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Add the result to your basket Refine your search Apply to external sources Make a suggestionCorporate social responsibility / Kotler, Philip / Hoboken, N.J. : Wiley - c2005
Title : Corporate social responsibility : doing the most good for your company and your cause Material Type: printed text Authors: Kotler, Philip ; Lee, Nancy (1932-) Publisher: Hoboken, N.J. : Wiley Publication Date: c2005 Pagination: x, 307 p. Layout: ill. Size: 24 cm ISBN (or other code): 0471476110 Languages : English (eng) Keywords: Social responsibility of business Social marketing Corporations Charitable contributions Corporate image Contents note: The case for doing at least some good -- Link for e-copy: http://www.amazon.com/gp/reader/0471476110 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18902 Corporate social responsibility : doing the most good for your company and your cause [printed text] / Kotler, Philip ; Lee, Nancy (1932-) . - Hoboken, N.J. : Wiley, c2005 . - x, 307 p. : ill. ; 24 cm.
ISBN : 0471476110
Languages : English (eng)
Keywords: Social responsibility of business Social marketing Corporations Charitable contributions Corporate image Contents note: The case for doing at least some good -- Link for e-copy: http://www.amazon.com/gp/reader/0471476110 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18902 Hold
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Barcode Call number Media type Location Section Status 32002000303048 HD60 K874 2005 Book Main Library General Shelf Available
Title : The corporate social responsibility reader Material Type: printed text Authors: Burchell, Jon (1970-) Publisher: London : Routledge Publication Date: 2008 Pagination: x, 301 p. Layout: ill. Size: 25 cm ISBN (or other code): 9780415424349 Languages : English (eng) Keywords: Social responsibility of business Link for e-copy: http://images.amazon.com/images/P/0415424348.01._PC_SCLZZZZZZZ_.jpg Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18903 The corporate social responsibility reader [printed text] / Burchell, Jon (1970-) . - London : Routledge, 2008 . - x, 301 p. : ill. ; 25 cm.
ISBN : 9780415424349
Languages : English (eng)Hold
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Barcode Call number Media type Location Section Status 32002000302909 HD60 C823 2008 Book Main Library General Shelf Available
Title : Social Responsibility & Business : Social Responsibility and Business Material Type: printed text Authors: Ferrell, O.C., Author ; Thorne, Debbie M., Author ; Ferrell, Linda, Author Edition statement: 4th ed. Publisher: South-Western Cengage Learning Publication Date: 2011 Pagination: xvii, 682 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 978-0-538-46686-8 Price: 960.00 Languages : English (eng) Descriptors: [LCSH]Business ethics Keywords: Social responsibility Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19339 Social Responsibility & Business : Social Responsibility and Business [printed text] / Ferrell, O.C., Author ; Thorne, Debbie M., Author ; Ferrell, Linda, Author . - 4th ed. . - Mason, Ohio : South-Western Cengage Learning, 2011 . - xvii, 682 p. : ill., pbk. ; 24 cm.
