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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Senior Project. Mandalina Seaside Residence / Sanisar Pengnum / Pathumthani: Shinawatra University - 2012
Collection Title: SIU Senior Project Title : Mandalina Seaside Residence Material Type: printed text Authors: Sanisar Pengnum, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2012 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: MT 4005 : SENIOR PROJECT, Semester : 2/2012. Languages : English (eng) Descriptors: [LCSH]Architecture
[LCSH]Resort architectureCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26017 SIU Senior Project. Mandalina Seaside Residence [printed text] / Sanisar Pengnum, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2012 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
MT 4005 : SENIOR PROJECT, Semester : 2/2012.
Languages : English (eng)
Descriptors: [LCSH]Architecture
[LCSH]Resort architectureCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26017 Hold
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Barcode Call number Media type Location Section Status 32002000549061 SIU SP SOT-AT 2012-01 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Safe & Sound Orphanage Material Type: printed text Authors: Yupar Khine, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2015. Languages : English (eng) Descriptors: [LCSH]Orphanage -- Burma
[LCSH]Orphanage -- Design
[LCSH]Orphanage -- Design and constructionKeywords: Orphanage Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26061 SIU Senior Project. Safe & Sound Orphanage [printed text] / Yupar Khine, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
SENIOR PROJECT, Semester : 2/2015.
Languages : English (eng)
Descriptors: [LCSH]Orphanage -- Burma
[LCSH]Orphanage -- Design
[LCSH]Orphanage -- Design and constructionKeywords: Orphanage Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26061 Hold
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Barcode Call number Media type Location Section Status 32002000549152 SIU SP SOT-AT 2015-06 c.1 SIU Special Project Main Library General Shelf Available 32002000549178 SIU SP SOT-AT 2015-06 c.2 SIU Special Project Main Library Thesis Corner Available
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Barcode Call number Media type Location Section Status 32002000549129 SIU SP SOT-AT 2015-02 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Kindergarten Project Material Type: printed text Authors: Santiphab Chatweerachaikit, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2010 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: MT 4005 : SENIOR PROJECT, Semester : 1/2010. Languages : Thai (tha) Descriptors: [LCSH]Kindergarten -- Thailand Keywords: Senior Project Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26011 SIU Senior Project. Kindergarten Project [printed text] / Santiphab Chatweerachaikit, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2010 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
MT 4005 : SENIOR PROJECT, Semester : 1/2010.
Languages : Thai (tha)
Descriptors: [LCSH]Kindergarten -- Thailand Keywords: Senior Project Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26011 Hold
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Barcode Call number Media type Location Section Status 32002000308765 SIU SP SOT-AT 2010-01 SIU Special Project Main Library General Shelf Available
Collection Title: SIU Senior Project Title : The Fresh : Natural Boutique Hotel Material Type: printed text Authors: Tuladhon Eakluksananon, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2012 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Accompanying material: 1 CD-ROM (4 3/4 in.) Price: 500 Baht General note: MT 4005 : SENIOR PROJECT, Semester : 2/2012. Languages : English (eng) Descriptors: [LCSH]Hotel -- Design and construction
[LCSH]Hotel front desk personnel
[LCSH]Hotel managementCurricular : BSMT/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26018 SIU Senior Project. The Fresh : Natural Boutique Hotel [printed text] / Tuladhon Eakluksananon, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2012 . - 1 v. charts, tables, col. : ill. ; 21x30 cm. + 1 CD-ROM (4 3/4 in.).
500 Baht
MT 4005 : SENIOR PROJECT, Semester : 2/2012.
Languages : English (eng)
Descriptors: [LCSH]Hotel -- Design and construction
[LCSH]Hotel front desk personnel
[LCSH]Hotel managementCurricular : BSMT/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26018 Hold
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Barcode Call number Media type Location Section Status 32002000549079 SIU SP SOT-AT 2012-02 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Death Railway Museum in Buema Material Type: printed text Authors: Kaung Myat, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: MT 4005 : SENIOR PROJECT, Semester : 2/2015. Languages : English (eng) Descriptors: [LCSH]Architecture
[LCSH]Architecture -- Burma
[LCSH]Art -- Burma
[LCSH]Museum architecture
[LCSH]Museum architecture -- Design and construction
[LCSH]Museum architecture -- Designs and plansCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26019 SIU Senior Project. Death Railway Museum in Buema [printed text] / Kaung Myat, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
MT 4005 : SENIOR PROJECT, Semester : 2/2015.
