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economics.' 
Add the result to your basket Refine your search Apply to external sources Make a suggestionThailand's best practices and lessons learned in / Apinan Phatarathiyanon / Thailand International Development Cooperation Agency (TICA) - 2010
Title : Thailand's best practices and lessons learned in : development Volume 1 Material Type: printed text Authors: Apinan Phatarathiyanon, Author Publisher: Thailand International Development Cooperation Agency (TICA) Publication Date: 2010 Pagination: 121 p. Layout: col. ill. Size: 29 cm Price: Gift. Languages : English (eng) Descriptors: [LCSH]Economics -- Thailand -- development
[LCSH]Rural development -- Thailand
[LCSH]Social developmentKeywords: social.
economics.Class number: HN700.6 .T5 Ap35 2010 Contents note: Introduction. -- agriculture and rural development. -- development in support of a sufficiency economy. -- community-based economic development. -- public health. -- natural resources, environment, and energy. -- tourism -- other development expertise available in Thailand. Curricular : BALA/BBA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23284 Thailand's best practices and lessons learned in : development Volume 1 [printed text] / Apinan Phatarathiyanon, Author . - Bangkok : Thailand International Development Cooperation Agency (TICA), 2010 . - 121 p. : col. ill. ; 29 cm.
Gift.
Languages : English (eng)
Descriptors: [LCSH]Economics -- Thailand -- development
[LCSH]Rural development -- Thailand
[LCSH]Social developmentKeywords: social.
economics.Class number: HN700.6 .T5 Ap35 2010 Contents note: Introduction. -- agriculture and rural development. -- development in support of a sufficiency economy. -- community-based economic development. -- public health. -- natural resources, environment, and energy. -- tourism -- other development expertise available in Thailand. Curricular : BALA/BBA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23284
Title : The world is flat : a brief history of the twenty-first century Material Type: printed text Edition statement: 1st ed. Publication Date: c2005 Pagination: viii, 488 p. Size: 23 cm. ISBN (or other code): 9780374292884 Price: Gift Languages : English (eng) Descriptors: [LCSH]Diffusion of innovations
[LCSH]Globalization -- economics aspects
[LCSH]Globalization -- Social aspects
[LCSH]Information societyKeywords: information society.
Globalization.
social aspects.
economics aspects.Class number: HM846 .F74 2005 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25195 The world is flat : a brief history of the twenty-first century [printed text] . - 1st ed. . - c2005 . - viii, 488 p. ; 23 cm.
ISSN : 9780374292884 : Gift
Languages : English (eng)
Descriptors: [LCSH]Diffusion of innovations
[LCSH]Globalization -- economics aspects
[LCSH]Globalization -- Social aspects
[LCSH]Information societyKeywords: information society.
Globalization.
social aspects.
economics aspects.Class number: HM846 .F74 2005 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25195 Edutainment Collection. Inside job / Damon, Matt ; Sony Pictures Classics (Firm) ; Ferguson, Charles / Culver City, CA : Sony Pictures Classics - [2011]
Collection Title: Edutainment Collection Title : Inside job Material Type: multimedia document Authors: Damon, Matt ; Sony Pictures Classics (Firm) ; Ferguson, Charles (1955-) Publisher: Culver City, CA : Sony Pictures Classics Publication Date: [2011] Pagination: 1 videodisc (108 min.) Layout: sd., col. Size: 4 3/4 in ISBN (or other code): Widescreen ed Languages : English (eng) Keywords: Global Financial Crisis, 2008-2009 Global Financial Crisis, 2008-2009 Social aspects Global Financial Crisis, 2008-2009 Political aspects Financial crises Abstract: Film provides an analysis of the global financial crisis of 2008, which at a cost of over $20 trillion, caused millions of people to lose their jobs and homes in the worst recession since the Great Depression, and nearly resulted in a global financial collapse. Through exhaustive research, and extensive interviews with key financial insiders, politicians, journalists, and academics, it traces the rise of a rogue industry which has corrupted politics, regulation, and academia Link for e-copy: http://www.imdb.com/title/tt1645089 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18532 Edutainment Collection. Inside job [multimedia document] / Damon, Matt ; Sony Pictures Classics (Firm) ; Ferguson, Charles (1955-) . - Culver City, CA : Sony Pictures Classics, [2011] . - 1 videodisc (108 min.) : sd., col. ; 4 3/4 in.
