| Collection Title: | SIU IS | | Title : | Factors Determining Customers' Choice of Nepalese Commercial Banks for Deposit | | Material Type: | printed text | | Authors: | Kamal Kumar Sah, Author ; Virachai Vongbunsin, Associated Name ; Kapil Khanal, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | vii, 68 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-N46
Independent Study [SO [Management]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Banks and banking -- Nepal
[LCSH]Customer
| | Keywords: | Bank deposit,
Customer Choice,
Primary Survey,
Descriptive Analysis | | Abstract: | This study is mainly carried out to examine the several factors affecting the customer choice for Bank deposit in context of Nepal and to find the linkages between them.
Primary data were collected and analyzed to obtain more concrete results from this research. For the primary data collection, a questionnaire was developed having seven independent factors and customer choice as the dependent variable. For data collection 200 questionnaires were distributed to the investors within the Kathmandu valley. Among 200 questionnaires distributed, 180 responses were collected back. Then, the obtained data were arranged through the MS-Excel and analyzed using the SPSSv23. Collected primary data were analyzed with the help of descriptive, cross tabulation, regression, and correlation.
The major findings of the primary data analysis showed that, there is no significant relation between personnel of Bank, convenience, communication, and credibility factors with customer choice for Bank deposit. Whereas, there is significant relation between costs, responsiveness and security with customer choice for Bank deposit. Further the study shows that there is positive relation between personnel of bank, convenience, communication, credibility, responsiveness and security with customer choice for bank deposit. There is negative relation between cost and customer choice for bank deposit. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27520 |
SIU IS. Factors Determining Customers' Choice of Nepalese Commercial Banks for Deposit [printed text] / Kamal Kumar Sah, Author ; Virachai Vongbunsin, Associated Name ; Kapil Khanal, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 68 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-N46
Independent Study [SO [Management]] -- Shinawatra University, 2017 Languages : English ( eng) | Descriptors: | [LCSH]Banks and banking -- Nepal
[LCSH]Customer
| | Keywords: | Bank deposit,
Customer Choice,
Primary Survey,
Descriptive Analysis | | Abstract: | This study is mainly carried out to examine the several factors affecting the customer choice for Bank deposit in context of Nepal and to find the linkages between them.
Primary data were collected and analyzed to obtain more concrete results from this research. For the primary data collection, a questionnaire was developed having seven independent factors and customer choice as the dependent variable. For data collection 200 questionnaires were distributed to the investors within the Kathmandu valley. Among 200 questionnaires distributed, 180 responses were collected back. Then, the obtained data were arranged through the MS-Excel and analyzed using the SPSSv23. Collected primary data were analyzed with the help of descriptive, cross tabulation, regression, and correlation.
The major findings of the primary data analysis showed that, there is no significant relation between personnel of Bank, convenience, communication, and credibility factors with customer choice for Bank deposit. Whereas, there is significant relation between costs, responsiveness and security with customer choice for Bank deposit. Further the study shows that there is positive relation between personnel of bank, convenience, communication, credibility, responsiveness and security with customer choice for bank deposit. There is negative relation between cost and customer choice for bank deposit. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27520 |
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