| Collection Title: | SIU IS | | Title : | Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming | | Material Type: | printed text | | Authors: | Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2019 | | Pagination: | vii, 72 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 Baht | | General note: | SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019 | | Languages : | English (eng) | | Descriptors: | [LCSH]Marketing
| | Keywords: | Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
Kunming | | Abstract: | This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 |
SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English ( eng) | Descriptors: | [LCSH]Marketing
| | Keywords: | Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
Kunming | | Abstract: | This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 |
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