ISSN : Widescreen ed
Languages : English (eng)
Keywords: Global Financial Crisis, 2008-2009 Global Financial Crisis, 2008-2009 Social aspects Global Financial Crisis, 2008-2009 Political aspects Financial crises Abstract: Film provides an analysis of the global financial crisis of 2008, which at a cost of over $20 trillion, caused millions of people to lose their jobs and homes in the worst recession since the Great Depression, and nearly resulted in a global financial collapse. Through exhaustive research, and extensive interviews with key financial insiders, politicians, journalists, and academics, it traces the rise of a rogue industry which has corrupted politics, regulation, and academia Link for e-copy: http://www.imdb.com/title/tt1645089 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18532 Copies
Barcode Call number Media type Location Section Status 32002000344547 DVD 11055 I591 2011 Movie Main Library Library Counter Not for loan
Collection Title: Edutainment Collection Title : The social network Material Type: multimedia document Authors: Sorkin, Aaron ; Columbia Pictures ; Fincher, David ; Relativity Media ; Rudin, Scott (1958-) ; Sony Pictures Home Entertainment (Firm) ; Eisenberg, Jesse (1983-) ; Scott Rudin Productions ; Garfield, Andrew (1983-) ; Michael De Luca Productions (Firm) ; Trigger Street Productions ; Hammer, Armie (1986-) ; Minghella, Max (1985-) ; Timberlake, Justin (1981-) ; Reznor, Trent ; Ross, Atticus (1968-) ; Mezrich, Ben (1969-) Publisher: Culver City, Calif. : Sony Pictures Home Entertainment Publication Date: [2011] Pagination: 2 videodiscs (ca. 120 min.) Layout: sd., col. Size: 4 3/4 in ISBN (or other code): Two-disc collector's ed Languages : English (eng) Keywords: College students Social networks Abstract: On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Zuckerberg is the youngest billionaire in history, but for this entrepreneur, success leads to both personal and legal complications Link for e-copy: http://www.imdb.com/title/tt1285016 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18732 Edutainment Collection. The social network [multimedia document] / Sorkin, Aaron ; Columbia Pictures ; Fincher, David ; Relativity Media ; Rudin, Scott (1958-) ; Sony Pictures Home Entertainment (Firm) ; Eisenberg, Jesse (1983-) ; Scott Rudin Productions ; Garfield, Andrew (1983-) ; Michael De Luca Productions (Firm) ; Trigger Street Productions ; Hammer, Armie (1986-) ; Minghella, Max (1985-) ; Timberlake, Justin (1981-) ; Reznor, Trent ; Ross, Atticus (1968-) ; Mezrich, Ben (1969-) . - Culver City, Calif. : Sony Pictures Home Entertainment, [2011] . - 2 videodiscs (ca. 120 min.) : sd., col. ; 4 3/4 in.
ISSN : Two-disc collector's ed
Languages : English (eng)
Keywords: College students Social networks Abstract: On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Zuckerberg is the youngest billionaire in history, but for this entrepreneur, success leads to both personal and legal complications Link for e-copy: http://www.imdb.com/title/tt1285016 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18732 Copies
Barcode Call number Media type Location Section Status 32002000309276 DVD 11004 S678 2011 Movie Main Library Library Counter Not for loan
Collection Title: SIU IS Title : Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector Material Type: printed text Authors: Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 50 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 SIU IS. Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector [printed text] / Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 50 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 Hold
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Barcode Call number Media type Location Section Status 32002000607484 SIU IS: SOM-MBA-2018-N24 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607483 SIU IS: SOM-MBA-2018-N24 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Influence of Social Media on Consumer's Purchasing Intention: A Study of Wrist Watches Material Type: printed text Authors: Yogesh Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 54 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N21
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Social media -- Marketing
[LCSH]Wrist watchesKeywords: Social media marketing, Wrist Watches Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27994 SIU IS. Influence of Social Media on Consumer's Purchasing Intention: A Study of Wrist Watches [printed text] / Yogesh Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 54 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N21
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Social media -- Marketing
[LCSH]Wrist watchesKeywords: Social media marketing, Wrist Watches Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27994 Hold
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Barcode Call number Media type Location Section Status 32002000607445 SIU IS: SOM-MBA-2019-N21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607459 SIU IS: SOM-MBA-2019-N21 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Investing in Brick Kilns for Economic Development of Nepal Material Type: printed text Authors: Samyukta Bhandari, Author ; Wilaiporn Laohakosol, Associated Name ; Sushil Bhakta Mathema, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 81 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N21
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Economic development -- Nepal
[LCSH]Income
[LCSH]InvestmentKeywords: Investment,
Tax generation,
Income,
Expenses,
Advance,
