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Author Chanchai Bunchapattanasakda
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Influences on purchase of men's grooming cosmetic and skin care product / Piyawat Techapatimanond / Bangkok : Shinawatra University - 2005
Collection Title: SIU Thesis Title : Influences on purchase of men's grooming cosmetic and skin care product Material Type: printed text Authors: Piyawat Techapatimanond, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 152, [28] p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Prof. Dr.Brain John Corbitt (Chairperson), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Pacapol Anurit (Member/Advisor). Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer satisfaction
[LCSH]Cosmetic delivery systems
[LCSH]Cosmetics
[LCSH]Dandies
[LCSH]Grooming for men
[LCSH]Marketing
[LCSH]Men -- Social life and customs
[LCSH]PurchasingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11742 SIU Thesis. Influences on purchase of men's grooming cosmetic and skin care product [printed text] / Piyawat Techapatimanond, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - 152, [28] p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Prof. Dr.Brain John Corbitt (Chairperson), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Pacapol Anurit (Member/Advisor).
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer satisfaction
[LCSH]Cosmetic delivery systems
[LCSH]Cosmetics
[LCSH]Dandies
[LCSH]Grooming for men
[LCSH]Marketing
[LCSH]Men -- Social life and customs
[LCSH]PurchasingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11742 Hold
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Barcode Call number Media type Location Section Status 32002000197747 SIU PS SOM-MBA 2005-12 SIU Project Study Graduate Library Thesis Corner Available SIU Thesis. Influential factors on business start-ups of Thai entrepreneurs in Vietnam and Vietnamese entrepreneurs in Thailand / Linh, Nguyen Thuy / Bangkok : Shinawatra University - 2005
Collection Title: SIU Thesis Title : Influential factors on business start-ups of Thai entrepreneurs in Vietnam and Vietnamese entrepreneurs in Thailand Material Type: printed text Authors: Linh, Nguyen Thuy, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: viii, 125 p. charts, tables Layout: hbk. Size: 30 cm. ISBN (or other code): 9749439708 Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Entrepreneurship -- Thailand
[LCSH]Entrepreneurship -- VietnamCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11713 SIU Thesis. Influential factors on business start-ups of Thai entrepreneurs in Vietnam and Vietnamese entrepreneurs in Thailand [printed text] / Linh, Nguyen Thuy, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - viii, 125 p. charts, tables : hbk. ; 30 cm.
ISBN : 9749439708 : 500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Entrepreneurship -- Thailand
[LCSH]Entrepreneurship -- VietnamCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11713 Hold
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Barcode Call number Media type Location Section Status 32002000198182 SIU THE SOM-MBA 2005-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000198190 SIU THE SOM-MBA 2005-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000592343 SIU THE: SOM-MBA-2005-01 c.3 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000218519 SIU THE SOM-MBA 2005-01 c.1 SIU CD Master Main Library Library Counter Available 32002000218527 SIU THE SOM-MBA 2005-01 c.1 SIU CD Master Main Library Library Counter Available SIU Thesis. The infuential factors on consumers' purchasing decision in Bangkok pet retailing business / Tarinee Chaipradermsak / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : The infuential factors on consumers' purchasing decision in Bangkok pet retailing business Material Type: printed text Authors: Tarinee Chaipradermsak, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: viii, 68 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Purchasing
[LCSH]Purchasing -- Decision-making
[LCSH]Retail tradeCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13139 SIU Thesis. The infuential factors on consumers' purchasing decision in Bangkok pet retailing business [printed text] / Tarinee Chaipradermsak, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2007 . - viii, 68 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Purchasing
[LCSH]Purchasing -- Decision-making
[LCSH]Retail tradeCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13139 Hold
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Barcode Call number Media type Location Section Status 32002000508919 SIU THE SOM-MBA-2007-02 c.2 SIU Thesis and Dissertation Graduate Library General Shelf Available 32002000228492 SIU THE SOM-MBA 2007-02 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000235885 SIU THE SOM-MBA 2007-02 SIU CD Master Main Library Library Counter Available 32002000235877 SIU THE SOM-MBA 2007-02 SIU CD Master Main Library Library Counter Available SIU Thesis. An investigation of German entrepreneurship development / Opas Piansoongnern / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : An investigation of German entrepreneurship development : how students manage a consulting business professionally and ethically Material Type: printed text Authors: Opas Piansoongnern, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: v, 50 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Business consultants
[LCSH]Consulting firms
[LCSH]Entrepreneurship -- Germany
[LCSH]EthicsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13334 SIU Thesis. An investigation of German entrepreneurship development : how students manage a consulting business professionally and ethically [printed text] / Opas Piansoongnern, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2007 . - v, 50 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Business consultants
[LCSH]Consulting firms
[LCSH]Entrepreneurship -- Germany
[LCSH]EthicsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13334 Hold
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Barcode Call number Media type Location Section Status 32002000231066 SIU SS SOM-PhD 2007-01 SIU Special Study Graduate Library Thesis Corner Available 32002000235901 SIU SS SOM-PhD 2007-01 SIU CD Master Main Library Library Counter Available 32002000235893 SIU SS SOM-PhD 2007-01 SIU CD Master Main Library Library Counter Available SIU Thesis. An investigation into customer engagement with KTC / Panuvit Wibullanon / Bangkok : Shinawatra University - 2005
Collection Title: SIU Thesis Title : An investigation into customer engagement with KTC Material Type: printed text Authors: Panuvit Wibullanon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 41 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member). Languages : English (eng) Descriptors: [LCSH]Credit cards -- Thailand
[LCSH]Customer satisfaction
[LCSH]Marketing -- Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11738 SIU Thesis. An investigation into customer engagement with KTC [printed text] / Panuvit Wibullanon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - 41 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member).