Languages : English (eng)
Descriptors: [LCSH]Architecture
[LCSH]Architecture -- Burma
[LCSH]Art -- Burma
[LCSH]Museum architecture
[LCSH]Museum architecture -- Design and construction
[LCSH]Museum architecture -- Designs and plansCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26019 Hold
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Barcode Call number Media type Location Section Status 32002000549087 SIU SP SOT-AT 2015-01 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Drug Rehabilitation Centre Material Type: printed text Authors: Tshering Dekar, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: Senior Project 2015 Languages : English (eng) Descriptors: [LCSH]Architecture Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26059 SIU Senior Project. Drug Rehabilitation Centre [printed text] / Tshering Dekar, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
Senior Project 2015
Languages : English (eng)
Descriptors: [LCSH]Architecture Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26059 Hold
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Barcode Call number Media type Location Section Status 32002000549137 SIU SP SOT-AT 2015-04 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Gelephu Thermal Spa Material Type: printed text Authors: Samphel Wangmo, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2015. Languages : English (eng) Descriptors: [LCSH]SPA
[LCSH]SPA -- Bhutan
[LCSH]Spa -- Design and construction
[LCSH]Spa -- Designs and plansCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26060 SIU Senior Project. Gelephu Thermal Spa [printed text] / Samphel Wangmo, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
SENIOR PROJECT, Semester : 2/2015.
Languages : English (eng)
Descriptors: [LCSH]SPA
[LCSH]SPA -- Bhutan
[LCSH]Spa -- Design and construction
[LCSH]Spa -- Designs and plansCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26060 Hold
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Barcode Call number Media type Location Section Status 32002000549145 SIU SP SOT-AT 2015-05 SIU Special Project Main Library General Shelf Available
Collection Title: SIU Senior Project Title : Apple Office (Yangon Downtown, Sulae) Material Type: printed text Authors: Hnin Oo Shwe Yee, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: SENIOR PROJECT, Semester : 2/20115. Languages : English (eng) Descriptors: [LCSH]Architecture
[LCSH]Architecture -- Burma
[LCSH]Office buildings -- Design and construction
[LCSH]Office buildings -- Planning
[LCSH]Office LayoutCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26056 SIU Senior Project. Apple Office (Yangon Downtown, Sulae) [printed text] / Hnin Oo Shwe Yee, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
SENIOR PROJECT, Semester : 2/20115.
Languages : English (eng)
Descriptors: [LCSH]Architecture
[LCSH]Architecture -- Burma
[LCSH]Office buildings -- Design and construction
[LCSH]Office buildings -- Planning
[LCSH]Office LayoutCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26056 Hold
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Barcode Call number Media type Location Section Status 32002000549111 SIU SP SOT-AT 2015-03 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Fresh market Material Type: printed text Authors: Kuntapong Rangsimongkol, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2015. Languages : English (eng) Descriptors: [LCSH]Market -- Design and construction
[LCSH]Marketplaces -- DecorationKeywords: Marketplaces Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26062 SIU Senior Project. Fresh market [printed text] / Kuntapong Rangsimongkol, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
SENIOR PROJECT, Semester : 2/2015.
Languages : English (eng)
Descriptors: [LCSH]Market -- Design and construction
[LCSH]Marketplaces -- DecorationKeywords: Marketplaces Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26062 Hold
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Barcode Call number Media type Location Section Status 32002000549160 SIU SP SOT-AT 2015-07 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Yangon Contemporary Art Museum Material Type: printed text Authors: Htet Oo Wai Yan, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2015 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2015. Languages : English (eng) Descriptors: [LCSH]Architecture -- Burma
[LCSH]Art -- Burma
[LCSH]Art museum architecture
[LCSH]Museum architecture
[LCSH]Museum architecture -- Design and construction
[LCSH]Museum architecture -- Designs and plansKeywords: Art museum architecture Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26063 SIU Senior Project. Yangon Contemporary Art Museum [printed text] / Htet Oo Wai Yan, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2015 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
SENIOR PROJECT, Semester : 2/2015.