Social ImpactCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26938 SIU IS. Investing in Brick Kilns for Economic Development of Nepal [printed text] / Samyukta Bhandari, Author ; Wilaiporn Laohakosol, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 81 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N21
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Economic development -- Nepal
[LCSH]Income
[LCSH]InvestmentKeywords: Investment,
Tax generation,
Income,
Expenses,
Advance,
Social ImpactCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26938 Hold
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Barcode Call number Media type Location Section Status 32002000594208 SIU IS: SOM-MBA-2016-N21 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Relationship between Corporate Social Responsibility Performance and Corporate Financial Performance-- Listed Companies in China's Power Industry Material Type: printed text Authors: Yazhou Wang, Author ; Montira Chunlim, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 43 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-22
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Financial
[LCSH]Social responsibility of businessKeywords: Corporate social responsibility,
Financial performance,
State-controlled power company,
StakeholdersAbstract: In 2008, the State-controlled Assets Supervision and Administration Commission issued guidance on the implementation of social responsibility by central companies; in 2011, the State-controlled Assets Supervision and Administration Commission issued the outline for the implementation of the “12th Five-Year Plan” for the harmonious development of central companies; in 2012, the State-controlled Assets Supervision and Administration Commission established the Central Corporate Social Responsibility Steering Committee; The State-controlled Assets Supervision and Administration Commission has also formulated guidance on state-controlled companies to fulfill their social responsibilities better. The State-controlled Assets Supervision and Administration Commission also held a social responsibility work conference, held social responsibility training, collected outstanding social responsibility enterprise cases, and promoted a series of measures such as social responsibility report, guiding the central companies to continuously improve their social responsibility work ability and level. Subsequently, state-controlled holding companies also made outstanding contributions to China's precise poverty alleviation work. However, state-controlled holding companies also face higher expectations of the people for fulfilling their corporate social responsibilities, and they also have higher pursuits to meet the UN 2030 sustainable development goals. These goals are urgently needed to require state-controlled holding companies to pay more attention to social responsibility. Fulfill and explore how to better fulfill their social responsibilities.
The nature of state-controlled holding companies is also an enterprise. The purpose of the enterprise is to make profits. Therefore, when the manager of the enterprise determines the development direction and business behavior of the enterprise, the financial performance of the enterprise must be considered. In order to promote the construction of social responsibility system in companies and promote companies to fulfill their social responsibilities, it is necessary to give clear evidence to prove the impact of corporate social responsibility on financial performance, and not to make companies spend become an obstacle in the process of fulfilling social responsibility. At present, there is no consensus on the research on the impact of corporate social responsibility on financial performance, mainly due to differences in the methods used and the data used. Therefore, this paper aims to obtain convincing conclusions by combining qualitative and quantitative research, and then promote state-controlled holding companies to find the right direction, fulfill corporate social responsibility better, ensure the steady and healthy development of the national economy. The national policies and resource advantages that companies have made more contributions to employment, environmental protection and public welfare undertakings that are closely related to the Chinese people.
Therefore, based on domestic and foreign research theories and methods, this article starts from the corporate social responsibility theory, stakeholder theory, and corporate contract theory, and selects the power companies listed on the Shanghai and Shenzhen stock markets as the population. 50 state-controlled companies of listed companies as a research sample, conducted empirical research on the relationship between social responsibility and financial performance of electric power companies to supplement related research on the relationship between social responsibility and financial performance of state-controlled companies.
Firstly, it defines the concept of corporate social responsibility, and clarifies the theories and methods involved in the CSR research. Secondly, it starts from the theoretical and practical requirements, from the six aspects of the company to shareholders, customers, employees, government, environment, community and public welfare. To analyze corporate social responsibility, based on the research results of predecessors and the characteristics of financial indicators, the total return on assets as a financial performance indicator, based on theoretical analysis, put forward research hypotheses, and establish a research equation model, through correlation analysis, The results of regression analysis and verification show that the current corporate social responsibility is positively correlated with the current financial performance, and has a significant impact on the current financial performance.