Languages : English (eng)
Descriptors: [LCSH]Credit cards -- Thailand
[LCSH]Customer satisfaction
[LCSH]Marketing -- Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11738 Hold
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Barcode Call number Media type Location Section Status 32002000197952 SIU PS SOM-MBA 2005-08 c.1 SIU Project Study Graduate Library Thesis Corner Available 32002000197960 SIU PS SOM-MBA 2005-08 c.2 SIU Project Study Graduate Library Thesis Corner Available SIU Thesis. An investigation into suggiciency economy business practices of managerial people in the business sector in Bangkok / Thayalak Taphan / Bangkok : Shinawatra University - 2009
Collection Title: SIU Thesis Title : An investigation into suggiciency economy business practices of managerial people in the business sector in Bangkok Material Type: printed text Authors: Thayalak Taphan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2009 Pagination: x, 125 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.
InvestigationLanguages : English (eng) Descriptors: [LCSH]Economics -- Philosophy
[LCSH]ManagerialCurricular : MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16649 SIU Thesis. An investigation into suggiciency economy business practices of managerial people in the business sector in Bangkok [printed text] / Thayalak Taphan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2009 . - x, 125 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Investigation
Languages : English (eng)
Descriptors: [LCSH]Economics -- Philosophy
[LCSH]ManagerialCurricular : MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16649 Hold
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Barcode Call number Media type Location Section Status 32002000287142 SIU THE SOM-MBA 2009-01 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Management of Drug Eradication Using Crop Substitution in Kachin State, Myanmar / Jen Lomethong / Bangkok: Shinawatra University - 2019
Collection Title: SIU Thesis Title : Management of Drug Eradication Using Crop Substitution in Kachin State, Myanmar Material Type: printed text Authors: Jen Lomethong, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: ix, 103 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU THE: SOM-PhD-M-2019-04
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Drugs
[LCSH]opiumKeywords: Crop substitution, drugs eradication, Kachin State, Myanmar, opium Abstract: This thesis uses a qualitative, mixed methods approach to investigation the management of drugs eradication in Kachin State in northern Myanmar and the possibility for substituting opium growth for cash crops such as Inca Inchi peanuts.
Key informant interviewing and participant observation were instrument of ethnographic research that were combined with personal interviewing with semi-structured interview agendas as a means of collecting data in a process that began many years ago and has incorporated interactions and interviews with hundreds of different people, along with the more structured research approach embarked upon specifically for this thesis.
It was found that the use of drugs in Kachin State now is so prevalent and pervasive that it is treated as an inevitable and unavoidable part of life in everyday. It has spread to nearly every sector of society. Many people in dangerous or difficult jobs are given drugs as part of their salary so that it is easier for them to survive the monotony and risk. When people try to tackle the drugs usage, such as religious groups, then they tend to consider it to be a moral choice and the drug takers should be treated accordingly.