ISBN : 978-0-538-46686-8 : 960.00
Languages : English (eng)
Descriptors: [LCSH]Business ethics Keywords: Social responsibility Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19339 Hold
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Barcode Call number Media type Location Section Status 32002000345213 HF5347 F368 2011 c.2 Book Graduate Library General Shelf Available 32002000345205 HF5347 F368 2011 c.1 Book Main Library General Shelf Available
Collection Title: SIU IS Title : Relationship between Corporate Social Responsibility Performance and Corporate Financial Performance-- Listed Companies in China's Power Industry Material Type: printed text Authors: Yazhou Wang, Author ; Montira Chunlim, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2020 Pagination: vii, 43 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-A-2020-22
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020Languages : English (eng) Descriptors: [LCSH]Financial
[LCSH]Social responsibility of businessKeywords: Corporate social responsibility,
Financial performance,
State-controlled power company,
StakeholdersAbstract: In 2008, the State-controlled Assets Supervision and Administration Commission issued guidance on the implementation of social responsibility by central companies; in 2011, the State-controlled Assets Supervision and Administration Commission issued the outline for the implementation of the “12th Five-Year Plan” for the harmonious development of central companies; in 2012, the State-controlled Assets Supervision and Administration Commission established the Central Corporate Social Responsibility Steering Committee; The State-controlled Assets Supervision and Administration Commission has also formulated guidance on state-controlled companies to fulfill their social responsibilities better. The State-controlled Assets Supervision and Administration Commission also held a social responsibility work conference, held social responsibility training, collected outstanding social responsibility enterprise cases, and promoted a series of measures such as social responsibility report, guiding the central companies to continuously improve their social responsibility work ability and level. Subsequently, state-controlled holding companies also made outstanding contributions to China's precise poverty alleviation work. However, state-controlled holding companies also face higher expectations of the people for fulfilling their corporate social responsibilities, and they also have higher pursuits to meet the UN 2030 sustainable development goals. These goals are urgently needed to require state-controlled holding companies to pay more attention to social responsibility. Fulfill and explore how to better fulfill their social responsibilities.
The nature of state-controlled holding companies is also an enterprise. The purpose of the enterprise is to make profits. Therefore, when the manager of the enterprise determines the development direction and business behavior of the enterprise, the financial performance of the enterprise must be considered. In order to promote the construction of social responsibility system in companies and promote companies to fulfill their social responsibilities, it is necessary to give clear evidence to prove the impact of corporate social responsibility on financial performance, and not to make companies spend become an obstacle in the process of fulfilling social responsibility. At present, there is no consensus on the research on the impact of corporate social responsibility on financial performance, mainly due to differences in the methods used and the data used. Therefore, this paper aims to obtain convincing conclusions by combining qualitative and quantitative research, and then promote state-controlled holding companies to find the right direction, fulfill corporate social responsibility better, ensure the steady and healthy development of the national economy. The national policies and resource advantages that companies have made more contributions to employment, environmental protection and public welfare undertakings that are closely related to the Chinese people.
Therefore, based on domestic and foreign research theories and methods, this article starts from the corporate social responsibility theory, stakeholder theory, and corporate contract theory, and selects the power companies listed on the Shanghai and Shenzhen stock markets as the population. 50 state-controlled companies of listed companies as a research sample, conducted empirical research on the relationship between social responsibility and financial performance of electric power companies to supplement related research on the relationship between social responsibility and financial performance of state-controlled companies.
Firstly, it defines the concept of corporate social responsibility, and clarifies the theories and methods involved in the CSR research. Secondly, it starts from the theoretical and practical requirements, from the six aspects of the company to shareholders, customers, employees, government, environment, community and public welfare. To analyze corporate social responsibility, based on the research results of predecessors and the characteristics of financial indicators, the total return on assets as a financial performance indicator, based on theoretical analysis, put forward research hypotheses, and establish a research equation model, through correlation analysis, The results of regression analysis and verification show that the current corporate social responsibility is positively correlated with the current financial performance, and has a significant impact on the current financial performance.
From the analysis of the conclusions of this paper, it can be found that the fulfillment of social responsibility by companies not only helps the company to establish a good image, enhances the reputation of the company, but also helps to improve the financial performance of the enterprise.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28036 SIU IS. Relationship between Corporate Social Responsibility Performance and Corporate Financial Performance-- Listed Companies in China's Power Industry [printed text] / Yazhou Wang, Author ; Montira Chunlim, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2020 . - vii, 43 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-A-2020-22
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2020
Languages : English (eng)
Descriptors: [LCSH]Financial
[LCSH]Social responsibility of businessKeywords: Corporate social responsibility,
Financial performance,
State-controlled power company,
StakeholdersAbstract: In 2008, the State-controlled Assets Supervision and Administration Commission issued guidance on the implementation of social responsibility by central companies; in 2011, the State-controlled Assets Supervision and Administration Commission issued the outline for the implementation of the “12th Five-Year Plan” for the harmonious development of central companies; in 2012, the State-controlled Assets Supervision and Administration Commission established the Central Corporate Social Responsibility Steering Committee; The State-controlled Assets Supervision and Administration Commission has also formulated guidance on state-controlled companies to fulfill their social responsibilities better. The State-controlled Assets Supervision and Administration Commission also held a social responsibility work conference, held social responsibility training, collected outstanding social responsibility enterprise cases, and promoted a series of measures such as social responsibility report, guiding the central companies to continuously improve their social responsibility work ability and level. Subsequently, state-controlled holding companies also made outstanding contributions to China's precise poverty alleviation work. However, state-controlled holding companies also face higher expectations of the people for fulfilling their corporate social responsibilities, and they also have higher pursuits to meet the UN 2030 sustainable development goals. These goals are urgently needed to require state-controlled holding companies to pay more attention to social responsibility. Fulfill and explore how to better fulfill their social responsibilities.