From the analysis of the conclusions of this paper, it can be found that the fulfillment of social responsibility by companies not only helps the company to establish a good image, enhances the reputation of the company, but also helps to improve the financial performance of the enterprise.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28036 SIU IS. Relationship between Corporate Social Responsibility Performance and Corporate Financial Performance-- Listed Companies in China's Power Industry [printed text] / Yazhou Wang, Author ; Montira Chunlim, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 43 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-22
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Financial
[LCSH]Social responsibility of businessKeywords: Corporate social responsibility,
Financial performance,
State-controlled power company,
StakeholdersAbstract: In 2008, the State-controlled Assets Supervision and Administration Commission issued guidance on the implementation of social responsibility by central companies; in 2011, the State-controlled Assets Supervision and Administration Commission issued the outline for the implementation of the “12th Five-Year Plan” for the harmonious development of central companies; in 2012, the State-controlled Assets Supervision and Administration Commission established the Central Corporate Social Responsibility Steering Committee; The State-controlled Assets Supervision and Administration Commission has also formulated guidance on state-controlled companies to fulfill their social responsibilities better. The State-controlled Assets Supervision and Administration Commission also held a social responsibility work conference, held social responsibility training, collected outstanding social responsibility enterprise cases, and promoted a series of measures such as social responsibility report, guiding the central companies to continuously improve their social responsibility work ability and level. Subsequently, state-controlled holding companies also made outstanding contributions to China's precise poverty alleviation work. However, state-controlled holding companies also face higher expectations of the people for fulfilling their corporate social responsibilities, and they also have higher pursuits to meet the UN 2030 sustainable development goals. These goals are urgently needed to require state-controlled holding companies to pay more attention to social responsibility. Fulfill and explore how to better fulfill their social responsibilities.
The nature of state-controlled holding companies is also an enterprise. The purpose of the enterprise is to make profits. Therefore, when the manager of the enterprise determines the development direction and business behavior of the enterprise, the financial performance of the enterprise must be considered. In order to promote the construction of social responsibility system in companies and promote companies to fulfill their social responsibilities, it is necessary to give clear evidence to prove the impact of corporate social responsibility on financial performance, and not to make companies spend become an obstacle in the process of fulfilling social responsibility. At present, there is no consensus on the research on the impact of corporate social responsibility on financial performance, mainly due to differences in the methods used and the data used. Therefore, this paper aims to obtain convincing conclusions by combining qualitative and quantitative research, and then promote state-controlled holding companies to find the right direction, fulfill corporate social responsibility better, ensure the steady and healthy development of the national economy. The national policies and resource advantages that companies have made more contributions to employment, environmental protection and public welfare undertakings that are closely related to the Chinese people.
Therefore, based on domestic and foreign research theories and methods, this article starts from the corporate social responsibility theory, stakeholder theory, and corporate contract theory, and selects the power companies listed on the Shanghai and Shenzhen stock markets as the population. 50 state-controlled companies of listed companies as a research sample, conducted empirical research on the relationship between social responsibility and financial performance of electric power companies to supplement related research on the relationship between social responsibility and financial performance of state-controlled companies.
Firstly, it defines the concept of corporate social responsibility, and clarifies the theories and methods involved in the CSR research. Secondly, it starts from the theoretical and practical requirements, from the six aspects of the company to shareholders, customers, employees, government, environment, community and public welfare. To analyze corporate social responsibility, based on the research results of predecessors and the characteristics of financial indicators, the total return on assets as a financial performance indicator, based on theoretical analysis, put forward research hypotheses, and establish a research equation model, through correlation analysis, The results of regression analysis and verification show that the current corporate social responsibility is positively correlated with the current financial performance, and has a significant impact on the current financial performance.