This kind of war on drugs thinking does not work very well. In the case of crop substitution, this might be possible in terms of agriculture but to do so successfully would require peaceful relations, better infrastructure, a replacement distribution system and the creation of a suitable commercial centre such as a special economic zone for it to become feasible. Some suggestions are made concerning the nature of the organization that would be required to make this possible, if it is possible. Other implications are drawn and recommendations made.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27927 SIU Thesis. Management of Drug Eradication Using Crop Substitution in Kachin State, Myanmar [printed text] / Jen Lomethong, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - ix, 103 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU THE: SOM-PhD-M-2019-04
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Drugs
[LCSH]opiumKeywords: Crop substitution, drugs eradication, Kachin State, Myanmar, opium Abstract: This thesis uses a qualitative, mixed methods approach to investigation the management of drugs eradication in Kachin State in northern Myanmar and the possibility for substituting opium growth for cash crops such as Inca Inchi peanuts.
Key informant interviewing and participant observation were instrument of ethnographic research that were combined with personal interviewing with semi-structured interview agendas as a means of collecting data in a process that began many years ago and has incorporated interactions and interviews with hundreds of different people, along with the more structured research approach embarked upon specifically for this thesis.
It was found that the use of drugs in Kachin State now is so prevalent and pervasive that it is treated as an inevitable and unavoidable part of life in everyday. It has spread to nearly every sector of society. Many people in dangerous or difficult jobs are given drugs as part of their salary so that it is easier for them to survive the monotony and risk. When people try to tackle the drugs usage, such as religious groups, then they tend to consider it to be a moral choice and the drug takers should be treated accordingly.
This kind of war on drugs thinking does not work very well. In the case of crop substitution, this might be possible in terms of agriculture but to do so successfully would require peaceful relations, better infrastructure, a replacement distribution system and the creation of a suitable commercial centre such as a special economic zone for it to become feasible. Some suggestions are made concerning the nature of the organization that would be required to make this possible, if it is possible. Other implications are drawn and recommendations made.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27927 SIU Thesis. Management information needs of metropolitan waterworks authority (Thailand) service department branch offices managers / Somkid Seangliew / Bangkok : Shinawatra University - 2006
Collection Title: SIU Thesis Title : Management information needs of metropolitan waterworks authority (Thailand) service department branch offices managers : a critical success factor approach Material Type: printed text Authors: Somkid Seangliew, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: vi, 74 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Management information systems
[LCSH]Service industries -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=666 SIU Thesis. Management information needs of metropolitan waterworks authority (Thailand) service department branch offices managers : a critical success factor approach [printed text] / Somkid Seangliew, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - vi, 74 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Management information systems
[LCSH]Service industries -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=666 Hold
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Barcode Call number Media type Location Section Status 32002000219996 SIU THE SOM-MSM 2006-01 c.3 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000244721 SIU THE SOM-MSM 2006-01 c.4 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000220051 SIU THE SOM-MSM 2006-01 c.1 SIU CD Master Main Library Library Counter Available 32002000220069 SIU THE SOM-MSM 2006-01 c.2 SIU CD Master Main Library Library Counter Available SIU Thesis. Managing change in human resource development in the telecommunications sectors of Laos and Thailand / Nittana Southiseng / Bangkok : Shinawatra University - 2010
Collection Title: SIU Thesis Title : Managing change in human resource development in the telecommunications sectors of Laos and Thailand Material Type: printed text Authors: Nittana Southiseng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: xxiii, 592 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Human resource management
[LCSH]Human resource management -- Laos
[LCSH]Human resource management -- Thailand
[LCSH]Organizational change
[LCSH]Organizational change -- Management
[LCSH]Telecommunication -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17840 SIU Thesis. Managing change in human resource development in the telecommunications sectors of Laos and Thailand [printed text] / Nittana Southiseng, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2010 . - xxiii, 592 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Human resource management
[LCSH]Human resource management -- Laos
[LCSH]Human resource management -- Thailand
[LCSH]Organizational change
[LCSH]Organizational change -- Management
[LCSH]Telecommunication -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17840 Hold
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Barcode Call number Media type Location Section Status 32002000301554 SIU THE SOM-PhD 2010-01 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000591121 SIU THE SOM-PhD 2010-01 c.3 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000590818 SIU THE SOM-PhD 2010-01 c.2 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU Thesis. Market location analysis / Anyaporn Purikeart / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : Market location analysis : a study of teenager fashion retailers in Bangkok Material Type: printed text Authors: Anyaporn Purikeart, Author ; Chanchai Bunchapattanasakda, Associated Name ; Neal, Mark W., Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: xi, 165 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Fashion
[LCSH]Industrial location
[LCSH]Markets