Languages : English (eng)
Descriptors: [LCSH]Architecture -- Burma
[LCSH]Art -- Burma
[LCSH]Art museum architecture
[LCSH]Museum architecture
[LCSH]Museum architecture -- Design and construction
[LCSH]Museum architecture -- Designs and plansKeywords: Art museum architecture Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26063 Hold
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Barcode Call number Media type Location Section Status 32002000549186 SIU SP SOT-AT 2015-08 SIU Special Project Main Library Thesis Corner Available
Collection Title: SIU Senior Project Title : Life Centre Rangsit Material Type: printed text Authors: Hsueh, I-Wen, Author ; Shinawatra University. School of Technology, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2011 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2011. Languages : English (eng) Descriptors: [LCSH]Shopping centers
[LCSH]Shopping malls
[LCSH]Shopping malls -- Design and construction
[LCSH]Shopping malls -- Designs and plans
[LCSH]Shopping malls -- ThailandCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26109 SIU Senior Project. Life Centre Rangsit [printed text] / Hsueh, I-Wen, Author ; Shinawatra University. School of Technology, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2011 . - 1 v. charts, tables, col. : ill. ; 21x30 cm. + 1 CD-ROM (4 3/4 in.).
500.00
SENIOR PROJECT, Semester : 2/2011.
Languages : English (eng)
Descriptors: [LCSH]Shopping centers
[LCSH]Shopping malls
[LCSH]Shopping malls -- Design and construction
[LCSH]Shopping malls -- Designs and plans
[LCSH]Shopping malls -- ThailandCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26109 Hold
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Barcode Call number Media type Location Section Status 32002000555480 SIU SP SOT-AT 2011-01 SIU Special Project Main Library General Shelf Available
Collection Title: SIU Senior Project Title : Project-Home Office Material Type: printed text Authors: Khin Moe Pyayt, Author ; Shinawatra University. School of Management, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2012 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2011. Languages : English (eng) Descriptors: [LCSH]Home offices
[LCSH]Home offices -- Designs and plans
[LCSH]Interior decorationCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26110 SIU Senior Project. Project-Home Office [printed text] / Khin Moe Pyayt, Author ; Shinawatra University. School of Management, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2012 . - 1 v. charts, tables, col. : ill. ; 21x30 cm. + 1 CD-ROM (4 3/4 in.).
500.00
SENIOR PROJECT, Semester : 2/2011.
Languages : English (eng)
Descriptors: [LCSH]Home offices
[LCSH]Home offices -- Designs and plans
[LCSH]Interior decorationCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26110 Hold
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Barcode Call number Media type Location Section Status 32002000555472 SIU SP SOT-AT 2012-01 SIU Special Project Main Library General Shelf Available
Collection Title: SIU Senior Project Title : How Fashion and Architecture come together? Material Type: printed text Authors: Nang Yadanar Thant, Author ; Shinawatra University. School of Management, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2013 Pagination: 1 v. charts, tables, col. Layout: ill. Size: 21x30 cm. Price: 500.00 General note: SENIOR PROJECT, Semester : 2/2013. Languages : English (eng) Descriptors: [LCSH]Architectural design
[LCSH]Architectural design -- Case studies
[LCSH]Store decoration
[LCSH]Stores, Retail -- Design and construction
[LCSH]Stores, Retail -- PlanningCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26111 SIU Senior Project. How Fashion and Architecture come together? [printed text] / Nang Yadanar Thant, Author ; Shinawatra University. School of Management, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2013 . - 1 v. charts, tables, col. : ill. ; 21x30 cm.
500.00
SENIOR PROJECT, Semester : 2/2013.
Languages : English (eng)
Descriptors: [LCSH]Architectural design
[LCSH]Architectural design -- Case studies
[LCSH]Store decoration
[LCSH]Stores, Retail -- Design and construction
[LCSH]Stores, Retail -- PlanningCurricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26111 Hold
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Barcode Call number Media type Location Section Status 32002000555316 SIU SP SOT-AT 2013-01 SIU Special Project Main Library General Shelf Available
Collection Title: SIU Thesis Title : Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand Material Type: printed text Authors: Salakanan Panthasupkul, Author ; Wasin Phromphitakkul, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2021 Pagination: viii, 126 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2021-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2021Languages : English (eng) Descriptors: [LCSH]Golf -- Economic aspects
[LCSH]Sports and tourism
[LCSH]Strategic planningKeywords: Golfer satisfaction, Strategic model of golfer satisfaction index, Golf tourism, Golf tourists’ perceptions, Golf courses in Thailand. Abstract: In Thailand, there is no official standard to measure golfer satisfaction for golf tourism in Thailand. A strategic model of golfer satisfaction index represents a uniform system for evaluating, comparing, and improving golfer satisfaction within organizations and industries. The purpose of this study was to develop a strategic model for improving satisfaction of golf tourism in Thailand and identify any significant differences in golf tourists’ perceptions toward service quality, golf course image, perceived value and golfer satisfaction based on demographics.