The nature of state-controlled holding companies is also an enterprise. The purpose of the enterprise is to make profits. Therefore, when the manager of the enterprise determines the development direction and business behavior of the enterprise, the financial performance of the enterprise must be considered. In order to promote the construction of social responsibility system in companies and promote companies to fulfill their social responsibilities, it is necessary to give clear evidence to prove the impact of corporate social responsibility on financial performance, and not to make companies spend become an obstacle in the process of fulfilling social responsibility. At present, there is no consensus on the research on the impact of corporate social responsibility on financial performance, mainly due to differences in the methods used and the data used. Therefore, this paper aims to obtain convincing conclusions by combining qualitative and quantitative research, and then promote state-controlled holding companies to find the right direction, fulfill corporate social responsibility better, ensure the steady and healthy development of the national economy. The national policies and resource advantages that companies have made more contributions to employment, environmental protection and public welfare undertakings that are closely related to the Chinese people.
Therefore, based on domestic and foreign research theories and methods, this article starts from the corporate social responsibility theory, stakeholder theory, and corporate contract theory, and selects the power companies listed on the Shanghai and Shenzhen stock markets as the population. 50 state-controlled companies of listed companies as a research sample, conducted empirical research on the relationship between social responsibility and financial performance of electric power companies to supplement related research on the relationship between social responsibility and financial performance of state-controlled companies.
Firstly, it defines the concept of corporate social responsibility, and clarifies the theories and methods involved in the CSR research. Secondly, it starts from the theoretical and practical requirements, from the six aspects of the company to shareholders, customers, employees, government, environment, community and public welfare. To analyze corporate social responsibility, based on the research results of predecessors and the characteristics of financial indicators, the total return on assets as a financial performance indicator, based on theoretical analysis, put forward research hypotheses, and establish a research equation model, through correlation analysis, The results of regression analysis and verification show that the current corporate social responsibility is positively correlated with the current financial performance, and has a significant impact on the current financial performance.
