| Collection Title: | SIU Thesis | | Title : | Factors supporting non-retail franchishig : business with an application to ready-mixed concrete industry in Thailand | | Material Type: | printed text | | Authors: | Jirat Sirichalermpong, Author ; Chuvej Chansa-ngavej, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2012 | | Pagination: | viii, 162 p. | | Size: | 30 cm. | | Price: | 1500.00 | | General note: | Thesis. (PhD.(Philosophy in Management)).-- Shinawatra University. | | Languages : | English (eng) | | Descriptors: | [LCSH]Franchises (Retail trade)
[LCSH]Marketing -- Retail trade
| | Keywords: | Non-retail.
Franchises.
Retail trade. | | Class number: | SIU THE: SOM-Phd-2012-02 | | Abstract: | This paper proposes franchising as a new business model for non-retail business. The study uses the ready-mixed concrete industry in Thailand as the case study for pursuing franchising as an innovative business model to maintain market growth in economic downturn. The study is focusing in 3 areas; formation phase of non-retail franchising from the franchisees in making the decision to join non-retail franchise network.
An in-depth interview focusing on the information phase of non-retail franchising was conducted with the management of the leading ready-mixed concrete franchisor in Thailand. for other area of the studies, the research hypotheses formulated were tested by questionnaire with Likert scale 1-5 distribute to all franchises. The initial step in the analysis of the data collected used item-total correlation and the Cronbach's alpha coefficient. For the factor influencing the decision to join the franchise network the model fit testing was analyzed by mean score from the SPSS statistical package and Structural Equation Model (SEM) By EQS. Finding from the study for franchisor viewpoints in the information phase two factors were revealed as keys to the decision to franchise or not to franchise. They market attractiveness and market sophistication. The resulting " Market expansion strategy Matrix for franchisors" provides a quick and essential for non-retail franchisors to reach their strategic decision. For the factors influencing the decision to join the franchise network push and pull factors have been defined. The results also found that pull factor has higher information influence than push factor which means ready-mixed concrete franchisor can control the key influential factors. For the factors supporting the competitive of the network with the application to ready-mixed concrete industry in Thailand. The paper has some limitation in which one of them is the researcher. The researcher is an employee of a ready-mixed concrete franchisor from so there is limitation in acquiring the data from another ready-mixed franchisor from as both are key competitors. The result of this study can be as the framework for other non-retail business in shape-up the expansion matrix can provide a sound framework. The result gives and advantage to the management in understanding the controllable factors and uncontrollable factors which influence the decision to join the non-retail franchise network. The study also gives the management an advantage in understanding the factors driving the competitiveness of non-retail franchise network different factors in driving the competitiveness of franchise network between retail and non-retail franchise network. | | Curricular : | MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23911 |
SIU Thesis. Factors supporting non-retail franchishig : business with an application to ready-mixed concrete industry in Thailand [printed text] / Jirat Sirichalermpong, Author ; Chuvej Chansa-ngavej, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2012 . - viii, 162 p. ; 30 cm. 1500.00 Thesis. (PhD.(Philosophy in Management)).-- Shinawatra University. Languages : English ( eng) | Descriptors: | [LCSH]Franchises (Retail trade)
[LCSH]Marketing -- Retail trade
| | Keywords: | Non-retail.
Franchises.
Retail trade. | | Class number: | SIU THE: SOM-Phd-2012-02 | | Abstract: | This paper proposes franchising as a new business model for non-retail business. The study uses the ready-mixed concrete industry in Thailand as the case study for pursuing franchising as an innovative business model to maintain market growth in economic downturn. The study is focusing in 3 areas; formation phase of non-retail franchising from the franchisees in making the decision to join non-retail franchise network.
An in-depth interview focusing on the information phase of non-retail franchising was conducted with the management of the leading ready-mixed concrete franchisor in Thailand. for other area of the studies, the research hypotheses formulated were tested by questionnaire with Likert scale 1-5 distribute to all franchises. The initial step in the analysis of the data collected used item-total correlation and the Cronbach's alpha coefficient. For the factor influencing the decision to join the franchise network the model fit testing was analyzed by mean score from the SPSS statistical package and Structural Equation Model (SEM) By EQS. Finding from the study for franchisor viewpoints in the information phase two factors were revealed as keys to the decision to franchise or not to franchise. They market attractiveness and market sophistication. The resulting " Market expansion strategy Matrix for franchisors" provides a quick and essential for non-retail franchisors to reach their strategic decision. For the factors influencing the decision to join the franchise network push and pull factors have been defined. The results also found that pull factor has higher information influence than push factor which means ready-mixed concrete franchisor can control the key influential factors. For the factors supporting the competitive of the network with the application to ready-mixed concrete industry in Thailand. The paper has some limitation in which one of them is the researcher. The researcher is an employee of a ready-mixed concrete franchisor from so there is limitation in acquiring the data from another ready-mixed franchisor from as both are key competitors. The result of this study can be as the framework for other non-retail business in shape-up the expansion matrix can provide a sound framework. The result gives and advantage to the management in understanding the controllable factors and uncontrollable factors which influence the decision to join the non-retail franchise network. The study also gives the management an advantage in understanding the factors driving the competitiveness of non-retail franchise network different factors in driving the competitiveness of franchise network between retail and non-retail franchise network. | | Curricular : | MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23911 |
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