This study utilized a convenience sampling method to collect data in six golf courses of Thailand. Questionnaires were given to each golf tourist at the reception area of the golf course. Each of six golf courses was allotted 200 questionnaires, which were distributed by field workers who invited golf tourists to participate in this study. From the 1,200 questionnaires distributed, 352 were usable. Golf tourists included 67% male and 33% female. Korean was the nationality of 33% of golf tourists with 19% from Japan, and 13% from Singapore.
This study used Structural Equation Modeling to test the hypotheses and relationships among variables in the proposed strategic model of golfer satisfaction index. In addition, this study used ANOVA to test for significant differences regarding service quality, golf course image, perceived value, and golfer satisfaction based on demographics of gender, nationality, age, education, and annual income.
Statements of golf tourists who responded to open-ended questions during the pilot study as well as the responses from qualitative research’ questions by experts in the golf tourism industry and university educators helped to clarify the meaning of items included in the structured questionnaire. When the items on the final questionnaire matched the top three attributes of the four constructs which were service quality, golf course image, perceived value, and golfer satisfaction of the qualitative research’ findings, it demonstrated that the items on the questionnaires were reliable and valid.
Results indicated that a modified strategic model of golfer satisfaction index provided a uniform means of assessing the golfer satisfaction of golf tourism in Thailand. For golf course owners and managers, this strategic model of golfer satisfaction index could be a useful tool for evaluating golfer satisfaction and would provide a significant complement to conventional improvements of golfer satisfaction.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28539 SIU Thesis. Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand [printed text] / Salakanan Panthasupkul, Author ; Wasin Phromphitakkul, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2021 . - viii, 126 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2021-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2021
Languages : English (eng)
Descriptors: [LCSH]Golf -- Economic aspects
[LCSH]Sports and tourism
[LCSH]Strategic planningKeywords: Golfer satisfaction, Strategic model of golfer satisfaction index, Golf tourism, Golf tourists’ perceptions, Golf courses in Thailand. Abstract: In Thailand, there is no official standard to measure golfer satisfaction for golf tourism in Thailand. A strategic model of golfer satisfaction index represents a uniform system for evaluating, comparing, and improving golfer satisfaction within organizations and industries. The purpose of this study was to develop a strategic model for improving satisfaction of golf tourism in Thailand and identify any significant differences in golf tourists’ perceptions toward service quality, golf course image, perceived value and golfer satisfaction based on demographics.
This study utilized a convenience sampling method to collect data in six golf courses of Thailand. Questionnaires were given to each golf tourist at the reception area of the golf course. Each of six golf courses was allotted 200 questionnaires, which were distributed by field workers who invited golf tourists to participate in this study. From the 1,200 questionnaires distributed, 352 were usable. Golf tourists included 67% male and 33% female. Korean was the nationality of 33% of golf tourists with 19% from Japan, and 13% from Singapore.
This study used Structural Equation Modeling to test the hypotheses and relationships among variables in the proposed strategic model of golfer satisfaction index. In addition, this study used ANOVA to test for significant differences regarding service quality, golf course image, perceived value, and golfer satisfaction based on demographics of gender, nationality, age, education, and annual income.
Statements of golf tourists who responded to open-ended questions during the pilot study as well as the responses from qualitative research’ questions by experts in the golf tourism industry and university educators helped to clarify the meaning of items included in the structured questionnaire. When the items on the final questionnaire matched the top three attributes of the four constructs which were service quality, golf course image, perceived value, and golfer satisfaction of the qualitative research’ findings, it demonstrated that the items on the questionnaires were reliable and valid.
Results indicated that a modified strategic model of golfer satisfaction index provided a uniform means of assessing the golfer satisfaction of golf tourism in Thailand. For golf course owners and managers, this strategic model of golfer satisfaction index could be a useful tool for evaluating golfer satisfaction and would provide a significant complement to conventional improvements of golfer satisfaction.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28539 Hold
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Barcode Call number Media type Location Section Status 32002000607690 SIU THE: SOM-PhD-M-2021-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607712 SIU THE: SOM-PhD-M-2021-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Due for return by 10/09/2023