From the analysis of the conclusions of this paper, it can be found that the fulfillment of social responsibility by companies not only helps the company to establish a good image, enhances the reputation of the company, but also helps to improve the financial performance of the enterprise.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28036 Hold
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Barcode Call number Media type Location Section Status 32002000607404 SIU IS: SOM-MBA-A-2020-22 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607399 SIU IS: SOM-MBA-A-2020-22 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Uses and Abuses of Social Media: From Social to Anti-Social Material Type: printed text Authors: Sai Sam Mong, Author ; Paul Andrew James Mason, Associated Name ; Le Trung Dung, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: iv, 30 p. Layout: ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOIT-MSIT-2017-01
Independent Study. [M.S.[Information Technology]]--Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Social media
[LCSH]Social networkKeywords: Social media,
Social networking sites,
Anti-social behaviors in social media,
Twitter,Abstract: With the enablement of technology, anybody with an internet access can be part of social media and social networking sites. Social media is a media which primarily used to transmit or share information with a broad audience, while social networking is an act of engagement as people with common interests associate together and build relationships. Social networks not only allow people to meet and communicate with strangers, but they also let users organize and visible their social networks. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side as well. It can sometimes result in negative outcomes, some with long-term consequences. This study examines on the good uses and abuses of different social networks in order to understand on the risks faced by the users and to raise the awareness of the negative effects of social networks. Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26620 SIU IS. Uses and Abuses of Social Media: From Social to Anti-Social [printed text] / Sai Sam Mong, Author ; Paul Andrew James Mason, Associated Name ; Le Trung Dung, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - iv, 30 p. : ill ; 30 cm.
500.00
SIU IS: SOIT-MSIT-2017-01
Independent Study. [M.S.[Information Technology]]--Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Social media
[LCSH]Social networkKeywords: Social media,
Social networking sites,
Anti-social behaviors in social media,
Twitter,Abstract: With the enablement of technology, anybody with an internet access can be part of social media and social networking sites. Social media is a media which primarily used to transmit or share information with a broad audience, while social networking is an act of engagement as people with common interests associate together and build relationships. Social networks not only allow people to meet and communicate with strangers, but they also let users organize and visible their social networks. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side as well. It can sometimes result in negative outcomes, some with long-term consequences. This study examines on the good uses and abuses of different social networks in order to understand on the risks faced by the users and to raise the awareness of the negative effects of social networks. Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26620 Hold
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Barcode Call number Media type Location Section Status 32002000592715 SIU IS: SOIT-MSIT-2017-01 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000592749 SIU IS: SOIT-MSIT-2017-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : Good Governance in Cooperatives of Nepal Relationship between Participation and Performance of Cooperatives Material Type: printed text Authors: Drona Lal Puri, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 58 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-06
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Good governance
[LCSH]HappinessKeywords: Good Governance in cooperatives
Panacea,
Happiness,
Economic,
Social and Cultural changeAbstract: In this paper, an attempt has been made to examine the relationship between members’ participation and performance of cooperatives of Nepal. The purpose of this paper is to analyze the good governance in cooperatives of Nepal, in the light of the participation and its impact on performance of cooperatives in terms of deposit, volume of transactions, share capital, employment generation, loan investment, consultancy service, amount of reserve fund etc. Members’ participation is selected as independent variable whereas performance of cooperatives is considered as dependent variable in the study.
Data are collected from the secondary source from the department of cooperatives of Nepal, Ministry of cooperative and poverty alleviation. Study of 16 types of cooperatives consisting of 5 years of observations from the fiscal year 2010 to 2015 AD have been included in the study. A number of tables, bar diagrams, lines and charts have been used to clarify the data.
After all, the study reveals that there is positive relationship there is positive relationship between participation and performance of cooperatives. The study also concludes that good governance in cooperatives is the single most important panacea to achieve the vision, mission, objectives and goals of the cooperatives assuring happiness, rights and liberty of their members through economic, social, cultural and technological changes in their practical lives.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27320 SIU SS. Good Governance in Cooperatives of Nepal Relationship between Participation and Performance of Cooperatives [printed text] / Drona Lal Puri, Author ; Walsh, John, Associated Name ; Petcharat Lovichakorntikul, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 58 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-06
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Good governance
[LCSH]HappinessKeywords: Good Governance in cooperatives
Panacea,
Happiness,
Economic,
Social and Cultural changeAbstract: In this paper, an attempt has been made to examine the relationship between members’ participation and performance of cooperatives of Nepal. The purpose of this paper is to analyze the good governance in cooperatives of Nepal, in the light of the participation and its impact on performance of cooperatives in terms of deposit, volume of transactions, share capital, employment generation, loan investment, consultancy service, amount of reserve fund etc. Members’ participation is selected as independent variable whereas performance of cooperatives is considered as dependent variable in the study.
