay based industries and impact of organizational commitment and perceived organizational support on the turnover intention of employees of industries in Mandalay. Interview data are collected from the simple size of 35 people. Most of the interviews are employees who are lower levels in organizations. The interviews are more about what the main reasons that cause turnover intention are and why the employees have left their jobs and why do they choose their new jobs and what kind of job they prefer and what how they wish their organizations to change.
Findings – The study showed that the main causes of employees’ turnover intention in Mandalay based industries are Relationship and conflicts, long working hours, low salary, the differences of employees’ interests and their jobs, mismatch skills, weak leadership.
Research limitations – The main limitation is the sample size used and the second is most of the interviewees are low levels of the employees and who have got about 1-3 years work experience and non-managerial levels.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27613 SIU IS. The Main Causes of Employee Turnover Intention in Mandalay Perspective [printed text] / Zuditha, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 38 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M07
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Employees
[LCSH]OrganizationKeywords: Employees, Pillar, Turnover Intention, Organization, Mandalay Perspective Abstract: Purpose – The purpose of this study is to know the main causes of employees’ turnover intention in Mandalay based local industries and develop better HRM strategies. Nowadays, as our country is developing quickly, more businesses both local businesses and foreign businesses are being opened and the competition get higher and higher. So, to compete among strong businesses, we not only need very good business strategies but also need very good Human Resources Management (HRM) strategies. When we concern or learn about good strategies, whether business strategies or HRM strategies, we cannot keep or practice the same strategies everywhere and anytime because their effectiveness can be different depending on different geographies, cultures, and social influences and so on. So, we need different strategies depending on many different factors. On the other hand, to develop a strategy, we need clear data to analyze and to help us develop the needed strategies. That’s the reasons; this study wants to know the main causes of employees’ turnover intention in Mandalay perspective and want to know how to reduce them.
Design/methodology/approach – This paper investigated the main causes of employees turnover intention in the Mandalay based industries and impact of organizational commitment and perceived organizational support on the turnover intention of employees of industries in Mandalay. Interview data are collected from the simple size of 35 people. Most of the interviews are employees who are lower levels in organizations. The interviews are more about what the main reasons that cause turnover intention are and why the employees have left their jobs and why do they choose their new jobs and what kind of job they prefer and what how they wish their organizations to change.
Findings – The study showed that the main causes of employees’ turnover intention in Mandalay based industries are Relationship and conflicts, long working hours, low salary, the differences of employees’ interests and their jobs, mismatch skills, weak leadership.
Research limitations – The main limitation is the sample size used and the second is most of the interviewees are low levels of the employees and who have got about 1-3 years work experience and non-managerial levels.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27613 Hold
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Barcode Call number Media type Location Section Status 32002000596971 SIU IS: SOM-MBA-2017-M07 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Perspective Research of Key Success Factors in Esports Centre Based on Mandalay / Aung Phyo Oo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Perspective Research of Key Success Factors in Esports Centre Based on Mandalay Material Type: printed text Authors: Aung Phyo Oo, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 41 p. Layout: ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M08
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Esports -- MandalayKeywords: Management system of Espots centre, Customer satisfaction, Mandalay, carrier opportunities, Globally compete, Esports Abstract: This research refers to study of the development of Myanmar Esport centre. Customer satisfactions to E-sports centre are essential for Esports centre to run business successfully in the future. Because of late back technology in Myanmar, Myanmar Esports centre was not developed very well in the past and Esports centre in Myanmar have to be standardized to catch up with international standard. If Esports centers develop in Myanmar, many job opportunities can be created for young people those who are interested in advance technology. Government and internet service provider (ISP) companies need to provide good internet service to develop more Esport centre and it can support country economy in a part of way. To be sustain in the market very competitive ideas are needed for a new incomers and existing Esport owners to attract customers to come and play at their Esport centes. A short overview on the history of Esports centre in Myanmar and the way of doing their business are presented based on in Mandalay. Provides that it is suitable for academic studies on Esports related issues and discusses first approaches to this topic that might lead to results that are applicable to problems in seemingly unrelated fields such as strategic decision making or management training.
Most Esports are needed to renovate to be international standard and to crate more job opportunities and to boost business in Myanmar. Service is the most important for an Esport centre to service in the market for a long time. Since the creation of the internet introduced ,there has been a development towards a globalized community of people, as the same as people in Myanmar need to catch up with globally especially for the players. With the potential for connectivity between people all over the world subcultures are inevitably created. One such subculture is Esports. Over the past decade Esports has seen a steady increase in popularity.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27623 SIU IS. Perspective Research of Key Success Factors in Esports Centre Based on Mandalay [printed text] / Aung Phyo Oo, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 41 p. : ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M08
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Esports -- MandalayKeywords: Management system of Espots centre, Customer satisfaction, Mandalay, carrier opportunities, Globally compete, Esports Abstract: This research refers to study of the development of Myanmar Esport centre. Customer satisfactions to E-sports centre are essential for Esports centre to run business successfully in the future. Because of late back technology in Myanmar, Myanmar Esports centre was not developed very well in the past and Esports centre in Myanmar have to be standardized to catch up with international standard. If Esports centers develop in Myanmar, many job opportunities can be created for young people those who are interested in advance technology. Government and internet service provider (ISP) companies need to provide good internet service to develop more Esport centre and it can support country economy in a part of way. To be sustain in the market very competitive ideas are needed for a new incomers and existing Esport owners to attract customers to come and play at their Esport centes. A short overview on the history of Esports centre in Myanmar and the way of doing their business are presented based on in Mandalay. Provides that it is suitable for academic studies on Esports related issues and discusses first approaches to this topic that might lead to results that are applicable to problems in seemingly unrelated fields such as strategic decision making or management training.
