From this page you can:
Home |
Search results
2 result(s) search for keyword(s) 'Brand Knowledge, Brand Equity, Brand Association'
Add the result to your basket Refine your search Apply to external sources Make a suggestion
SIU IS. Brand Equity of MBA Colleges in Nepal / Ayush S.J.B Rana / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Brand Equity of MBA Colleges in Nepal Material Type: printed text Authors: Ayush S.J.B Rana, Author ; Ousanee Sawagvudcharee, Associated Name ; Apar Neupane, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 68 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N16
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Brand
[LCSH]ConsumersKeywords: Brand Knowledge,
Brand Equity,
Brand AssociationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27400 SIU IS. Brand Equity of MBA Colleges in Nepal [printed text] / Ayush S.J.B Rana, Author ; Ousanee Sawagvudcharee, Associated Name ; Apar Neupane, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 68 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N16
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Brand
[LCSH]ConsumersKeywords: Brand Knowledge,
Brand Equity,
Brand AssociationCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27400 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000595569 SIU IS: SOM-MBA-2017-N16 SIU Independent Study Graduate Library Thesis Corner Available SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty / Liwen Zhang / Pathumthani: Shinawatra University - 2022
Collection Title: SIU Thesis Title : Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty Material Type: printed text Authors: Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: viii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty [printed text] / Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - viii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607691 SIU THE: SOM-PhD-M-2022-84 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607735 SIU THE: SOM-PhD-M-2022-84 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available