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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation / Shrijan Gyanwali / Bangkok: Shinawatra University - 2016
Collection Title: SIU SS Title : Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation Material Type: printed text Authors: Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 76 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 SIU SS. Effect of Entrepreneurial Marketing on Organizational Performance: A Case of Nepal Airlines Corporation [printed text] / Shrijan Gyanwali, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, tables ; 30 cm.
500.00
SIU SS: SOM-PhD-2016-03
Special Study. [PhD [Philosophy in Management]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Airline -- Nepal -- Management
[LCSH]Marketing -- Management -- Case studiesKeywords: Entrepreneurial marketing,
Organizational performance,
Airlines business,
International standard and recommended practiceAbstract: Entrepreneurial marketing is described as the unplanned, non-linear and visionary marketing actions of entrepreneurs. The literatures support that entrepreneurial marketing is one of the influencing factors of better performance in present business context that is dominated by innovation in technology, fastest communication and transportation, and global competition. Only through the better performance, the firm can achieve both economic and non-economic objectives. The lacking is realized for the study on entrepreneurial marketing and performance evaluation in public enterprises. Therefore, this study has been conducted to evaluate the effect of entrepreneurial marketing on organization performance in the Nepal Airlines Corporation (NAC) by qualitative and quantitative analysis with help of primary and secondary data.
Revenue generation and passenger movement status of NAC is found with average performance. Motivated employee, entrepreneurial marketing, external environment, collective leadership and clear understanding of goal and objectives were explored as the key factors of performance. Reliable, punctual and safer flight, proactive approach with extra benefits to customers, and net-working and integrated communication were observed as the entrepreneurial marketing attempts adopted by NAC. Lack of aircraft, leadership change due to unfair political influence and alienation of staff in unionism were identified the reasons of lacking behind the business growth.
Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26479 Hold
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Barcode Call number Media type Location Section Status 32002000591444 SIU SS: SOM-PhD-M-2016-03 c.1 SIU Special Study Graduate Library Thesis Corner Available
Title : Cases in marketing management Material Type: printed text Authors: Bernhardt, Kenneth L. (1944-), Author ; Kinnear, Thomas C. (1943-), Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 1997 Series: The Irwin series in marketing Pagination: xiv, 665 p. Layout: ill., maps, hbk. Size: 25 cm. ISBN (or other code): 0256204640 Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making -- Case studies
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=707 Cases in marketing management [printed text] / Bernhardt, Kenneth L. (1944-), Author ; Kinnear, Thomas C. (1943-), Associated Name . - 7th ed. . - , 1997 . - xiv, 665 p. : ill., maps, hbk. ; 25 cm.. - (The Irwin series in marketing) .
ISBN : 0256204640
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making -- Case studies
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=707 Hold
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Barcode Call number Media type Location Section Status 32002000022440 HF5415.13 B448 1997 c.1 Book Graduate Library General Shelf Available 32002000022432 HF5415.13 B448 1997 c.2 Book Graduate Library General Shelf Available 32002000055721 HF5415.13 B448 1997 c.3 Book Main Library Library Counter Available
Title : Marketing management : knowledge and skills Material Type: printed text Authors: Peter, J. Paul, Author ; Donnelly, James H., Associated Name Edition statement: 6th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2001 Pagination: xx, 876 p. Layout: ill. (some col.), maps, hbk. Size: 26 cm. ISBN (or other code): 0072315571 Price: 1320 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706 Marketing management : knowledge and skills [printed text] / Peter, J. Paul, Author ; Donnelly, James H., Associated Name . - 6th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 876 p. : ill. (some col.), maps, hbk. ; 26 cm.
ISBN : 0072315571 : 1320 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706 Hold
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Barcode Call number Media type Location Section Status 32002000022754 HF5415.13 P387 2001 c.1 Book Graduate Library General Shelf Available 32002000022762 HF5415.13 P387 2001 c.2 Book Main Library General Shelf Available
Title : Marketing management : text and cases Material Type: printed text Authors: Dolan, Robert J., Author Publisher: Boston : MaGraw-Hill/Irwin Publication Date: 2002 Series: The Irwin series in marketing Pagination: ix, 498 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071123280 Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1852 Marketing management : text and cases [printed text] / Dolan, Robert J., Author . - , 2002 . - ix, 498 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) .
ISBN : 9780071123280
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1852 Hold
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Barcode Call number Media type Location Section Status 32002000002392 HF5415.13 D65 2002 c.1 Book Graduate Library General Shelf Available 32002000002400 HF5415.13 D65 2002 c.2 Book Graduate Library General Shelf Available 32002000050730 HF5415.13 D65 2002 c.3 Book Main Library General Shelf Available
Title : Marketing management : text and cases Material Type: printed text Authors: Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name Edition statement: Intn. ed. Publisher: Irwin Publication Date: 2005 Series: The Irwin series in marketing Pagination: xiii, 812 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007124218X Price: 927 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560 Marketing management : text and cases [printed text] / Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name . - Intn. ed. . - , 2005 . - xiii, 812 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) .
ISBN : 007124218X : 927 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560 Hold
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Barcode Call number Media type Location Section Status 32002000173359 HF5415.13 L193 2005 c.1 Book Main Library General Shelf Available 32002000173367 HF5415.13 L193 2005 c.2 Book Main Library Library Counter Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2003 Series: The Irwin/McGraw-Hill series in marketing Pagination: xviii, 843 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 0072466650 Price: 5250 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 7th ed. . - , 2003 . - xviii, 843 p. : ill., hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072466650 : 5250 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Hold
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Barcode Call number Media type Location Section Status 32002000048957 HF5415.135 C72 2003 c.1 Book Graduate Library General Shelf Available 32002000048965 HF5415.135 C72 2003 c.2 Book Main Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 9th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2009 Series: The Irwin/McGraw-Hill series in marketing Pagination: xv, 784 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071263351 Price: 675 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 9th ed. . - , 2009 . - xv, 784 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071263351 : 675 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Hold
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Barcode Call number Media type Location Section Status 32002000275691 HF5415.135 C72 2009 Book Main Library General Shelf Available
