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SIU SS. Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan / Chantip Chamdermpadejsuk / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan Material Type: printed text Authors: Chantip Chamdermpadejsuk, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 71 p. Layout: Tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-17
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Business -- Thailand
[LCSH]SPAKeywords: Thai Spa,
Business Spa,
Thailand BusinessAbstract: Education research “Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan”. The researcher considered that the Spa business is highly competitive. If a business is a good business executive, it's a chance to experience the success possible. But if it is not managed well, it will cause the business to fail as well. So the study was to study business administration and Spa, the user behavior service Spa in Bangna district, Bangkok Metropolitan. The information to be given to the outcomes Spa especially in Bangna District, Bangkok Metropolitan.
This study aims to study business administration and Spa in Bangna district, Bangkok Metropolitan. Barriers in Business Administration and Spa study the use of the Spa facilities, study of factors that are important to the selection of Spa Services and compare the different factors in the selection. The Spa's Services are differences in gender, ages, education, and occupation were divided into two groups: entrepreneur’s Spa amount of 10 people and the service number 246. The samples were selected from each Spa shop. Select a sampling method based on convenience (Convenience Sampling). The statistics used for data analysis was percentage, mean, standard deviation. The result has shown below.
1) Administration and Spa the most entrepreneurs are planning a career in the Spa business model of Day Spa has planned to operate in the short term. The most of the funding comes from private equity and loans from financial institutions. A clear organizational structure, the division of responsibilities, management is in the management of the family and amount not exceeding 10 personnel who operate the Spa. The importance to developing skills of employees and treatment personnel are
competent. The operator has ordered both directly and indirectly by assigning managers who are responsible. Enabling personnel involved in the available comments and feedback to each other. Entrepreneurs have the process of quality control operations. By focusing on the quality of Services with the main emphasis on 6s and Services meet the standards required. The barriers faced were the shortage of human resources with knowledge.
2) The user Spa is mostly female between the ages of 24-29 years of bachelor degree. The career is company employee. The average monthly income of between 21,001-24,000 baht the user behavior user Spa Face that Choose a service to the stress and decide to user for self-service in the Spa 1-2 times per month. Most of the cost of the service at a time of around 500-2,000 baht spent in the service for 30-60 minutes using the service on Sunday. When to use the service to go with friends for Spa Services, amounting to one of the service users and the service is usually sleeping.
3) The user sees the overall income and other factors, including product, pricing and location. Promotion marketing, personnel, the physical environment and service process is importance of the decision to use the service at a high level and users that factors of each item of each side. The most important decision to use a high level Spa Services.
4) The users who are sexually different emphasis on the price factor and location varies. The users of a different age take different factors products and the users with different levels of education give importance to all the different factors. There were statistically significant at the 0.05 level.
The results of this study apply them to the management of the Spa behavior factors that are important to the selection of Spas. The information gained from the study will be useful to entrepreneurs in developing their business capability and create an advantage in the next race
In conclusion, this research provides understanding of Spa business management, customer behavior and important factors influencing customer’s choices of Spa service. The data obtained from this study will be useful to every entrepreneur in business development and provides competitive advantages to them as well.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26654 SIU SS. Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan [printed text] / Chantip Chamdermpadejsuk, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 71 p. : Tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-17
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Business -- Thailand
[LCSH]SPAKeywords: Thai Spa,
Business Spa,
Thailand BusinessAbstract: Education research “Factors Influence on Spas Business Success: A Case Study Bangna District, Bangkok Metropolitan”. The researcher considered that the Spa business is highly competitive. If a business is a good business executive, it's a chance to experience the success possible. But if it is not managed well, it will cause the business to fail as well. So the study was to study business administration and Spa, the user behavior service Spa in Bangna district, Bangkok Metropolitan. The information to be given to the outcomes Spa especially in Bangna District, Bangkok Metropolitan.
This study aims to study business administration and Spa in Bangna district, Bangkok Metropolitan. Barriers in Business Administration and Spa study the use of the Spa facilities, study of factors that are important to the selection of Spa Services and compare the different factors in the selection. The Spa's Services are differences in gender, ages, education, and occupation were divided into two groups: entrepreneur’s Spa amount of 10 people and the service number 246. The samples were selected from each Spa shop. Select a sampling method based on convenience (Convenience Sampling). The statistics used for data analysis was percentage, mean, standard deviation. The result has shown below.
1) Administration and Spa the most entrepreneurs are planning a career in the Spa business model of Day Spa has planned to operate in the short term. The most of the funding comes from private equity and loans from financial institutions. A clear organizational structure, the division of responsibilities, management is in the management of the family and amount not exceeding 10 personnel who operate the Spa. The importance to developing skills of employees and treatment personnel are
competent. The operator has ordered both directly and indirectly by assigning managers who are responsible. Enabling personnel involved in the available comments and feedback to each other. Entrepreneurs have the process of quality control operations. By focusing on the quality of Services with the main emphasis on 6s and Services meet the standards required. The barriers faced were the shortage of human resources with knowledge.
2) The user Spa is mostly female between the ages of 24-29 years of bachelor degree. The career is company employee. The average monthly income of between 21,001-24,000 baht the user behavior user Spa Face that Choose a service to the stress and decide to user for self-service in the Spa 1-2 times per month. Most of the cost of the service at a time of around 500-2,000 baht spent in the service for 30-60 minutes using the service on Sunday. When to use the service to go with friends for Spa Services, amounting to one of the service users and the service is usually sleeping.
3) The user sees the overall income and other factors, including product, pricing and location. Promotion marketing, personnel, the physical environment and service process is importance of the decision to use the service at a high level and users that factors of each item of each side. The most important decision to use a high level Spa Services.
4) The users who are sexually different emphasis on the price factor and location varies. The users of a different age take different factors products and the users with different levels of education give importance to all the different factors. There were statistically significant at the 0.05 level.
The results of this study apply them to the management of the Spa behavior factors that are important to the selection of Spas. The information gained from the study will be useful to entrepreneurs in developing their business capability and create an advantage in the next race
In conclusion, this research provides understanding of Spa business management, customer behavior and important factors influencing customer’s choices of Spa service. The data obtained from this study will be useful to every entrepreneur in business development and provides competitive advantages to them as well.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26654 Hold
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Barcode Call number Media type Location Section Status 32002000593044 SIU SS: SOM-PhD-2016-17 SIU Special Study Graduate Library Thesis Corner Available SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families / Rungluck Naksung / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Nurturing and Transferring Entrepreneurship in Thai Business Families Material Type: printed text Authors: Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 75 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families [printed text] / Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 75 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 Hold
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Barcode Call number Media type Location Section Status 32002000597052 SIU THE: SOM-MBA-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597086 SIU THE: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available