From the analysis of the conclusions of this paper, it can be found that the fulfillment of social responsibility by companies not only helps the company to establish a good image, enhances the reputation of the company, but also helps to improve the financial performance of the enterprise.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28036 Hold
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Barcode Call number Media type Location Section Status 32002000607404 SIU IS: SOM-MBA-A-2020-22 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607399 SIU IS: SOM-MBA-A-2020-22 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand Material Type: printed text Authors: Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: vii, 50 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Beer
[LCSH]Consumer behavior -- Thailand
[LCSH]Consumers -- Decision purchasingKeywords: Corporate Social Responsibility,
Alcoholic Beverage Industry,
Purchasing Decision,
Consumer LoyaltyAbstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 SIU Thesis. The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand [printed text] / Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vii, 50 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Beer
[LCSH]Consumer behavior -- Thailand
[LCSH]Consumers -- Decision purchasingKeywords: Corporate Social Responsibility,
Alcoholic Beverage Industry,
Purchasing Decision,
Consumer LoyaltyAbstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 Hold
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Barcode Call number Media type Location Section Status 32002000580678 SIU THE: SOM-MBA-2014-A01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000580686 SIU THE: SOM-MBA-2014-A01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : The Impact of Corporate Social Responsibility on Sustainable Competitive Advantage: A Case Study of Leading Noodle Companies in Nepal Material Type: printed text Authors: Dinesh Raj Pant, Author ; Opas Piansoongnern, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 133 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2017-01
THE [MS.[MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Corporate social responsibility Keywords: Corporate Social Responsibility,
Sustainable Competitive Advantage,
Noodle Company,
Stakeholder ManagementAbstract: The debate in the field of Corporate Social Responsibility (CSR) in achieving Sustainable Competitive Advantage (SCA) was ongoing from the beginning of the twenty first century. The role of stakeholders in achieving sustainable business has increased in recent years. The role of CSR and stakeholders in achieving competitiveness in business is extremely high. The purpose of this qualitative study was to achieve deeper understanding about the CSR initiative that may contribute to achieve SCA for the company. A single case study with three unit of analysis was used to achieve a deeper understanding on how CSR in planned, aligned and implemented in the noodle companies in Nepal and how those initiative may contribute to the company in the form of SCA and to community in the form of societal development. Another issue discussed in this paper was the perception of the managers regarding CSR and how can both company and stakeholders develop mutual company stakeholder relationship.
The stakeholder theory was used as theoretical framework with semi structured interview as data collection method. For the data collection purpose, two groups of stakeholders were interviewed. The first group was internal stakeholders including managerial level employees and second group consisted of external stakeholders including suppliers, customers, local community members and environmental activist. The findings of the study clearly indicated that, the strategic approach to CSR contributes to company in the form of SCA and helps in fulfilling the expectations of the local communities. The findings indicated that, stakeholder management is a key tool in today’s business environment and strategic CSR initiatives contributes in sustainable business and mutual cooperation between company and stakeholders.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26790 SIU Thesis. The Impact of Corporate Social Responsibility on Sustainable Competitive Advantage: A Case Study of Leading Noodle Companies in Nepal [printed text] / Dinesh Raj Pant, Author ; Opas Piansoongnern, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 133 p. : ill, Tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2017-01
THE [MS.[MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Corporate social responsibility Keywords: Corporate Social Responsibility,
Sustainable Competitive Advantage,
Noodle Company,
Stakeholder ManagementAbstract: The debate in the field of Corporate Social Responsibility (CSR) in achieving Sustainable Competitive Advantage (SCA) was ongoing from the beginning of the twenty first century. The role of stakeholders in achieving sustainable business has increased in recent years. The role of CSR and stakeholders in achieving competitiveness in business is extremely high. The purpose of this qualitative study was to achieve deeper understanding about the CSR initiative that may contribute to achieve SCA for the company. A single case study with three unit of analysis was used to achieve a deeper understanding on how CSR in planned, aligned and implemented in the noodle companies in Nepal and how those initiative may contribute to the company in the form of SCA and to community in the form of societal development. Another issue discussed in this paper was the perception of the managers regarding CSR and how can both company and stakeholders develop mutual company stakeholder relationship.
