| Collection Title: | SIU Thesis | | Title : | Impacts of Advertising on Consumer Behavior | | Material Type: | printed text | | Authors: | Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2018 | | Pagination: | vii, 57 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht. | | General note: | SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018 | | Languages : | English (eng) | | Descriptors: | [LCSH]Advertising
[LCSH]Consumer behavior
| | Keywords: | Attention,
Interest,
Desire,
Action,
Consumer Behavior | | Abstract: | The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 |
SIU Thesis. Impacts of Advertising on Consumer Behavior [printed text] / Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 57 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018 Languages : English ( eng) | Descriptors: | [LCSH]Advertising
[LCSH]Consumer behavior
| | Keywords: | Attention,
Interest,
Desire,
Action,
Consumer Behavior | | Abstract: | The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 |
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