Data are collected from the secondary source from the department of cooperatives of Nepal, Ministry of cooperative and poverty alleviation. Study of 16 types of cooperatives consisting of 5 years of observations from the fiscal year 2010 to 2015 AD have been included in the study. A number of tables, bar diagrams, lines and charts have been used to clarify the data.
After all, the study reveals that there is positive relationship there is positive relationship between participation and performance of cooperatives. The study also concludes that good governance in cooperatives is the single most important panacea to achieve the vision, mission, objectives and goals of the cooperatives assuring happiness, rights and liberty of their members through economic, social, cultural and technological changes in their practical lives.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27320 Hold
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Barcode Call number Media type Location Section Status 32002000595338 SIU SS: SOM-PhD-2016-06 c.1 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU SS Title : The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China Material Type: printed text Authors: Suo Lu, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 83 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2019-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Small business -- Yunnan -- ChinaKeywords: Small and Medium Enterprise (SMEs),
Social Network,
Structure Hole,
Richness of Structure Hole,
Diversity of Structure Hole,
Competitiveness,
Competitiveness in Sudden Difficulties,
Competitiveness in Industry Policy Changes,
Growth of SMEsAbstract: The purpose of this study is to analyze the relationships among entrepreneurial structure hole, competitiveness of SMEs, and the growth of SMEs. SMEs are the fundamental force of the development of China. However, it is difficult for SMEs to draw advantages from the social and economic structure of China, today. Therefore, the entrepreneurial social resource is the main support for the growth of their SMEs. structure hole in a social network is the theory for studying how to select and utilize valuable different social resources for helping the growth of the enterprise. At the same time, competitiveness as the most powerful and fundamental protection for SMEs can survival in the various difficulties, it has been picked as the mediating variable to explain the relationship between structure hole (independent variable) and the growth of SMEs (dependent variable). Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27890 SIU SS. The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China [printed text] / Suo Lu, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 83 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2019-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Small business -- Yunnan -- ChinaKeywords: Small and Medium Enterprise (SMEs),
Social Network,
Structure Hole,
Richness of Structure Hole,
Diversity of Structure Hole,
Competitiveness,
Competitiveness in Sudden Difficulties,
Competitiveness in Industry Policy Changes,
Growth of SMEsAbstract: The purpose of this study is to analyze the relationships among entrepreneurial structure hole, competitiveness of SMEs, and the growth of SMEs. SMEs are the fundamental force of the development of China. However, it is difficult for SMEs to draw advantages from the social and economic structure of China, today. Therefore, the entrepreneurial social resource is the main support for the growth of their SMEs. structure hole in a social network is the theory for studying how to select and utilize valuable different social resources for helping the growth of the enterprise. At the same time, competitiveness as the most powerful and fundamental protection for SMEs can survival in the various difficulties, it has been picked as the mediating variable to explain the relationship between structure hole (independent variable) and the growth of SMEs (dependent variable). Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27890 Hold
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Barcode Call number Media type Location Section Status 32002000598753 SIU SS: SOM-PhD-M-2019-02 SIU Special Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty Material Type: printed text Authors: Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: viii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty [printed text] / Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - viii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 Hold
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Barcode Call number Media type Location Section Status 32002000607691 SIU THE: SOM-PhD-M-2022-84 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607735 SIU THE: SOM-PhD-M-2022-84 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems Material Type: printed text Authors: Krissada Maleewong, Author ; Chutiporn Anutariya, Associated Name ; Vilas Wuwongse, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2013 Pagination: xi, 135 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOIT-PhD-IT-2013-01
Thesis. [Ph.D. [Information Technology]]. - Shinawatra University, 2013.Languages : English (eng) Descriptors: [LCSH]Semantic Web Keywords: Collaborative Knowledge Creation and Sharing Systems, Collective Intelligence, Argumentation, Semantic Web, Social Web Abstract: Collaborative knowledge creation and sharing systems have been continuing to grow with increasing number of contributors and covering a wide range of disciplines. Many of such systems are successful in encouraging people to participate actively in content creation and knowledge sharing, and leading to the unanticipated explosion of innovative ideas. However, they still lack an effective mechanism to enhance collective intelligence and enable human-machine synergy. To tackle such problem, this thesis performs a literature survey, identifies important problems, and gathers key requirements of collaborative knowledge creation and sharing systems, as well as compares the requirements with existing solutions. It was found that the available systems are inefficient and insufficient to foster and facilitate community deliberation, while intelligent services are demanded. This research, therefore, aims to fill this need by developing a collective intelligence framework, namely Semantic Argumentation-based Model (SAM), which enhances a collaborative knowledge creation and sharing process and can serve as a solid foundation for such a system.