The stakeholder theory was used as theoretical framework with semi structured interview as data collection method. For the data collection purpose, two groups of stakeholders were interviewed. The first group was internal stakeholders including managerial level employees and second group consisted of external stakeholders including suppliers, customers, local community members and environmental activist. The findings of the study clearly indicated that, the strategic approach to CSR contributes to company in the form of SCA and helps in fulfilling the expectations of the local communities. The findings indicated that, stakeholder management is a key tool in today’s business environment and strategic CSR initiatives contributes in sustainable business and mutual cooperation between company and stakeholders.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26790 Hold
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Barcode Call number Media type Location Section Status 32002000593457 SIU THE: SOM-MBA-2017-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000593481 SIU THE: SOM-MBA-2017-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Model of Corporate Social Responsibility, Firm Reputation and Firm Performance in Small and Medium Enterprises Material Type: printed text Authors: Bijay Sigdel, Author ; Fuangfa Amponstira, Associated Name ; Wasin Phromphitakkul, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xii, 172 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Small and Medium Enterprises Keywords: Corporate Social Responsibility, Firm Reputation, SMEs Performance Abstract: The objective of the study is to create a model of corporate social responsibility, firm reputation, and performance of SMEs. The analysis of the study was done by using quantitative and qualitative research design. The data collected by using telephone and email with 426 SMEs and in-depth interview with 12 entrepreneurs and government officer. The sample used for the study are Kaski, Lamjung, Gorkha, Tanahun, Myagdi, Nawalparasi East of Gandaki province using stratified sampling. The finding shows that philanthropic, economical, legal, and ethical responsibility have significant positive effect on SMEs performance. Similarly, legal, and ethical responsibility has significant positive effect on firm reputation. And firm reputation has a significant positive effect on SMEs performance. Finally, firm reputation mediates the relationship between economic, legal, and ethical responsibilities and SMEs performance. Structural equation model shows that environmental responsibilities have relationship with SMEs performance. However, economic, and legal responsibilities have the relationship with firm reputation. The ways to improve SMEs performance is to provide effective training programs, bank and government coordination in financial issues, proper implementation of rules and regulation, and higher tax in foreign products. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28416 SIU Thesis. Model of Corporate Social Responsibility, Firm Reputation and Firm Performance in Small and Medium Enterprises [printed text] / Bijay Sigdel, Author ; Fuangfa Amponstira, Associated Name ; Wasin Phromphitakkul, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xii, 172 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Small and Medium Enterprises Keywords: Corporate Social Responsibility, Firm Reputation, SMEs Performance Abstract: The objective of the study is to create a model of corporate social responsibility, firm reputation, and performance of SMEs. The analysis of the study was done by using quantitative and qualitative research design. The data collected by using telephone and email with 426 SMEs and in-depth interview with 12 entrepreneurs and government officer. The sample used for the study are Kaski, Lamjung, Gorkha, Tanahun, Myagdi, Nawalparasi East of Gandaki province using stratified sampling. The finding shows that philanthropic, economical, legal, and ethical responsibility have significant positive effect on SMEs performance. Similarly, legal, and ethical responsibility has significant positive effect on firm reputation. And firm reputation has a significant positive effect on SMEs performance. Finally, firm reputation mediates the relationship between economic, legal, and ethical responsibilities and SMEs performance. Structural equation model shows that environmental responsibilities have relationship with SMEs performance. However, economic, and legal responsibilities have the relationship with firm reputation. The ways to improve SMEs performance is to provide effective training programs, bank and government coordination in financial issues, proper implementation of rules and regulation, and higher tax in foreign products. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28416 Hold
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Barcode Call number Media type Location Section Status 32002000607883 SIU THE: SOM-PhD-M-2022-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607846 SIU THE: SOM-PhD-M-2022-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Title : New strategies for reputation management : gaining control of issues, crises & corporate social responsibility Material Type: printed text Authors: Griffin, Andrew Publisher: Philadelphia : Kogan Page Ltd Publication Date: 2009 Pagination: vi, 176 p. Size: 24 cm ISBN (or other code): 9780749456337 Languages : English (eng) Keywords: Corporate image Management Corporations Public relations Social responsibility of business Contents note: Reputation management today -- Link for e-copy: http://www.amazon.com/gp/reader/0749456337 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18901 New strategies for reputation management : gaining control of issues, crises & corporate social responsibility [printed text] / Griffin, Andrew . - Philadelphia : Kogan Page Ltd, 2009 . - vi, 176 p. ; 24 cm.
ISBN : 9780749456337
Languages : English (eng)
Keywords: Corporate image Management Corporations Public relations Social responsibility of business Contents note: Reputation management today -- Link for e-copy: http://www.amazon.com/gp/reader/0749456337 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18901 Hold
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Barcode Call number Media type Location Section Status 32002000302883 HD59.2 G851 2009 Book Main Library General Shelf Available