[LCSH]Retail tradeCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14619 SIU Thesis. Market location analysis : a study of teenager fashion retailers in Bangkok [printed text] / Anyaporn Purikeart, Author ; Chanchai Bunchapattanasakda, Associated Name ; Neal, Mark W., Associated Name . - Bangkok : Shinawatra University, 2007 . - xi, 165 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Fashion
[LCSH]Industrial location
[LCSH]Markets
[LCSH]Retail tradeCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14619 Hold
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Barcode Call number Media type Location Section Status 32002000249852 SIU THE SOM-MBA 2007-05 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000509032 SIU THE SOM-MBA-2007-05 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Marketing plan for Wilson apparel / Kraiwin Chaiyanajit / Bangkok : Shinawatra University - 2006
Collection Title: SIU Thesis Title : Marketing plan for Wilson apparel Material Type: printed text Authors: Kraiwin Chaiyanajit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: iv, 67 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Committee Dr.Chanchai Bunchapattanasakda (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Asst. Prof. Dr.John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Marketing -- Planning
[LCSH]Retail trade
[LCSH]Retail trade -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13006 SIU Thesis. Marketing plan for Wilson apparel [printed text] / Kraiwin Chaiyanajit, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - iv, 67 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Committee Dr.Chanchai Bunchapattanasakda (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Asst. Prof. Dr.John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Planning
[LCSH]Retail trade
[LCSH]Retail trade -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13006 Hold
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Barcode Call number Media type Location Section Status 32002000225829 SIU PS SOM-MBA 2006-11 SIU Project Study Graduate Library Thesis Corner Available 32002000590016 SIU PS SOM-MBA 2006-11 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000246601 SIU PS SOM-MBA 2006-11 c.1 SIU CD Master Main Library Library Counter Available 32002000246619 SIU PS SOM-MBA 2006-11 c.1 SIU CD Master Main Library Library Counter Available SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products / Thanisorn Rojanadilok / Bangkok: Shinawatra University - 2017
Collection Title: SIU Thesis Title : Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products Material Type: printed text Authors: Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 69 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products [printed text] / Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 69 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 Hold
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Barcode Call number Media type Location Section Status 32002000596856 SIU THE: SOM-PhD-MS-2014-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000596864 SIU THE: SOM-PhD-MS-2014-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families / Rungluck Naksung / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Nurturing and Transferring Entrepreneurship in Thai Business Families Material Type: printed text Authors: Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 75 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families [printed text] / Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 75 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 Hold
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Barcode Call number Media type Location Section Status 32002000597052 SIU THE: SOM-MBA-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597086 SIU THE: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU Thesis. Opportunities in funeral business in Thailand / Warita Sinthuyont / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : Opportunities in funeral business in Thailand Material Type: printed text Authors: Warita Sinthuyont, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: vii, 174 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Business enterprises
[LCSH]Funeral rites and ceremonies
[LCSH]Funeral serviceCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14311 SIU Thesis. Opportunities in funeral business in Thailand [printed text] / Warita Sinthuyont, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2007 . - vii, 174 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Business enterprises
[LCSH]Funeral rites and ceremonies
[LCSH]Funeral serviceCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14311 Hold
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Barcode Call number Media type Location Section Status 32002000243780 SIU THE SOM-MBA 2007-03 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000508943 SIU THE SOM-MBA-2007-03 c.2 SIU Thesis and Dissertation Main Library General Shelf Available 32002000246932 SIU THE SOM-MBA 2007-03 c.1 SIU CD Master Main Library Library Counter Available 32002000246940 SIU THE SOM-MBA 2007-03 c.1 SIU CD Master Main Library Library Counter Available SIU Thesis. Optimization of reflow-thermal profile for minimizing solder-ball defect with response surface methodology / Jumroon Kasemsomporn / Bangkok : Shinawatra University - 2006
Collection Title: SIU Thesis Title : Optimization of reflow-thermal profile for minimizing solder-ball defect with response surface methodology Material Type: printed text Authors: Jumroon Kasemsomporn, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: vi, 40 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Optimization
[LCSH]Response surfaces (Statistics)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12900 SIU Thesis. Optimization of reflow-thermal profile for minimizing solder-ball defect with response surface methodology [printed text] / Jumroon Kasemsomporn, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - vi, 40 p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Optimization
[LCSH]Response surfaces (Statistics)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12900 Hold
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Barcode Call number Media type Location Section Status 32002000224160 SIU THE SOM-MSM 2006-04 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000224400 SIU THE SOM-MSM 2006-04 c.1 SIU CD Master Main Library Library Counter Available 32002000224418 SIU THE SOM-MSM 2006-04 c.1 SIU CD Master Main Library Library Counter Available