Most Esports are needed to renovate to be international standard and to crate more job opportunities and to boost business in Myanmar. Service is the most important for an Esport centre to service in the market for a long time. Since the creation of the internet introduced ,there has been a development towards a globalized community of people, as the same as people in Myanmar need to catch up with globally especially for the players. With the potential for connectivity between people all over the world subcultures are inevitably created. One such subculture is Esports. Over the past decade Esports has seen a steady increase in popularity.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27623 Hold
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Barcode Call number Media type Location Section Status 32002000597003 SIU IS: SOM-MBA-2017-M08 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Factors Affecting Selected Human Resource Management Practices on Employees’ Job Satisfaction of Construction Companies in Mandalay / Nay Myo Zaw / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Factors Affecting Selected Human Resource Management Practices on Employees’ Job Satisfaction of Construction Companies in Mandalay Material Type: printed text Authors: Nay Myo Zaw, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 33 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M09
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Employees
[LCSH]Human resource management
[LCSH]Job satisfactionKeywords: Human Resource Management Practices, Employees’ Job Satisfaction, Engineer, Construction Company, Mandalay Abstract: The main objective of this research is to study the relationship between selected human resources management practices and employees’ job satisfaction in construction companies. There are 80 sets of questionnaires were prepared and distributed to the targeted respondents who are working as engineers in the construction companies of the Mandalay. After that, the PSPP software was used to examine those data that were collected and also to generate the final result. The result shows that, there are significant correlations between employee job satisfactions with the other two independent variables (training & development practices and compensation & benefits practices). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27626 SIU IS. Factors Affecting Selected Human Resource Management Practices on Employees’ Job Satisfaction of Construction Companies in Mandalay [printed text] / Nay Myo Zaw, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 33 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M09
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Employees
[LCSH]Human resource management
[LCSH]Job satisfactionKeywords: Human Resource Management Practices, Employees’ Job Satisfaction, Engineer, Construction Company, Mandalay Abstract: The main objective of this research is to study the relationship between selected human resources management practices and employees’ job satisfaction in construction companies. There are 80 sets of questionnaires were prepared and distributed to the targeted respondents who are working as engineers in the construction companies of the Mandalay. After that, the PSPP software was used to examine those data that were collected and also to generate the final result. The result shows that, there are significant correlations between employee job satisfactions with the other two independent variables (training & development practices and compensation & benefits practices). The major findings, limitations for the study, implications of the study and recommendations of this study will be discussed. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27626 Hold
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Barcode Call number Media type Location Section Status 32002000596997 SIU IS: SOM-MBA-2017-M09 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay / Shwe Sin / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay Material Type: printed text Authors: Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay [printed text] / Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Restaurants -- MandalayKeywords: Customer Satisfaction, Food products, Price, Responsiveness, Environment Abstract: One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 Hold
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Barcode Call number Media type Location Section Status 32002000597029 SIU IS: SOM-MBA-2017-M10 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop / Thet Pai Phyo / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop Material Type: printed text Authors: Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 SIU IS. Quality Management in Service Industry Mobile Phone Selling Service Standard in Mandalay at Mobile Mother Retail Shop [printed text] / Thet Pai Phyo, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M11
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Mobiles
[LCSH]Total quality managementKeywords: TQM, total quality management, Selling service standard Abstract: Total Quality Management has become a major area of attention to practitioners, managers and business owners due to its strong impact on business performance, customer satisfaction and profitability of smartphone industry in Mandalay. In the light of this, an attempt has been made to study and understand the theory and concept of TQM, its benefits as well as various facets of service components and its classification. This study also explores the literature on the implementation of TQM in selected service smartphone industries in Mandalay. The finding of this study provides a rich contribution towards TQM theory, its role in service sector, as well as presents the different components of services. This paper can help business managers and quality practitioners in better understanding TQM, service systems concept as well as TQM implementation in service sector.
As our research process unfolded, we uncovered a wide variation in revenues and profits from selling service standard offerings. I’d like to know about that to all SME in Myanmar.
Selling services standard require longer sales cycles, and the sales process is often more complex and strategic, meaning that decisions are made high up in the customer’s hierarchy. Most of the successful companies we studied made some kind of distinction between product and service salespeople.
Companies can ensure that their service initiatives are not just opportunistic ideas developed by individual business units but part of a strategy to capture best practices and roll them out across the organization.
Selling services standard requires that companies develop tools to document and communicate the value those services create for customers. Explain to customers how much they can save by using the company’s services in smartphone industry.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27630 Hold
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Barcode Call number Media type Location Section Status 32002000597011 SIU IS: SOM-MBA-2017-M11 SIU Independent Study Graduate Library Thesis Corner Available