SAM harnesses community deliberation by encouraging multiple users to cooperatively express ideas or positions on a complex issue, and to submit arguments which support or oppose other members’ ideas. In principle, an idea with high content quality and achieves a high degree of community agreement is considered as a potential solution to solve the issue. The community deliberation are structurally and semantically captured and encoded in RDF/OWL language conforming to the developed SAM Schema (SAMS) which enables automated analysis across the community knowledge base. In order to achieve quality-assured consensual knowledge, a number of useful measures are formally defined for assessing the quality of a user-generated content and determining a group preference on a certain position. A high-quality position supported by most members is considered as a potential position to solve the issue. Founded on SAM, a Web-based prototype system, namely ciSAM, has been developed in order to validate the practicality and usability of the proposed approach in real-world scenarios. The experimental results from various usage scenarios in this research verify that SAM can enhance collaborative knowledge creation and sharing more efficiently.Curricular : BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27647 SIU Thesis. A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems [printed text] / Krissada Maleewong, Author ; Chutiporn Anutariya, Associated Name ; Vilas Wuwongse, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2013 . - xi, 135 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOIT-PhD-IT-2013-01
Thesis. [Ph.D. [Information Technology]]. - Shinawatra University, 2013.
Languages : English (eng)
Descriptors: [LCSH]Semantic Web Keywords: Collaborative Knowledge Creation and Sharing Systems, Collective Intelligence, Argumentation, Semantic Web, Social Web Abstract: Collaborative knowledge creation and sharing systems have been continuing to grow with increasing number of contributors and covering a wide range of disciplines. Many of such systems are successful in encouraging people to participate actively in content creation and knowledge sharing, and leading to the unanticipated explosion of innovative ideas. However, they still lack an effective mechanism to enhance collective intelligence and enable human-machine synergy. To tackle such problem, this thesis performs a literature survey, identifies important problems, and gathers key requirements of collaborative knowledge creation and sharing systems, as well as compares the requirements with existing solutions. It was found that the available systems are inefficient and insufficient to foster and facilitate community deliberation, while intelligent services are demanded. This research, therefore, aims to fill this need by developing a collective intelligence framework, namely Semantic Argumentation-based Model (SAM), which enhances a collaborative knowledge creation and sharing process and can serve as a solid foundation for such a system.
SAM harnesses community deliberation by encouraging multiple users to cooperatively express ideas or positions on a complex issue, and to submit arguments which support or oppose other members’ ideas. In principle, an idea with high content quality and achieves a high degree of community agreement is considered as a potential solution to solve the issue. The community deliberation are structurally and semantically captured and encoded in RDF/OWL language conforming to the developed SAM Schema (SAMS) which enables automated analysis across the community knowledge base. In order to achieve quality-assured consensual knowledge, a number of useful measures are formally defined for assessing the quality of a user-generated content and determining a group preference on a certain position. A high-quality position supported by most members is considered as a potential position to solve the issue. Founded on SAM, a Web-based prototype system, namely ciSAM, has been developed in order to validate the practicality and usability of the proposed approach in real-world scenarios. The experimental results from various usage scenarios in this research verify that SAM can enhance collaborative knowledge creation and sharing more efficiently.Curricular : BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27647 Hold
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Barcode Call number Media type Location Section Status 32002000597037 SIU THE: SOIT-PhD-IT-2013-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597060 SIU THE: SOIT-PhD-IT-2013-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand Material Type: printed text Authors: Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: vii, 50 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Beer
[LCSH]Consumer behavior -- Thailand
[LCSH]Consumers -- Decision purchasingKeywords: Corporate Social Responsibility,
Alcoholic Beverage Industry,
Purchasing Decision,
Consumer LoyaltyAbstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 SIU Thesis. The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand [printed text] / Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vii, 50 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Beer
[LCSH]Consumer behavior -- Thailand
[LCSH]Consumers -- Decision purchasingKeywords: Corporate Social Responsibility,
Alcoholic Beverage Industry,
Purchasing Decision,
Consumer LoyaltyAbstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 Hold
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Barcode Call number Media type Location Section Status 32002000580678 SIU THE: SOM-MBA-2014-A01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000580686 SIU THE: SOM-MBA-2014-A01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Factors Affect the Evaluation of Effectiveness of Facebook as a Promotional Tool; A Case Study of NIVEA Thailand Facebook Fan Page Material Type: printed text Authors: Kharittha Khumpong, Author Publisher: Bangkok: Shinawatra University Publication Date: 2012 Pagination: vii, 77 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2012-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2012Languages : English (eng) Descriptors: [LCSH]Marketing -- Evaluation
[LCSH]Promotion
[LCSH]Social media -- MarketingKeywords: Viral Marketing and Word-of-Mouth
Social Media and Facebook
Measurement of Facebook Effectiveness (BETTER Model)Abstract: The objectives of implementing the examining of the factors that affect the evaluation of Facebook’s effectiveness as a promotional tool; a case study of NIVEA Thailand Facebook Fan Page are to understand the nature of online communications through the social media on the basis of NIVEA Facebook Fan Page members’ experiences and opinions as well as to study whether Facebook Fan Page is an effective media to interconnect with current customers in order to draw an emotional connection as well target right audiences and offering an experience of two-way communication and establishing a mechanism of exponential element to reach out more potential customers.
The purpose of this study was to investigate several factors that contributed to the evaluating effectiveness of Facebook as a promotional tool. This research applied 4 hypotheses. Each hypothesis contains different factor to examine a relationship between factors that affect the evaluating effectivness of Facebook Fan Page. This study was quantitative research using a questionnaire to collect data from 400 NIVEA Thailand Facebook fan page members. Multiple regression with Pearson’s Correlation Coefficient (r) was used to test the hypotheses.
The findings of this study showed the researcher’s hypotheses to be accurate as correlation with statistical significance of 0.05 were found between the fan page’s effectiveness and various factors, including level of education, monthly income, frequency and duration of Internet access, purpose of Internet access, frequency of Facebook access, information updates and responses to messages of a commercial nature. The outcomes of this study should shed the light for the business regarding its investment on social media website development and provide comprehensive information of members of fan page responding products and commercial entities.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26563 SIU Thesis. Factors Affect the Evaluation of Effectiveness of Facebook as a Promotional Tool; A Case Study of NIVEA Thailand Facebook Fan Page [printed text] / Kharittha Khumpong, Author . - [S.l.] : Bangkok: Shinawatra University, 2012 . - vii, 77 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2012-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2012
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Evaluation
[LCSH]Promotion
[LCSH]Social media -- MarketingKeywords: Viral Marketing and Word-of-Mouth
Social Media and Facebook
Measurement of Facebook Effectiveness (BETTER Model)Abstract: The objectives of implementing the examining of the factors that affect the evaluation of Facebook’s effectiveness as a promotional tool; a case study of NIVEA Thailand Facebook Fan Page are to understand the nature of online communications through the social media on the basis of NIVEA Facebook Fan Page members’ experiences and opinions as well as to study whether Facebook Fan Page is an effective media to interconnect with current customers in order to draw an emotional connection as well target right audiences and offering an experience of two-way communication and establishing a mechanism of exponential element to reach out more potential customers.
The purpose of this study was to investigate several factors that contributed to the evaluating effectiveness of Facebook as a promotional tool. This research applied 4 hypotheses. Each hypothesis contains different factor to examine a relationship between factors that affect the evaluating effectivness of Facebook Fan Page. This study was quantitative research using a questionnaire to collect data from 400 NIVEA Thailand Facebook fan page members. Multiple regression with Pearson’s Correlation Coefficient (r) was used to test the hypotheses.
The findings of this study showed the researcher’s hypotheses to be accurate as correlation with statistical significance of 0.05 were found between the fan page’s effectiveness and various factors, including level of education, monthly income, frequency and duration of Internet access, purpose of Internet access, frequency of Facebook access, information updates and responses to messages of a commercial nature. The outcomes of this study should shed the light for the business regarding its investment on social media website development and provide comprehensive information of members of fan page responding products and commercial entities.
Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26563 Hold
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Barcode Call number Media type Location Section Status 32002000592137 SIU THE: SOM-MBA-2012-04 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
